Description
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items
Top 10 brands in the FMCG sector
Fast moving consumer goods (FMCG) are a vital part of our daily lifestyle. This sector consists of a variety of popular brands which are extensively purchased and used by consumers around the world. FMCGs are usually sold quickly at reasonable prices. This list is based on the rankings of Interbrand, the world’s biggest brand consultancy which has listed companies in the FMCG sector in terms of their brand value.
1. 1. Gillette Gillette has a brand value of $24,898 million. This Boston based company is famous for its safety razors and other personal care products. It is one of the several brands owned by Procter & Gamble. (Photo: Getty Images) 2. 2. Kellogg’s Kellogg’s has a brand value of $12,068 million. This multinational food company produces cereal and convenience foods, including cookies, cereal bars and frozen waffles among others. The company's brands include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, PopTarts and Nutri-Grain. (Photo: Reuter Pictures) 3. 3. Pampers Pampers has a brand value of $11,296 million. This company is popular among the baby care products and some of its products include disposable diapers and baby wipes. (Photo: Getty Images) 4. 4. L’Oreal L’Oreal has a brand value of $8,821 million. It is considered to be the world’s largest cosmetic and beauty company which concentrates on hair colour, skin care, sun protection, make-up, perfumes and hair care. (Photo: Getty Images) 5. 5. Heinz Heinz has a brand value of $7,722 million. Popular for its ketchup, this US company is based out of Pennsylvania. The company manufactures thousands of food products and markets them in more than 200 countries. (Photo: Getty Images) 6. 6. Colgate Colgate has a brand value of $7,643 million. The multinational consumer products company focuses on health care and personal products such as toothpastes, toothbrushes, soaps and detergents.
1. 1. Gillette Gillette has a brand value of $24,898 million. This Boston based company is famous for its safety razors and other personal care products. It is one of the several brands owned by Procter & Gamble. (Photo: Getty Images) 2. 2. Kellogg’s Kellogg’s has a brand value of $12,068 million. This multinational food company produces cereal and convenience foods, including cookies, cereal bars and frozen waffles among others. The company's brands include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, PopTarts and Nutri-Grain. (Photo: Reuter Pictures) 3. 3. Pampers Pampers has a brand value of $11,296 million. This company is popular among the baby care products and some of its products include disposable diapers and baby wipes. (Photo: Getty Images) 4. 4. L’Oreal L’Oreal has a brand value of $8,821 million. It is considered to be the world’s largest cosmetic and beauty company which concentrates on hair colour, skin care, sun protection, make-up, perfumes and hair care. (Photo: Getty Images) 5. 5. Heinz Heinz has a brand value of $7,722 million. Popular for its ketchup, this US company is based out of Pennsylvania. The company manufactures thousands of food products and markets them in more than 200 countries. (Photo: Getty Images) 6. 6. Colgate Colgate has a brand value of $7,643 million. The multinational consumer products company focuses on health care and personal products such as toothpastes, toothbrushes, soaps and detergents. (Photo: Getty Images) 7. 7. Danone Danone has a brand value of $7,498 million. The French food products multinational corporation claims the world leadership in dairy products. It also owns many water brands worldwide. (Photo: Getty Images) 8. 8. Nestle Nestle has a brand value of $6,916 million. This company is considered as the largest food company in the world and its products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. (Photo: Getty Images) 9. 9. Avon Avon has a brand value of $5,151 million. This company is known for manufacturing and distribution of beauty, household and personal care products. Avon sells products through their representatives in over 140 countries across the world. 10. Johnson & Johnson Johnson & Johnson has a brand value of $4,378 million. The company is among one of the well known brands among consumer products. Some of its products include Band-Aid, Tylenol
medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
doc_597522217.docx
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items
Top 10 brands in the FMCG sector
Fast moving consumer goods (FMCG) are a vital part of our daily lifestyle. This sector consists of a variety of popular brands which are extensively purchased and used by consumers around the world. FMCGs are usually sold quickly at reasonable prices. This list is based on the rankings of Interbrand, the world’s biggest brand consultancy which has listed companies in the FMCG sector in terms of their brand value.
1. 1. Gillette Gillette has a brand value of $24,898 million. This Boston based company is famous for its safety razors and other personal care products. It is one of the several brands owned by Procter & Gamble. (Photo: Getty Images) 2. 2. Kellogg’s Kellogg’s has a brand value of $12,068 million. This multinational food company produces cereal and convenience foods, including cookies, cereal bars and frozen waffles among others. The company's brands include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, PopTarts and Nutri-Grain. (Photo: Reuter Pictures) 3. 3. Pampers Pampers has a brand value of $11,296 million. This company is popular among the baby care products and some of its products include disposable diapers and baby wipes. (Photo: Getty Images) 4. 4. L’Oreal L’Oreal has a brand value of $8,821 million. It is considered to be the world’s largest cosmetic and beauty company which concentrates on hair colour, skin care, sun protection, make-up, perfumes and hair care. (Photo: Getty Images) 5. 5. Heinz Heinz has a brand value of $7,722 million. Popular for its ketchup, this US company is based out of Pennsylvania. The company manufactures thousands of food products and markets them in more than 200 countries. (Photo: Getty Images) 6. 6. Colgate Colgate has a brand value of $7,643 million. The multinational consumer products company focuses on health care and personal products such as toothpastes, toothbrushes, soaps and detergents.
1. 1. Gillette Gillette has a brand value of $24,898 million. This Boston based company is famous for its safety razors and other personal care products. It is one of the several brands owned by Procter & Gamble. (Photo: Getty Images) 2. 2. Kellogg’s Kellogg’s has a brand value of $12,068 million. This multinational food company produces cereal and convenience foods, including cookies, cereal bars and frozen waffles among others. The company's brands include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, PopTarts and Nutri-Grain. (Photo: Reuter Pictures) 3. 3. Pampers Pampers has a brand value of $11,296 million. This company is popular among the baby care products and some of its products include disposable diapers and baby wipes. (Photo: Getty Images) 4. 4. L’Oreal L’Oreal has a brand value of $8,821 million. It is considered to be the world’s largest cosmetic and beauty company which concentrates on hair colour, skin care, sun protection, make-up, perfumes and hair care. (Photo: Getty Images) 5. 5. Heinz Heinz has a brand value of $7,722 million. Popular for its ketchup, this US company is based out of Pennsylvania. The company manufactures thousands of food products and markets them in more than 200 countries. (Photo: Getty Images) 6. 6. Colgate Colgate has a brand value of $7,643 million. The multinational consumer products company focuses on health care and personal products such as toothpastes, toothbrushes, soaps and detergents. (Photo: Getty Images) 7. 7. Danone Danone has a brand value of $7,498 million. The French food products multinational corporation claims the world leadership in dairy products. It also owns many water brands worldwide. (Photo: Getty Images) 8. 8. Nestle Nestle has a brand value of $6,916 million. This company is considered as the largest food company in the world and its products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. (Photo: Getty Images) 9. 9. Avon Avon has a brand value of $5,151 million. This company is known for manufacturing and distribution of beauty, household and personal care products. Avon sells products through their representatives in over 140 countries across the world. 10. Johnson & Johnson Johnson & Johnson has a brand value of $4,378 million. The company is among one of the well known brands among consumer products. Some of its products include Band-Aid, Tylenol
medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
doc_597522217.docx