Supply Chain Performance Measures

Description
This is a presentation on measuring performance of a supply chain.

Supply Chain Performance Measures
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Importance of SC Metrics
?Identify avenues for improvement in SC. ?Evaluate the impact of SC projects on

bottom line.

?Increasing chances of convincing top

management.

What is Benchmarking
?Qualitative Benchmarking ?Comparing best practices among organizations. ?Quantitative Benchmarking ?Comparing levels of measured performance. ?Assessment of Performance Gaps. ?Competitive Benchmarking ?Quantitative Benchmarking between companies. ?Identifies superior relative performance.

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SCOR Benchmarking - Presentation

How to Measure Performance in Real Life
?Financial statements of annual reports. ?Databases such as Prowess (CMIE) in Indian and

COMPUSTAT in USA.

?Professional entities like supply chain council can

provide information to its members.

?Intuitive and logical Methods. ?ERP and other data management systems.

Inventory Metrics
?Raw Material Inventory (in Days) ?Work in Process Inventory (in Days) ?Finished Goods Inventory (in Days) ?Length of Internal Supply Chain (in Days) ?Inventory Turnover

Calculate Raw Material /FG Inventory in Days
= ?RM Inventory ?(in Days) FG Invento ry In Days = Average RM Inventory x365 Cost of raw material for a year Average FG Inventory x365 Cost of FG for a year

Length of internal supply chain
?On average , how much time the

material stays in the internal supply chain.

?Length of internal supply chain = RM

+ WIP+ FG Inventory (in Days) Inv in RM WIP FG Channel
Days(2001)

HUL Godrej

53 50

2 16

25 23

75 110

Identify appropriate SC for the business situations in 2008 in Paint Industry
SC Stage Company A Company B Company C 55 11 29 62 4 43

Raw Material40 Work in Process Finished Inv 14 42

Inventory Turnover Ratio

How many times the firm sells its inventory Intuitively Which is better ? Higher or lower inventory turnover ratio

Inventory Turnover of Few Selected Firms
Food Worst 1.2 Textile Machinery Metal 1.9 5.3 45.2 1.2 5.5 17.1 2.5 5.5 42.5

Average 4.0 Best 31.0

Financial Measures
?Supply Chain Costs ?Working Capital ?Return on Assets

Internal Supply Chain Costs
Costs + Inventory holding costs
?Supply Chain Inefficiency Ratio ?= Internal SC costs/ Net Sales * 100

?Internal Supply Chain Costs = Distribution

Working Capital

Accounts Payable and Receivables
?Accounts Payable is the money that the firm

owes to its suppliers and service providers.

?Accounts Receivable is the money that the

firm gets from its customers.

Working Capital
?Working Capital = Inventory + Accounts

Receivable – Accounts Payable.

?Working Capital Productivity = ?Net Sales / Working Capital

HUL : Working Capital Management
1991
Financial year Raw Materials & SparesDays

1993

1995

1997

1999

2001

2003

2005

80
WIP-days

77 13 40 15 85 60

62 6 35 14 89 28

48 3 27 6 75 9

53 2 26 7 83 5

53 2 25 11 97 -6

60 3 29 14 115 -9

65 2 23 15 110 -5

17 32 14 73 69

Finished Goods-days

Average Debtor days

Average Creditor -days

Net WC Cycle-days

National Dairy Development Board – pays farmers the next day after the Successful milk procurement

Financial Distribution Strategy and Lost Sales
Account Inventory Lost Sales Bad Debts Receivable High Low Low High High Low

Customer Service
?Order Lead Time ?Delivery Reliability ?Case Fill Rate ?Line Fill Rate ?Out of Stock

Order Lead Time
?Time elapsed between the receipt of the

customer order and delivery of goods to the customer.

How much is customer order lead time for FMCG supply chains ?

Delivery Reliability
?Fraction of customer orders that are

successfully delivered to the customer’s premises within the promised lead time. order supply chains!

?Becoming extremely important in make to ?What would be the cost of delay of one day

for Boeing supplier ?

Case Fill/Line Fill
Case Fill: Ratio of Total Number of cases supplied to Total Number of Cases Ordered. This can be done basis PO, Customer, and Date range. Line Fill: No. Of SKUs which were supplied in full or partial in a P.O. or per Distributor or for a date PO Number range Distributor Name Date Depot SKU No. Ordered Qty
(Cases) Dist 23 REL1232 12-Apr-2007 Jaipur 700077 700083 ADBT891 18-Apr-2007 Bhiwandi 700085 700089 Total 100 70 60 120 350

Supplied Qty (Cases) 80 45 60 0 185

Case Fill (for Dist 23) = Supplied Qty in Cases / Order Qty in Cases = 185/350 = 52.86% Line Fill (SKU Fill) Dist 23: 3 out of 4 SKUs were either supplied in Full or Partial. Hence Line Fill for Dist 23 is 3/4 = 75%

?Supply chain has taken a target of case fill

Case/line fill improvement at Marico
improvement

?Idea is to reserve stocks for Modern trade

supplies

?Tracking is done at PO level

?Work also done on improving sales forecasts to

Out of Stock
?Fraction of time the product is not

available on the shelf. 8.3%.

?average out of stock for retail stores is

?72% of the root causes could be found in

the store

?lost or misplaced inventory ?poor shelving or storage systems ?inadequate or erroneous stock measurement.

SCOR Model

The SCOR® model – an industry open standard
? SCOR is a supply chain process reference model

containing process elements, metrics, and best practices including risk and environmental management ? Organized around the five primary management processes of Plan, Source, Make, Deliver and Return ? Any interested organization can participate in its continual development
Plan

Deli ver Retur n

Sour ce Retur n

Mak e

Delive r Retur n

Source Return

Make

Deliv er Return

Sour ce Retur n

Mak e

Deli ver Retur n

Sour ce Retur n

Suppliers’ Supplier

Supplier
Internal or External

Your Company

Customer
Internal or External

Customer’ s Customer

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SCOR Benchmarking - Presentation

SCOR Processes
Level 1
Scope
SupplyChain Source

Level 2
Configuration
S1 Source Stocked Product

Level 3
Activity
S1.2 Receive Product

Level 4
Workflow

Level 5
Transactions
ED I X ML

Differentiates Business

Differentiates Complexity

Names Tasks Sequences Steps Links, Metrics, Job Details Tasks and Practices Framework Language Industry or Company Specific Language

Links Transactions Details of Automation

Defines Scope Differentiates Capabilities

Framework Language

Framework Language

Technology Specific Language

27

Standard SCOR definitions SCOR Benchmarking - Presentation

Company/Industry

Performance Metrics
?SCOR metrics: Standard Strategic (Level 1) Metrics Attribute Metric (Strategic) Reliability Perfect Order Fulfillment Responsiveness Order Fulfillment Cycle Time Agility Supply Chain Flexibility Supply Chain Adaptability† Cost Supply Chain Management Cost Cost of Goods Sold Assets Cash-to-Cash Cycle Time Return on Supply Chain Fixed † upside and downside adaptability metrics Assets
Return on Working Capital
28 SCOR Benchmarking - Presentation

Intern al

Custo mer

Developing SCORCARD
Philosophy ?You need to have the most data where performance is most critical ?You need to have least data where performance is least critical
For Every Select Superior Advantage

Parity

Level 1 Metric Level 1 Metric Level 1 Metric andLevel 2 Metric Level 2 Metric andLevel 3 Metric

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SCOR Benchmarking - Presentation

A Metrics Architecture
Supply-Chain SCORcard Reliability Reliability Reliability Reliability Reliability Ext ern al Reliability Reliability Reliability Reliability Reliability Reliability Reliability S/A/P
S                      

Level-1 Metric
Perfect Order Fulfillment                            

Level-2 Metric
 

Level-3 Metric

Summary
Perfect Order Fulfilment % Orders Delivered in Full

% Orders Delivered in Full       Delivery Performance to Commit Date     Accurate Documentation

Delivery Item Accuracy Delivery Item Accuracy Delivery Quantity Accuracy Delivery Quantity Accuracy Delivery Performance to Commit Date Date Achievement Location Achievement Accurate Documentation Shipping Documentation Accuracy Billing Documentation Accuracy Perfect Condition % Orders Received Damage-Free

  Date Achievement Location Achievement   Shipping Documentation Accuracy Billing Documentation Accuracy   % Orders Received Damage-Free

Perfect Condition  

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SCOR Benchmarking - Presentation

Metrics Selection
Supply-Chain SCORcard Responsivene ss Responsivene ss Ext Responsivene ern ss al Responsivene ss Flexibility Cost Assets Inte rnal Assets Assets Assets
P P A Upside Supply-Chain Flexibility Total Supply Chain Management Cost Cash to Cash Cycle Time Days Sales Outstanding Days Payables Outstanding Inventory Days of Supply

S/A/P
A

Level-1 Metric
Order Fulfilment Cycle Time

Level-2 Metric

Level-3 Metric

Summary
Order Fulfillment Cycle Time

Source Cycle Time Make Cycle Time Deliver Cycle Time

Source Cycle Time Make Cycle Time Deliver Cycle Time Upside Supplly-Chain Flexibility Total Supply Chain Management Cost Cash to Cash Cycle Time Days Sales Outstanding Days Payables Outstanding Inventory Days of Supply

31

SCOR Benchmarking - Presentation

Planning Data Gathering: Sources of Data
? Financial Data
? Company Annual Reports, Cost Center Reports ? Must be Verified by Financial Team (Controller)

? Non-Financial Data
? Customers

Delivery Performance ? Total Cycle-Time Performance ? IT Systems ? Process-to-Process Transactions ? Planning System Parameters (Lead Times) ? Suppliers ? 3PL Providers
?

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SCOR Benchmarking - Presentation

Data Gathering Plan
? Consider where the transactions may be ? Look at who owns the data ? Organize to alert data owners to gather data ? Collect and assess Data Quality

Metric

Process

Owner Logistics 3PL Provider

Due Date 2/2/2008 2/15/2008 2/22/2008

Status Complete 50% Collected Not started

On-Time Delivery D1.16 Undamaged D1.17

Order Fulfillment D1.1 – D1.17 Deliver Team Cycle Time Etc…
33 SCOR Benchmarking - Presentation

Creating the SCORcard
?Based on average data averaged over many

samples ?Comes from root transactions, not aggregates ?Six-Sigma team support a big help
Attribute SAP Metric (level 1) You Parity Adv Superior Gap

Reliability

S

Perfect Order Fulfillment Order Fulfillment Cycle Time Ups. Supply Chain Flexibility Supply Chain Mgmt Cost Cash-to-Cash Cycle Time

97%

Response

A

14 days

Flexibility

P

62 days

Cost

P

12.2%

Assets
34

A

35 days

SCOR Benchmarking - Presentation

Interpreting the Data
? Used for choosing target performance ? Critical to understand Performance in a particular Demographic ? Can be “internal” (competing against other supply chains in

same company) ? Aligns Strategy, Performance, and Performance Goals
Attribute SAP Metric (level 1) You Parity Adv Superior

Gap

Reliability

S

Perfect Order Fulfillment Order Fulfillment Cycle Time Ups. Supply Chain Flexibility Supply Chain Mgmt Cost Cash-to-Cash Cycle Time

97%

92%

95%

98%

1%

Response

A

14 days

8 days

6 days

4 days

8 Days

Flexibility

P

62 days

80 days

60 days

40 days

0

Cost

P

12.2%

10.8%

10.4%

10.2%

1.4%

Assets
35

A

35 days

45 days

33 days

20 days

2 Days

SCOR Benchmarking - Presentation

Supply Chain Council: An independent, non-profit global association
? Formed in 1996 to create and evolve a standard for the

supply chain for the benefit of helping companies rapidly and dramatically improve supply chain operations accepted framework – the SCOR® process reference model – for evaluating and comparing supply chain activities and their performance about how companies are capitalizing on those tools

? SCC has established the supply chain world’s most widely

? SCC continually advances its tools and educates members
? With membership open to all interested organizations

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SCOR Benchmarking - Presentation

Comprehensive Financial Models

Comprehensive Financial Model
?Economic Value Added Model : ?= Net Operating Profit After Tax – ? Cost of Capital x Capital Employed.

?Developed by Stern and Stewart Company ?Calculates the net value generated by the

firm for its shareholders

Economic Value Added Model

Four Perspectives of BSC
?Customer Perspective
?Customer Retention, Customer Value

?Internal Business Perspective

?Cost, Quality and Time Measures

?Innovation and Learning Perspective
cycle time

?% of sales from new products, new product

?Financial Perspective

?Working capital, return on assets

Customer  Perspective
? Number  of  customer  contact  points is  a  measure  of

 service  quality.  If  there  are  numerous  possible   contact  points  exist  at   each  link  in    SC  potential  for  miscommunication,  waste,  and  delayed  response  increases.  to  compare  one  SC  to  respond  time  to  a  customer   order  to  the  time  and   competing  SC  respond  time.  can  be   used  to  assess  how  the  customer  perceives  the   relationship  between  customization  and  response  time.

? Relative  customer  order  response  time is  a  measure

? The  Customer  perception  of  flexible  response measure

? Customer  value  ratio (CVR)=  survey  measure/cost  per

 order ? For  Example:  If  the  average  survey  response  is  4.2  and

Business  Process  Perspective
? The SC cost of ownership measure captures the costs across the SC associated with

purchasing, holding inventory, poor quality, and delivery failure

? The SC cycle efficiency = Total value added time/total time in the SC. For example: if the

total value?added time is 10 days and the total time in the SC is 50 days, then SC cycle efficiency equals 0.20.If it is 1.00, which indicates that nonvalue?added time does not exist in SC.

? The Number of choices/average response is a measure of the ratio that relatives how

effectively the SC is able to offer variety to its customer. For example: if the SC offers 20 different order configuration and order cycle time is 4 days, the ratio is 20/4=5.

? The percentage of SC target costs achieved measure is focus on nonfinancial improvements

(such as quality, time, and flexibility)

Innovation  and  Learning  Perspective

? The  Product  finalization  point measure  the

 postponement.  

? The  Product  category  commitment  ratio
? measures   the  SC  partnerships that truly  exist  and  the

 potential  risk  within SC  relationship.    

? The  Number  of  shared  data  sets/total  data  sets.

? The  Performance  trajectories  of  competing

 technologies

? measure  is  to  monitor  the  potential  substitute    of

 competitors technologies.

Financial  Perspective
? Profit margin by SC partner
? captures the percentage of SC profits being earned by each SC partner

? Cash? to? cash cycle ? Customer growth & profitability
? measures the sales and profits generated annually by each major customer

? Return on SC assets is
? consumer profitability divided by the average SC assets deployed during the

period



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