Description
Retailers need to make smart and quick decisions to stock the products that customers want every time they shop, and in the channel most convenient to them.
Optimize Planning and Merchandising Decisions
Retailers need to make smart and quick decisions to stock
the products that customers want every time they shop, and
in the channel most convenient to them. Oracle’s Retail
solutions provide you with critical insights for merchandising
decisions to drive profits and increase customer loyalty.
The key to successful merchandising is knowing who your customers are, which items they buy, how
much they buy and which promotions they respond to. You need to set the right price, select the right
products, and place those assortments in the best locations, to best meet effective turns and strong
margins. Traditionally merchants have leveraged historical data and their knowledge of customers and
the business to make merchandising decisions. In today’s arena, solutions are required to enable better
decisions for the merchants, who have mulitple assortments, categories, thousands of SKUs and
numerous stores and channels to manage. Oracle’s Retail Merchandising and Optimization solution
enhances those time tested traditional methods with better process management capabilities and
powerful analytics that empower even more profitable decision making. It enables you to:
• Develop better merchandise assortment plans at Store/SKU level
• Increase store promotion profitability and increase turns
• Make better pricing decisions for improved margins
Develop better Store/SKU level Merchandising plans
Retailers need accurate information at an item level to plan and execute merchandising decisions to
eliminate out-of-stock situations-one of the leading issues many retailers face.
Oracle Retail Merchandise Operations Management solution provides you with the visibility into
customer demand and helps you make accurate buying plans, and deliver on merchandising execution.
It is flexible and scalable to execute a broad range of core merchandising activities, including inventory
replenishment, purchasing, and vendor management. By the use of sophisticated mathematical models
and optimization routines, the solution creates intelligent estimates of future business opportunities. It
provides a common demand-planning engine that works across enterprise execution systems. The
advanced financial and merchandising planning capability provides the complete cycle of planning tools
from pre-season to clearance. You can bring many plans together for quick and easy reconciliation and
approval through consistent, disciplined processes. The solution is specifically designed to manage
complex merchandising activities in a global environment and across multiple sales channels.
“Oracle Retail is a key component
in making our business customer-
centric by providing store
personnel with easier access to
information that enables them to
immediately respond to the needs
of our customers. We look to
Oracle Retail Store Inventory
Management to help ensure that
the merchandise our customers
want is in stock so we can
increase customer conversions
and boost sales.”
Richard Garza, CIO, NEXCOM
“Perhaps the system that had done
the most to boost Nordstrom’s
performance is a perpetual inventory
system the retailer put into place in
the first quarter of 2003. The
solution from Oracle gave us a level
of visibility into location-specific SKU
data that was unprecedented.
Additionally the solution brought new
markdown-management and
replenishment capabilities to
Nordstrom. The rollout kicked off 32
consecutive months of same store
sales growth and expanded our
gross margin by 300 base points.”
Michael Koppel, CFO, Nordstrom
Did You Know?
20 of the top 20 global
retailers depend on Oracle
retail Applications &
Technology
9 of the top 10 North
American retailers use
Oracle Applications to run
their business
15 of the top 16 food and
drug retailers rely on
Oracle Applications
Increase store promotion profitability
Let’s face it, a majority of revenues these days come from promotion activity. The ability to increase
store promotion profitability is critical to improve the overall bottom line. However with a number of
variables involved, simply understanding the lifts from advertising and promotions continues to remain
a primary challenge. This makes it difficult for retailers to quantify the Return on Investment (ROI) on
promotions. Oracle offers integrated planning, forecasting and analytic components to successfully
predict and achieve the highest possible returns on advertising/promotion.
Oracle Retail Promotional Planning & Optimization - helps you gain meaningful insights into
promotional offers and their impact on sales and margins. The centralized platform supports
intradepartmental collaborative promotion planning processes. Your ability to execute promotions is
enhanced manifold as the solution streamlines business, analytic and process complexities in a single
day-to-day working environment. The application disaggregates demand to understand the factors that
truly drive purchases such as price points, halo or cannibalization effects, or vehicle type and
placement. This granular understanding is critical to key activities such as measuring response levels,
ROI, as well as identifying how layered promotions interact to determine the overall impact on sales.
Make better pricing decisions
Making decisions on markdown is a constant challenge. It requires acquiring relevant factual data and
understanding how that information bears to affect markdown decisions at hand. Oracle helps you
make the right decisions on pricing and placing the right product in the right store, thereby optimizing
your retail pricing and minimizing markdowns.
Oracle Retail solutions include optimization-based tools for choosing replenishment strategies, and -
setting clearance price trajectories. The price optimization solution provides you with customer demand
insight to enhance the pricing process- It enables you to provide the right products at the right prices,
promote them to drive sales, and clear them profitably, while providing more space for fresh, full-price
merchandise. Oracle Merchandise planning provides in-season merchandise management tool for
increasing sell-through, maximizing revenues and gross profit dollars. It recommends optimal
markdown strategies each week using a dynamic forward looking forecast. It also provides insight into
decisions such as canceling on-order merchandise, determining need for promotional events, and fully
optimizing margins on clearance products. You can also change shelf prices in response to marketplace
to maximize profitability.
Conclusion
Oracle is committed to the retail industry. Look to Oracle to help you better optimize and plan
merchandise to increase profits and improve customer satisfaction.
CONTACT US
To learn more, call +1.800.ORACLE1 to speak to an Oracle representative or visithttp://www.oracle.com/industries/retail/index.html
Outside North America, visit oracle.com/corporate/contact to find the phone number for your local
Oracle office.
Copyright ©2007 Oracle. All rights reserved. Oracle, J D Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates.
Other names may be trademarks of their respective owners.
doc_736928789.pdf
Retailers need to make smart and quick decisions to stock the products that customers want every time they shop, and in the channel most convenient to them.
Optimize Planning and Merchandising Decisions
Retailers need to make smart and quick decisions to stock
the products that customers want every time they shop, and
in the channel most convenient to them. Oracle’s Retail
solutions provide you with critical insights for merchandising
decisions to drive profits and increase customer loyalty.
The key to successful merchandising is knowing who your customers are, which items they buy, how
much they buy and which promotions they respond to. You need to set the right price, select the right
products, and place those assortments in the best locations, to best meet effective turns and strong
margins. Traditionally merchants have leveraged historical data and their knowledge of customers and
the business to make merchandising decisions. In today’s arena, solutions are required to enable better
decisions for the merchants, who have mulitple assortments, categories, thousands of SKUs and
numerous stores and channels to manage. Oracle’s Retail Merchandising and Optimization solution
enhances those time tested traditional methods with better process management capabilities and
powerful analytics that empower even more profitable decision making. It enables you to:
• Develop better merchandise assortment plans at Store/SKU level
• Increase store promotion profitability and increase turns
• Make better pricing decisions for improved margins
Develop better Store/SKU level Merchandising plans
Retailers need accurate information at an item level to plan and execute merchandising decisions to
eliminate out-of-stock situations-one of the leading issues many retailers face.
Oracle Retail Merchandise Operations Management solution provides you with the visibility into
customer demand and helps you make accurate buying plans, and deliver on merchandising execution.
It is flexible and scalable to execute a broad range of core merchandising activities, including inventory
replenishment, purchasing, and vendor management. By the use of sophisticated mathematical models
and optimization routines, the solution creates intelligent estimates of future business opportunities. It
provides a common demand-planning engine that works across enterprise execution systems. The
advanced financial and merchandising planning capability provides the complete cycle of planning tools
from pre-season to clearance. You can bring many plans together for quick and easy reconciliation and
approval through consistent, disciplined processes. The solution is specifically designed to manage
complex merchandising activities in a global environment and across multiple sales channels.
“Oracle Retail is a key component
in making our business customer-
centric by providing store
personnel with easier access to
information that enables them to
immediately respond to the needs
of our customers. We look to
Oracle Retail Store Inventory
Management to help ensure that
the merchandise our customers
want is in stock so we can
increase customer conversions
and boost sales.”
Richard Garza, CIO, NEXCOM
“Perhaps the system that had done
the most to boost Nordstrom’s
performance is a perpetual inventory
system the retailer put into place in
the first quarter of 2003. The
solution from Oracle gave us a level
of visibility into location-specific SKU
data that was unprecedented.
Additionally the solution brought new
markdown-management and
replenishment capabilities to
Nordstrom. The rollout kicked off 32
consecutive months of same store
sales growth and expanded our
gross margin by 300 base points.”
Michael Koppel, CFO, Nordstrom
Did You Know?
20 of the top 20 global
retailers depend on Oracle
retail Applications &
Technology
9 of the top 10 North
American retailers use
Oracle Applications to run
their business
15 of the top 16 food and
drug retailers rely on
Oracle Applications
Increase store promotion profitability
Let’s face it, a majority of revenues these days come from promotion activity. The ability to increase
store promotion profitability is critical to improve the overall bottom line. However with a number of
variables involved, simply understanding the lifts from advertising and promotions continues to remain
a primary challenge. This makes it difficult for retailers to quantify the Return on Investment (ROI) on
promotions. Oracle offers integrated planning, forecasting and analytic components to successfully
predict and achieve the highest possible returns on advertising/promotion.
Oracle Retail Promotional Planning & Optimization - helps you gain meaningful insights into
promotional offers and their impact on sales and margins. The centralized platform supports
intradepartmental collaborative promotion planning processes. Your ability to execute promotions is
enhanced manifold as the solution streamlines business, analytic and process complexities in a single
day-to-day working environment. The application disaggregates demand to understand the factors that
truly drive purchases such as price points, halo or cannibalization effects, or vehicle type and
placement. This granular understanding is critical to key activities such as measuring response levels,
ROI, as well as identifying how layered promotions interact to determine the overall impact on sales.
Make better pricing decisions
Making decisions on markdown is a constant challenge. It requires acquiring relevant factual data and
understanding how that information bears to affect markdown decisions at hand. Oracle helps you
make the right decisions on pricing and placing the right product in the right store, thereby optimizing
your retail pricing and minimizing markdowns.
Oracle Retail solutions include optimization-based tools for choosing replenishment strategies, and -
setting clearance price trajectories. The price optimization solution provides you with customer demand
insight to enhance the pricing process- It enables you to provide the right products at the right prices,
promote them to drive sales, and clear them profitably, while providing more space for fresh, full-price
merchandise. Oracle Merchandise planning provides in-season merchandise management tool for
increasing sell-through, maximizing revenues and gross profit dollars. It recommends optimal
markdown strategies each week using a dynamic forward looking forecast. It also provides insight into
decisions such as canceling on-order merchandise, determining need for promotional events, and fully
optimizing margins on clearance products. You can also change shelf prices in response to marketplace
to maximize profitability.
Conclusion
Oracle is committed to the retail industry. Look to Oracle to help you better optimize and plan
merchandise to increase profits and improve customer satisfaction.
CONTACT US
To learn more, call +1.800.ORACLE1 to speak to an Oracle representative or visithttp://www.oracle.com/industries/retail/index.html
Outside North America, visit oracle.com/corporate/contact to find the phone number for your local
Oracle office.
Copyright ©2007 Oracle. All rights reserved. Oracle, J D Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates.
Other names may be trademarks of their respective owners.
doc_736928789.pdf