Description
In the emerging edge based economy it has become necessary to
SUBMISSION OF PROJECT SYNOPSIS AND GUIDE
ACCEPTANCEFORM
(To be submitted to the project steering committee)
PART A: Synopsis Registrtion!
I! St"#ent Deti$s:
1. Name of the programme : Master of Business
Administration
2. Name of the Student : Ladeep Shu!"a
#. $o"" Number :
%. Session& 'ear :
(. Name and address of "earning centre
II! Pro%e&t Deti$s
'! Tit$e o( t)e Pro%e&t : A St"#y o( Brn# A*reness o(
ICICI Pr"#enti$
+! Pro,$e- Stte-ent :
)n the emerging !no*"edge based econom+ it has become
necessar+ to !no* ho* much mar!et po*er "ies *ith the brand name. The
stud+ of brand a*areness is essentia" in mar!eting p"anning. ,ustomer
needs and preferences !eep changing *here brands u"timate"+ command
customer-s "o+a"t+.
The rea"istic side of the prob"em is to !no* the acceptance "ee" of the
brand a*areness to*ards the product. This stud+ *i"" he"p us to
understand the brand a*areness and *hat prob"ems are being faced b+
the consumers. to *hich appropriate measures to be ta!en to so"e the
prob"ems.
This project has main"+ been ta!en up to understand the brand
a*areness. bu+ing moties to ensure the /Brand a*areness to*ards ),),)
0rodencia"1 apart from this2 it is to understand the ne* opportunities in
the mar!et for the improement of brand a*areness and sa"es to*ards
the products
.! O,%e&ti/e :
T)e o,%e&ti/e o( o"r st"#y in&$"#e# t)e (o$$o*ing i-portnt
("n&tions:
a) To chec! the a*areness and interest of )nsurance among peop"e in
genera".
b) To 3nd out the popu"arit+ of di4erent insurance proiders.
c) To 3nd out the satisfaction "ee" of e5isting po"ic+ ho"ders.
d) To en"ighten peop"e *ith the bene3ts of )nsurance and )nestments.
e) To 3nd out the reason behind "ess impetus of peop"e to*ards
)nsurance.
f) To 3nd out a strateg+ to ma!e peop"e a*are and dee"op their
interest in insurance and )nestments.
g) To !no* about the most threatening substitute of )nsurance.
h) To identif+ the arious t+pes of brand a*areness strategies
practiced in organi6ation
i) To determine the factors that promotes or impairs the e4ectieness
of the practice.
j) To assess the in7uence of brand a*areness on customers- "o+a"t+ of
organi6ation.
0! Met)o#o$ogy to ,e "se# :
The purpose of mar!et research is to he"p companies ma!e better
business decisions about the dee"opment and mar!eting of ne*
products. Mar!et research represents the oice of the consumer in a
compan+.
A "ist of 8uestions that can be ans*ered through mar!et research:
? 9o* to get a ne* customer and retain o"der:
? ;hat is happening in the mar!et: ;hat are the trends: ;ho are
the competitors:
? 9o* do consumers ta"! about the products in the mar!et:
? ;hich needs are important: Are the needs being met b+ current
products:
Reser&) Design: The project *as carried out. !eeping in mind the main
objecties. The research design is the conceptua" frame*or! *ithin *hich
the research is conducted. )t contains the b"ueprint for the co""ection.
measurement and ana"+sis of data. 5p"orator+ research
he"ps determine the best research design. data co""ection method and
se"ection of subjects. >5p"orator+ research often re"ies on secondar+
research such as reie*ing aai"ab"e "iterature and=or data. or 8ua"itatie
approaches such as informa" discussions *ith consumers. emp"o+ees.
management or competitors. and more forma" approaches through in?
depth interie*s. focus groups. projectie methods. case studies or pi"ot
studies. The )nternet a""o*s for research methods that are more
interactie in nature.
Pro%e&t Design:
O"r pro%e&t #e-n#e# #esign *)i&) *o"$# in&$"#e:
Reser&) nt"re: An e5p"orator+ research design *as adopted
to conduct the stud+ in order to !no* the
aboe mentioned objecties.
Dt &o$$e&tion -et)o#: 0opu"ation being er+ "arge. the @ata
,o""ection Method demanded the Samp"e
Sure+.
Pri-ry Dt Co$$e&tion: Auestionnaire
P)rsing o( 2"eries: Aueries *ere made in such a *a+ that it *as
eas+ for us to ma!e it understand and eas+
to comprehend.
Or#er o( 2"eries:
1%. Aua"i3cation : 0h@ E0). MBA
1(. Tota" >5perience : ( 'rs
1G. ,ommunication Address :
1H. ,ontact No. :
1I. >?mai" )@ :
PART – B : Guide Acceptance
) @r.=Mr.=Mrs. An%$i Sing) *or!ing as Sr! 3e&t"rer *ith Si44i-
Mnip$ Uni/ersity5 DE hereb+ con3rm m+ *i""ingness to guide Mr.= Ms.
3/#eep S)"4$ $o"" No. !!!!!!!!!!!!!!!!!!!. attached to Learning ,entre
Ecode) !!!!!!!!!!!!!!! EName........... E,it+) 6ANPUR in the topic A St"#y o(
Brn# A*reness o( ICICI Pr"#enti$5 during the 7 E+ear) period
MAY879:;Emonth=+ear) to AUG8 79:' Emonth=+ear). ) agree to this
time"ine and a"so to submit the project status= )nterna" Assessment mar!s
to the Bniersit+.
0"ace:
@ate: ESignature of
the Duide)
DEC3ARATION
) hereb+ dec"are that this project s+nopsis is an origina" *or! carried b+
me and *i"" not submitted to an+ other Bniersit+ for fu"3"ment of an+
course of stud+.
0"ace:
@ate: ESignature of the
Student)
doc_534365407.doc
In the emerging edge based economy it has become necessary to
SUBMISSION OF PROJECT SYNOPSIS AND GUIDE
ACCEPTANCEFORM
(To be submitted to the project steering committee)
PART A: Synopsis Registrtion!
I! St"#ent Deti$s:
1. Name of the programme : Master of Business
Administration
2. Name of the Student : Ladeep Shu!"a
#. $o"" Number :
%. Session& 'ear :
(. Name and address of "earning centre
II! Pro%e&t Deti$s
'! Tit$e o( t)e Pro%e&t : A St"#y o( Brn# A*reness o(
ICICI Pr"#enti$
+! Pro,$e- Stte-ent :
)n the emerging !no*"edge based econom+ it has become
necessar+ to !no* ho* much mar!et po*er "ies *ith the brand name. The
stud+ of brand a*areness is essentia" in mar!eting p"anning. ,ustomer
needs and preferences !eep changing *here brands u"timate"+ command
customer-s "o+a"t+.
The rea"istic side of the prob"em is to !no* the acceptance "ee" of the
brand a*areness to*ards the product. This stud+ *i"" he"p us to
understand the brand a*areness and *hat prob"ems are being faced b+
the consumers. to *hich appropriate measures to be ta!en to so"e the
prob"ems.
This project has main"+ been ta!en up to understand the brand
a*areness. bu+ing moties to ensure the /Brand a*areness to*ards ),),)
0rodencia"1 apart from this2 it is to understand the ne* opportunities in
the mar!et for the improement of brand a*areness and sa"es to*ards
the products
.! O,%e&ti/e :
T)e o,%e&ti/e o( o"r st"#y in&$"#e# t)e (o$$o*ing i-portnt
("n&tions:
a) To chec! the a*areness and interest of )nsurance among peop"e in
genera".
b) To 3nd out the popu"arit+ of di4erent insurance proiders.
c) To 3nd out the satisfaction "ee" of e5isting po"ic+ ho"ders.
d) To en"ighten peop"e *ith the bene3ts of )nsurance and )nestments.
e) To 3nd out the reason behind "ess impetus of peop"e to*ards
)nsurance.
f) To 3nd out a strateg+ to ma!e peop"e a*are and dee"op their
interest in insurance and )nestments.
g) To !no* about the most threatening substitute of )nsurance.
h) To identif+ the arious t+pes of brand a*areness strategies
practiced in organi6ation
i) To determine the factors that promotes or impairs the e4ectieness
of the practice.
j) To assess the in7uence of brand a*areness on customers- "o+a"t+ of
organi6ation.
0! Met)o#o$ogy to ,e "se# :
The purpose of mar!et research is to he"p companies ma!e better
business decisions about the dee"opment and mar!eting of ne*
products. Mar!et research represents the oice of the consumer in a
compan+.
A "ist of 8uestions that can be ans*ered through mar!et research:
? 9o* to get a ne* customer and retain o"der:
? ;hat is happening in the mar!et: ;hat are the trends: ;ho are
the competitors:
? 9o* do consumers ta"! about the products in the mar!et:
? ;hich needs are important: Are the needs being met b+ current
products:
Reser&) Design: The project *as carried out. !eeping in mind the main
objecties. The research design is the conceptua" frame*or! *ithin *hich
the research is conducted. )t contains the b"ueprint for the co""ection.
measurement and ana"+sis of data. 5p"orator+ research
he"ps determine the best research design. data co""ection method and
se"ection of subjects. >5p"orator+ research often re"ies on secondar+
research such as reie*ing aai"ab"e "iterature and=or data. or 8ua"itatie
approaches such as informa" discussions *ith consumers. emp"o+ees.
management or competitors. and more forma" approaches through in?
depth interie*s. focus groups. projectie methods. case studies or pi"ot
studies. The )nternet a""o*s for research methods that are more
interactie in nature.
Pro%e&t Design:
O"r pro%e&t #e-n#e# #esign *)i&) *o"$# in&$"#e:
Reser&) nt"re: An e5p"orator+ research design *as adopted
to conduct the stud+ in order to !no* the
aboe mentioned objecties.
Dt &o$$e&tion -et)o#: 0opu"ation being er+ "arge. the @ata
,o""ection Method demanded the Samp"e
Sure+.
Pri-ry Dt Co$$e&tion: Auestionnaire
P)rsing o( 2"eries: Aueries *ere made in such a *a+ that it *as
eas+ for us to ma!e it understand and eas+
to comprehend.
Or#er o( 2"eries:
1%. Aua"i3cation : 0h@ E0). MBA
1(. Tota" >5perience : ( 'rs
1G. ,ommunication Address :
1H. ,ontact No. :
1I. >?mai" )@ :
PART – B : Guide Acceptance
) @r.=Mr.=Mrs. An%$i Sing) *or!ing as Sr! 3e&t"rer *ith Si44i-
Mnip$ Uni/ersity5 DE hereb+ con3rm m+ *i""ingness to guide Mr.= Ms.
3/#eep S)"4$ $o"" No. !!!!!!!!!!!!!!!!!!!. attached to Learning ,entre
Ecode) !!!!!!!!!!!!!!! EName........... E,it+) 6ANPUR in the topic A St"#y o(
Brn# A*reness o( ICICI Pr"#enti$5 during the 7 E+ear) period
MAY879:;Emonth=+ear) to AUG8 79:' Emonth=+ear). ) agree to this
time"ine and a"so to submit the project status= )nterna" Assessment mar!s
to the Bniersit+.
0"ace:
@ate: ESignature of
the Duide)
DEC3ARATION
) hereb+ dec"are that this project s+nopsis is an origina" *or! carried b+
me and *i"" not submitted to an+ other Bniersit+ for fu"3"ment of an+
course of stud+.
0"ace:
@ate: ESignature of the
Student)
doc_534365407.doc