Description
Swot analyis of alpina burkard bovensiepen
Alpina Burkard Bovensiepen Parent Company Category Sector Tagline/ Slogan Alpina Burkard Bovensiepen Sports Car, Luxury Cars Automobiles Manufacturer of exclusive automobiles Luxury, High engine performance due to high torque & good transmission providing smooth drive STP Segment Luxury & Sports cars Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a company manufacturing smooth and easy to drive cars but equipped with refined engine performance & exclusive luxuries SWOT Analysis 1. Close collaboration with BMW allows to utilize BMW service centers 2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier 3. Smooth and easy to drive due to suspension 4. Exclusivity in luxurious facilities Strength 5. 4 wheel drive provides good handling 1. Lack of presence in many automobile markets Weakness 2. Limited brand awareness in major markets
USP
Target Group
Positioning
3. Lack of extensive distribution and widely spread service centers 1. Expanding automobile market and available space for competitors 2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing Opportunity 5. Expanding product portfolio so as to cater to various customer segments 1. Increasing fuel costs 2. Many markets dominated by some players 3. Difficult to enter market in this segment being a lesser known brand Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW 2. Mercedes Benz 3. Bentley Competitors 4. Aston martin
doc_688386623.docx
Swot analyis of alpina burkard bovensiepen
Alpina Burkard Bovensiepen Parent Company Category Sector Tagline/ Slogan Alpina Burkard Bovensiepen Sports Car, Luxury Cars Automobiles Manufacturer of exclusive automobiles Luxury, High engine performance due to high torque & good transmission providing smooth drive STP Segment Luxury & Sports cars Targeted towards affluent individuals who would spend for an internationally branded luxury car Positioned as a company manufacturing smooth and easy to drive cars but equipped with refined engine performance & exclusive luxuries SWOT Analysis 1. Close collaboration with BMW allows to utilize BMW service centers 2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier 3. Smooth and easy to drive due to suspension 4. Exclusivity in luxurious facilities Strength 5. 4 wheel drive provides good handling 1. Lack of presence in many automobile markets Weakness 2. Limited brand awareness in major markets
USP
Target Group
Positioning
3. Lack of extensive distribution and widely spread service centers 1. Expanding automobile market and available space for competitors 2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing Opportunity 5. Expanding product portfolio so as to cater to various customer segments 1. Increasing fuel costs 2. Many markets dominated by some players 3. Difficult to enter market in this segment being a lesser known brand Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW 2. Mercedes Benz 3. Bentley Competitors 4. Aston martin
doc_688386623.docx