STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Contents
BABASAB PATIL Page 1
SL.NO. TOPIC PAGE NO.
1
PART – 1
EXECUTIVE SUMMORY
INDUSRTY PROFILE
COMPANY PROFILE
NEED OF STUADIES
OBJECTIVES OF STUDY
SCOPE OF THE STUDY
METHODOLOGY
FINDINGS ,CONCLUSTION & RECUMENDATION
3
3
5
6

!
"
1#
2
PART – $
INTRUDUCTION TO THE STUDY
INDUSTRI PROFILE
1$
1%
3
PART – 3
COMPANY PROFILE
3%
4
PART – %
OBJECTIVES OF STUDIES
SCOPE OF STUDY
METHODOLAGY
3"
%#
%1
5
PART – 5
ANALYSIS AND INTERPRITATION
%3
6
PART – 6
FIDINGS,SUGGESTIONS AND CONCLUSION
ANNEXURE
BIBLOGRAPHY
61
65
1
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
PART – 1
• E&ECUTIVE SUMMORY
• INDUSRTY PROFILE
• COMPANY PROFILE
• NEED OF STUADIES
• OB'ECTIVES OF STUDY
• SCOPE OF T(E STUDY
• MET(ODOLOGY
• FINDINGS )CONCLUSTION * RECUMENDATION
• LIMITATION OF STUDY
E&ECUTIVE SUMMARY
I! "#$%& '% () #''%)&% *+%(&,-% !. *-%&%)! /., !0#& %)!#-% *-.1%2! T0% !.*#2 #& “A
STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES
BABASAB PATIL Page $
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO
INCREASE SALES+
T0% &!,3/ #& ,)3%-".)% (! G,+(**()($(- TVS T0% *-.1%2! -%*.-! 4.2,&%&
(3$%-!#&%'%)! (2!#$#!/ 3.)% !. #)2-%(&% &(+%& ()3 !0% !/*%& .4 (3$%-!#&%'%)! 3.)% 5/
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In,-st./ P.o012e3
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• TVS MAX 188
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BABASAB PATIL Page 3
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COMPANY PROFILE
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BABASAB PATIL Page %
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page 5
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BABASAB PATIL Page 6
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page
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GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page !
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POPULATION
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BABASAB PATIL Page "
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PART – $
BABASAB PATIL Page 1#
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
•
INTRUDUCTION TO T(E STUDY
•
INDUSTRI PROFILE
INTRODUCTION

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BABASAB PATIL Page 11
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BABASAB PATIL Page 1$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page 13
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GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page 1%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page 15
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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BABASAB PATIL Page 16
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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BABASAB PATIL Page 1
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
TVS S9oot/> 4:S!-.7%, 9822 &2..!%-%!!% 4.- !0% )%; "%)%-(!#.)
BABASAB PATIL Page 1!
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page 1"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page $#
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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BABASAB PATIL Page $1
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page $$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
S-882/ C461n M6n6:e5ent
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BABASAB PATIL Page $3
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
B-621t/ 1s t4e >6/ o0 210e
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BABASAB PATIL Page $%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
So9162 .es8ons1;121t/ 3
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BABASAB PATIL Page $5
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Re;-12,1n: B-6=e (1t V1226:es
S,**,-(!%3 5/ R,-(+ R%&%(-20 & D%$%+.*'%)! S.2#%!/ ()3 A,!20 N($% N#-'()
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BABASAB PATIL Page $6
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
A>6.,s3
TVS APACHE 5("%& 5 2.$%!%3 (;(-3& 5/ +%(3#)" A,!. M("(6#)%&
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BABASAB PATIL Page $
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
St.6te:/3
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BABASAB PATIL Page $!
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
T0% %@!-( *.;%- &0.,+3 "#$% !0% E3"% () (3$()!("% #) !0% *-%'#,' %)!-/:+%$%+ 5#7%&
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BABASAB PATIL Page $"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
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BABASAB PATIL Page 3#
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
C.)&,'%- *-%4%-%)2%& 0($% &0#4!%3 #) 4($.,- .4 '.!.-5#7%& ()3 !0.,"0 !0#& #& *(-!+/
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(& 5%!!%- $%0#2+%& !0() !0% 0%($/ ()3 ,);#%+3/ "%(-%3 &2..!%-&
T0% &(+%& !(@ -(!#.)(+#6(!#.) !0(! !..7 *+(2% #) !0% 2881 5,3"%! -%&,+!%3 #) &2..!%-&
5%2.'#)" '.-% %@*%)&#$% !0() 5%4.-% I) (33#!#.) !0% ".$%-)'%)! 5%"() !. %)4.-2% &!-#2!
E,-.:%'#&&#.) ).-'& ;0#20 4.-2%3 &2..!%- '(),4(2!,-%-& !. #)&!(++ 2(!(+/!#2 2.)$%-!%-& #)
%@#&!#)" $%0#2+%& .- !. ". #) 4.- 4.,-:&!-.7% %)"#)%& !. -%3,2% *.++,!#.), !0,& (33#)" !. !0%
2.&!& .4 &2..!%-& B,!, 4.-!,#!.,&+/, '.!.-2/2+%& ;%-% (+-%(3/ #) !()3%' ;#!0 !0%&% )%;
).-'&
M.!.-2/2+%, 5%#)" '.-% &,#!%3 4.- 2.'',!#)" !0() ()/ .!0%- $%0#2+%, 2.'5#)%& ( $(-#%!/
.4 4(2!.-& &,20 (& 2.'4.-!, (5#+#!/ !. 0()3+% 5(3 -.(3& ()3 #)!-#)&#2 &!(5#+#!/ A++ !0#&
'(7%& #! %@!-%'%+/ &,#!(5+% 4.- !0% I)3#() '(-7%!
H%-% 2.'%& "%(-+%&& 5,!, 2,-#.,&+/ %).,"0, #) !0% *(&! .)% /%(- !0% &2..!%- 0(& ).! .)+/
5(27, 5,! #& &,-"#)" (0%(3 #) &(+%&)3 !0#& !#'% #! #& &+%%7%-, +#"0!%- ()3, '.&!
#'*.-!()!+/, ;#!0.,! "%(-& I)3%%3, #) ( ),'5%- .4 B ()3 C 2#!#%& ()3 &'(++ !.& (2-.&&
I)3#(, ;.'%) ()3 !%%)("%-& (-% !(7#)" !. "%(-+%&& &2..!%-& +#7% P3,27& !. ;(!%-Q
I!E& %(&/ !. &%% ;0/ G%(-+%&& &2..!%-& (-% +#"0! ()3 %(&/ !. 0()3+%, 0($% &,44#2#%)!
2.'*(-!'%)!& !. 2(--/ "..3& ()3 ". %(&/ .) 4,%+, ',20 +#7% '.*%3&, ;#!0 !0%#- (+'.&!
+%"%)3(-/ 4,%+:&($#)" (5#+#!/
I) 4(2!, #) -%2%)! !#'%&, (,!. #)3,&!-/ %@*%-!& &(/ !0%-% 0(& 5%%) ( 3#&2%-)#5+% &0#4! .4
5,/%-& 4-.' '.*%3& !. "%(-+%&& &2..!%-& (& !0% +(!!%- 2.&! 1,&! ( 2.,*% .4 !0.,&()3 '.-%
()3 2.'% ;#!0 &!,-3#%- 5.3#%& ()3 5%!!%- +..7&
BABASAB PATIL Page 31
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
A-.,)3 !;. /%(- (". ;0%) &(+%& .4 "%(-%3 &2..!%-& &!(-!%3 4(++#)", ( ),'5%- .4
2.'*()#%& +%3 5/ H.)3( M.!.- ()3 S2..!%-& I)3#(, ;0#20 3#3 ).! 0($% ( '.!.-5#7%
'.3%+ #) !0% '(-7%!, +(,)20%3 "%(-+%&& &2..!%-& #) () %44.-! !. "-.; !0#& &%"'%)!
T0% "%(-+%&& &2.!%-& &%"'%)! C?5:125 22D 2.'*-#&%& 4.,- '(1.- *+(/%-&> H.)3( ;#!0 !0%
A2!#$% ()3 !0% D#.O A#)%!#2 ;#!0 !0% R..' ()3 !0% N.$(O B(1(1 ;#!0 !0% S,))/ ()3 !0%
S(44#-%O ()3 TVS ;#!0 !0% S2..!/
F-t-.e Fo9-s
I) !0% 4,!,-% TVS M.!.- C.'*()/ ;#++ 5% .)% ('.)" !0% !.* !;. 2 ;0%%+%- 2.'*()#%&
#) I)3#( ()3 .)% ('.)" !0% !.* 4#$% 2:;0%%+%- 2.'*()#%& #) A&#(
<% ;#++ 0($% *-.4#!(5+% .*%-(!#.)& .$%-&%(&, %&*%2#(++/ #) A&#() '(-7%!&, 2(*#!(+#6#)" .)
.,- %@*%-!#&% #) !0% (-%(& .4 '(),4(2!,-#)", !%20).+."/ ()3 '(-7%!#)" T0% C.'*()/
;#++ 0.)% ()3 &,&!(#) #!& 2,!!#)" %3"% .4 !%20).+."/ 5/ 2.)&!()! 5%)20'(-7#)" ("(#)&!
#)!%-)(!#.)(+ +%(3%-& THM ;#++ 5% ( ;(/ .4 +#4% ()3 ",#3% (++ .,- %)3%($.-&
BABASAB PATIL Page 3$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
PART – 3
• COMPANY PROFILE
BABASAB PATIL Page 33
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
COMPANY PROFILE
TV S-n,.65 I/en:6. 6n, Sons L151te, CTVSsD #& !0% 0.+3#)" 2.'*()/ 4.- !0% TVS
G-.,* .4 2.'*()#%& %)"("%3 #) !0% '(),4(2!,-#)" .4 (+'.&! (++ 7#)3& .4 (,!.'.!#$%
2.'*.)%)!&, !;. ;0%%+%-& ()3 ( 4%; .!0%- #)3,&!-#(+ *-.3,2!&
TVS G-.,* ;(& %&!(5+#&0%3 #) 1911 5/ S4.1. T.V. S-n,6.65 2/en:e. A& .)% #4 I)3#(E&
+(-"%&! #)3,&!-#(+ %)!#!#%& #! %*#!.'#6%& T-,&!, V(+,% ()3 S%-$#2%
TVS M.!.- C.'*()/ L#'#!%3, !0% !0#-3 +(-"%&! !;.:;0%%+%- '(),4(2!,-% I) I)3#( ()3
('.)" !0% !.* !%) #) !0% ;.-+3, ;#!0 ()),(+ !,-).$%- .4 '.-% !0() F 1 5#++#.) #) 2886:
288?, ()3 #& !0% 4+("&0#* 2.'*()/ .4 !0% F 4 5#++#.) TVS G-.,*
T0% 2.'*()/ 0(& 4 *+()!& : +.2(!%3 (! H.&,- ()3 M/&.-% #) S.,!0 I)3#(, #) H#'(20(+
P-(3%&0, N.-!0 I)3#( ()3 .)% (! I)3.)%&#( T0% 2.'*()/ 0(& ( *-.3,2!#.) 2(*(2#!/ .4
388 !0.,&()3 ,)#!& ( /%(-
T0% /%(- 19=8 #& .)% !. 5% -%'%'5%-%3 4.- !0% I)3#() !;.:;0%%+%- #)3,&!-/, ;#!0 !0% -.++
.,! .4 TVS 58, I)3#(E& 4#-&! !;.:&%(!%- '.*%3 !0(! ,&0%-%3 #) () %-( .4 (44.-3(5+%
*%-&.)(+ !-()&*.-!(!#.) F.- !0% I)3#() A,!.'.5#+% &%2!.-, #! ;(& ( 5-%(7 !0-.,"0 !. 5%
%!20%3 #) 0#&!.-/
TVS M.!.- C.'*()/ #& !0% 4#-&! !;.:;0%%+%- '(),4(2!,-% #) !0% ;.-+3 !. 5% 0.).-%3
;#!0 !0% 0(++'(-7 .4 J(*()%&% H,(+#!/ NT0% D%'#)" P-#6% 4.- T.!(+ H,(+#!/ M()("%'%)!
TVS M.!.- C.'*()/ L#'#!%3 #& .)% .4 !0% +(-"%&! !;.:;0%%+%- '(),4(2!,-%& ()3 (+&.
('.)" !0% 4(&!%&! "-.;#)" 2.'*()#%& #) !0% 2.,)!-/ I! #& !0% +(-"%&! '(),4(2!,-%- .4 &,5
18822 C5822, 6822 & ?822 2(!%".-/D 2:;0%%+%- #) !0% ;.-+3
BABASAB PATIL Page 3%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
I! 0(& !0% ,)#K,% 3#&!#)2!#.) .4 0($#)" &.+3 )%(-+/ 4 '#++#.) !0% 0#"0%&! %$%- #) I)3#( I!
%@*.-!& #!& -()"% .4 *-.3,2!& !. 1? 2.,)!-#%& ;.-+3;#3% I!& ,)-%+%)!#)" *,-&,#! .4
2,&!.'%- &(!#&4(2!#.) #) (++ (&*%2!& #4 '(),4(2!,-#)" .4 2:;0%%+%- #& -%4+%2!%3 #) .$%- 6
'#++#.) &(!#&4#%3 .%-& .4 '.*%3&, '.!.-2/2+%& ()3 &2..!%-& I!& 4888 0#"0+/ '.!#$(!%3
%'*+./%%& '(),4(2!,-% 0#"0 K,(+#!/ $%0#2+%& 4-.' !;. '(),4(2!,-#)" *+()!& #) H.&,-
()3 M/&.-%, ;#!0 ( ;#3% 3%(+%- )%!;.-7 .4 (-.,)3 418
TVS M.!.-S& &!-%)"!0 +#%& #) 3%&#") ()3 3%$%+.*'%)! .4 )%; *-.3,2!& : !0% +(!%&! +(,)20
.4 ? *-.3,2!& .) !0% &('% 3(/ &%%) (& ( 4#-&! #) (,!.'.!#$% 0#&!.-/ T0%/ (! TVS 3%+#$%-
!.!(+ 2,&!.'%- &(!#&4(2!#.) 5/ ()!#2#*(!#)" 2,&!.'%- )%%3 ()3 *-%&%)!#)" K,(+#!/ $%0#2+%&
(! !0% -#"0! !#'% ()3 (! !0% -#"0! *-#2% T0% 2,&!.'%- ()3 0#& %$%- 20()"#)" )%%3 #& .,-
2.)!#),.,& &.,-2% .4 #)&*#-(!#.)
V1s1on o0 t4e 9o586n/
P<% (-% 2.''#!!%3 !. 5%#)" ( 0#"0+/ *-.4#!(5+%, &.2#(++/ -%&*.)&#5+%, ()3 +%(3#)"
'(),4(2!,-%- .4 0#"0 $(+,% 4.- '.)%/, %)$#-.)'%)!(++/ 4-#%)3+/, +#4%!#'% *%-&.)(+
!-()&*.-!(!#.) *-.3,2!& ,)3%- !0% TVS 5-()3, 4.- 2,&!.'%-& *-%3.'#)()!+/ #) A&#()
'(-7%!& ()3 !. *-.$#3% 4,+4#++'%)! ()3 *-.&*%-#!/ 4.- %'*+./%%&, 3%(+%-& ()3 &,**+#%-&Q
TVS G.o-8 Co586n1es
• S,)3(-(' B-(7% L#)#)"&
• S,)3(-(' F(&!)%-&
• S.,!0%-) R.(3;(/&
• S,)3(-(' F#)()2%
• S,)30(-('& P-#$(!% L#'#!%3
COMPANY PROFILE
N('% .4 !0% C.'*()/ > GUIAPPANNAVAR AUTO LTD
A33-%&& .4 !0% 2.'*()/ > GUIAPPANNAVAR AUTO LTD
V#30/ )("(- B(#+0.)"(+:591182
Y%(- .4 E&!(5+#&0'%)! > J,+/ 199=
M6n6:e5ent P.o012e
BABASAB PATIL Page 35
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
M()("#)" 3#-%2!.- ()3 C0(#-'() M- RM P(!#+
S(+%& M()("%- M- M,&!(K
S%-$#2% S!(!#.) M()("%- M- S()1%%$ H
O0019e st600
S(+%& E@%2,!#$%& 1D M- A&#4
2D M- M(0%&0
<.-7 &0.* S,*%-$#&.- 1DM- L(@'#7()!0
2DM- C0()3-,
C(&0#%- M- L#)"(**(
R%2%*!#.)#&! M#&& R..*(+#
S!.-% 7%%*%- M#&& S($#!-#
M%20()#2& 1D U'%&0
2D M(3()
3D M(30,
4D G#-#&0
De86.t5ents
S62es ,e86.t5ent3
T0#& 3%*(-!'%)! .4 !0% &(+%& '()("%- ,)3%- ;0.' (-% &(+%& %@%2,!#$%& T0% &(+%
%@%2,!#$%& (-% !0% *%.*+% ;0. 0%+* !0% 2,&!.'%-& !. *-.$#3% !0% )%2%&&(-/ #)4.-'(!#.)
BABASAB PATIL Page 36
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
-%"(-3#)" !0%#- *-.3,2! T0%/ (-% !0% 7%/ *%.*+% ;0. 2.)$#)2% !0% 2,&!.'%-& !. 5,/ !0%#-
*-.3,2! T0#& 3%*(-!'%)! #& -%&*.)&#5+% 4.- !0% &(+%& .4 !0%#- *-.3,2!
S86.es De86.t5ent3
S*(-%& 3%*(-!'%)! 2.)&#&! .4 ( '()("%- ;0. +..7& (4!%- (++ !0% !-()&(2!#.) 2(--#%3
.,! #) !0% &*(-% 3%*(-!'%)! T0#& 3%*(-!'%)! 0.+3& !0% &*(-%& .4 !0% TVS 5#7%& U)3%-
!0% '()("%- !0%/ (-% %'*+./%%& ;0. (-% -%&*.)&#5+% 4.- !0% 2(--/#)" .,! !0% &(+%& .4 !0%
&*(-%& ()3 '(#)!(#)#)" !0% -%2.-3& .4 !0% !-()&(2!#.)&
A99o-nts ,e86.t5ent>
T0#& 3%*(-!'%)! (+&. 2.)&#&!& .4 '()("%- ,)3%- ;0.' !0%-% (-% .!0%- (22.,)!()!&
;.-7#)" T0#& 3%*(-!'%)! #& -%&*.)&#5+% 4.- '(#)!(#)#)" !0% 4#)()2#(+ !-()&(2!#.)& 2(--#%3
.,! ;#!0#) !0% .-"()#6(!#.) M(#)!(#)#)" !0% 4#)()2#(+ !-()&(2!#.)&, 3,-#)" !0% 3,(/ (-% !.
5% -%2.-3%3 5/ !0% (22.,)!& 3%*(-!'%)!
P.eC,e21<e./ 1ns8e9t1on3
T0#& 3%*(-!'%)! 2.)&#&!& .4 ( PDI #) 20(-"% ,)3%- ;0.' !0%-% (-% !%20)#2#()
;.-7#)" T0% 3%*(-!'%)! #& !0% -%&*.)&#5+% 4.- 20%27#)" !0% 5#7% ()3 '(7#)" #! -%(3/
5%4.-% !0% 3%+#$%-/ #& '(3%
Do.= st6t1on3
T0#& 3%*(-!'%)! #& -%&*.)&#5+% 4.- !0% '(#)!%)()2% ()3 &%-$#2#)" .4 !0% 5#7%& I)
!0#& 3%*(-!'%)! !0%-% #& ( &%-$#2% '()("%-, ,)3%- ;0.' (-% &,*%-$#&.-& .- &%-$#2%
(3$#&.-& U)3%- !0% &,*%-$#&.- (-% !0% !%20)#2#()& ;0. &%-$#2% !0% 5#7%& !0(! 0($% 2.'%
4.- &%-$#2#)"
T0%-% (-% !0% 3%*(-!'%)!& ;#!0#) !0% .-"()#6(!#.) ;0. 0($% !. -%*.-! !. !0% %@:
3#-%2!.- .4 !0% .-"()#6(!#.)
BABASAB PATIL Page 3
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
PART – %
• RESARC( MET(ODOLAGY
O;7e9t1<e o0 t4e st-,/3

BABASAB PATIL Page 3!
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? T. 7).; !0% #'*(2! .4 (3$%-!#&%'%)! .) #!& 2,&!.'%-
? T. (3$#2% (**-.*-#(!% (3$%-!#&#)" '%!0.3& ()3 '%()& !.
G,+(**()($(- M.!.-& C.'*()/
? T. 7).; ;0#20 (3$%-!#&%'%)! .4 TVS 5#7%& #& '.-% %44%2!#$% .) TV
? T. 3%!%-'#)% %44%2!#$%)%&& .4 (3$%-!#&%'%)! '%3#( ,&%3 5/
G,+(**()($(- TVS M.!.-& C.'*()/
? T. 7).; !. ;0(! %@!%)! (3$%-!#&%'%)! 0%+*& #) #)2-%(&#)" &(+%&
S9o8e o0 t4e st-,/3
BABASAB PATIL Page 3"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR

? T. 7).; !0% #'*(2! .4 (3$%-!#&%'%)! .) #!& 2,&!.'%-
? T. 7).; ;0#20 &.,-2% .4 (3$%-!#&%'%)! !0(! &,#!& !0% .-"()#6(!#.)
? T. 7).; !. (! ;0(! %@!%)! (3$%-!#&%'%)! 0%+*& #) #)2-%(&#)" &(+%&
? T. 7).; 2,&!.'%-& *%-2%*!#.) !.;(-3& (3$%-!#&%'%)! &!-(!%"/ #'*+%'%)!%3
? T. 3%!%-'#)% %44%2!#$%)%&& .4 (3$%-!#&%'%)! '%3#( ,&%3 5/
G,+(**()($(- TVS M.!.-& C.'*()/
Met4o,o2o:/
BABASAB PATIL Page %#
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
SAMPLING
Se2e9t1on o0 S6582e
S('*+#)" (++.;& ,& !. 2.)2%)!-(!% .,- (!!%)!#.) ,*.) -%+(!#$%+/ &'(++ ),'5%- .4 *%.*+%
()3 0%)2% 3%$.!% '.-% %)%-"/ !. %)&,-% !0(! !0% #)4.-'(!#.)(+ 2.++%2!%3 4-.' !0%' #&
(22,-(!%
POPULATION
P%.*+% 4-.' B(#+0.)"(+ 2#!/
SAMPLE FRAME
A++ !0% %@#&!#)" 2,&!.'%- .4 TVS 5#7% ()3 *.!%)!#(+ 2,&!.'%-
SAMPLE SIAE
1## Un1ts
SAMPLE MET(OD
C.)$%)#%)2% ()3 1,3"'%)!(+ &('*+#)"
DATA COLLECION APPROAC(3
? P.156./ So-.9e3
H,%&!#.))(#-%
U)&!-,2!,-%3 #)!%-$#%;
? Se9on,6./ So-.9e3
C.'*()/ 3(!( !0-.,"0 I)!%-)%!
O-"()#6(!#.) R%*.-!
PART – 5
BABASAB PATIL Page %1
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
• An62/s1s 6n, Inte.8.et6t1on3
An62/s1s 6n, Inte.8.et6t1on3
#1E I ;o-:4t F>o-2, 21=e to ;-/ TVS ;1=e ;e96-se o0
BABASAB PATIL Page %$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
I bought/would like to buy TVS bike because of
19 19.0 19.0 19.0
39 39.0 39.0 58.0
12 12.0 12.0 70.0
30 30.0 30.0 100.0
100 100.0 100.0
Advertisement
Low price
Bramd name
Fuel Maintenance
otal
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%umulative
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& 'ou()t*would li+e to 'u# !, 'i+e 'ecause o-
& 'ou()t*would li+e to 'u# !, 'i+e 'ecause o-
Fuel Mai ntenance
Bramd name
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? 39 -%&*.)3%)!& &(/ !0%/ 5.,"0!B+#7% !. 5,/ TVS 5#7% 5%2(,&% .4 L.; *-#2%
BABASAB PATIL Page %3
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 12 -%&*.)3%)!& &(/ !0%/ 5.,"0!B+#7% !. 5,/ TVS 5#7% 5%2(,&% .4 B-()3 )('%
? 38 -%&*.)3%)!& &(/ !0%/ 5.,"0!B+#7% !. 5,/ TVS 5#7% 5%2(,&% .4 F,%+
M(#)!%)()2%
#$E A.e /o- 6>6.e o0 6n/ ot4e. De62e.s o0 TVS ;1=e 1n B6124on:62G
BABASAB PATIL Page %%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? )e (rap) reveals t)at 72 respondents are aware o- ot)ers dealers and distri'utors o-
!, 'i+es in Bail)on(al and 28 are not aware. )is means t)at awareness level o- !,
'i+es in Bai)on(al is )i() 'ut t)ere is scope -or -urt)er improvement.
#3E T4.o-:4 >4194 so-.9e o0 6,<e.t1se5ent ,1, /o- =no> 6;o-t 6;o<e ,e62e.sG
BABASAB PATIL Page %5
Are you aware of any other Dealers of TVS bike in Bailhongal?
72 72.0 72.0 72.0
28 28.0 28.0 100.0
100 100.0 100.0
#es
no
otal
!alid
Fre"uenc# $ercent !alid $ercent
%umulative
$ercent
Are #ou aware o- an# ot)er /ealers o- !, 'i+e in Bail)on(al0
Are #ou aware o- an# ot)er /ealers o- !, 'i+e in Bail)on(al0
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10
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20
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28
72
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Through which source of advertisement did you know about above dealers?
20 20.0 20.0 20.0
.0 .0.0 .0.0 10.0
9 9.0 9.0 19.0
10 10.0 10.0 79.0
1. 1..0 1..0 93.0
7 7.0 7.0 100.0
100 100.0 100.0
2oad s)ows
3ews paper
Fairs
! ads
,ales person
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Fairs
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? 48 -%&*.)3%)!& &(/ !0%/ 7).; !0% 3%(+%-& !0-.,"0 !0% N%;& *(*%-
? 9 -%&*.)3%)!& &(/ !0%/ 7).; !0% 3%(+%-& !0-.,"0 !0% F(#-&
BABASAB PATIL Page %6
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 18 -%&*.)3%)!& &(/ !0%/ 7).; !0% 3%(+%-& !0-.,"0 !0% TV (3&
? 14 -%&*.)3%)!& &(/ !0%/ 7).; !0% 3%(+%-& !0-.,"0 !0% S(+%& *%-&.)
? ? -%&*.)3%)!& &(/ !0%/ 7).; !0% 3%(+%-& !0-.,"0 !0% H.(-3#)"&
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BABASAB PATIL Page %
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Do you watch /read advertisement?
85 85.0 85.0 85.0
15 15.0 15.0 100.0
100 100.0 100.0
#es
no
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!alid
Fre"uenc# $ercent !alid $ercent
%umulative
$ercent
/o #ou watc) *read advertisement0
/o #ou watc) *read advertisement0
no #es
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10
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20
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15
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? T0% "-(*0 &0.;& !0(! =5 -%&*.)3%)!& +#7%& !. -%(3 B;(!20 !0%
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? 15 ).! +#7%& !. -%(3 B;(!20 !0% (3$%-!#&%'%)!
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BABASAB PATIL Page %!
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
hich news !a!er you !refer reading?
50 50.0 50.0 50.0
21 21.0 21.0 71.0
7 7.0 7.0 78.0
5 5.0 5.0 83.0
17 17.0 17.0 100.0
100 100.0 100.0
arun B)arat
!i5a# 6arnata+a
/eccan 4erald
$ra5awani
)e imes o- &ndia
otal
!alid
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%umulative
$ercent
7)ic) news paper #ou pre-er readin(0
7)ic) news paper #ou pre-er readin(0
)e imes o- &ndia
$ra5awani
/eccan 4erald
!i5a# 6arnata+a
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10
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30
20
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17
5
7
21
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? 58 -%&*.)3%)!& &(/ !0%/ P-%4%- !. -%(3 T(-,) B0(-(!
? 21 -%&*.)3%)!& &(/ !0%/ P-%4%- !. -%(3 V#1(/ A(-)(!(7(
? ? -%&*.)3%)!& &(/ !0%/ P-%4%- !. -%(3 D%22() H%-(+3
? 5 -%&*.)3%)!& &(/ !0%/ P-%4%- !. -%(3 P-(1(;()#
? 1? -%&*.)3%)!& &(/ !0%/ P-%4%- !. -%(3 T0% T#'%& .4 I)3#(
#6E (6<e /o- 9o5e 69.oss 6n/ 6,s o0 GUIAPPANNAVAR AUTO LTD 1n ne>s 868e.
>4194 /o- .e6,G
BABASAB PATIL Page %"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? T0% "-(*0 &0.;& !0(! 65 -%&*.)3%)!& 0($% ).! &%%) ()/ (3&
GUIAPPANNAVAR AUTO LTD .4 TVS '.!.-& #) )%;& *(*%- , ()3
? 38 -%&*.)3%)!& 0($% &%%) !0% (3&
#E D4194 6, o0 TVS ,oes /o- 21=e 1n TVG
BABASAB PATIL Page 5#
"ave you come across any ads of #ula!!anavar Auto $TD in news !a!er
which you read?
35 35.0 35.0 35.0
15 15.0 15.0 100.0
100 100.0 100.0
#es
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otal
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70
10
50
.0
30
20
10
0
15
35
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
hich ad of TVS does you like in TV?
1 1.0 1.0 1.0
.0 .0.0 .0.0 .1.0
5 5.0 5.0 51.0
25 25.0 25.0 71.0
20 20.0 20.0 91.0
. ..0 ..0 100.0
100 100.0 100.0
!ictor 8L
,coot# pep
,tar cit#
Flame
Apac)e
!, star
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7)ic) ad o- !, does #ou li+e in !0
!, star Apac)e Flame ,tar cit# ,coot# pep !ictor 8L
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30
20
10
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20
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5
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? 6 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 V#2!.- GL 5#7%
? 48 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 S2..!/ *%*
? 5 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 S!(- 2#!/ 5#7%
BABASAB PATIL Page 51
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 25 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 F+('% 5#7%
? 28 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 A*(20% 5#7%
? 4 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& .4 TVS &!(- 5#7%
#!E I 21=e 6, o0 6;o<e) ;e96-se o0
BABASAB PATIL Page 5$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
I like ad of above% because of
50 50.0 50.0 50.0
33 33.0 33.0 83.0
12 12.0 12.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
%ele'rities
4umor
Action
)riller
otal
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%umulative
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& li+e ad o- a'ove9 'ecause o-
& li+e ad o- a'ove9 'ecause o-
)riller Action 4umor %ele'rities
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30
20
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? 58 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& 5%2(,&% .4 2%+%5-#!#%&
? 33 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& 5%2(,&% .4 H,'.-
? 12 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& 5%2(,&% .4 A2!#.)
? 5 -%&*.)3%)!& &(/ !0%/ +#7% (3$%-!#&%'%)!& 5%2(,&% .4 T0-#++%-
#"E A0te. >6t941n: t4e 6,s >46t >e.e /o-. .e69t1ons
BABASAB PATIL Page 53
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
After watching the ads what were your reactions
19 19.0 19.0 19.0
21 21.0 21.0 .0.0
20 20.0 20.0 10.0
3 3.0 3.0 13.0
37 37.0 37.0 100.0
100 100.0 100.0
%alled t)e dealer
!isit t)e dealer
8at)ered more
in-ormation -rom
-riends* ot)ers
Browse t)e internet
3o action
otal
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%umulative
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A-ter watc)in( t)e ads w)at were #our reactions
A-ter watc)in( t)e ads w)at were #our reactions
3o action
Browse t)e internet
8at)ered more in-orm
!isit t)e dealer
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A4!%- ;(!20#)" !0% (33
? 14 -%&*.)3%)!& *-%4%--%3 !. 2(++ !0% 3%(+%-
? 21 -%&*.)3%)!& *-%4%--%3 !. $#&#! !0% 3%(+%-
? 28 -%&*.)3%)!& *-%4%--%3 !. "(!0%-%3 '.-% #)4.-'(!#.) 4-.' 4-#%)3&B.!0%-&
? 3 -%&*.)3%)!& *-%4%--%3 !. 5-.;&% !0% #)!%-)%!
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BABASAB PATIL Page 5%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? T0% "-(*0 &0.;& !0(! ?8 -%&*.)3%)!& 0($% ).! &%%) ()/ H.(-3#)" .4,
GUIAPPANNAVAR AUTO LTD ()3
? 38 -%&*.)3%)!& 0($% &%%) !0% H.(-3#)"
11E I >o-2, ;-/ 6t 6;o<e ,e62e.s 8o1nt ;e96-se
BABASAB PATIL Page 55
"ave you seen any "oardings of #ula!!anavar auto baihongal?
30 30.0 30.0 30.0
70 70.0 70.0 100.0
100 100.0 100.0
#es
no
otal
!alid
Fre"uenc# $ercent !alid $ercent
%umulative
$ercent
4ave #ou seen an# 4oardin(s o- 8ulappanavar auto in 'ail)on(al0
4ave #ou seen an# 4oardin(s o- 8ulappanavar auto 'ail)on(al0
no #es
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80
10
.0
20
0
70
30
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
I would buy at above dealers !oint because
39 39.0 39.0 39.0
1. 1..0 1..0 53.0
10 10.0 10.0 13.0
37 37.0 37.0 100.0
100 100.0 100.0
)e sales people are
(ood
:ualit# o- service and
responsive is ver# (ood
;as# -inance
assistance is availa'le
A-ter sales9 service is
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& would 'u# at a'ove dealers point 'ecause
& would 'u# at a'ove dealers point 'ecause
A- ter sales9 service
;as# - inance assista
:ualit# o- service a
)e sales people are
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39
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"..3
BABASAB PATIL Page 56
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 14 -%&*.)3%)!& &(/ !0%/ ;.,+3 5,/ (! '%)!#.)%3 3%(+%- 5%2(,&% K,(+#!/ .4
&%-$#2% #& $%-/ "..3
? 18 -%&*.)3%)!& &(/ !0%/ ;.,+3 5,/ (! '%)!#.)%3 3%(+%- 5%2(,&% %(&/ 4#)()2% #&
($(#+(5+%
? 3? -%&*.)3%)!& &(/ !0%/ ;.,+3 5,/ (! '%)!#.)%3 3%(+%- 5%2(,&% (4!%- &(+%&
&%-$#2% #& "..3
BABASAB PATIL Page 5
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
1$E D4194 so-.9es o0 6,<e.t1se5ent 699o.,1n: to /o- >o-2, ;e 5o.e e00e9t1<e 1n
B6124on:62 91t/ 0o. s62e o0 ;1=esG
7)ic) sources o- advertisement accordin( to #ou would 'e more e--ective
7)ic) sources o- advertisement accordin( to #ou would 'e more e--ective
4oardin(s
,ales $ersons
Lea- lets
! Ads
Fairs
3ewspaper
2oad s)ows
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20
10
0
20
7
15
7
9
28
1.
T0% "-(*0 &0.;& !0(!>
BABASAB PATIL Page 5!
hich sources of advertisement according to you would be more effective in
Bailhongal city for sale of bikes?
1. 1..0 1..0 1..0
28 28.0 28.0 .2.0
9 9.0 9.0 51.0
7 7.0 7.0 58.0
15 15.0 15.0 73.0
7 7.0 7.0 80.0
20 20.0 20.0 100.0
100 100.0 100.0
2oad s)ows
3ewspaper
Fairs
! Ads
Lea-lets
,ales $ersons
4oardin(s
otal
!alid
Fre"uenc# $ercent !alid $ercent
%umulative
$ercent
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
? 14 -%&*.)3%)!& 4%%+ !0(! !0% -.(3 &0.;& ;.,+3 5% '.-% %44%2!#$% #) B(#+0.)"(+
4.- !0% &(+% .4 5#7%&
? 2= -%&*.)3%)!& &(/ )%;&*(*%- ;.,+3 5% '.-% %44%2!#$%
? 9 -%&*.)3%)!& &(/ 4(#-& ;.,+3 5% '.-% %44%2!#$%
? ? -%&*.)3%)!& &(/ TV (3& ;.,+3 5% '.-% %44%2!#$%
? 15 .4 !0% -%&*.)3%)!& &(/ +%(4+%!& ;.,+3 5% '.-% %44%2!#$%
? ? .4 !0% -%&*.)3%)!& &(/ &(+%& *%-&.)& ;.,+3 5% '.-% %44%2!#$%
? 28 .4 !0% -%&*.)3%)!& &(/ H.(-3#)"& ;.,+3 5% '.-% %44%2!#$%


BABASAB PATIL Page 5"
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
PART – 6
• FIDINGS)SUGGESTIONS AND CONCLUSION
• BIBLOGRAP(Y.
BABASAB PATIL Page 6#
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
FINDINGS
? T0% 2-#!%-#( .) !0% 5(&#& .4 ;0#20 -%&*.)3%)!& 5.,"0! TVS 5#7% #& +.; *-#2%
(& &(#3 5/ 39I .4 -%&*.)3%)! , 4.++.;%3 5/ 4,%+ %44#2#%)2/ #& 38I

? ?2I -%&*.)3%)!& &(#3 !0%/ (-% (;(-% .4 .!0%- 3%(+%-&B3#&!-#5,!.-& .4 TVS
5#7%& #) B(#+0.)"(+ , 2=I -%&*.)3%)!& (-% ).! (;(-%
? S.,-2%& !0-.,"0 ;0#20 -%&*.)3%)!& 2('% !. 7).; (5.,! G,+(**()($(-TVS
MOTORS
o R.(3 &0.;& 28I
o N%;&*(*%- 48I
o F(#-& 9I
o TV (3& 18I
o S(+%& *%-&.) 14I
o H.(-3#)"& ?I
? =5I -%&*.)3%)!& ;(!20B-%(3 (3& %$%-/3(/ ()3 15I -%&*.)3%)!&
3.)E! ;(!20B-%(3 (3& %$%-/3(/
? 58I -%&*.)3%)!& *-%4%- -%(3#)" T(-,) B0(-(! ()3 21I
-%&*.)3%)!& *-%4%- -%(3#)" V#1(/ A(-)(!(7( ,1?I -%&*.)3%)!& *-%4%- -%(3#)" T0%
T#'%& .4 I)3#(
? 65I -%&*.)3%)!& 0(& ).! 2.'% (2-.&& B(#+0.)"(+ TVS (3& #) )%;&
*(*%- ()3 35I 2.'% (2-.&& (3& #) )%;& *(*%-
? 48I -%&*.)3%)!& +#7% S2.!!/ *%* (3 #) TV ()3 25I -%&*.)3%)!&
+#7% 4+('%
BABASAB PATIL Page 61
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
4.++.;%3 5/ 28I -%&*.)3%)!& +#7% A*(20%
? 58I -%&*.)3%)!& +#7% !0% (5.$% (3 #) TV 5%2(,&% .4 2%+%5-#!#%& ,
33I -%&*.)3%)!& +#7% 5%2(,&% .4 0,'.-
? A4!%- ;(!20#)" !0% (3 19I .4 !0% -%&*.)3%)!& *-%4%--%3 !. 2(++%3
!0% 3%(+%-, 28 I .4 !0% -%&*.)3%)!& *-%4%--%3 !. "(!0%-%3 '.-% #)4.-'(!#.)
4-.' 4-#%)3&B.!0%-&,3?I -%&*.)3%)!& 0(& ).! !(7%) ()/ (2!#.)
?8I -%&*.)3%)!& 0($% ).! &%%) !0% 0.(-3#)"& .4, GUIAPPANNAVAR AUTO
V#30/( N("(- #) B(#+0.)"(+ .)+/ 38I -%&*.)3%)!& 0($% &%%) !0% 0.(-3#)"&
? 14I .4 !0% -%&*.)3%)!& 4%%+ !0(! !0% -.(3 &0.;& ;.,+3 5% '.-%
%44%2!#$% #) B(#+0.)"(+ 4.- !0% &(+% .4 5#7%&, 2=I .4 !0% -%&*.)3%)!& &(/
)%;&*(*%- ;.,+3 5% '.-% %44%2!#$%, ?I .4 !0% -%&*.)3%)!& &(/ TV (3&
;.,+3 5% '.-% %44%2!#$%,28I .4 !0% -%&*.)3%)!& 4%%+& 0.(-3#)"& (-% '.-%
%44%2!#$%
BABASAB PATIL Page 6$
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
CONCLUSION
GUIAPPANNAVAR AUTO #& () .)+/ TVS 5#7% &0.;-..' #) V#30/( N("(- #)
B(#+0.)"(+
TVS !;. ;0%%+%- #& ( ;%++ 7). !;. ;0%%+%- '(),4(2!,-#)" 2.'*()/ #) I)3#(

TVS V#2!.- ()3 A*(20% (-% !0% '.&! !%20)#2(++/ &.*0#&!#2(!%3 5#7%& TVS *%*, TVS *%*
<#'5+%3.) #& !0% '.&! 3%'()3#)" 5#7% TVS F+('% #& !0% )%; +(,)20%3 5#7%
G,+(**())($(- (,!. %&!(5+#&0%3 .) J,+/ 199=I! 0(& -%2.-3 .4 &%++#)"
'.-% !0() 1288 5#7%& #) &0.-! *%-#.3 .4 !#'% I! .44%-& 5%!!%- &%-$#2% !. &(!#&4/ %$%-/
2,&!.'%-
BABASAB PATIL Page 63
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Re9o55en,6t1on
1D N%;&*(*%- #& !0% '%3#( !0-.,"0 ;0#20 '.&! .4 !0% 2,&!.'%- 2.,+3 7).; (5.,!
GUIAPPANNAVAR AUTO. S. 2.'*()/ &0.,+3 %'*0(&#& .) !0#& '%() .4
(3$%-!#&%'%)! &. (& !. 2-%(!% (;(-%)%&&
2D T. '(7% (3& %44%2!#$% 2.'*()/ &0.,+3 ,&% 2%+%5-#!#%& #) (3& ()3 !0%-% &0.,+3 5% (2!#.)
()3 !0-#++ #) (3& !0(! (!!-(2!& $#%;%-
3D C.'*()/ 2() !0#)7 .4 #)&!(++#)" 0.(-3#)" ) *-#'% +.2(!#.)& 4.- !0% $#&#5#+#!/
4D T0% 2.'*()/ &0.,+3 &*%)3 '.-% .) (3$%-!#&%'%)! !0(! #& )%;& *(*%-, 0.(-3#)"&, -.(3
&0.;&, +.2(+ TV &*.! )%!;.-7& T0% 2.'*()/ &0.,+3 !-/ !. (!!-(2! !0% (!!%)!#.) .4 !0%
2,&!.'%- !.;(-3& !0% (3$%-!#&%'%)!
5D G,+(**()($(- TVS '.!.-& &0.,+3 #)$.+$% (& '()/ (& 4#)()2#(+ *(-!)%-& 4.- %(&/
4#)()2% (&&#&!()2% !. !0% 2,&!.'%-
6D G,+(**()($(- TVS '.!.-& 2() &!#++ #'*-.$% !0% K,(+#!/ .4 &%-$#2% .44%-%3 !. !0%
2,&!.'%-
BABASAB PATIL Page 6%
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
[email protected] 3
BUESTIONNAIRE
D%(- S#- B M(3(',
“A STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES
IMPLIMENTED BY GUIAPPANNAVAR AUTO LTD COMPANY TO INCREASE
SALES+
1E D4194 TVS ;1=e ,o /o- o>nG

HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
$E I ;o-:4tF>o-2, 21=e to ;-/ TVS ;1=e ;e96-se o0

6I A,<e.t1se5ent

;I Lo> 8.19e

9I B.6n, N65e
,I F-e2 M61nten6n9e
3E A.e /o- 6>6.e o0 6n/ ot4e. De62e.s o0 TVS ;1=e 1n B6124on:62G
BABASAB PATIL Page 65
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Y%& N.
I0 Yes) >4194

HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
%E T4.o-:4 >4194 so-.9e o0 6,<e.t1se5ent ,1, /o- =no> 6;o-t 6;o<e ,e62e.sG
6I Ro6, s4o>s

;I Ne>s 868e.

9I F61.s
,I TV 6,s
eI S62es 8e.son
0I (o6.,1n:s
5E Do /o- >6t94 F.e6, 6,<e.t1se5entG
Yes No

6E D4194 ne>s 868e. /o- 8.e0e. .e6,1n:G
BABASAB PATIL Page 66
EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR

6I T6.-n B46.6t

;I V176/ J6.n6t6=6

9I De996n (e.62,
,I P.676>6n1
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