SWOT ANALYSIS - ITC
Strength
Indian tobacco company pioneer in tobacco industry. (Leadership Position)
Technological know how
People Perspective
Repute of the parent company
Our USP
Weakness
Singapore was the first country to implement a tobacco advertising ban in 1970
The minimum age for buying tobacco is 18
Singapore has a strong legislation and is a leader in tobacco control within the Western Pacific Region
Public awareness on the harmful effects of tobacco
The smoking prevalence in Singapore is among the lowest in the world
Opportunity
Rising level of incomes
The improving standard of living of the Middle Class
Rising consumption levels
Large size and favorable growth trends of the market
Threats
Government regulation
Tobacco may be contributing to four of the five leading causes of death in Singapore
Good reputation of competitors and loyal customers
Difficult to penetrate market
Strength
Indian tobacco company pioneer in tobacco industry. (Leadership Position)
Technological know how
People Perspective
Repute of the parent company
Our USP
Weakness
Singapore was the first country to implement a tobacco advertising ban in 1970
The minimum age for buying tobacco is 18
Singapore has a strong legislation and is a leader in tobacco control within the Western Pacific Region
Public awareness on the harmful effects of tobacco
The smoking prevalence in Singapore is among the lowest in the world
Opportunity
Rising level of incomes
The improving standard of living of the Middle Class
Rising consumption levels
Large size and favorable growth trends of the market
Threats
Government regulation
Tobacco may be contributing to four of the five leading causes of death in Singapore
Good reputation of competitors and loyal customers
Difficult to penetrate market