Description
Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani
1
Dhirubhai Ambani Institute of Information and Communication Technology
Study the Supply Chain of Fruits and Vegetables of Reliance Fresh
By Vishal K. Patel (201013015) [email protected]
To Dr. Girja sharan
2
DECLARATION
I VISHAL K PATEL, Post Graduate student of Information and Communication Technology in Agriculture and Rural Development 2010-11 batch, from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT), Gandhinagar, Gujarat. Hereby declare that this project report titled, “ Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” is an original study and has been carried out by me as a part of winter project under the guidance of Mr. Mr. Shusilkumar singh (Project Director cum zonal head) in Reliance Fresh Ltd I further declare that no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. I have worked for four months on our winter project as required under manual of policies of our institute.
Place: Date:
Vishal K Patel Id: (201013015)
3
CERTIFICATE
This is certifying that Mr. VISHAL K PATEL student of post graduate institute of DA-IICT (Dhirubhai Ambani Institute of Information and Communication Technology), Gandhinagar has satisfactorily completed his project work from 1/01/2012 to 30/04/2012 in Reliance Fresh Ltd. He has undertaken the project of “ Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” and has submitted the same to us. While during this project work we found that he is a sincere, enthusiastic and practical student. We wish him all success in his future professional carrier. Mr. Shusilkumar singh (Project Director cum zonal head) Reliance Fresh Ltd
4
ACKNOWLEDGEMENT
We owe a great many thanks to a great many people who helped and supported us during the writing of this project report effectively and moreover on time. It is our pleasure to acknowledge Dr. Ranendu Ghosh and Dr. Girja Sharan (DA-IICT, Gandhinagar) who gave us such a brilliant opportunity to apply our best knowledge and experience of supply chain management and procurement business in a practical way as a part of information and communication technology in agriculture and rural development course. With great pleasure, we extend our deep sense of gratitude to Mr.Shushil kumar, Project Director cum zonal head, Reliance Fresh Limited, for providing facilities and valuable suggestion throughout the project work. We are also thankful to Mr. Ilesh Pathak, Mr. Pankaj Singh and Mr. Dilip Dubey for directing us at various stages of internship period. We also extend our sincere thanks to Mr.Pragnesh Patel and Mr.Brijesh Patel for providing us valuable information when needed and directing us at various situations. Despite of their busy schedules, they gave us different ideas in making this project unique. Our deepest thanks to Mr. Prodyut pal, Head of Procurement department, Gujarat. He has taken pain to go through the project and make necessary correction as and when needed and for giving us very important guidelines for this project.
5
INDEX
Title 1
1.1 1.2
Page No. 7
7 9
Introduction
Collection centers Supply Chain operations in reliance fresh
2 3
3.1 3.2 3.3 3.4 3.5 4 5
Objectives Research methodology
Description of Study Area Sampling Technique Type of data Sample size Analytical tools and techniques employed Data analysis Conclusion
10 10
10 11 11 12 15 16 18
6
LIST OF TABLES
Table No.
Title
Page no.
3.5.1
Tracking time of Tomato from Nenpur Collection Centre to 12 outlet store.
3.5.2
Different charges on mango from Naroda fruit market to 13 ripening chamber
3.5.3
Different charges on mango from ripening chamber to 14 Naroda central processing centre.
3.5.4
Different charges on mango from Naroda central processing 15 centre to outlet store.
4.1
Total time to reach tomato from collection centre to outlet 16 store.
4.2 4.3
Different added Cost on mango APMC charge and Vendor charges on mango.
17 17
7
1. Introduction With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail. Since its inception in 2006, Reliance Retail Limited (RRL) has grown into an organization that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, RRL has made rapid progress toward building an entire value chain starting from the farmers to the end consumers. Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India. Reliance plans to invest in excess of Rs 25000crores in the next 4 years in their retail division. The company already has in excess of 730 reliance fresh outlets across the country and 68 reliance fresh outlets in Gujarat. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice, bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2–3 km. Store’s main focus would be fresh produce like fruits and vegetables at a much lower price. The main idea of the company was to source from farmers and sell directly to the consumer, removing middlemen out of the way. Preferred supplier arrangements involve higher (?xed and variable) production and handling costs but save on governance costs and reduce exposure to risks from substandard quality and out-of-time delivery (Dolan and Humphrey, 2000). 1.1 Collection centers: It is the place where vegetables and fruits received from farmers and from other sources are stored for a while and then goes through processing process. Processing of fruits and vegetables means their cleaning; separating rotten ones and their packaging. Usually fruits and vegetables maximum storing duration in collection centre is one day,
8
means in one day the complete recycling of fruits and vegetables does complete. It is easily understandable because in case of vegetables they start to rot after two or three days under normal condition.
Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables from farmers directly. Also company can save the vendor and mundi charge through these practices. In Gujarat they have three different collection centres for buying Fruits and Vegetables like Nenpur, Padra and Majra. Now company is trying to establish more number of collection centers in Gujarat. It is obvious they prefer to plant their collection center at that place which is more market potent means reducing transportation cost and they can buy the fresh produce in bulk at suitable prices. Also other alternative of purchasing channels were used by Reliance Fresh. 1. They also buy Fruits and Vegetables from wholesale Market directly. 2. Wholesaler linked to farmers that deliver products under contract
9
1.2 Supply Chain operations in reliance fresh .
? ? ? ? ? ? ? Visual quality inspection of bulk produces Sorting Crating of acceptable bulk produce Weighting Payment to Farmer Storage it under cooler environment. Loaded it in air Conditioning vehicle and sealed it.
Operation perform at Nenpur Collection Center
Crated material is transferred through air Conditioning vehicle. Distance is 31 kms.
? Weight of arrieved material and confirm with weight which is taken at collection centre. ? Visual quality recheck of received bulk. ? Dump wastage or sell in market ? Stored(cooler or normal environment) it if required. ? Crating of material according to requirement of stores and dispatch it to different stores. Central Processing Centre Naroda
4 km distance. Transferred material through referred vehicle.
? Received at Store. ? Keep it for sale. ? Payment receive from people who buy that material. ? Wastage meterial dumps. Naroda Reliance Fresh Store
10
2. Objectives
I track the route of different vegetables so we can decide how fresh produce is provided by reliance fresh to consumer. 1) To track vegetables from collection centre to store. Extra added costs play an important role in the organization of procurement regimes. While most attention is usually given to transport costs and labour cost, other aspects related to information exchange and trust relationships between producers and supermarkets in fact deserve far more attention (Ruben et al., 2003; Dorward, 2001). 2) To study cost estimation of supply chain of reliance fresh.
3. Research Methodology This is a kind of descriptive research study because it describes what is going on or what exists at collection centre.
3.1 Description of Study Area Kheda district lies in middle of Gujarat state. Kheda is situated between 72.32º to 73.37º East (Longitude) and 22.30º to 23.18º North (Latitude). Major part of this district is covers by villages. Monsoon begins in July and carries till September. The average annual rain fall of this region is 723 mm. The average minimum and maximum temperature of this region is 14º to 41ºC. Kheda District is located on Bank of river Vatrak and 35 kms from ahmedabad. It has 13 Talukas with Nadiyad, mahemdabad,kheda, Matar and kapadvanj. This district covers 23 % of Aonla production of Gujarat. It also covers 7 % to total production of Vegetables in Gujarat. Mahemdabad taluka is our focus area. In this taluka study covers different villages namely Nenpur, Ghodali, Makva, Modaj, Sansoli, Sojali, Dajipura, Sadra, Vadadala, Jalampura, Lakshmipura, Amasaran and Malataj.
11
Major Vegetables and fruits crop includes Spinach, tomato, Bottle Gourd, Sponge Gourd, Methi Big, Bitter Gourd, Okra, Drumstick, Sugar baby melon, Cabbage, Aonla, Corriander, Cocciniea, Amaranthus, Raddish White, Brinjal Black Big etc. I also collected some data or take some observation from naroda fruit market, Naroda central processing centre, ripening chamber and some store of reliance fresh.
3.2 Sampling Technique
As per objectives of the study; purposive and random sampling technique were adopted. Here Nenpur collection centre of Mahemdabad Taluka is our focus area. Also some observation was taken in Naroda fruit market, Naroda central processing centre and Mother Ripening centre to study the component of supply chain.
3.3 Type of data For 1st Objective Here Primary data was collected through observation of tomato crate. Nishant record time and place at Nenpur collection centre and put notebook in a crate after recording time of dispatch. Vishal collect it at naroda CPC and note time and place in it. According to routine that crate was move to a bunch of crates which was gone to outlet store. Then vishal gave it to supervisor who was present in night duty. Supervisor recorded time when crate send to store and put that notebook in that crate. According to bunch of crates we could know that in which outlet store crates it will go. From that information we contact store manager of that store. Store manager record time and place in that. When it reaches to final point we collected it.
12
For 2nd Objective Here primary data was collected through observation of operation at Naroda fruit market, Mother ripening chamber and central processing centre Naroda. Here all data was collected by vishal. Secondary data was collected from company database, web portals and literature available from other sources.
3.4 Sample size
For 1st Objective Ten different days was selected to observe movement of tomato.
Tracking Time for Tomato
Collecting at Centre
Day
Truck Truck send Truck Send it to Received at Open load to CPC received at Store RF store Store CPC
15:30 15:15 16:35 15:30 15:25 16:10 15:00 15:45 15:12 15:30 16:00 16 17:00 15:50 15:50 16:35 15:25 16:10 15:40 15:55 17:25 17:38 18:22 17:15 17:20 18:05 18:38 17:33 17:00 16:24 4:00 21:00 4:05 4:35 4:00 5:10 4:48 4:15 6:00 4:15 4:30 5:25 5:35 5:30 5:45 6:30 6:12 6:06 7:50 5:20 7:00 7:05 7:00 7:00 7:00 7:00 7:15 7:00 7:00 7:10
1 2 3 4 5 6
11:00 11:30 10:15 11:30 11:15 11:27
7 8 9 10
10:35 11:25 10:10 11:28
Table 3.5.1:- Tracking time of Tomato from Nenpur Collection Centre to outlet store.
13
2rd objective Five different observations were taken for Mango. Here I tried to work out all charges on mango which was paid by company from source to customer hand.
Naroda Fruit Market to Naroda ripening Chamber
Variety
Crates
Quantity (kg)
Purchase Rate(rs/kg)
Amount
Crating Charge
Loading Charge
Transport ripening chamber
to
APMC(0.8% of amount) total
Vendor Charge (6 %)
Safeda Mango
79
1521.5
46
69989
237
118.5
350
577.59
4317.51
Safeda Mango
62
1240
45
55800
186
93
280
460.41
3441.06
Safeda Mango
100
1980.5
48
95064
300
150
430
783.95
5852.64
Safeda Mango
60
1200
45
54000
180
90
350
447.44
3334.80
Safeda Mango
189
3617
45
162765
567
283.5
530
1340.96
10030.17
Table 3.5.2:- Different charges on mango from Naroda fruit market to ripening chamber
14
Ripening Chamber to Naroda CPC
Sr. No.
Ripening Charges
Labour Charges
Transport CPC
Weight
at Weight loss during ripening (%)
to Naroda CPC
1
948
316
240
1437.7
5.51
2
744
248
200
1180
4.84
3
1200
400
450
1887
4.72
4
720
240
350
1146
4.50
5
2268
756
450
3450.5
4.60
Table 3.5.3:- Different charges on mango from ripening chamber to Naroda central processing centre.
15
Narod CPC to Store
Sr. No.
Labour cost
Final at weight
Cost
of Labour Final
Final rate
Transportation cost at Amount to store store (0.30 rs/ kg)
CPC(0.50 after rs/kg) sorting
1
718.85
1399
251.82
419.70 78483.97
56.10
2
590
1154
207.72
346.20 62596.39
54.24
3
943.5
1839
331.02
551.70 106456.81 57.89
4
573
1120
201.6
336.00 60822.84
54.31
5
1725.25
3317.5
597.15
995.25 182308.28 54.95
Table 3.5.4:- Different charges on mango from Naroda central processing centre to outlet store.
3.5 Analytical tools and techniques employed
Detailed description of the analytical tools employed in the study is given below. Simple conventional method of tabular analysis was used to study the different cost and time in supply chain of fruits and vegetables in field. Average and percentage were also worked out to analysis different cost added on mango.
16
4. Data Analysis For 1st Objective Total Time
Day
1 2 3 4 5 6 7 8 9 10
20:00 19:30 20:45 19:30 19:45 19:33 20:40 19:35 21:40 19:42
Table 4.1:- Total time to reach tomato from collection centre to outlet store. Company’s main objective is to provide fruits and vegetables to outlet store before 6AM (Discussion with Dilip Dubey sir). We analyze crate tracking of tomato and see that company provide different vegetable within 19 to 20 hours period to outlet store. On an average it takes 19.82 hours from collection centre to outlet store. For 2rd Objective Different added Cost Different on mango per kg Cost (%) 21.96 20.54 on added mango
from mundi to store 10.10 9.24
17
9.89 9.31 9.95
20.60 20.68 22.12
Table 4.2:- Different added Cost on mango From this table we can say that average 21.18 % cost occurs for mango from Market to outlet store.
SR. No.
Different charges from Market to
Extra
APMC
Extra
APMC
Extra Vendor Charges
Extra
Vendor
charge (0.8%)
charge per kg
charges per kg
mother
1
2209.5
17.676
0.012
132.57
0.09
2
1751
14.008
0.011
105.06
0.08
3
2930
23.44
0.012
175.8
0.09
4
1930
15.44
0.013
115.8
0.10
5
4854.5
38.836
0.011
291.27
0.08
Table 4.3:- APMC charge and Vendor charges on mango.
18
Company gives 0.01rs/kg extra APMC charge and 0.09rs/kg vendor charges. Actually APMC charge and vendor charges was paid on only actual rate which was given by vendor. But company have not any separate facility for direct payment to labour in market and other charges between market to ripening centre and ripening charge. So these costs add in vendor bill and APMC charges and vendor charges pay on vendor bill.
5. Conclusion
For objective 1:- We can say that reliance fresh ltd provide fresh product to consumer within 24 hours period and during this period all the product keep in proper room and temperature also try to maintain.
For objective:-2 In market company have any separate facility of payment to labour and company have to arrange their own vehicle for transport in market or company have to direct payment facility for vehicle which arrange from market. So company can save extra charges.
doc_675581259.pdf
Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani
1
Dhirubhai Ambani Institute of Information and Communication Technology
Study the Supply Chain of Fruits and Vegetables of Reliance Fresh
By Vishal K. Patel (201013015) [email protected]
To Dr. Girja sharan
2
DECLARATION
I VISHAL K PATEL, Post Graduate student of Information and Communication Technology in Agriculture and Rural Development 2010-11 batch, from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT), Gandhinagar, Gujarat. Hereby declare that this project report titled, “ Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” is an original study and has been carried out by me as a part of winter project under the guidance of Mr. Mr. Shusilkumar singh (Project Director cum zonal head) in Reliance Fresh Ltd I further declare that no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. I have worked for four months on our winter project as required under manual of policies of our institute.
Place: Date:
Vishal K Patel Id: (201013015)
3
CERTIFICATE
This is certifying that Mr. VISHAL K PATEL student of post graduate institute of DA-IICT (Dhirubhai Ambani Institute of Information and Communication Technology), Gandhinagar has satisfactorily completed his project work from 1/01/2012 to 30/04/2012 in Reliance Fresh Ltd. He has undertaken the project of “ Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” and has submitted the same to us. While during this project work we found that he is a sincere, enthusiastic and practical student. We wish him all success in his future professional carrier. Mr. Shusilkumar singh (Project Director cum zonal head) Reliance Fresh Ltd
4
ACKNOWLEDGEMENT
We owe a great many thanks to a great many people who helped and supported us during the writing of this project report effectively and moreover on time. It is our pleasure to acknowledge Dr. Ranendu Ghosh and Dr. Girja Sharan (DA-IICT, Gandhinagar) who gave us such a brilliant opportunity to apply our best knowledge and experience of supply chain management and procurement business in a practical way as a part of information and communication technology in agriculture and rural development course. With great pleasure, we extend our deep sense of gratitude to Mr.Shushil kumar, Project Director cum zonal head, Reliance Fresh Limited, for providing facilities and valuable suggestion throughout the project work. We are also thankful to Mr. Ilesh Pathak, Mr. Pankaj Singh and Mr. Dilip Dubey for directing us at various stages of internship period. We also extend our sincere thanks to Mr.Pragnesh Patel and Mr.Brijesh Patel for providing us valuable information when needed and directing us at various situations. Despite of their busy schedules, they gave us different ideas in making this project unique. Our deepest thanks to Mr. Prodyut pal, Head of Procurement department, Gujarat. He has taken pain to go through the project and make necessary correction as and when needed and for giving us very important guidelines for this project.
5
INDEX
Title 1
1.1 1.2
Page No. 7
7 9
Introduction
Collection centers Supply Chain operations in reliance fresh
2 3
3.1 3.2 3.3 3.4 3.5 4 5
Objectives Research methodology
Description of Study Area Sampling Technique Type of data Sample size Analytical tools and techniques employed Data analysis Conclusion
10 10
10 11 11 12 15 16 18
6
LIST OF TABLES
Table No.
Title
Page no.
3.5.1
Tracking time of Tomato from Nenpur Collection Centre to 12 outlet store.
3.5.2
Different charges on mango from Naroda fruit market to 13 ripening chamber
3.5.3
Different charges on mango from ripening chamber to 14 Naroda central processing centre.
3.5.4
Different charges on mango from Naroda central processing 15 centre to outlet store.
4.1
Total time to reach tomato from collection centre to outlet 16 store.
4.2 4.3
Different added Cost on mango APMC charge and Vendor charges on mango.
17 17
7
1. Introduction With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail. Since its inception in 2006, Reliance Retail Limited (RRL) has grown into an organization that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, RRL has made rapid progress toward building an entire value chain starting from the farmers to the end consumers. Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India. Reliance plans to invest in excess of Rs 25000crores in the next 4 years in their retail division. The company already has in excess of 730 reliance fresh outlets across the country and 68 reliance fresh outlets in Gujarat. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice, bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2–3 km. Store’s main focus would be fresh produce like fruits and vegetables at a much lower price. The main idea of the company was to source from farmers and sell directly to the consumer, removing middlemen out of the way. Preferred supplier arrangements involve higher (?xed and variable) production and handling costs but save on governance costs and reduce exposure to risks from substandard quality and out-of-time delivery (Dolan and Humphrey, 2000). 1.1 Collection centers: It is the place where vegetables and fruits received from farmers and from other sources are stored for a while and then goes through processing process. Processing of fruits and vegetables means their cleaning; separating rotten ones and their packaging. Usually fruits and vegetables maximum storing duration in collection centre is one day,
8
means in one day the complete recycling of fruits and vegetables does complete. It is easily understandable because in case of vegetables they start to rot after two or three days under normal condition.
Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables from farmers directly. Also company can save the vendor and mundi charge through these practices. In Gujarat they have three different collection centres for buying Fruits and Vegetables like Nenpur, Padra and Majra. Now company is trying to establish more number of collection centers in Gujarat. It is obvious they prefer to plant their collection center at that place which is more market potent means reducing transportation cost and they can buy the fresh produce in bulk at suitable prices. Also other alternative of purchasing channels were used by Reliance Fresh. 1. They also buy Fruits and Vegetables from wholesale Market directly. 2. Wholesaler linked to farmers that deliver products under contract
9
1.2 Supply Chain operations in reliance fresh .
? ? ? ? ? ? ? Visual quality inspection of bulk produces Sorting Crating of acceptable bulk produce Weighting Payment to Farmer Storage it under cooler environment. Loaded it in air Conditioning vehicle and sealed it.
Operation perform at Nenpur Collection Center
Crated material is transferred through air Conditioning vehicle. Distance is 31 kms.
? Weight of arrieved material and confirm with weight which is taken at collection centre. ? Visual quality recheck of received bulk. ? Dump wastage or sell in market ? Stored(cooler or normal environment) it if required. ? Crating of material according to requirement of stores and dispatch it to different stores. Central Processing Centre Naroda
4 km distance. Transferred material through referred vehicle.
? Received at Store. ? Keep it for sale. ? Payment receive from people who buy that material. ? Wastage meterial dumps. Naroda Reliance Fresh Store
10
2. Objectives
I track the route of different vegetables so we can decide how fresh produce is provided by reliance fresh to consumer. 1) To track vegetables from collection centre to store. Extra added costs play an important role in the organization of procurement regimes. While most attention is usually given to transport costs and labour cost, other aspects related to information exchange and trust relationships between producers and supermarkets in fact deserve far more attention (Ruben et al., 2003; Dorward, 2001). 2) To study cost estimation of supply chain of reliance fresh.
3. Research Methodology This is a kind of descriptive research study because it describes what is going on or what exists at collection centre.
3.1 Description of Study Area Kheda district lies in middle of Gujarat state. Kheda is situated between 72.32º to 73.37º East (Longitude) and 22.30º to 23.18º North (Latitude). Major part of this district is covers by villages. Monsoon begins in July and carries till September. The average annual rain fall of this region is 723 mm. The average minimum and maximum temperature of this region is 14º to 41ºC. Kheda District is located on Bank of river Vatrak and 35 kms from ahmedabad. It has 13 Talukas with Nadiyad, mahemdabad,kheda, Matar and kapadvanj. This district covers 23 % of Aonla production of Gujarat. It also covers 7 % to total production of Vegetables in Gujarat. Mahemdabad taluka is our focus area. In this taluka study covers different villages namely Nenpur, Ghodali, Makva, Modaj, Sansoli, Sojali, Dajipura, Sadra, Vadadala, Jalampura, Lakshmipura, Amasaran and Malataj.
11
Major Vegetables and fruits crop includes Spinach, tomato, Bottle Gourd, Sponge Gourd, Methi Big, Bitter Gourd, Okra, Drumstick, Sugar baby melon, Cabbage, Aonla, Corriander, Cocciniea, Amaranthus, Raddish White, Brinjal Black Big etc. I also collected some data or take some observation from naroda fruit market, Naroda central processing centre, ripening chamber and some store of reliance fresh.
3.2 Sampling Technique
As per objectives of the study; purposive and random sampling technique were adopted. Here Nenpur collection centre of Mahemdabad Taluka is our focus area. Also some observation was taken in Naroda fruit market, Naroda central processing centre and Mother Ripening centre to study the component of supply chain.
3.3 Type of data For 1st Objective Here Primary data was collected through observation of tomato crate. Nishant record time and place at Nenpur collection centre and put notebook in a crate after recording time of dispatch. Vishal collect it at naroda CPC and note time and place in it. According to routine that crate was move to a bunch of crates which was gone to outlet store. Then vishal gave it to supervisor who was present in night duty. Supervisor recorded time when crate send to store and put that notebook in that crate. According to bunch of crates we could know that in which outlet store crates it will go. From that information we contact store manager of that store. Store manager record time and place in that. When it reaches to final point we collected it.
12
For 2nd Objective Here primary data was collected through observation of operation at Naroda fruit market, Mother ripening chamber and central processing centre Naroda. Here all data was collected by vishal. Secondary data was collected from company database, web portals and literature available from other sources.
3.4 Sample size
For 1st Objective Ten different days was selected to observe movement of tomato.
Tracking Time for Tomato
Collecting at Centre
Day
Truck Truck send Truck Send it to Received at Open load to CPC received at Store RF store Store CPC
15:30 15:15 16:35 15:30 15:25 16:10 15:00 15:45 15:12 15:30 16:00 16 17:00 15:50 15:50 16:35 15:25 16:10 15:40 15:55 17:25 17:38 18:22 17:15 17:20 18:05 18:38 17:33 17:00 16:24 4:00 21:00 4:05 4:35 4:00 5:10 4:48 4:15 6:00 4:15 4:30 5:25 5:35 5:30 5:45 6:30 6:12 6:06 7:50 5:20 7:00 7:05 7:00 7:00 7:00 7:00 7:15 7:00 7:00 7:10
1 2 3 4 5 6
11:00 11:30 10:15 11:30 11:15 11:27
7 8 9 10
10:35 11:25 10:10 11:28
Table 3.5.1:- Tracking time of Tomato from Nenpur Collection Centre to outlet store.
13
2rd objective Five different observations were taken for Mango. Here I tried to work out all charges on mango which was paid by company from source to customer hand.
Naroda Fruit Market to Naroda ripening Chamber
Variety
Crates
Quantity (kg)
Purchase Rate(rs/kg)
Amount
Crating Charge
Loading Charge
Transport ripening chamber
to
APMC(0.8% of amount) total
Vendor Charge (6 %)
Safeda Mango
79
1521.5
46
69989
237
118.5
350
577.59
4317.51
Safeda Mango
62
1240
45
55800
186
93
280
460.41
3441.06
Safeda Mango
100
1980.5
48
95064
300
150
430
783.95
5852.64
Safeda Mango
60
1200
45
54000
180
90
350
447.44
3334.80
Safeda Mango
189
3617
45
162765
567
283.5
530
1340.96
10030.17
Table 3.5.2:- Different charges on mango from Naroda fruit market to ripening chamber
14
Ripening Chamber to Naroda CPC
Sr. No.
Ripening Charges
Labour Charges
Transport CPC
Weight
at Weight loss during ripening (%)
to Naroda CPC
1
948
316
240
1437.7
5.51
2
744
248
200
1180
4.84
3
1200
400
450
1887
4.72
4
720
240
350
1146
4.50
5
2268
756
450
3450.5
4.60
Table 3.5.3:- Different charges on mango from ripening chamber to Naroda central processing centre.
15
Narod CPC to Store
Sr. No.
Labour cost
Final at weight
Cost
of Labour Final
Final rate
Transportation cost at Amount to store store (0.30 rs/ kg)
CPC(0.50 after rs/kg) sorting
1
718.85
1399
251.82
419.70 78483.97
56.10
2
590
1154
207.72
346.20 62596.39
54.24
3
943.5
1839
331.02
551.70 106456.81 57.89
4
573
1120
201.6
336.00 60822.84
54.31
5
1725.25
3317.5
597.15
995.25 182308.28 54.95
Table 3.5.4:- Different charges on mango from Naroda central processing centre to outlet store.
3.5 Analytical tools and techniques employed
Detailed description of the analytical tools employed in the study is given below. Simple conventional method of tabular analysis was used to study the different cost and time in supply chain of fruits and vegetables in field. Average and percentage were also worked out to analysis different cost added on mango.
16
4. Data Analysis For 1st Objective Total Time
Day
1 2 3 4 5 6 7 8 9 10
20:00 19:30 20:45 19:30 19:45 19:33 20:40 19:35 21:40 19:42
Table 4.1:- Total time to reach tomato from collection centre to outlet store. Company’s main objective is to provide fruits and vegetables to outlet store before 6AM (Discussion with Dilip Dubey sir). We analyze crate tracking of tomato and see that company provide different vegetable within 19 to 20 hours period to outlet store. On an average it takes 19.82 hours from collection centre to outlet store. For 2rd Objective Different added Cost Different on mango per kg Cost (%) 21.96 20.54 on added mango
from mundi to store 10.10 9.24
17
9.89 9.31 9.95
20.60 20.68 22.12
Table 4.2:- Different added Cost on mango From this table we can say that average 21.18 % cost occurs for mango from Market to outlet store.
SR. No.
Different charges from Market to
Extra
APMC
Extra
APMC
Extra Vendor Charges
Extra
Vendor
charge (0.8%)
charge per kg
charges per kg
mother
1
2209.5
17.676
0.012
132.57
0.09
2
1751
14.008
0.011
105.06
0.08
3
2930
23.44
0.012
175.8
0.09
4
1930
15.44
0.013
115.8
0.10
5
4854.5
38.836
0.011
291.27
0.08
Table 4.3:- APMC charge and Vendor charges on mango.
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Company gives 0.01rs/kg extra APMC charge and 0.09rs/kg vendor charges. Actually APMC charge and vendor charges was paid on only actual rate which was given by vendor. But company have not any separate facility for direct payment to labour in market and other charges between market to ripening centre and ripening charge. So these costs add in vendor bill and APMC charges and vendor charges pay on vendor bill.
5. Conclusion
For objective 1:- We can say that reliance fresh ltd provide fresh product to consumer within 24 hours period and during this period all the product keep in proper room and temperature also try to maintain.
For objective:-2 In market company have any separate facility of payment to labour and company have to arrange their own vehicle for transport in market or company have to direct payment facility for vehicle which arrange from market. So company can save extra charges.
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