Study on Distribution Management for Insurance

Description
Distribution Management for Insurance, carriers can meet the competition head, accelerating captive channel production and ensuring agents are poised to sustain and grow a profitable book of business.

AT A GLANCE
KEY CHALLENGE
Carriers must reinvent the captive
distribution model to fend of competition
from price-driven, direct channels. They
must be easy to do business with and
demonstrate the value that tied agents and
representatives add to the sales process,
while at the same time meeting proftable
growth targets and cultivating the next
generation of insurance producers.
THE SOLUTION
With Pega Distribution Management
for Insurance, every agent can execute
like a top performer. Agents leverage
sophisticated analytics to personalize
each interaction and dynamically match
oferings to the customer’s unique
needs. Seamless back-ofce integration
fulflls sales activities in real time.
Thanks to Pega, carriers gain an agile,
intelligent sales platform to accelerate
sales production and maximize book of
business potential for the long term.
PEGA DISTRIBUTION MANAGEMENT FOR INSURANCE
ENHANCE CAPTIVE CHANNEL SALES EFFECTIVENESS
A PLATFORM FOR CHANNEL
EFFECTIVENESS
A major U.S. carrier turned to Pega for a
strategic sales platform supporting more
than 200,000 agents. With Pega, the carrier
can drive cross- and up-sales across lines
of business, improve agent productivity,
retain production from existing agency
relationships and attract new agencies to
grow the business.
ELEVATE CHANNEL PRODUCTION WITH PEGA’S DYNAMIC
SALES SOLUTION
With Pega Distribution Management for Insurance, carriers can meet the competition
head, accelerating captive channel production and ensuring agents are poised to sustain
and grow a proftable book of business. Designed to suit the specifc needs of captive
channels, this solution bridges enterprise silos to provide sales personnel with real-time
data on policyholder value, needs and propensity.

Pega marries actionable intelligence with proven sales techniques and processes that are
the hallmarks of top performers, and makes this powerful combination available for every
producer to leverage in any sales pursuit. Carriers can dramatically improve channel
efectiveness with value-added sales activities, personalized, relevant cross-sell, up-sell,
and retention ofers and unprecedented agility to instantly adapt strategies to the specifc
characteristics of each opportunity.
? Empower producers to sell more
Institutionalize best practices and leverage policyholder insight with intelligent
processes that engage the customer and optimize the sales interaction. Pega Next-
Best-Action advises producers on the activities, processes and ofers with the highest
likelihood of driving conversions in real time.
? Simplify the sales process from the front to back ofce
Eliminate manual sales processes with a solution that integrates front and back ofce
to automate fulfllment at the point of interaction, and a unifed desktop that provides
all of the sales tools, processes and resources needed to convert sales.
? Rapidly respond to change
Accelerate time to market and quickly respond to competitive challenges with a
solution that can be easily confgured, specialized and deployed on cloud or on
premise. Powered by Pega Build for Change
®
technology, this solution provides
business-friendly tools that make it easy to design and deploy automated sales
processes that refect your best practices and organizational goals.
www. pega. com
I NSURANCE
2014 - 6 INS
Pega Distribution Management
for Insurance equips producers
to rapidly grow proftable
business by leveraging
optimized sales strategies that
increases agent efectiveness
and maximize book of business
potential.
For more information, please contact your Pegasystems representative, visit us on the Web at www.pega.com,
or email us at [email protected]. © Copyright 2014 Pegasystems. All rights reserved.
PEGA DISTRIBUTION MANAGEMENT FOR INSURANCE
Empower Producers to Sell Better
? Proactively retrieved data from enterprise repositories and a
360° view provide deep insight into each prospect or customer.
? Dynamic business rules and real-time decisioning deliver timely
advice on the sales activities, processes and ofers with the
highest likelihood of acceptance.
? Pega Next-Best-Action lets carriers design dynamic sales
strategies that empower representatives to personalize and
adapt to each customer and sales opportunity.
? Predictive and adaptive analytics “learn” to continuously optimize
interactions using real-time data to add context and relevance to
recommendations.
? Detailed “What If” simulations let carriers run test scenarios and
simulate results to maximize book of business potential.
? A visual reporting dashboard makes it easy to monitor and track
production across all channels, segments and products
Streamline the Sales Process from End to End
? Standards-based integration capabilities provide rapid integration
with current technology so that carriers can create a single point
of entry for all opportunity management needs.
? Straight-through, automated fulfllment at the point of interaction
enables sales personnel to execute sales support activities in
real time.
? Embedded compliance rules and processes automatically ensure
compliance with corporate and governmental regulations.
Rapidly Adapt to Changing Business and
Channel Needs
? Omni-channel management supports producer and policyholder
channel preferences, enabling interactions to transition
seamlessly between channels with no loss of context.
? Pre-defned, easily confgured sales processes, rules, object and
data models, interfaces and other application assets accelerate
implementation time.
? Unifed rules, process, analytics and case management are
delivered in a single platform that is 100 percent portable
between the cloud and on premise and can be moved
transparently between these environments.
Leverage a Suite of Channel Management Capabilities
? Account and contact management
? Lead and opportunity management
? 360-degree view of the account, contact, organization
and opportunity
? Microsoft Outlook integration for email and meeting capture
? Marketing campaign management, call scripting, email and
letter templates
? Social site integration and mobile portal presentation
? Territory and account team management
? Confgurable management dashboards and forecasts.
THE PEGA DI FFERENCE
Optimize Agent
Sales Strategies
with Next-Best-
Action
Mitigate Price
Pressure By
Helping Every
Agent be a Trusted
Advisor
1 2 3
Monitor, Control
and Adapt
Strategies Based on
Agent Performance
Measure
Learn
Simulate

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