Suggestion Schemes by Maruti Suzuki India Ltd

sunandaC

Sunanda K. Chavan
Maruti Suzuki India Ltd. Is the First Auto Manufacturer in India to Automate Its Suggestion Scheme with ABBYY Form Reader



ABBYY’s data capture solution makes Maruti Suzuki India Ltd’s suggestion scheme cost effective and time saving for successful product reengineering and customer satisfaction.

Background
Maruti Suzuki India Ltd. has a sales network of 600 outlets in 393 locations, and provides maintenance support to the customers at 2,628 workshops in over 1,200 towns and cities (as of March 31, 2008). Since inception, they have produced and sold over 7.5 million vehicles, including almost 500,000 units in Europe and other export markets. More than 50% of cars sold in India were a Maruti Suzuki brand.
Situation

Maruti Suzuki India Ltd. created suggestion (feedback) forms not only for its customers but also for its employees, and it led the company to the popularity and success. Collected monthly from the employees the suggestion forms help to enhance performance in terms of product quality, safety and cost consciousness that are entrenched into the manufacturing process. Moreover, the best suggestions in terms of cost effectiveness are being awarded. Previously, data from suggestion forms were entered manually, and the results sent to a database. It was time-consuming, and as deadlines had to be met, most of the time the team ended up working overtime at the end of the month.

Solution

Maruti Suzuki India Ltd. set out to automate its system, and a search on the internet led them to NetSpider India (NIIL). This started a whole new process wherein, for the first time in India, automation using forms processing solutions was being taken up in the automobile industry.

The first step in the process was to redesign the existing suggestion form using ABBYY FormDesigner™. Therein, ABBYY FormReader 6.5 was used for processing and finally, codes were written by NIIL to extract data from the processed forms and send to a database. NetSpider India provided an end-to-end solution to the entire suggestion scheme.

Results
Using ABBYY data capture solution Maruti Suzuki India Ltd. saves time and manpower, doing away with overtime. NetSpider India (NIIL) and ABBYY’s acclaimed forms processing solution opened a new avenue in the world of automobile industry.
 
Back
Top