Description
Corporate communications and public relations firm specializing in serving international business.
Internet Strategies for
International Business
Discussion Panelists
• Dave Cluka
eBusiness Group Director
Briggs and Stratton Corporation
• Tracy Shilobrit
President
StrateVantage Communications
• Darrel Standley, CBC
Director, Global Communications Operations
Johnson Controls, Inc.
• Bill Finn (moderator)
President
Finn Digital
Discussion Goals
• Review real-world case studies of
websites for international business
• Explore challenges
• Discover key areas of learning
• Address audience questions
Global eBusiness
at Briggs & Stratton
Guiding Principles of eBusiness
• Leverage existing platforms and messaging
• Provide consistent messaging and touch
points
• Create one place from which we implement
against our strategies
• Effectively disperse and allocate budgeted
dollars
• Focus on globally scalable solutions
• Clarify roles, functions, and accountabilities
eBusiness Advisory Council
• Who
– 16 regional participants
• What
– Decision makers
• When
– Monthly
• Why
– Communicate regional business strategies
– Advocate for needs of respective business areas
– Gain support for global eBusiness strategies
– Prioritize and focus resources
US (Corporate)
EMEA
Asia
Australia
Latin America
Strengths
Opportunities
Weaknesses
Threats
? Large online footprint
? 40+ websites
? Support many languages
? Having the discussions
? eBusiness = focus
? Inconsistencies
? Messaging
? Development language
? URL conventions
? Spread thin
? No online leader in OPE
? Increase in online research
? Educate and share
information
? Web = new sales channel
? eBusiness = focus
? $ shifting to new media
StrateVantage
Communications
Expertise
• Corporate communications and public relations firm
specializing in serving international business.
• Seven years consulting experience combined with 15+ years
in corporate communications for both manufacturing and
service companies, including Manpower Inc., The West Bend
Company (now Focus Products Group and RegalWare) and
HellermanTyton.
• Expertise in international online communications:
– Business owner of Manpower’s global website, investor relations
website and global intranet for nine years
– Launched numerous global e-commerce applications and tools
– Developed, rebuilt and re-branded numerous websites,
intranets, and other online communications vehicles for a variety
of companies
– Created numerous global PR, thought leadership and employee
engagements programs that were driven through online
communication vehicles
About StrateVantage
Communications
• Full-service corporate communications/PR consulting firm:
– Community relations/CSR
– Crisis communications
– Employee engagement, including change mgmt.
– Investor relations
– Marketing communications, including online
– Public relations, including social media
– Thought leadership
• Specializes in serving international businesses, both public
and private, manufacturers and services
• Currently working on 5 client projects to enhance the
effectiveness of internet presence (e.g. websites, microsites,
SEO and SEM, social media campaigns) - big area of
corporate investment in this economy!
Johnson Controls, Inc.
• Founded 1885 in Milwaukee
• Wisconsin’s largest public company
• 2008 revenues of $38 billion USD
• 140,000 employees
• 1,300 locations
• Diversified industrial
– Automotive experience
– Building efficiency
– Power solutions
• www.johnsoncontrols.com
Darrel Standley
• Building efficiency
• Director, Global Communications
Operations
– Web communications
– Brand architecture
– Trademarks
– Mergers/acquisitions communications
integration
• Technician, instructor, programmer, writer,
communicator, consultant, developer,
manager, father, husband
JohnsonControls.com
Internationalization
JohnsonControls.de
JohnsonControls.com.br
JohnsonControls.cn
JohnsonControls.com.tr
Secured environments
General eCommerce
Customer eCommerce
LOG
O
Panel Questions
Audience Questions
Key Learnings
Thank You
panel discussion podcast and
summary
available tomorrow athttp://finndigital.com/tradeday2009
doc_318164723.ppt
Corporate communications and public relations firm specializing in serving international business.
Internet Strategies for
International Business
Discussion Panelists
• Dave Cluka
eBusiness Group Director
Briggs and Stratton Corporation
• Tracy Shilobrit
President
StrateVantage Communications
• Darrel Standley, CBC
Director, Global Communications Operations
Johnson Controls, Inc.
• Bill Finn (moderator)
President
Finn Digital
Discussion Goals
• Review real-world case studies of
websites for international business
• Explore challenges
• Discover key areas of learning
• Address audience questions
Global eBusiness
at Briggs & Stratton
Guiding Principles of eBusiness
• Leverage existing platforms and messaging
• Provide consistent messaging and touch
points
• Create one place from which we implement
against our strategies
• Effectively disperse and allocate budgeted
dollars
• Focus on globally scalable solutions
• Clarify roles, functions, and accountabilities
eBusiness Advisory Council
• Who
– 16 regional participants
• What
– Decision makers
• When
– Monthly
• Why
– Communicate regional business strategies
– Advocate for needs of respective business areas
– Gain support for global eBusiness strategies
– Prioritize and focus resources
US (Corporate)
EMEA
Asia
Australia
Latin America
Strengths
Opportunities
Weaknesses
Threats
? Large online footprint
? 40+ websites
? Support many languages
? Having the discussions
? eBusiness = focus
? Inconsistencies
? Messaging
? Development language
? URL conventions
? Spread thin
? No online leader in OPE
? Increase in online research
? Educate and share
information
? Web = new sales channel
? eBusiness = focus
? $ shifting to new media
StrateVantage
Communications
Expertise
• Corporate communications and public relations firm
specializing in serving international business.
• Seven years consulting experience combined with 15+ years
in corporate communications for both manufacturing and
service companies, including Manpower Inc., The West Bend
Company (now Focus Products Group and RegalWare) and
HellermanTyton.
• Expertise in international online communications:
– Business owner of Manpower’s global website, investor relations
website and global intranet for nine years
– Launched numerous global e-commerce applications and tools
– Developed, rebuilt and re-branded numerous websites,
intranets, and other online communications vehicles for a variety
of companies
– Created numerous global PR, thought leadership and employee
engagements programs that were driven through online
communication vehicles
About StrateVantage
Communications
• Full-service corporate communications/PR consulting firm:
– Community relations/CSR
– Crisis communications
– Employee engagement, including change mgmt.
– Investor relations
– Marketing communications, including online
– Public relations, including social media
– Thought leadership
• Specializes in serving international businesses, both public
and private, manufacturers and services
• Currently working on 5 client projects to enhance the
effectiveness of internet presence (e.g. websites, microsites,
SEO and SEM, social media campaigns) - big area of
corporate investment in this economy!
Johnson Controls, Inc.
• Founded 1885 in Milwaukee
• Wisconsin’s largest public company
• 2008 revenues of $38 billion USD
• 140,000 employees
• 1,300 locations
• Diversified industrial
– Automotive experience
– Building efficiency
– Power solutions
• www.johnsoncontrols.com
Darrel Standley
• Building efficiency
• Director, Global Communications
Operations
– Web communications
– Brand architecture
– Trademarks
– Mergers/acquisitions communications
integration
• Technician, instructor, programmer, writer,
communicator, consultant, developer,
manager, father, husband
JohnsonControls.com
Internationalization
JohnsonControls.de
JohnsonControls.com.br
JohnsonControls.cn
JohnsonControls.com.tr
Secured environments
General eCommerce
Customer eCommerce
LOG
O
Panel Questions
Audience Questions
Key Learnings
Thank You
panel discussion podcast and
summary
available tomorrow athttp://finndigital.com/tradeday2009
doc_318164723.ppt