SUPPLY AND DEMAND ELASTICITY

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Businesses know that they face demand curves, but rarely do they know what these curves look like. Yet sometimes a business needs to have a good idea of what part of a demand curve looks like if it is to make good decisions. If Rick’s Pizza raises its prices by ten percent, what will happen to its revenues? The answer depends on how consumers will respond. Will they cut back purchases a little or a lot? This question of how responsive consumers are to price changes involves the economic concept of elasticity.

SUPPLY AND DEMAND ELASTICITY pdf file attached.
 

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I am a newcomer in this and I don't have anything to upload or post as of now. I am not able to view or download the attachments, plz help me.
 
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