Studies Report on Internet In India (I-Cube)

Description
This study is based on a research which was done in order to know the awareness and usage of the people toward internet. Mainly this study was focused on the urban people who are lived in the place like Bhubaneswar and much more educated than the rural people.

Internet In India(I-Cube)
ACKNOWLEDGMENT
Firstly, I would like to express my gratitude toward ‘IMRB international’ for giving me the
opportunity to work with them. I would like to thanks the entire staff of IMRB
international for their o! operation during summer training whi"h helped in the
learning experien"e #eing en$oya#le and fruitful.
I shoulder the responsi#ility to a"knowledge the following distinguished
personalities who gra"iously allowed me to "arry out this pro$e"t work su""essfully. I
am highly inde#ted to Mr. %&'()*&' '*(+'(R,, +ire"tor, IMRB international,
Bhu#aneswar and +R. &R-- .(M%R /Fa"ultyRIM&0, for providing the opportunity to
prepare the pro$e"t report under his guidan"e. I wish and express my heart full gratitude
to Mr. %&'()*&' '%(+'(R, 1 +R. &R-- .(M%R for the guidan"e and
suggestions throughout the pro$e"t, without whi"h I "ould not have #een a#le to
"omplete this pro$e"t report su""essfully.
I extend my thanks to all my friends for their moral support and en"ouragement. 2ast #ut not
least I thank my parents and relatives who inspired me always to do the #est.

Swadhin Kumar Routray


DECLARATION
I, SWADHIN KUMAR ROUTRAY, a student of M.B.A 2
nd
Year of RORKELA
INSTITUTE O MANA!EMENT STUDIES, Rour"e#a, Or$ssa, %Sess$on& 2''(&2')'* do
+ere,- de.#are t+at t+at t+e Su//er 0ro1e.t Re2ort ent$t#ed INTERNET IN INDIA %I&
3UBE*,Under IMRB $nternat$ona# $s of /- o4n efforts and $t +as not ,een su,/$tted to an-
ot+er Un$5ers$t- or Inst$tut$on ,efore.
I +a5e su,/$tted t+$s 2ro1e.t for t+e 2ra.t$.a# fu#f$##/ent of MBA de6ree under
BI7U 0ATTANAIK UNI8ERSITY O TE3HNOLO!Y %B0UT*, ROURKELA.

Swadhin Kumar Routray
+ate3 ! &ignature of
andidate


CERTIFICATE

T+$s $s to .ert$f- t+at t+e 2ro1e.t ent$t#ed, 9INTERNET IN INDIA%I&3UBE*,: $s a ,onaf$de
re.ord of $nter$/ re2ort .arr$ed out ,- Mr.;Ms SWADHIN KUMAR ROUTRAY a student of
Rour"e#a Inst$tute of Mana6e/ent Stud$es, Rour"e#a, ,ear$n6 Un$5ers$t- Re6$strat$on Nu/,er
'('<2<')=2 %Sess$on 2''(&2')'*, +as su..essfu##- .o/2#eted +$s;+er Su//er 0ro1e.t for t+e
2art$a# fu#f$##/ent of t+e re>u$re/ents of t+e a4ard of t+e de6ree of Master of Bus$ness
Ad/$n$strat$on of B$1u 0atna$" Un$5ers$t- of Te.+no#o6-, Or$ssa, Rour"e#a. To t+e ,est of /-
"no4#ed6e and ,e#$ef, t+$s 2ro1e.t $s t+e or$6$na# effort and .ontr$,ut$on 4+$.+ +e;s+e +as 4or"ed
s$n.ere#- under /- 6u$dan.e $n t+$s durat$on. T+e su//er 2ro1e.t re2ort +as not ,een su,/$tted
ear#$er to t+$s Un$5ers$t- or to an- ot+er Un$5ers$t-;Inst$tut$ons.
W$s+$n6 +$/;+er 6ood #u." for a su..essfu# .areer and a## future endea5ors.

DR. SREE KUMAR
+ate3 4ame and &ignature of the 5uide


EXECUTIVE SUMMARY
T+$s stud- $s ,ased on a resear.+ 4+$.+ 4as done $n order to "no4 t+e a4areness and usa6e of
t+e 2eo2#e to4ard $nternet. Ma$n#- t+$s stud- 4as fo.used on t+e ur,an 2eo2#e 4+o are #$5ed $n
t+e 2#a.e #$"e B+u,anes4ar and /u.+ /ore edu.ated t+an t+e rura# 2eo2#e. Under t+$s I tr$ed to
f$nd out t+at out of t+e tota# sa/2#e +o4 /an- are a4are a,out $nternet, +o4 /an- use $nternet
re6u#ar#-, +o4 /an- us$n6 o..as$ona##- %Before ) /ont+*, $nternet o4ner and non&users. or t+$s
stud- I fo##o4 .erta$n 2ro.ess of /ar"et resear.+. I +ad t+e sa/2#e of <= res2ondents. or t+e
.o##e.t$on of data I too" f$rst =? res2ondents as rando/ sa/2#$n6 and for t+e rest 22 I ado2ted
2ur2os$5e sa/2#$n6.
TABLE OF CONTENT

CA!TER-" 6%4 *7-R7I-8 *F I4+(&)R, *4-R49
? ).) Introdu.t$on to t+e $ndustr-
? ).2 Wor#d s.enar$o
? ).@ Ind$an s.enar$o
? ).= !ro4t+ of $nternet $n Ind$a
? ).? Re.ent trends
? ).< 0ro,#e/s
? ).A !ro4t+ of Internet $n ur,an /ar"et
? ).( Industr- s.enar$o $n 2art$.u#ar area

CA!TER-# 6*M:%4, :R*FI2-9
? 2.) A,out t+e .o/2an-
? 2.2 Se.tors $t Resear.+
? 2.@ D$fferent un$ts of IMRB $nternat$ona#
? 2.= Net4or"s of IMRB
? 2.? 8$s$on B M$ss$on of t+e .o/2an-
? 2.< SWOT ana#-s$s of t+e .o/2an-
? 2.A A22roa.+es to4ards .o/2an-
CA!TER-$ 6:R*+() 1 )-'4*2*5,9
? @.) A,out t+e .usto/er
CA!TER % & 6R-&-%R' +-&I54 1 M-)'*+*2*5,9
? =.) O,1e.t$5e of t+e stud-
? =.2 Area of t+e stud-
? =.@ Met+odo#o6-
? =.= Sour.es of Data
? =.? L$/$tat$on of t+e stud-
CA!TER- ' 6+%)% %4%2,&I& 1 I4)-R:R-)%)I*49
? ?.) Data ana#-s$s B $nter2retat$on
CA!TER-( )ITERATURE REVIE*
CA!TER- + 6FI4+I45&9
CA!TER- , 6&(55-&I*4 1 R-*MM-4+%)I*49
CA!TER- - 6*42(&I*49
CA!TER- ". 6BIB2I*5R%:',9
CA!TER- "" 6%::-4+I;9




CHPTER – I
AN OVERVIEW OF
INDUSTRY CONCERN
/"0" I1TR23UCTI21 T2 TE I13USTRY4
Unt$# t+e #ast fe4 .entur$es t+ere 4ere t4o /a$n re5o#ut$ons t+e $ndustr$a# re5o#ut$on and t+e
$ndustr$a# re5o#ut$on transfor/ed our so.$et- fro/ a6r$.u#tura# ,ased and t+e E#e.tron$.
re5o#ut$on transfor/ed our so.$et- fro/ /e.+an$.a# to e#e.tron$. ,ased. T+$s 2)
st
.entur- $s t+e
,e6$nn$n6 of ne4 re5o#ut$on $.e. net4or" re5o#ut$on. It $nter.onne.ts d$fferent 2arts of t+e 4or#d
to6et+er and t+e .on.e2t of 6#o,a#$Cat$on .a/e $n to eD$sten.e.
T+e $nternet $s t+e en6$ne of t+e re5o#ut$on and e&.o//er.e $s t+e fue#. T+e $dea of .ondu.t$n6
,us$ness transa.t$ons t+rou6+ $nternet $s an $nte6ra# 2art of /an- ,us$nesses for se5era# de.ades.
But due to t+e ad5an.e/ent of $nternet te.+no#o6- and ad5an.ed .r-2to6ra2+$. te.+n$>ue
e&.o//er.e .a/e $nto 2$.ture.
No4&a&da-s e5er-t+$n6 de2ends u2on te.+no#o6-E 4$t+out te.+no#o6- $t $s >u$et d$ff$.u#t to
/o5e for4ard. W$t+ t+$s de5e#o2/ent $n te.+no#o6- f$rst .o/2uter +ad $ntrodu.ed. After t+at
$nternet .a/e $nto 2$.ture $n t+e -ear of )FF'. Before t+e $ntrodu.t$on of $nternet ea.+ and e5er-
a.t$5$t- su.+ as, edu.at$on, /ar"et$n6, +os2$ta#$t-, .o//un$.at$on et. +ad ,een o..urred ,ut
after $nternet a## t+ese a.t$5$t- are 2erfor/ed $n t+e on#$ne ,as$s #$"eE on#$ne .o//un$.at$on,
s+o22$n6, edu.at$on, enterta$n/ent, on#$ne 6a/$n6. Ma$n#- $nternet /a"es t+e #$fe /u.+ /ore
.o/forta,#e.
0re5$ous#- $nternet 4as on#- used $n t+e .or2orate, +$6+er 6o5ern/ent off$.es and +$6+er
edu.at$ona# $nst$tut$ons ,ut no4 $n e5er- f$e#d $n.#ud$n6 +o/e, s/a## or6an$Cat$ons, 2r$/ar-
s.+oo#s, and .o##e6esG $nternet $s 4$de#- a..e2ted. It $s not t+at on#- edu.ated 2erson are us$n6
$nternet ,ut a#so t+e +ouse4$5es, s.+oo# students, .o##e6e students, 4or"$n6 4o/en, o#der 2erson
are us$n6 $nternet.
/"0# *2R)3 SCE1ARI24
In t+e )F?'s and ear#- )F<'s, 2r$or to t+e 4$des2read $nter&net4or"$n6 t+at #ed to t+e Internet,
/ost .o//un$.at$on net4or"s 4ere #$/$ted $n t+at t+e- on#- a##o4ed .o//un$.at$ons ,et4een
t+e stat$ons on t+e net4or". So/e net4or"s, +ad 6ate4a-s or ,r$d6es ,et4een t+e/, ,ut t+ese
,r$d6es 4ere often #$/$ted or ,u$#t s2e.$f$.a##- for a s$n6#e use. Before t+e 4$de s2read of
$nternet4or"$n6 t+at #ed to t+e Internet, /ost .o//un$.at$on net4or"s 4ere #$/$ted ,- t+e$r
nature to on#- a##o4 .o//un$.at$ons ,et4een t+e stat$ons on t+e #o.a# net4or" and t+e 2re5a#ent
.o/2uter net4or"$n6 /et+od 4as ,ased on t+e .entra# /a$nfra/e .o/2uter /ode#. Se5era#
resear.+ 2ro6ra/s ,e6an to eD2#ore and art$.u#ate 2r$n.$2#es of net4or"$n6 ,et4een 2+-s$.a##-
se2arate net4or"s, #ead$n6 to t+e de5e#o2/ent of t+e 2a."et s4$t.+$n6 /ode# of d$6$ta#
net4or"$n6. Before t+e 4$de s2read of $nternet4or"$n6 t+at #ed to t+e Internet, /ost
.o//un$.at$on net4or"s 4ere #$/$ted ,- t+e$r nature to on#- a##o4 .o//un$.at$ons ,et4een t+e
stat$ons on t+e #o.a# net4or" and t+e 2re5a#ent .o/2uter net4or"$n6 /et+od 4as ,ased on t+e
.entra# /a$nfra/e .o/2uter /ode#. Se5era# resear.+ 2ro6ra/s ,e6an to eD2#ore and art$.u#ate
2r$n.$2#es of net4or"$n6 ,et4een 2+-s$.a##- se2arate net4or"s, #ead$n6 to t+e de5e#o2/ent of
t+e 2a."et s4$t.+$n6 /ode# of d$6$ta# net4or"$n6.
o##o4$n6 .o//er.$a#$Cat$on and $ntrodu.t$on of 2r$5ate#- run Internet ser5$.e 2ro5$ders $n t+e
)F('s, and t+e InternetHs eD2ans$on for 2o2u#ar use $n t+e )FF's, t+e Internet +as +ad a drast$.
$/2a.t on .u#ture and .o//er.e. T+$s $n.#udes t+e r$se of near $nstant .o//un$.at$on ,-
e#e.tron$. /a$# %e&/a$#*, teDt ,ased d$s.uss$on foru/s, and t+e Wor#d W$de We,.
Internet 4as f$rst use ,- t+e .o/2an- &&&&&&&&&. After t+at /ost of t+e .o/2an$es fo.used on
5ar$ous usefu#ness and ad5an.e/ent of $nternet and .a/e 4$t+ /ore de5e#o2ed $deas. Toda- t+e
.o/2an$es #$"e BSNL, AIRTEL, RELIAN3E, TATA INDI3OME, SIY, 8SNL, and ot+er #o.a#
.o/2an$es 2ro5$des t+e $nternet ser5$.e a.ross t+e 6#o,e.
/"0$ I1TER1ET I1 I13IA4
Internet f$rst .a/e to Ind$a $n t+e -ear of )FF?, Au6 )= and 8SNL $ntrodu.es
$nternet $n Ind$a 5$a d$a#u2 $n < .$t$es. After t+at /ore or #ess $t 2ut $ts $/2a.t on t+e Ind$an
2eo2#e. As Ind$a $s a +$6+#- 2o2u#ated .ountr-E so $t 4as >u$et d$ff$.u#t to $n.rease t+e
a4areness a,out $nternet $n Ind$a. A6a$n /ost of t+e 2eo2#e are unedu.ated. But 4$t+ t+e t$/e
s2an t+e $nternet s#o4#- .at.+es t+e f$re.
Ind$a +as 4$tnessed .ont$nuous 6ro4t+ $n t+e Internet ado2t$on $n .erta$n se.t$ons of so.$et-
2redo/$nant 2atterns eD$sts /ost#- $n ur,an areas. Internet users +a5e started ut$#$C$n6 t+$s
te.+no#o6- not /ere#- for $nfor/at$on sear.+ or .o//un$.at$on ,ut a#so for #e$sure a.t$5$t$es.
D$fferent on#$ne a22#$.at$ons #$"e enterta$n/ent I 6a/$n6, /o5$es and /us$. as 4e## as user
6enerated .ontent on t+e 4e, +a5e /ade Internet a 5$rtua# 4or#d. O5er t+e 4e,, users are
$ntera.t$n6, #earn$n6 and ,u$#d$n6 re#at$ons+$2s. Rura# areas of t+e .ountr-, +o4e5er, +a5e 1ust
started to re.o6n$Ce t+e $/2ortan.e of t+$s /ed$u/.
8ar$ous te.+no#o6$.a# de5e#o2/ents are redef$n$n6 o2t$ons of a..ess$n6 t+e Internet. T+ese
te.+no#o6$es are eD2e.ted to 2#a- a 5$ta# ro#e $n ena,#$n6 $/2ro5ed ado2t$on of t+e Internet
a.ross d$fferent 6eo6ra2+$es. T+e e/er6$n6 te.+no#o6$es su.+ as W$MAJ, @! and W$Bro
2ro/$se to 2ro5$de #ast /$#e .onne.t$5$t- and a##o4 ne4 a..ess 2o$nts su.+ as 0DAs and
"$os"s. Internet 2ro5$des 5ar$ous u2.o/$n6 e5ents to t+e ur,an as 4e## as to t+e rura# 2eo2#e,
,ut $t a /a1or 2ro,#e/ $n Ind$a t+at /ost of t+e 2eo2#e e5en $n t+e ur,an areas are not #$terate.
So t+e 6ro4t+ of $nternet $n Ind$a $s $n a stead- 2at+.

/"0& 5R2*T 26 I1TER1ET I1 I13IA4
Ind$a $s t+e se.ond +$6+est 2o2u#ated .ountr- $n t+e 4or#d. In t+$s .ountr- a22roD$/ate#- ?A@
/$##$on of t+e tota# 2o2u#at$ons are edu.ated. One of t+e /a$n reason t+at $nternet +as s#o4
6ro4t+ $n Ind$a $s t+e #$tera.-. To "no4 and use $nternet a 2erson /ust +a5e t+e "no4#ed6e of
.o/2uter and e5er-t+$n6 de2ends u2on t+e ,as$. edu.at$on, 4$t+ t+at t+e 2erson re>u$red so/e
En6#$s+ "no4#ed6e. But $n Ind$a t+e A'K of t+e tota# 2o2u#at$on are edu.ated out of 4+$.+ on#-
2?K of 2eo2#e "no4 En6#$s+. or 4+$.+ on#- a22roD$/ate#- (A /$##$on %?(K* of 2eo2#e "no4
a,out .o/2uter, 4+$.+ $s a ,$66est 2ro,#e/ $n Ind$a.
T2TA) !2!U)ATI21 % a77r80,",mn9
/"0' RECE1T TRE13S4
1ow the te:hno;o<y i= in:rea=in< day by bay0 There are ;ot o> =er?i:e= a?ai;ab;e throu<h
internet 0 The u=e o> internet i= a;=o <row u7 in di>>erent =e:tor=0 Many di>>i:u;t wor@ :an
done throu<h internet in now a day= =o thi= i= a =ur?ey to @now the awarene== about
m7uter and internet in India0
/"0( !R2A)EMS4
So/e of t+e #$/$tat$ons of $nternet .reates 2ro,#e/ for t+e .o/2an$es and t+e .onsu/ers, #$"e&
s#o4 $nternet .onne.t$on .ause d$ff$.u#t$es for .onsu/ers. L$"e4$se .o/2an$es ,u$#d .o/2#$.ated
or o5er#- #ar6e 4e, 2a6e. Internet users /a- stru66#e to do4n#oad t+e $nfor/at$on. Internet
/ar"et$n6 de5o$d s+o22ers to tou.+, s/e##, taste or tr- tan6$,#e 6oods ,efore /a"$n6 an on#$ne
2ur.+ase. Last ,ut not t+e #east, for ,ot+ .o/2an$es and t+e .onsu/ers t+at 2art$.$2at$on $n
on#$ne ,us$ness, se.ur$t- .on.erns +es$tate to ,u- $te/s o5er t+e $nternet ,e.ause t+e- donGt trust
T2TA) )ITRATE !2!U)AI21 %
a77r80'+$mn9

T2TA) E15)IS K12*I15 % a77r80"&-9
T2TA) C2M!UTER )ITERATE %
a77r80,+mn9
t+at t+e$r 2ersona# $nfor/at$on 4$## re/a$n 2r$5ate; se.rete. Re.ent#- /ost .o/2an$es do$n6
on#$ne ,us$ness +a5e ,een .au6+t for 6$5$n6 t+e $nfor/at$on a,out t+e$r .usto/ers. So/e
.o/2an$es t+at ,u- .usto/er $nfor/at$on e5en after 6$5$n6 o2t$on to $nd$5$dua# +a5e t+e$r
$nfor/at$on re/o5ed fro/ t+e data,ase, su.+ $nfor/at$on are ,e$n6 s+ared and transferred
,et4een .o/2an$es 4+$.+ .usto/ers are una4are of.
/"0+ 5R2*T 26 I1TE*R1ET I1 URAA1 MARKET4
T+e 4+o#e /ar"ets are of t4o t-2es $.e. ur,an and rura# /ar"et. In Ind$a /ost of
t+e 2eo2#e are #$5e $n ur,an. T+$s stud- $s /a$n#- ,ased on t+e ur,an +ouse+o#ds. Of t+e tota#
2o2u#at$on of Ind$a a22rD.2?'/nLof 2eo2#e #$5e $n t+e ur,an areas. Out of t+$s tota# 2eo2#e
a22rD.(2K are #$terate and a,out =2K are s2ea"$n6 En6#$s+. It $s one of t+e /a$n reason t+at
/ost 2eo2#e donGt "no4 .o/2uter and $nternet. To use $nternet one /ust +a5e to o2erate
.o/2uter. As ur,an Internet 2enetrat$on rea.+es a saturated #e5e# t+ere $s a need for $nno5at$5e
$nfor/at$on de#$5er- 4+$.+ .ou#d ensure $n.rease $n t+e t$/e s2ent on t+e Internet.
User 6enerated .ontent su.+ as ,#o6sE TL3 %Tr-$n6 out, #$n"s and .o//un$t$es* .ou#d +e#2 $n
$n.reas$n6 t$/e s2ent o5er t+e Internet %$.e. .on5ers$on of #$6+t users to +ea5- Internet users*.
Ot+er .r$t$.a# ut$#$t- a22#$.at$ons #$"e E&.o//er.e .ou#d +e#2 $n furt+er$n6 Internet non&users
to4ards ado2t$n6 t+$s /ed$u/.
)2( Mn of t+e ur,an 2o2u#at$on +as not ado2ted t+e /ed$u/ due to non&fa/$#$ar$t- 4$t+ En6#$s+
#an6ua6e, 4+$.+ for/s t+e 2otent$a# tar6et se6/ent for usa6e of 5erna.u#ar .ontent on t+e 4e,.
T+e usa6e of $nternet $s /a$n#- de2ends on 2. #$terate and En6#$s+ "no4#ed6e. So $t $s t+e reason
4+- /ost of t+e ur,an as 4e## as rura# 2eo2#e are not a4are a,out $nternet.
T2TA) !2!U)ATI21 % a77r80,", mn9
T2TA) URAA1 !2!U)ATI21 % a77r80#'.mn9
T2TA) URAA1 )ITERATE !2!U)ATI21 %
a77r80#.'mn9
T2TA) URAA1 E15)IS S!EAKI15
!2!U)ATI21 % a77r80,(mn9
So t+$s stud- /a$n#- a$/s to dra4 a .#ear /a2 on t+e a4areness, ,e+a5$or and usa6e of $nternet
,- t+e ur,an +ouse+o#ds and a#so to "no4 t+e 6ro4t+ of $nternet $n Ind$an ur,an +ouse+o#ds. It $s
a 2art of a s-nd$.ated stud- .ondu.ted annua##- ,- IMRA Internationa; (Internationa;
Mar@etin< Re=ear:h Aurro) $n asso.$at$on 4$t+ IAMAI0
/"0, I13USTRY SCE1ARI2 I1 TE !ERTICU)AR AREA4
T+$s stud- 4as .onstra$ned $n t+e ur,an 2#a.e. or t+at 4e 2erfor/ t+$s resear.+ $n t+e 2#a.e of
B+u,anes4ar. As $t $s an ur,an 2#a.e and /ost of t+e 2eo2#e are edu.ated so $t $s o,5$ous t+at
/aD$/u/ 2eo2#e /ust a4are a,out $nternet. A#so /an- of t+e/ are students of 5ar$ous f$e#ds.
B- #oo"$n6 t+$s /ost of t+e .o/2an$es are .a/e to B+u,anes4ar and 2ro5$des t+e $nternet
ser5$.e to a## "$nds of 2eo2#e. E5en $f t+e tota# 2o2u#at$on $n t+$s 2#a.e $sMMM.. But /ost of t+e
/a1or 2#a-ers #$"e& BSNL, Re#$an.e, A$rte#, Tata $nd$.o/e, 8SNL et. and a#so t+e Lo.a# 3a,#e
o2erator #$"e& Orte# eD$sts to 2ro5$des $nternet ser5$.e to d$fferent area of 2eo2#e. E5en $f a## t+e
te#e.o/ se.tors 2ro5$des a 4a- of $nternet ser5$.e ,ut t+e #o.a# .a,#e o2erator $s t+e to2
.o/2et$tor for t+ese .o/2an$es.
Most of t+e 2eo2#e $n t+$s 2#a.e are& students %Bte.+, En6$neer$n6, /ed$.a#, /.a, /,a, d$2#o/a
and ot+er 6raduates B 2ost6raduates*, .or2orate 2eo2#e, sa#es eDe.ut$5es, resear.+ers, 6o5t.
e/2#o-ees and ot+er 4or"$n6 2eo2#e. So a## t+ese $nternet ser5$.e .o/2an$es .a/e $n to 2$.ture
$n order to 2ro5$de a ,$t of $/2ro5ed $nternet ser5$.e and sta- $n t+e /ar"et 2#a.e $n t+$s area.
Ho4 e5er a## t+ese .o/2an$es 2ro5$des t+e ser5$.e ,ut /ost of t+e 2eo2#e 2refer to 6o for #o.a#
T2TA) URAA1 C2M!UTER
)ITERATE- a77r80,'mn a=
(SE!TEMAER-#..,)
$nternet ser5$.e 2ro5$der. T+$s $s ,e.ause of .erta$n reason #$"e& s2eed, d$fferent s.+e/es B
2#ans, 2r$.e, sa#es ser5$.e, after sa#es ser5$.e, .onne.t$5$t- and ot+ers. E5en $f so/e 2eo2#e us$n6
t+e $nternet ser5$.es of t+ese MN3s ,ut /a1or$t- of t+e 2o2u#at$on are 6o$n6 for t+e orte# %#o.a#
$nternet 2ro5$der*. or t+at t+ese /a1or .o/2an$es .o/e u2 4$t+ ne4 te.+no#o6- and ,etter
ser5$.es $n order to /o5e a+ead fro/ t+e s/a## .o/2an$es $n t+e 2#a.e of BHUBANESWAR.

CHPTER – II
COMPANY PROFILE
/#0" AA2UT TE C2M!A1Y4

IMRA % BInternationa; Mar@etin< Re=ear:h AureauC $s one of
t+e #ead$n6 /ar"et$n6 resear.+ or6an$Cat$ons not on#- $n Ind$a ,ut a#so t+rou6+out t+e 6#o,e. I
.ondu.t 5ar$ous t-2es of resear.+ on se5era# t-2es of 2rodu.t and Ser5$.es. In 2r$5ate se.tor as
4e## as !o5t. of resear.+ on se5era# t-2es of 2rodu.t and Ser5$.es. In 2r$5ate se.tor as 4e## as
6o5t. Se.tor IMRB Internat$ona# +as ,een offer$n6 o5er @? -ears of s2e.$a#$st resear.+
ser5$.es to .#$ents $n Ind$a and o5erseas on 2rodu.ts and Ser5$.es .o5er$n6 t+e ent$re 6a/ut
of ,us$ness and $ndustr-.

It $s a /ar"et$n6 resear.+ .o/2an- $n Sout+ As$a. It 4as esta,#$s+ed $n "-+". IMRB $s a 2art of
t+e Kantar 5rou7, t+e resear.+ B .onsu#t$n6 d$5$s$on of *!!. It $s asso.$ated 4$t+ a 6rou2 of
$nternat$ona# /ar"et .o/2an$es su.+ as t+e DAriti=h Mar@et Re=ear:h Aureau (AMRA)D E
DMi;;ward Arown Internationa;D
W$t+ o5er )2'' fu## t$/e staff, IMRB 2ro5$des +$6+ >ua#$t-, strate6$. t+$n"$n6, eDe.ut$on
.on.e2tua#$Cat$on, and $nter2retat$on s"$##s. IMRB Internat$ona# $s t+e on#- resear.+ .o/2an- $n
Ind$a t+at offers su.+ a 4$de ran6e of resear.+ ,ased ser5$.es to $ts .#$ents. IMRB Internat$ona#Hs
s2e.$a#$Ced areas $n.#udes .onsu/er /ar"et resear.+ ,ot+ >uant$tat$5e and >ua#$tat$5e, $ndustr$a#
/ar"et resear.+,,us$ness to ,us$ness /ar"et resear.+, so.$a# B rura# /ar"et resear.+, /ed$a
resear.+, reta$# resear.+, B .onsu/er 2ane#s.
IMRB Internat$ona# toda-, O2erates out of $ts f$5e fu## ser5$.e off$.es $n Mu/,a$, De#+$,
3a#.utta, 3+enna$ and Ban6a#ore and $s su22orted ,- )? ot+er re6$ona# .enters for .o##e.t$on of
sur5e- $nfor/at$on t+at #$tera##- s2an t+e ent$re .ountr-. It $s a,#e to 2ro5$de t+e +$6+est >ua#$t-
of 2rofess$ona# ser5$.es to t+e ut/ost sat$sfa.t$on of +$s .#$ents 4+$.+ $n.#ude t+e s/a##, /ed$u/
and #ar6e s.a#e $ndustr$es, t+e 6o5ern/ent and 2u,#$. se.tor un$ts, /u#t$nat$ona# .or2orat$ons and
$nternat$ona# .o/2an$es t+at are e-e$n6 t+e +$6+#- 2ro/$s$n6 Ind$an /ar"et. In Ind$a, IMRB
Internat$ona# +as f$5e fu## ser5$.e off$.es and f$fteen f$e#d off$.es. IMRB resear.+ su22orts =' of
t+e to2 ?' ,rands $n t+e .ountr-.
/#0# SECT2RS IT RESEARC4
IMRB Internat$ona# +as ,een t+e 2$oneer $n .ondu.t$n6 /ar"et resear.+ eDer.$ses
for se5era# se.tors. Toda-, t+ere $s +ard#- an- se.tor t+at IMRB Internat$ona# +asnHt resear.+ed.
ro/ 2otato 4afers to 03s, .$6arette to .e##u#ar 2+ones, a#.o+o# to a$r .ond$t$oners and ,u,,#e
6u/s to ,u$#d$n6 /ater$a#s 1ust na/e $t and $t +as resear.+ed a## t+ese.
A6r$.u#ture, a6ro&2rodu.ts, a#.o+o#, auto/ot$5e, ,u$#d$n6 and .onstru.t$on, .onsu/er dura,#es,
d$str$,ut$on;reta$# trade, +ouse+o#d .are, IT;Internet, $ndustr- and ,us$ness, /ed$a B
Enterta$n/ent, so.$a# B rura# and 6o5t. to,a..o, En6$neer$n6 se.tor, Edu.at$on se.tor, foods,
s2orts 6oods B a..essor$es, +ea#t+ .are, f$nan.e;Ban"$n6 B Insuran.e, Ener6- B En5$ron&/ent,
Te#e.o/, 0ro.essed Be5era6e, .os/et$. B 0ersona# .are, K$ds 2rodu.t, out
4ears;.#ot+$n6;oot4ear;A..essor$es, Off$.e 2rodu.ts B ser5$.es, %non IT;non Te#e.o/*, 0a2er
2rodu.ts, Ma.+$ner-, Ser5$.es, Tra5e# B tour$s/, Ut$#$t$es and Infrastru.ture, M3! 2rodu.ts
and /an- /ore.
/#0$ DIERENT UNITS O&IMRB INTERNATIONALN
IMRB Internat$ona# +as ei<ht s2e.$a#$st un$tsN
? 0ro,e Oua#$tat$5e Resear.+ %0OR*
? So.$a# and Rura# Resear.+ Inst$tute %SRI*
? Med$a B 0ane# !rou2
? 3SMM N 0artners $n Mana6$n6 Sta"e+o#der Re#at$ons+$2s
? BIRD N Resear.+&,ased 3onsu#tan.- for B2B and Te.+no#o6- Mar"ets
? eTe.+no#o6- !rou2PIMRB
? IMRB M$ndTe.+ S-ste/sN Soft4are de5e#o2/ent +ouse
? A,a.us Resear.+& Data 0ro.ess$n6 House of t+e 4or#d.
0ro,e Oua#$tat$5e Resear.+ (!FR)
0ro,e Oua#$tat$5e Resear.+ $s one of Ind$aHs #ead$n6 >ua#$tat$5e resear.+ 6rou2 B +as eDe.ut$5es
s2e.$a##- tra$ned $n Ind$a and o5erseas $n >ua#$tat$5e resear.+ /et+ods. Dra4$n6 on #earn$n6
fro/ et+no6ra2+-, 2s-.+o#o6- and ant+ro2o#o6-, 0OR +as .reated an arra- of 5a#$dated too#&"$ts
for 2rodu.t $nno5at$on, .o//un$.at$on and ,rand de5e#o2/ent.
So.$a# and Rura# Resear.+ Inst$tute %SRI*
It s2e.$a#$Ces $n so.$a# resear.+ and $n .ondu.t$n6 resear.+ on e/er6$n6 rura# /ar"ets. It +as
staff 4$t+ s2e.$a# eD2ert$se $n .ondu.t$n6 Kno4#ed6e, Att$tudes B 0ra.t$.e %KA0*, Stud$es on
+ea#t+ and san$tat$on, 4ater, en5$ron/ent and ot+er f$e#ds, $n Ind$a as 4e## as $nternat$ona##-.
Med$a and 0ane# !rou2
T+e /ed$a and 2ane# 6rou2 of IMRB Inter& nat$ona# $s a 2$oneer $n t+e f$e#d of /ed$a resear.+ $n
Ind$a. T+e !rou2 a#so runs one of t+e 4or#dGs #ar6est +ouse+o#d 2ane#s, 4$t+ o5er A',''' +ouse&
+o#ds $n ur,an and rura# Ind$a, .+ron$.#$n6 .+an6$n6 .onsu/2t$on +a,$ts a.ross t+e .ountr-.
3SMMN 0artners $n Mana6$n6 Sta"e+o#der Re#at$ons+$2
It $s an $nde2endent, s2e.$a#$st un$t of IMRB Internat$ona# B t+e eD.#us$5e /e/,er of t+e
Wa#"er !#o,a# Net4or" %W!N* for t+e Ind$an su,.ont$nent. As a s2e.$a#$st un$t of IMRB
Internat$ona#, 3SMM 2ro5$des t+e 4$dest f$e#d .o5era6e 4$t+ f$5e fu## ser5$.e off$.es and )?
f$e#d off$.es $n De#+$, 3a#.utta, Mu/,a$, 3+enna$, Ban6a#ore, H-dera,ad, 3o.+$n, 0une, 0atna,
A+/eda,ad, !u4a+at$, B+u,anes4ar, Lu."no4, Indore B Lud+$ana. 3SMM ser5$.es .#$ents $n
Ind$a and ne$6+,or$n6 .ountr$es %Sr$ Lan"a, Ban6#ades+, 0a"$stan and Ne2a#* B t+$s d$5erse
net4or" +as /ade 3SMM t+e #ead$n6 2ro5$der of sta"e+o#der 2rodu.ts and ser5$.es $n Sout+
As$a. In add$t$on t+rou6+ $ts asso.$ates, AMRB, +ead>uarters $n Du,a$ B o2erat$n6 t+rou6+ out
t+e M$dd#e East and Nort+ Afr$.a, 2ro5$des Wa#"er 2ro2r$etor Too#s t+rou6+out t+e re6$on0
AIR34 Re=ear:h-ba=ed Con=u;tan:y >or A#A and Te:hno;o<y mar@et=
It $s a Resear.+ ,ased .onsu#tan.- ar/ I B2B and te.+no#o6- /ar"ets. O2erat$n6 out of four
#o.at$ons $n Ind$a, 5$C., Mu/,a$, Ne4 De#+$, Ban6a#ore B 3+enna$, BIRD +as ,een ad5$s$n6
.#$ents fro/ Ind$a and a.ross t+e 6#o,e s$n.e t+e #ast @? -ears.
eTe:h 5rou7 G IMRA
As te.+no#o6- e5o#5es and .reates ne4 o22ortun$t$esE ,arr$ers to 2ro6ress .ont$nue to ar$se.
So/e 2ro,#e/s are te.+n$.a#, e.ono/$. or 2o#$.-&re#ated, 4+$#e t+e +ardest .o/,$ne a## t+ree
as2e.ts $n an- .ountr-. It $s t+e .ont$nuous #$n" 4$t+ t+e $ndustr- and .onstant /on$tor$n6 t+at
+as 6$5en us .a2a,$#$t$es of understand$n6 t+e /o5e/ent of te.+no#o6$es /ar"ets. T+e eTe.+n
!rou2PIMRB .onstant#- /on$tors te.+no#o6- trends $n IT, Internet, Te#e.o/ and 3on5er6en.e
S2a.e +e#2$n6 Ind$an and Internat$ona# .o/2an$es a#$"e. It a#so +as a 2artners+$2 4$t+ Yan"ee
!rou2 USA to re2resent$n6 t+e Ind$an /ar"et.
IMRA MindTe:h Sy=tem= - So>tware de?e;o7ment ou=e

A .#$ent ser5$.$n6 or$ented s2e.$a#$Ced soft4are un$t of Med$a B 0ane#, Mu/,a$ fa.$#$tat$n6
so#ut$ons to .r$t$.a# ,us$ness >uest$ons. M$ndTe.+ S-ste/s +as ,een 2ro5$d$n6 ,us$ness so#ut$ons
s$n.e 2''' and +as t+us a.>u$red an eDtens$5e eD2ert$se $n Mar"et Resear.+ a22#$.at$ons. Ha5$n6
,ased ourse#5es on t+e features de/anded ,- #ar6e no. of .o/2an$es, 4e +a5e .reated
$nno5at$5e, user&fr$end#- a22#$.at$ons. Our so#ut$ons +e#2 .#$ents to .on5ert /ar"et$n6 resear.+
"no4#ed6e $nto a.t$ons.
/#0& 1ET*2RKS 26 IMRA I1TR1ATI21A)4
IMRB Internat$ona# $s a d$5$s$on of H$ndustan T+o/2son Asso.$ates %HTA* $n Ind$a. IMRB $s
2art of t+e Kantar !rou2, t+e $nfor/at$on, $ns$6+t and .onsu#tan.- 4$n6 of t+e W00 !rou2.
*!! $s one of t+e 4or#dHs #ar6est .o//un$.at$ons ser5$.es 6rou2s, e/2#o-$n6 ))','''
2eo2#e $n o4n and asso.$ate .o/2an$es, 4or"$n6 $n o5er 2,''' off$.es $n )'< .ountr$es. W00
.o/2r$ses #ead$n6 .o/2an$es $nN
• Ad5ert$s$n6
• Med$a In5est/ent Mana6e/ent
• Infor/at$on, Ins$6+t B 3onsu#tan.-
• 0u,#$. Re#at$ons and 0u,#$. Affa$rs
• Brand$n6 B Ident$t-
• Hea#t+.are 3o//un$.at$ons
• D$re.t, 0ro/ot$on B Re#at$ons+$2 Mar"et$n6
• S2e.$a#$st 3o//un$.at$ons
W$t+$n W00, .#$ents +a5e a..ess to .o/2an$es of a## t+e ne.essar- /ar"et$n6 and
.o//un$.at$ons s"$##s. T+$s offers .#$ents a .o/2re+ens$5e and, 4+en a22ro2r$ate, $nte6rated
ran6e of .o//un$.at$ons ser5$.es.
2TER ASS2CIATES4
IMRB Internat$ona# +as a.ted as a .ata#-st $n t+e de5e#o2/ent of /ar"et resear.+
$nfrastru.ture $n ne$6+,or$n6 .ountr$es. We 4or" 4$t+ asso.$ate .o/2an$es $n Sr$ Lan"a %Lan"a
Mar"et Resear.+ Bureau* and $n t+e M$dd#e East %Ara, Mar"et Resear.+ Bureau*, and t+rou6+
aff$#$ates $n Austra#$a, S$n6a2ore, Ma#a-s$a, T+a$#and, Indones$a, 0+$#$22$nes, E6-2t, Tun$s$a,
Ne2a#, 0a"$stan, Ban6#ades+ and M-an/ar.
/#0' VISI21 E MISI21 26 IMRA I1TER1ATI21A)4
L$"e e5er- or6an$Cat$on IMRB +as $ts o4n 5$s$on B /$ss$on. So/e of t+ese are as
fo##o4sE
VISI21
? To stand $n f$rst 2os$t$on a/on6 a## t+e resear.+ or6an$Cat$on 4+$.+ $t +as a.+$e5ed for #ast 2
-ears.
? A22re.$ated ,- t+e 6enera# 2u,#$. and $ts .#$ent.
? To set a tar6et for a## ot+er resear.+ or6an$Cat$on.
? Tar6eted ,- ta#ented 2eo2#e.
MISSI21
? 0ro5$de ,etter ser5$.e to $ts .#$ents.
? Inno5at$5e resear.+ strate6-.
? E/2o4ered 2otent$a# e/2#o-ee.
? T$/e as 4e## as .ost eff$.$en.-.
/#0( S*2T A1A)YSIS 26 TE C2M!A1Y4
STRE15TS
• It 2ro5$des 2erfe.t data as 2er t+e .#$entsG re>u$re/ent.
• It ado2ts $nno5at$5e resear.+ $deas a#4a-s.
• It tra$ns $t enu/erator $n a22ro2r$ate /anner.
• It $s /u.+ /ore re#$a,#e t+an ot+ers as 2er su..ess of .o/2an$es.
• Last#- $t 6$5es .#$ents sat$sfa.t$on.
*EAK1ESS
• So/e enu/erators .an not ,r$n6 2erfe.t data u2 to t+e re>u$re/ent. So $t needs to ,e
.+e."ed.
• Most of t+e t$/e res2ondents d$dnGt 4ant to 6$5e t$/e due to t+e #en6t+ of t+e >uest$onna$res.
• A6a$n /ost of t+e res2ondents donGt 4ant to 6$5e a## t+e res2onse and t+e fa.t t+$n6s a,out
t+e/.
2!!2RTU1ITY
• 3o/2an- .an .ondu.ts /ore resear.+ ,- un$nterru2ted ser5$.es and 6ood .o5era6e.
• It .an ,e /ore #o5a,#e ,- t+e .#$ents ,- 6$5$n6 /ore a22ro2r$ate data.
• No4&a&da-s e5er- .o/2an- $nterested for t+e resear.+.
TREAT
• T+reat fro/ ,$asness 4+$#e .o##e.t$n6 t+e data for resear.+ #$"e res2ondents 6a5e us
2art$a##- 4ron6 data as t+e- t+ou6+t t+at 4e 4ere fro/ 6o5t. se.tor to .+e." t+e B0L #$st.
• Man- of t+e res2ondents t+ou6+t as t+e sa#es 2erson of an- .o/2an- or t+e a6ents of
$nsuran.e .o/2an- and t+at $s t+e reason, t+e- d$dnGt 6$5e t+e res2onses.
/#0+ A!!R2ACES T2*AR3S C2M!A1Y4
I d$d /- stud- under IMRB Internat$ona#. M- u#t$/ate 1o, 4as, to "no4
t+e 2er.e2t$on and 2referen.e of 2eo2#e to4ards $nternetE $.e. +o4 /an- of t+e/ are a4are a,out
$nternet and +o4 /an- use $nternets. E5er-da- I +a5e to 5$s$t )? +ouse+o#d to .o##e.t t+e data
and tr- to "no4 4+at t+e- fee# a,out $nternet usa6e. To .o##e.t$n6 t+e data 4e +a5e to 6$5e ,r$ef
$nfor/at$on a,out t+e resear.+ to t+e res2ondents. E5er-da- 4e .o##e.ted t+e data and su,/$tted
t+ese to t+e .o/2an-.

A..ord$n6 to t+e stud- and >uota a##o.ated 4e +ad /o5e d$fferent 2#a.es. Man- at a t$/e 4e fe#t
#ots of 2ro,#e/ ,ut a2art fro/ t+at 4e 2ut our ,est to /a"e t+$s stud- an effe.t$5e one. T+ere
4as a#so so/e $/2ortant ro#e of t+e tea/ #eaders 4+o 6u$ded us $n ea.+ and e5er- sta6e of t+e
stud-. We a#4a-s .onta.t t+e/ 4+en e5er 4e fa.e an- 2ro,#e/ $n .o##e.t$n6 t+e data.
CHAPTER- III
PRODUCT AND
TECHNOLOGY
/$0" AA2UT TE CUST2MER4
In t+e ur,an 2#a.e #$"e B+u,anes4ar /an- 2eo2#e are 4e## edu.ated and 4or"$n6 $n 5ar$ous
/u#t$nat$ona# .o/2an$es. Most of t+e MN3s are .o/e to t+$s 2#a.e $n order to 2erfor/ t+e$r
,us$ness and 2ersona# 4or". so t+e- are /ore a4are a,out t+e .o/2uter,


CHAPTER-IV
RESEARCH DESIGN
AND
METHODOLOGY
/&0" 2AHECTIVE 26 TE STU3Y4
Ea.+ B e5er- stud- +as so/e o,1e.t$5e. W$t+out an- o,1e.t$5e t+ere $s no stud-.
So/e of t+e o,1e.t$5es of t+$s stud- are as fo##o4sE
.
). D$fferent t-2es of $nternet users out of t+e tota# 2o2u#at$on.
2. W+$.+ $s t+e $nternet ser5$.e 2ro5$der $n t+at area 2eo2#e #$"e /ostQ
@. O..u2at$on #e5e# of t+e 2eo2#e 4+o are us$n6 $nternet.
=. Ho4 /an- 2eo2#e are a4are a,out .o/2uter and $nternet.
/&0# AREA 26 TE STU3Y4
Ta"$n6 on t+e .ons$derat$on of t+ese o,1e.t$5es 4e started our stud- under IMRB $nternat$ona#.
W$t+ t+e +e#2 of t+$s or6an$Cat$on 4e started t+e stud- $n t+e ur,an area. A..ord$n6 to t+e
$nstru.t$on 4e +a5e done t+$s stud- $n t+e d$str$.t of RB+u,anes4arG on#-.
We +a5e .o##e.ted t+e re#e5ant data a,out t+e a4areness and usa6e of $nternet a/on6 t+e 2eo2#e.
or t+at 4e .o5er t+ree 2#a.es $n B+u,anes4ar. T+ese areE IR village $ayadev#ihar, unit!<,
samantraypur.
We 5$s$t t+e re>u$re nu/,er of +ouse+o#ds $n t+at 2art and .o##e.t t+e re#e5ant data fro/ t+e/.
A..ord$n6 to t+e stud- 4e on#- .o5er t+e +ouse+o#d ,- ne6#e.t$n6 a## t+e .-,er .afSs, student
/ess, +oste#s, s+o2s and ot+er off$.es.
/ &0$ RESEARC MET232)25Y4
To /a"e /- 2ro1e.t a .o/2#ete one and an eff$.$ent one I +a5e o,ta$ned so/e sa/2#$n6
te.+n$>ues for t+e .o/2#et$on of resear.+ 4or". T+e 4+o#e B+u,anes4ar .$t- $s ta"en as t+e
ur,an area and t+e sa/2#e un$ts are ta"en area 4$se. T+e sa/2#$n6 te.+n$>ue of rando/ sa/2#$n6
fo##o4ed ,- 2ur2os$5e sa/2#$n6 $s a22#$ed for t+e resear.+ 4or".
? To /a$nta$n data,ase 4+$.+ 4ou#d .onta$ns 2erson 2rof$#e #$"e na/e, address, .onta.t no.
? To 6et ,a." to t+ose 2ros2e.t 4+o are rea##- $nterested $n t+e 1o,.
In /ar"et$n6 resear.+ no t4o #$st are eDa.t#- $dent$.a#, ,ut t+ere $s a s$n6#e 2ro.edure t+at .an ,e
fo##o4ed $n a## $n5est$6at$on. Ho4e5er, t+e 6enera# 2ro.edure fo##o4ed no4 da-s $s a22#$.a,#e to
/ost 2ro1e.ts. So/e of t+e ste2 are $nter re#ated, so/e o5er#a2 B so/e are unne.essar- $n /ost
2ro1e.t. T+e ste2s $n /ar"et$n6 resear.+ areN
"0 Re=ear:h 7rob;em identi>i:ation0
#0 3e>inin< re=ear:h 7rob;em0
$0 Identi>i:ation o> ?ariab;e=0
&0 3e?e;o7ment o> hy7othe=i=0
'0 3e=i<nin< the re=ear:h in=trument0
(0 Condu:tin< re=ear:h =tudy0
+0 2r<aniIe E ana;yIe the data0
,0 Re=ear:h 7rob;em =o;ution0
-0 !re=ent and U=e Mar@et Re=ear:h 6indin<=0

T+e f$rst ,as$. ste2 4as to def$ne t+e Mar"et$n6 2ro,#e/ $n s2e.$f$. ter/. T+$s $n.#ude
as.erta$n/ent of t+e .o/2an- .o/2et$t$on , t+$s s+are $n t+e /ar"et , .+ara.ter$st$. to .o/2ete
4$t+ /a1or .o/2et$tor a..e2tan.e, 2r$.$n6, 2o#$.$es, d$str$,ut$on .+anne# et.. T+e neDt ste2 4as
to .ondu.t s$tuat$on ana#-s$s. It $n5o#5ed 6ett$n6 a.>ua$nted 4$t+ t+e 3o/2an-, $ts ,us$ness, $ts
2rodu.t, /ar"et en5$ron/ent, ad5ert$s$n6, et. t+rou6+ eDtens$5e for/a# $n5est$6at$on 4+$.+
.ons$sted of ta#"$n6 to 2eo2#e outs$de t+e .o/2an- as 4e## as t+e .o/2an- off$.$a#, t+e .usto/er
d$str$,ut$on et..
T+e neDt 4as to deter/$ne t+e $nfor/at$on needed $n s2e.$f$.. T+$s de2ended a #ot on t+e nature
of 2rodu.t. T+e o,1e.t$5e $s to 6et ,etter 2eo2#e B to sat$sf- .usto/er need. No #ess $/2ortant
4as t+e deter/$nat$on of t+e sour.e of $nfor/at$on ,ot+ 2r$/ar- B se.ondar- data sour.e +as
,een used +ere to o,ta$n /ore a..urate $nfor/at$onGs B resu#ts. 0r$/ar- data +a5e ,een .o##e.ted
t+rou6+ >uest$onna$res B $nter5$e4s of near#- ?'' House+o#ds $n 4+$.+ our sa/2#e s$Ce $s <A
+ouse+o#ds.
/&0& RESEAC 3ESI514
T+$s $s ,ased on .usto/er resear.+ des$6n $s t+e arran6e/ent of .onne.t$on and ana#-s$s
of data $n /anner t+at a$/ to .o/,$ne re#e5an.e to t+e resear.+ 2ur2ose 4$t+ e.ono/- $n
2ro.edure. T+e resear.+ des$6n s2e.$f$es t+e /et+od of data .o##e.t$on B data ana#-s$s. T+e
des$6n of resear.+ +a22ens to ,e $n res2e.t ofN &
)* W+at $s t+e stud- a,outQ
2* W+ere 4$## t+e stud- $s .arr$ed outQ
@* W+at 4$## ,e t+e sa/2#e s$CeQ
T+e stud- $s 2#anned .arefu##- 4$t+ res2e.t to sour.e of $nfor/at$on ,e .onsu#t anted B
.o##e.ted. T+e ent$re >uest$on $s re#ated to t+e to2$.. S$Ce of sa/2#e $s ?''.So $t .#uster sa/2#$n6
o##o4ed ,- rando/ sa/2#$n6 and 2ur2os$5e sa/2#$n6 4+ere f$rst @?' sa/2#$n6 $s done ,-
rando/ and neDt are done ,- 2ur2os$5e sa/2#$n6 a..ord$n6 o t+e >uota .ontro#. A 4e## des$6ned
2ro.edure 4as 2re2ared to .arr- t+e resear.+ $n a s/oot+ /anner .Se5era# ste2s of t+e resear.+
2ro.edure are des.r$,ed under fo##o4$n6 +ead$n6s.
? SAM!)I15
? )ISTI15
? FU2TA C21TR2)
? 6ACE T2 6ACE I1TERVIE*
&0&0" SAM!)I15
Sa/2#$n6 $s an $/2ortant 2art of t+e ,us$ness resear.+ 2ro.ess. It $s t+e 2art of t+e tota#
2o2u#at$on. A#t+ou6+ $t $s a su,set, and re2resentat$5e of t+e tota# 2o2u#at$on, 4e +a5e se#e.ted
t+$s ,e.ause $t $s $dea# for resear.+ $n ter/s of .ost, .on5$n.e and t$/e. T+e 2ro.ess of ta"$n6 t+e
sa/2#e fro/ a tota# or 4+o#e 2o2u#at$on ,- us$n6 se5era# sa/2#$n6 te.+n$>ue $s .a##ed as
sampling.
&0&0# )ISTI15
2isting $s t+e 2ro.ess 4+ere t+e ent$re se#e.ted sa/2#e are #$sted or noted. To /a"e a
#$st of t+ose <A House+o#ds 4e ado2t t+e r$6+t +and ru#e %RHR*. A..ord$n6 to t+$s 4e +ad 6$5en
a start$n6 address and fro/ t+at 4e .ons$der a## t+e +ouse+o#ds of our r$6+t +and s$de as 2er t+e
te.+n$>ue. We +ad noted t+e na/e of t+e res2ondent to 4+o/ 4e /eet at t+e f$rst t$/e $n t+at
+ouse+o#d dur$n6 t+e $nter5$e4. But for t+at 4e +a5e to ta"en $nto .ons$derat$on of t+e a6e of t+e
res2e.t$5e res2ondent. We +ad to .ons$der t+e a6e ,et4een )2 I <? -ears of t+e res2ondents. U2&
to t+e 6r$d #$st$n6 4e +ad .o##e.ted .erta$n data a,out t+e/ and t+e$r +ouse+o#d, et..
In t+e 5rid listingE 4e +ad .o##e.ted t+e data re6ard$n6 t+e fa/$#- /e/,ers of t+at
res2ondent. Su.+ asE na/e, a6e, 6ender, edu.at$ona# ,a."6round, /ar$ta# status, and ot+er
.o/2uter B $nternet "no4#ed6e and usa6e et..
*Y )ISTI15 *AS 1ECESSARY 62R USJ
L$st$n6 $s ne.essar- for us due to .erta$n reason. Su.+ asE
? To f$nd t+e re>u$re res2ondents for t+e stud-.
? To "no4 t+e a6e #$/$t of t+e res2ondents and t+e$r fa/$#- /e/,ers.
? To f$nd t+e a.t$5e $nternet user 4+o $s us$n6 $nternet 4$t+$n #ast ) Mont+.
? To f$nd t+e .#a$/ $nternet user 4+o $s not us$n6 $nternet 4$t+$n #ast ) /ont+ ,ut us$n6
,efore one /ont+.
&0&0$ FU2TA C21TR2)
Ouota $s so/et+$n6 t+at +as ass$6ned ,efore t+e resear.+ 2ro6ra//ed to ta"e t+at
.o/2u#sor- $n t+e sa/2#$n6 2ro.ess to /eet t+e re>u$re/ent of t+e resear.+. Ouota $s one t-2e of
1ud6/ent sa/2#$n6. So 4e +ad to se#e.t t+e .#uster a..ord$n6 to t+e >uota .ontro#.

T+e >uota ass$6ned for d$fferent t-2es of $nternet users are as fo##o4sE
? A.t$5e $nternet user. %us$n6 $nternet 4$t+$n )/ont+*
? 3#a$/ $nternet user.%not us$n6 4$t+$n ) /ont+ ,ut on.e $n +$s #$fe t$/e*
? Internet o4ner. %W+o ta"e a## de.$s$on for .onne.t$on*
!ERCE1TA5E A))2CACATE3 62R TE FU2TA
?A.t$5e $nternet user &&&&&&&&&@2
?3#a$/ $nternet user &&&&&&&&&& 2
?Internet o4ner &&&&&&&&&&&&&&& (
*Y FU2TA IS 1ECESSARY 62R TIS RESEARCJ
Ouota a#4a-s 2#a-s a 5$ta# ro#e es2e.$a##- $n t+$s "$nd of resear.+. We need 5ar$ous t-2es of data
fro/ se5era# "$nds of 2erson. Ouotas a##o.ated for d$fferent t-2es of $nternet user are des.r$,ed
as fo##o4sE
a* We .a/e to "no4 +o4 /an- 2eo2#e donGt "no4 .o/2uter, so as $nternet.
,* Ho4 /an- of t+e/ "no4 .o/2uter ,ut not $nternet.
.* Ho4 /an- "no4 t+e use of $nternet and use re6u#ar#-.
d* To f$nd +o4 /an- 2eo2#e ta"e t+e de.$s$on for t+e $nternet .onne.t$on.
e* Ho4 /an- 2eo2#e us$n6 $nternet on.e $n t+e$r #$fe t$/e.
"0'0& I1TERVIE* !RCE3URE
B- .ons$der$n6 t+ese >uotas 4e f$nd t+e re>u$re res2ondents. We ado2t t4o t-2es of sa/2#$n6
/et+ods for t+$s stud-. T+ese are d$s.ussed as fo##o4sE
"0 RA132M SAM!)I15
#0 !UR!2SIVE SAM!)I15
"0 RA132M SAM!)I154
Rando/ sa/2#$n6 $s one of t+e sa/2#$n6 /et+ods 4+$.+ refer to t+e te.+n$>ue
t+rou6+ 4+$.+ a sa/2#e of 2eo2#e $s se#e.ted rando/#-. In t+$s stud- t+e f$rst =? +ouse+o#ds are
ta"en for t+e rando/ sa/2#$n6 $n order to "no4 t+e$r res2onses.
A..ord$n6 to our stud- 4e ado2t a te.+n$>ue $n 4+$.+ 4e +ad to s"$2 t+ree +ouse+o#d after a
su..essfu# $nter5$e4 of a +ouse+o#d. T+en a6a$n 4e started $nter5$e4$n6 of t+e f$ft+ one. In t+$s
4a- 4e .o5ered a## t+e e#$6$,#e res2ondents t+rou6+out t+$s stud- under rando/ sa/2#$n6. We
a#so fo##o4 t+e r$6+t +and ru#e %RHR* under t+e rando/ sa/2#$n6 to .o##e.t a su..essfu# data.
#0 !UR!2SIVE SAM!)I154
It $s anot+er t-2e of sa/2#$n6 /et+od, $n 4+$.+ a## t+e e#$6$,#e res2ondents are se#e.ted fro/
t+e res2e.t$5e area 4$t+out fo##o4 an- rando/ /et+od and r$6+t +and ru#e. In ot+er 4ordsE $n
t+$s 4e .an se#e.t an- +ouse+o#d a..ord$n6 to our re>u$re/ent fro/ t+at area.We +ad ta"en t+$s
te.+n$>ue for t+e rest 22 +ouse+o#ds $n our stud-. T+e 2ur2os$5e sa/2#$n6 4as ado2ted $n order
to sa5e t+e .ost, t$/e and u#t$/ate#- to fu#f$## t+e re>u$red >uotas.
or t+e $nter5$e4 a so2+$st$.ated >uest$onna$re 4as 2re2ared 4+$.+ 4as so/e +o4 a
#en6t+- one. It 4as as"ed to res2ondents 5er- .arefu##- and .ord$a##-. A## t+e res2onse 4as 5er-
$/2ortant for t+$s stud- and e5er- res2onse 4as noted do4n. Most of t+e t$/e 4e fa.ed #ots of
2ro,#e/ ,ut 4e ta"e a## of t+ose as an eD2er$en.e and tr- to /a"e a .ord$a# re#at$ons+$2 4$t+ t+e
res2ondents t+rou6+ 4+$.+ 4e .an 6et our re>u$red data or res2onses.
/ &0' S2URCES 26 3ATA 2R 3ATA C2))ECTI21 MET234
or t+e .o/2#et$on of t+$s 2ro1e.t I +a5e ta"en on#- t+e +e#2 of t+e 2r$/ar- data
.
!RIMARY 3ATA4-
or t+e se#e.t$on of 2r$/ar- data I +a5e o,ta$ned t+e sa/2#$n6 te.+n$>ues and t+e 2er.e2t$on
and res2onse of ea.+ sa/2#e un$t $s $n.#uded. We o,ta$ned t+e data t+rou6+ d$re.t
.o//un$.at$on 4$t+ res2ondents $n one for/ and t+rou6+ 2ersona# $nter5$e4s. T+ere are se5era#
/et+od of .o##e.t$n6 2r$/ar- data, 2art$.u#ar#- $n sur5e- and des.r$2t$5e resear.+. In e5er-
resear.+ and stud- $t $s 5er- /u.+ $/2ortant and essent$a# to .o##e.t 2r$/ar- data. or t+at I
5$s$ted so/e of t+e 2#a.es as a##otted to /e. 3o##e.t$n6 data $s so/e +o4 d$ff$.u#t ,ut I 2ut /-
,est to .o##e.t t+e re>u$re data fro/ t+e res2ondents. or t+at I +ad 6$5e a## t+e $nfor/at$on a,out
t+$s stud-, #$"e & 4+- t+ese data are .o##e.tedQ W+at 4e 4$## do 4$t+ t+$s dataQ W+at $s t+e$r
,enef$tQ And so on. 8er- .arefu##- I .o##e.t t+e data fro/ t+e res2ondents. In t+$s stud- 4e +ad to
fo##o4&u2 .erta$n 6u$de #$nes to o5er.o/e t+e 4ron6 and unne.essar- data. L$"e t+e SEC- So:io
Enomi:
T+e &o"io -"onomi" lassifi"ation su66ests t+e So:ia; and Enomi:a;
,a."6round of 5ar$ous res2ondents. T+e SE3 6enera##- are of f$5e t-2es. Su.+ asE AK AK CK 3 E
E. T+e SE3 RAG a6a$n d$5$ded as, A) B A2 sa/e as SE3 RBG $nto B), B2. A..ord$n6 to our stud- 4e
+ad to .ons$der on#- t+ose +ouse+o#ds +a5$n6 t+e SE3& A %A) B A2*, B %B) B B2* and 3. t+e SE3
RDG B REG are used on#- $n t+e /etro .$t$es. As B+u,anes4ar $s not .ons$der$n6 as a /etro .$t- so
t+at on#- A, B, 3 SE3 +ad .ons$dered $n t+$s stud-.
It 4as ne.essar- for t+$s stud- ,e.ause fro/ t+at 4e +ad found 4+$.+ +ouse+o#d
fa## under 4+$.+ .#ass. A## t+$s 4as ne.essar- to "no4 t+e 2ur.+as$n6 .a2a.$t- of t+e
res2ondents. We +ad not found t+e SE3 of ea.+ and e5er- res2ondent, rat+er t+e SE3 of t+e
C*E (Chie> *a<e Earner) +ad on#- ta"en $nto .ons$derat$on. We sa$d 3WE to t+at 2erson 4+o
f$nan.$a##- .ontr$,utes /ost to t+e fa/$#-.
/ "0+ )IMITATI21S 26 TE STU3Y4
T+e eD2#orator- nature of t+$s stud- resu#ts $n se5era# #$/$tat$ons t+at future stud$es .an
address. T+e f$rst /ost o,sta.#e for t+$s stud- 4as /ost of t+e res2ondents are not a4are a,out
$nternet. A6a$n t+e res2ondents fee# uneas- to 6$5e a## t+e $nfor/at$on a,out t+e/ to us. T+e-
donGt "no4 4+at a sur5e- $s or stud- $s a## a,outE for t+at 4e +ad to 6$5e so/e $dea re6ard$n6
t+$s stud- and tr- to 6$5e so/e fee#$n6s for t+e$r ,enef$ts. Most of t+e 2eo2#e a#so sa$d, B*e
donLt ha?e any internet nne:tionK =o that we donLt <i?e any data to youC0 So/e a#so sa$d
t+e- donGt "no4 $nternet e5en .o/2uter. Most of t+e/ +ad no t$/e for us. Man- 4o/en donGt
4ant to 6$5e data to us. A6a$n so/e sa$d whatL= our bene>it i=. E5en /ost of t+e res2ondents
fee#$n6 ,ad 4+en 4e as" so/e >uest$ons re#ated to t+e$r fa/$#-, +ouse+o#d and /ont+#- $n.o/e.
A..ord$n6 to t+e/, as $t 4as an $nternet resear.+ t+atGs 4+- 4e +ad to as" on#- t+ose >uest$ons
re#ated to t+e $nternet.
T In our data .o##e.t$on t$/e 4e +ad fa.ed one /e/ora,#e B stran6e $n.$dent 4+$.+ 4e ne5er
eD2e.ted. In our 5er- f$rst da- of data .o##e.t$on We fa.ed a 0erson 4+o $s a dean of su.+ B su.+
$nst$tute. W+en 4e started as"$n6 >uest$ons to +$/ at f$rst +e 6a5e data of t+ose >uest$ons t+at 4e
as"ed ,ut 4+en 4e as"ed so/e >uest$ons re#ated to t+e$r +ouse+o#d dura,#es B /ont+#- $n.o/e,
sudden#- +e fe#t an6r- and sa$d 4+- 4e as"ed t+ese t-2es >uest$ons as t+ese are not of t+e
resear.+ >uest$ons. We tr$ed a #ot to .on5$n.e t+e/ ,ut +e re2#a-, Bwhy =hou;d I <i?e a;;
in>ormation to youK you may be the member o> 3aud Ibrahim <rou7C. To assure +$/ 4e
s+o4ed our $dent$t- 2roof and .#ar$f- 4+- t+ese data are $/2ortant for us, e5en $f +e too" our
>uest$onna$re fro/ us and sa$d #et /e .onf$r/ f$rst t+en I 4$## 6$5e $t ,a." to -ou. /ost of t+e
2eo2#e t+ou6+t ,- 6$5$n6 t+ese $nfor/at$on t+e- /a- ,e fa.ed t+e In.o/e TaD. At so/e t$/e t+e
res2ondents 4ere 6$5$n6 $na22ro2r$ate data ,- t+$n"$n6 t+at 4e 4ere t+ere for re.t$f-$n6 t+e
5oter $dent$t-. So a## t+e data .o##e.ted 4as not )''K r$6+t. So /an- of t+$s t-2e of 2ro,#e/
4ere fa.ed ,- us t+rou6+out t+e data .o##e.t$on. So for a stud- t+ere are #ots of 2ro,#e/s .o/e
on t+e 4a- 4+$.+ o22ose t+e stud-.
/ "0, C21C)USI21 26 TE STU3Y4
ro/ t+$s 4e .on.#ude t+at t+$s stud- or resear.+ /ost +e#2 t+e or6an$Cat$on $n t+e
#on6 run. T+e or6an$Cat$on /ost "no4s +$s defau#ts, 2ro,#e/s, $neff$.$en.- and ta"es ne.essar-
ste2s on t+$s. A#so .an "no4 t+e /ar"et s$Ce of $nternet& +o4 /an- 2eo2#e a4are a,out $nternet,
+o4 /an- of t+e/ use .o/2uter as 4e## as $nternet. Out of t+e/ 4+at 2er.ent of 2eo2#e
re6u#ar#- a..esses $nternet and +o4 /an- uses 5er- #ess. W+at $s t+e tota# 2o2u#at$on donGt "no4
$nternet e5en .o/2uter a#so. Ho4 /an- ta"e a## t+e de.$s$on a,out t+e $nternet start$n6 fro/ t+e
.onne.t$on t$## to t+e error or 2ro,#e/.
A#so t+e or6an$Cat$on .an as.erta$n 5ar$ous reasons for t+e una4areness of
.o/2uter as 4e## as $nternet. And ,- "no4$n6 .o/2uter 4+- t+e 2eo2#e are not us$n6 $nternet.
W+at are t+e reasons t+at /ost 2eo2#e fe#t t+e- donGt need $nternet. B- "no4$n6 a## t+ese fa.ts
and $nfor/at$on t+e .o/2an- /a- ta"e an- ste2s to $n.rease t+e a4areness and usa6e of
Internet.T+e 3o/2an- .an $dent$f- +$s 2otent$a# .usto/ers fro/ t+e area 4$se se6/entat$on. T+e
/anufa.tur$n6 or6an$Cat$on 4$## 2rodu.e +$s 2rodu.t after t+e /ar"et resear.+ and 4+o $s t+e
.o/2et$tor of t+e or6an$Cat$on t+at a#so "no4 fro/ t+$s resear.+ stud-.


CA!TER- V
DATA ANALYSIS
AND
INTERPRETATION

TAA)E-"
• 3i>>erent ty7e o> a77roa:he= o> re=7ondent= toward= internet u=e in the =am7;e0
Ty7e= o> internet u=er 1o0 o> re=7ondent= M o> re=7ondent=
A:ti?e internet u=er @2 =A.A<K
Internet owner ( )).F=K
C;aim internet u=er 2 2.FFK
1on-u=er= @' ==.A(K


I1TER!RETATI214
ro/ t+e a,o5e ta,#e $t $s $nter2reted t+at =).AFK of 2eo2#e are us$n6 $nternet re6u#ar#-, 4+ereas
on#- 2.FFK us$n6 $nternet o..as$ona##-. On#- )).F=K of t+e sa/2#e ta"$n6 a## t+e de.$s$on a,out
$nternet %fro/ ta"$n6 .onne.t$on to t+e re2a$r B a#so us$n6*. T+e /a1or t+$n6 $s t+at ?2.2=K of
2eo2#e are not us$n6 $nternet a#t+ou6+ t+e- are a4are of $t ,ut due to .erta$n reason t+e- are not
$nterested to4ards $nternet use.

TAA)E-#
• !enetration o> internet 7ro?idin< m7anie= within the=e , internet ho;der=0
Ty7e= o> internet 7ro?ider 1o0 o> internet ho;der M o> internet ho;der
AS1)
@ @A.?'K
)o:a; :ab;e o7erator(orte
= ?'K

2ther= ) )2.?'K


I1TER!RETATI214
ro/ t+e a,o5e ta,#e $t $s $nter2reted t+atE ?'K of 2eo2#e are us$n6 $nternet .onne.t$on fro/
#o.a# .a,#e o2erator %orte#*, 4+ereas @A.?'K ta"$n6 t+e .onne.t$on fro/ BSNL. T+e rest )2.?'K
us$n6 so/e ot+er ,rands #$"e& A$rte#, Re#$an.e, Tata $nd$.o/ et.. Here #o.a# .a,#e $s t+e to2
.o/2et$tor of t+e ot+er ,randed $nternet ser5$.e 2ro5$der.
TAA)E -$
• No. of d$fferent se6/ents of $nternet users a..ord$n6 to t+e$r $nternet uses.
Se<ment o> internet u=er Tota; no0 o> u=er M o> internet u=er
S:hoo; :hi;dren 2 <.2<K
Co;;e<e <oin< =tudent

)2 @A.?'K

Youn< man

)'

@).2?K

o;der man

@ F.@(K
*or@in< woman @ F.@(K
1on-wor@in< woman 2 <.2<K


I1TER!RETATI214
ro/ t+e a,o5e $t $s $nter2reted t+at edu.at$on $s t+e /ost $/2ortant sour.e to "no4 $nternet. T+e
2eo2#e fee# t+at $nternet $s on#- re>u$r$n6 for t+e edu.ated and e/2#o-ed 2eo2#e. or t+at,
@A.?'K 2eo2#e %.o##e6e student* are "no4n a,out $nternet. W+ereasE @).2?K of -oun6 2eo2#e
"no4 t+e use of $nternet. T+e #east 2er.enta6e of +ouse4$5es and t+e s.+oo# .+$#dren %<.2<K* are
"no4n a,out $nternet. Due to .erta$n reason /ost of t+e +ouse4$5es and s.+oo# .+$#dren are not
a4are a,out $nternet.
/ )ITERATURE VIE* 26 TE STU3Y
$0" I1TR23UCTI21
Resear.+ $s t+e 2ro.ess of .o##e.t$n6 and ana#-C$n6 $nfor/at$on a,out t+e .usto/ers -ou
4ant to rea.+, .a##ed -our tar6et /ar"et. T+$s $nfor/at$on 2ro5$des -ou 4$t+ t+e ,us$ness
$nte##$6en.e -ou need to /a"e $nfor/ed de.$s$ons. Mar"et resear.+ .an +e#2 -ou .reate a
,us$ness 2#an, #aun.+ a ne4 2rodu.t or ser5$.e, f$ne tune -our eD$st$n6 2rodu.ts and ser5$.es,
eD2and $nto ne4 /ar"ets, de5e#o2 an ad5ert$s$n6 .a/2a$6n, set 2r$.es, and;or se#e.t a ,us$ness
#o.at$on.
Mar@et re=ear:h and mar@etin< re=ear:h are often .onfused. 'Market research $s
s$/2#- resear.+ $nto a s2e.$f$. /ar"et. It $s a 5er- narro4 .on.e2t. 'Marketing' resear.+ $s /u.+
,roader. It not on#- $n.#udes H/ar"etG resear.+, ,ut a#so areas su.+ as resear.+ $nto ne4 2rodu.ts,
or /odes of d$str$,ut$on su.+ as 5$a t+e Internet. Here are a .ou2#e of def$n$t$onsN
UMar"et$n6 resear.+ $s t+e fun.t$on t+at #$n"s t+e .onsu/er, .usto/er, and 2u,#$. to t+e /ar"eter
t+rou6+ $nfor/at$on & $nfor/at$on used to $dent$f- and def$ne /ar"et$n6 o22ortun$t$es and
2ro,#e/sE 6enerate, ref$ne, and e5a#uate /ar"et$n6 a.t$onsE /on$tor /ar"et$n6 2erfor/an.eE and
$/2ro5e understand$n6 of /ar"et$n6 as a 2ro.ess. Mar"et$n6 resear.+ s2e.$f$es t+e $nfor/at$on
re>u$red to address t+ese $ssues, des$6ns t+e /et+ods for .o##e.t$n6 $nfor/at$on, /ana6es and
$/2#e/ents t+e data .o##e.t$on 2ro.ess, ana#-Ces, and .o//un$.ates t+e f$nd$n6s and t+e$r
$/2#$.at$ons.UA/er$.an Mar"et$n6 asso.$at$on & Off$.$a# Def$n$t$on of Mar"et$n6 Resear.+
O,5$ous#-, t+$s $s a 5er- #on6 and $n5o#5ed def$n$t$on of /ar"et$n6 resear.+ "Marketing
resear"h is a#out resear"hing the whole of a "ompany=s marketing pro"ess."
*hat I= Mar@et Re=ear:hJ
In $ts ,roadest def$n$t$on, /ar"et resear.+ $n.#udes e5er-t+$n6 t+at 2ro5$des $nfor/at$on
a,out -our .urrent or 2otent$a# /ar"ets. T+e t+ree ,roadest .ate6or$es are s+o4n ,e#o4.
Researching current customers:
3usto/er resear.+ .an def$ne 4+at t-2es of 2eo2#e are us$n6 -our 2rodu.ts or ser5$.es,
for 4+at 2ur2ose, $n 4+at s$tuat$on, and 4$t+ 4+at att$tudes and o2$n$ons. A#/ost an- as2e.ts
of a .o/2an-Gs ,us$ness .an ,e resear.+ed to ensure t+e ,est 2oss$,#e o2erat$ons are $n 2#a.e, ,e
$t ,as$. 2ro.esses /ana6e/ent, .o/2#eD n$.+e ,rand$n6 de5e#o2/ent, or t+e strate6$. redu.t$on
$n .usto/er .+urn or #ost 5a#ue.
S2ME EXAM!)ES 26 MARKET RESEARC4
In essen.e, resear.+ $s used to f$nd out 4+ate5er $t $s t+at t+e /ar"eter needs to "no4 to
/a"e de.$s$ons a,out +o4 to /ar"et a 2rodu.t or ser5$.e. T+ese de.$s$ons $n.#ude ad5ert$s$n6
and 2ro/ot$on, 2rodu.t des$6n, 2a."a6$n6, 2r$.$n6 #e5e#s & a## t+e a.t$5$t$es a$/ed at o2t$/$s$n6
t+e 2rof$ta,$#$t- of a 2rodu.t $n $ts a5a$#a,#e /ar"et.
7ust a fe4 eDa/2#es $n.#udeM
? Ne4 2rodu.t or ser5$.e de5e#o2/ent
? Ad5ert$s$n6 assess/ent
? 3usto/er sat$sfa.t$on resear.+
? 3usto/er .o//$t/ent resear.+
? Brand assess/ent and de5e#o2/ent
? 3usto/er usa6e and att$tudes
? 0rodu.t test$n6
? Ad5ert$s$n6 or 2ro/ot$on re.a##
? M-ster- s+o22$n6
? 3onsu/er ,ra$n&stor/$n6 and .on.e2t de5e#o2/ent
? O2t$/u/ 2r$.e assess/ents
? Non&.usto/er a.>u$s$t$on resear.+
? 3onsu/er d$ar$es
? Reta$# aud$ts
? Tra."$n6 stud$es
? Brand;.o/2an- $/a6e resear.+
? !o5ern/ent or 2o#$t$.a# resear.+
? Ad5ert$s$n6 and 2u,#$s+$n6 resear.+
? Brand e>u$t- tra."$n6, ,rand e>u$t-
? E/2#o-ee sat$sfa.t$on and .o//$t/ent
? S+o22$n6 ,e+a5$or
? Med$a usa6e
$0# MARKET RESEARC !R2CESS4
Mar"et resear.+, #$"e /an- ot+er .o/2onents of /ar"et$n6, .an ,e >u$te
s$/2#e or 5er- .o/2#eD. You /$6+t .ondu.t s$/2#e /ar"et resear.+ su.+ as $n.#ud$n6 a
>uest$onna$re $n -our .usto/er ,$##s to 6at+er de/o6ra2+$. $nfor/at$on a,out -our .usto/ers.
On t+e /ore .o/2#eD s$de, -ou /$6+t en6a6e a 2rofess$ona# /ar"et resear.+ f$r/ to .ondu.t
2r$/ar- resear.+ to a$d -ou $n de5e#o2$n6 a /ar"et$n6 strate6- to #aun.+ a ne4 2rodu.t.
Re6ard#ess of t+e s$/2#$.$t- or .o/2#eD$t- of -our /ar"et$n6 resear.+ 2ro1e.t, -ou 4$##
,enef$t ,- re5$e4$n6 t+e fo##o4$n6 ste2s $n t+e /ar"et resear.+ 2ro.ess.
)'. Resear.+ 2ro,#e/ $dent$f$.at$on.
)). Def$n$n6 resear.+ 2ro,#e/.
)2. Ident$f$.at$on of 5ar$a,#es.
)@. De5e#o2/ent of +-2ot+es$s.
)=. Des$6n$n6 t+e resear.+ $nstru/ent.
)?. 3ondu.t$n6 resear.+ stud-.
)<. Or6an$Ce B ana#-Ce t+e data.
)A. Resear.+ 2ro,#e/ so#ut$on.
)(. 0resent and Use Mar"et Resear.+ $nd$n6s.

T+ese are .erta$n ste2s on t+e ,as$s of 4+$.+ /ar"et resear.+ .an ,e done.
$0$ MET23S 26 MARKET RESEARC4
W+$#e t+ere are /an- 4a-s to 2erfor/ /ar"et resear.+, /ost ,us$nesses use one or /ore
of f$5e ,as$. /et+odsN sur5e-s, fo.us 6rou2s, 2ersona# $nter5$e4s, o,ser5at$on, and f$e#d tr$a#s.
T+e t-2e of data -ou need and +o4 /u.+ /one- -ouGre 4$##$n6 to s2end 4$## deter/$ne 4+$.+
te.+n$>ues -ou .+oose forE
"0 SURVEYS0
W$t+ .on.$se and stra$6+tfor4ard >uest$onna$res, -ou .an ana#-Ce a sa/2#e 6rou2 t+at
re2resents -our tar6et /ar"et. T+e #ar6er t+e sa/2#e, t+e /ore re#$a,#e -our resu#ts 4$## ,e.
In&2erson sur5e-s are one&on&one $nter5$e4s t-2$.a##- .ondu.ted $n +$6+&traff$. #o.at$ons su.+
as s+o22$n6 /a##s. T+e- a##o4 -ou to 2resent 2eo2#e 4$t+ sa/2#es of 2rodu.ts, 2a."a6$n6, or
ad5ert$s$n6 and 6at+er $//ed$ate feed,a.". In&2erson sur5e-s .an 6enerate res2onse rates of
/ore t+an F' 2er.ent, ,ut t+e- are .ost#-. W$t+ t+e t$/e and #a,or $n5o#5ed, t+e ta, for an $n&
2erson sur5e- .an run as +$6+ as V)'' 2er $nter5$e4.
Te#e2+one sur5e-s are #ess eD2ens$5e t+an $n&2erson sur5e-s, ,ut .ost#$er t+an /a$#. Ho4e5er,
due to .onsu/er res$stan.e to re#ent#ess te#e/ar"et$n6, .on5$n.$n6 2eo2#e to 2art$.$2ate $n
2+one sur5e-s +as 6ro4n $n.reas$n6#- d$ff$.u#t. Te#e2+one sur5e-s 6enera##- -$e#d res2onse
rates of ?' to <' 2er.ent.
Ma$# sur5e-s are a re#at$5e#- $neD2ens$5e 4a- to rea.+ a ,road aud$en.e. T+e-Hre /u.+ .+ea2er
t+an $n&2erson and 2+one sur5e-s, ,ut t+e- on#- 6enerate res2onse rates of @ 2er.ent to )?
2er.ent. Des2$te t+e #o4 return, /a$# sur5e-s re/a$n a .ost&effe.t$5e .+o$.e for s/a##
,us$nesses.
On#$ne sur5e-s usua##- 6enerate un2red$.ta,#e res2onse rates and unre#$a,#e data, ,e.ause -ou
+a5e no .ontro# o5er t+e 2oo# of res2ondents. But an on#$ne sur5e- $s a s$/2#e, $neD2ens$5e
4a- to .o##e.t ane.dota# e5$den.e and 6at+er .usto/er o2$n$ons and 2referen.es.
#0 O3US !ROU0S.
In fo.us 6rou2s, a /oderator uses a s.r$2ted ser$es of >uest$ons or to2$.s to #ead a
d$s.uss$on a/on6 a 6rou2 of 2eo2#e. T+ese sess$ons ta"e 2#a.e at neutra# #o.at$ons, usua##- at
fa.$#$t$es 4$t+ 5$deota2$n6 e>u$2/ent and an o,ser5at$on roo/ 4$t+ one&4a- /$rrors. A fo.us
6rou2 usua##- #asts one to t4o +ours, and $t ta"es at #east t+ree 6rou2s to 6et ,a#an.ed resu#ts.
3.!ERS21A) I1TERVIE*S.
L$"e fo.us 6rou2s, 2ersona# $nter5$e4s $n.#ude unstru.tured, o2en&ended >uest$ons. T+e-
usua##- #ast for a,out an +our and are t-2$.a##- re.orded. o.us 6rou2s and 2ersona# $nter5$e4s
2ro5$de /ore su,1e.t$5e data t+an sur5e-s. T+e resu#ts are not stat$st$.a##- re#$a,#e, 4+$.+ /eans
t+at t+e- usua##- donHt re2resent a #ar6e enou6+ se6/ent of t+e 2o2u#at$on. Ne5ert+e#ess, fo.us
6rou2s and $nter5$e4s -$e#d 5a#ua,#e $ns$6+ts $nto .usto/er att$tudes and are eD.e##ent 4a-s to
un.o5er $ssues re#ated to ne4 2rodu.ts or ser5$.e de5e#o2/ent.
&0 2ASERVATI21.
Ind$5$dua# res2onses to sur5e-s and fo.us 6rou2s are so/et$/es at odds 4$t+ 2eo2#eHs
a.tua# ,e+a5$or. W+en -ou o,ser5e .onsu/ers $n a.t$on ,- 5$deota2$n6 t+e/ $n stores, at 4or",
or at +o/e, -ou .an o,ser5e +o4 t+e- ,u- or use a 2rodu.t. T+$s 6$5es -ou a /ore a..urate
2$.ture of .usto/ersH usa6e +a,$ts and s+o22$n6 2atterns.
'0 6IE)3 TRIA)S.
0#a.$n6 a ne4 2rodu.t $n se#e.ted stores to test .usto/er res2onse under rea#&#$fe se##$n6
.ond$t$ons .an +e#2 -ou /a"e 2rodu.t /od$f$.at$ons, ad1ust 2r$.es, or $/2ro5e 2a."a6$n6. S/a##
,us$ness o4ners s+ou#d tr- to esta,#$s+ ra22ort 4$t+ #o.a# store o4ners and We, s$tes t+at .an
+e#2 t+e/ test t+e$r 2rodu.ts.

CA!TER - IV
/ &0" !R2HECT 3ESCRI!TI214
As Or$ssa $s an a6r$.u#tura# state, $n t+$s /aD$/u/ no. of 2eo2#e are #$5ed $n t+e 5$##a6es. So
for t+at t+e- d$dnGt 6et t+e a.tua# ,enef$t B use of t+e $nternet. A6a$n Ind$a $s a de5e#o2$n6
.ountr-. W$t+ t+$s te.+no#o6- are a#so de5e#o2$n6. or t+at $nternet usa6e $s /ost $/2ortant $n
toda-Gs #$fe. Out of t+e tota# 2o2u#at$on 4+at e5er #$5$n6 $n ur,an area are ta"$n6 $nterest to4ards
$nternet. Most of t+e ur,an 2eo2#e "no4 a,out $nternet and t+e $nterest 6oes&u2 da- ,- da-E
,e.ause t+e- "no4& 4+at $s t+e $/2ortan.e of $nternet no4&a&da-s.
or t+at 4e .ondu.ted t+$s stud- and .o##e.ted data fro/ t+e ur,an
+ouse+o#ds a,out t+e$r 2er.e2t$on and usa6e of $nternet. It 4as not an eas- tas" to .o##e.t t+e data
and for 4+$.+ I +a5e to 5$s$t d$fferent 2#a.es $n t+e .$t- #$"e B+u,anes4ar. We +ad a
d$s.uss$on on so/e $/2ortant fa.tors to .arr- t+e resear.+ $n a .arefu# /anner. T+ese "e- fa.tors
are des.r$,ed under fo##o4$n6 +ead$n6sE
? A:ti?e internet u=er0
? C;aim internet u=er0
? Internet owner0
? 1on-u=er o> internet0
? !er:e7tion E 7re>eren:e o> 7eo7;e toward= internet0
? 3emo<ra7hi: =e<ment=0

It see/s as eas- tas" ,ut $t $s rea##- d$ff$.u#t to .o##e.t t+e data fro/ t+e
+ouse+o#ds as far as t+$s stud- $s .on.ern. or a su..essfu# resear.+ and a4areness 4e +ad to
d$5$de t+e ur,an area $nto a nu/,er of se6/ents $n e>ua# 6eo6ra2+$.a# d$str$,ut$on. I +a5e t+ree
2#a.es a..ord$n6 to a,o5e d$s.ussed d$str$,ut$on.
As far as t+e 2ro1e.t $s .on.ern $t a$/s to4ards to 6et d$re.t res2onse fro/ t+e res2ondents and to
d$sse/$nate a4areness a/on6 t+e 2eo2#e a,out $nternet. ED.e2t t+$s $t a#so +as 5ar$ous a$/s #$"e
2referen.e to4ards $nternet, 2ur.+as$n6 .a2a.$t- of res2ondents, fu#f$## t+e res2ondents
eD2e.tat$on et..
&0" 6I13I15S
? I-CUAE ha= been ndu:ted to @now the awarene== and u=a<e o> internet in india0
? In thi= re=ear:h =how:ard= ha= been u=ed whi:h :an be ea=i;y under=tandab;e by the
re=7ondent0
? So:io-enomi: :;a==i>i:ation 7;ayed a ?ita; ro;e to @now the =o:ia; and enomi:
=tandard o> 7eo7;e0
? In =am7;in< te:hniNueKrandom =am7;in< i= the be=t method to a?oid bia=ne== amon<
the re=7ondent0
? The 7ro7ortion o> internet u=er= to the tota; 7o7u;ation abo?e a<e o> "# and
7ro7ortion o> internet u=er= to the tota; ;iterate 7o7u;ation i= a;=o not ?ery
enura<in<0
? The main rea=on >or ;a o> internet u=e wa= >ound to be ;a o> awarene== o> the u=e
o> medium0
? $+M o> a;; internet u=er= 7re>er to a::e== internet >rom :yber:a>OKa= a<ain=t #+M >rom
o>>i:e and #(M>rom home0
? A:rdin< to I-CUAE ""0-&M o> re=7ondent= in the urban ta@in< de:i=ion about
internet ;i@e in=ta;;ationKre7air and u=e a;=o0
? Mo=t o> the 7eo7;e in the urban are ta@in< nne:tion >rom ;o:a; :ab;e 7ro?ider
be:au=e o> the <ood =er?i:e and a>ter =a;e= =u77ort0
? (#0'M o> 7eo7;e ha?e ta@en Aroadband nne:tion due to it= =7eed nne:tion and
:u=tomer :are =er?i:e0
? A:rdin< to I-CUAE $.M o> 7eo7;e in rura; u=in< internet >or in>ormation =ear:h
re;ated to a<ri:u;tura; 7rodu:t and on;ine-mmuni:ation0
? The ;a o> internet u=er in rura; wa= >ound to be ;a o> awarene== and they need
<uidan:e >or u=in< internet0
&0# SU55ESTI21
? It wi;; be better to ;aun:h =ome internet awarene== 7ro<ramme in rura; urban
area=0
? Community =er?i:e :enter= =hou;d be o7ened in rura;0
? Rea=on= >or not u=in< internet =hou;d be :are>u;;y wat:hed0
? IMRA =hou;d be tar<eted by to7 ta;ent=0
? It =hou;d >o:u= more on :;ient= >or better out7ut0
? Inno?ati?e re=ear:h =trate<ie= =hou;d be em7;oyed >or better e>>e:ti?ene==0
? The =t o> internet 7er indi?idua; in rura; =hou;d be minimiIed0
? Some enumerater= :annot brin< 7er>e:t data u7 to the reNuirementK=o it need
to be :heed0

CA!TER-V
'0" C21C)USI21
As 0er as t+e 2ro1e.t $s .on.ern $t $s a /ar"et resear.+ for a $nternet a4areness and usa6e.
It a$/s at understand$n6 and eDa/$n$n6 t+e /ar"et 2#a.e $n 4+$.+ t+e .o/2an- 4$## 6o$n6 to
o2erate. T+$s resear.+ 4$## +e#2 t+e or6an$Cat$on de5$se effe.t$5e ,us$ness 2o#$.$es and /ar"et
strate6$es. A## t+e ana#-Ced data #$"e /ar"et s$Ce, f$nan.$a# sour.e, $nf#uen.e fa.tors, 2ro,#e/s $n
t+e eD$st$n6 $nternet 2ro5$d$n6 .o/2an$es 4$## 2#a- a 5$ta# ro#e $n .o/2an-Gs su..ess. Toda-E
/ost or6an$Cat$ons use /ar"et resear.+ to 6a$n an ad5anta6e o5er t+e$r .o/2et$tors. So t+$s
/ar"et resear.+ stud- .an +e#2 t+e .#$ent or or6an$Cat$on to ,etter understand 2ro.esses,
2rodu.ts, .usto/ers, /ar"ets and .o/2et$t$ons. Su.+ a stud- .an a#so +e#2 t+e or6an$Cat$on to
$dent$f- 2o#$.$es, strate6$es and ta.t$.s and t+e a4areness of t+e ur,an 2eo2#e and t+e$r uses of
$nternet t+at 4$## /ost #$"e#- to su..eed $n t+e .o/2et$t$5e /ar"et en5$ron/ent.

CA!TER- VI
(0" AIA)I25RA!Y
Na$r Su1a.R, 93onsu/er Be+a5$or $n Ind$an 0ers2e.t$5e: H$/a#a-a 0u,#$s+$n6 House,
Mu/,a$, 2''), 22. @=2&@<A.
444.$/r,.$nt.or6
WWW.$a/a$..o/
444.6oo6#e..o/

(0# FUESTI211AIRE
Questionnaire
Name of
respondent:
(2011-
2100)
Address: (2201-
2300)
Area/Locality/Roa
d:
(2301-
2400)
Landmark: (2401-
240)
!in code: (201-
20")
#elep$one No% (211-
230)
&o'ile No (231-
240)
!lace of (nter)ie* (2"01-
2"0)
+mail Address
,
(21-
2-0)
Serial No. (1001-
100
7)
(-./0+ 2001 2L(3#(N4 5/+3#(6NNA(R+
CAR3 120 ,-".
#7!+ 68 +&A(L (9
Name of the interviewer __________________ Name of the supervisor__________________
(1011%1011) (101"-1020)

Dat
e
0 1 (1021-102")
Accompanied 0ack c$ecked 3cr:tini;ed
TL 1 TL 1 TL 1
EIC 2 EIC 2 EIC 2
OFE 3 OFE 3 OFE 3
FM 4 FM 4 FM 4
(1031) (1032) (1033)
i!n i!n i!n
(N3#R/.#(6
N
• Conta"t the person who is the owner of the "#$er Caf%
• &rief Intro'u"tion ()our name* IM+& , the -ar!est M+ a!en"# in In'ia./
• 0urpose of interview
o 1e are "on'u"tin! a nation wi'e surve# on Internet usa!e a"ross the "ountr#
o 2ive assuran"e of "onfi'entia-it#/
.+N#R
3
Mum$ai 31 4hme'a$
a'
35 Lu'hian
a
13 &hopa- 19 Chan'i!
arh
26 2ur!a
on
31
De-hi 32 0une 37 Coim$at
ore
14 8isha9hapat
nam
20 atara 2: Noi'a 32
Ca-"utta 33 0atna 3; <aipur 16 2uwahati 21 &e--ar# 27 (1041-1042)
Chennai 34 Co"hin 13 In'ore 1: &hu$anesw
ar
22 Thrissur 28
&an!a-o
re
36 &aro'a 11 urat 15 +aipur 23 0anipat 29
=#'era$
a'
3: Lu"9now 12 Na!pur 18 Tri"h# 24 Fari'a$
a'
30
5ta .ontrol
Listin<
Random 1
0ooster 2 (10

%.6& 1 %.6%(N 2 %(N 3 %6R4 4 %N+# 6#=+R3 "
(1010)
5/AL(87(N4 3+.#(6N
( s$all no* 'e askin< a fe* >:estions a'o:t yo:r $o:se$old% #$ese responses s$all 'e :sed only
for t$e statistical p:rpose%
51% In mar9et resear"h* we "-assif# Chief 1a!e Earner (.?+) as the person who "ontri$utes the
most to the tota- househo-' in"ome% 0-ease te-- me what is the o""upation of the "hief wa!e earner of #our
househo-'@ (8 R+#(R+9A A3B> 1hat was his?her o""upation $efore retirement@ R+.6R9 C+R0A#(&
AN9 .69+ (N 4R(9 0+L6?/______________________________
52% ?$at is t$e $i<$est ed:cational >:alification attained 'y t$is person (.?+)@ R+.6R9
C+R0A#(& AN9 .69+ (N 4R(9 0+L6?% DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
+9/.A#(6N
(lliterat
e
3c$ool
/p to 4
yrs
3c$ool
-1 yrs
33./
=3.
3ome
colle<e
':t not
<rad
4rad/
!ost
4rad
(4en)
4rad/
!ost
4rad
(!rof)
6../!A#(6N 1 2 3 4 " - (1101
)
/nskilled *orker 01 +2 +2 +1 9 9 9 9
3killed ?orker 02 +2 +1 9 . . 02 02
!etty #raders 03 +2 9 9 . . 02 02
3$op 6*ners 04 9 9 . 02 01 A2 A2
0:sinessmen/(nd:st
rialists
&ain 5:estionnaire
Administered
Internet Owner
1
Claimed but not Active Internet ser
2
(101-2)
-
None
0 9 . 02 01 A2 A2 A1
- 1-10 0" . 02 02 01 A2 A2 A1
- 10E 0- 01 01 A2 A2 A1 A1 A1
3elf-+mployed
!rofessionals
0F 9 9 9 02 01 A2 A1
.lerical/3alesmen 01 9 9 9 . 02 01 01
3er)isor Le)el 10 9 9 . . 02 01 A2
6fficers/+Gec:ti)es
- H:nior 11 . . . 02 01 A2 A2
-
&iddle/
3enior
12 01 01 01 01 A2 A1 A1
(1102
-
1103)
Record
3+.
(1104-
110)
.6N#(N/+ 6NL7 (8 .69+9 A1A A2A 01A 02 6R . +L3+ #+R&(NA#+%
I9JA I+1Jor I+2J .69+3 ALL6?+9 86R 9+L=(A &/&0A(A .=+NNA(A B6LBA#AA 0AN4AL6R+A
=79+RA0A9A A=&+9A0A9 AN9 !/N+ .+N#+R3 6NL7
86R 5/6#A .6N#R6L (&ark from t$e 3+. <rid) 3+.
A
1
"
3+.
A
2
2
3+.
0
1
3
3+.
0
2
4
86R 5/6#A .6N#R6L (&ark from t$e 3+. <rid)
2 allo*ed only for 9el$iA &:m'aiA .$ennaiA
BolkattaA 0an<aloreA =ydera'adA A$meda'ad
and !:ne centers
3+. . 3+. 9 (
3+.
+
1
-
3+.
+
2
F
(110")
A3B ALL: !R69/.# (N3#ALL+9 (N #=+ =6/3+
53% 1hi"h a-- IT?Te-e"om pro'u"ts 'o #ou own in #our home?home offi"e@ !L+A3+ #AB+ A
L66B A# #=(3 .AR9 AN9 #+LL &+ ?=(.= 68 #=+3+ !R69/.#3 AR+ (N3#ALL+9 (N 76/R
=6&+(3$o* .ard-1: (# !rod:cts)
(#/#elecom !rod:cts .ode
Des9top 0C 31
Laptop / Note'ooks
• 0ur"hase' for #our home use 32
• 0rovi'e' $# offi"e 33
• 0rovi'e' $# "o--e!e?s"hoo- 34
Internet "onne"tion A Dia- Bp 36
(nternet connection 2 0road'and
• pee' -ess than 26: 9$ps (C26: 9$ps. 3:
• pee' more than or eDua- to 26: 9$ps (EF 26: 9$ps. 35
Internet 'ata Car' for Laptop 37
=i!h pee' Data Car's 0hotonG an' +e-ian"e For e/!/ E8DO et"/ 3;
Lan'-ine Te-ephone Conne"tion 13
1ire-ess -an'-ine Conne"tion 11
(1111-1132)
54% Ask only if coded "A-AF or 1 in 53> 1hat t#pe of $roa'$an' "onne"tion #ou have in #our home@
&/L#(!L+ .69(N4 !633(0L+
#ype of (nternet .onnection .ode
DL $roa'$an' throu!h te-ephone provi'er 1
&roa'$an' throu!h "a$-e (From -o"a- "a$-e provi'er. 2
IDN Internet "onne"tion 3
84T ? ate--ite 4
Throu!h the DT= servi"e provi'er (Li9e Dish T8* T4T4 9#* 4irte- DT=* un Dire"t
DT=.
6
Opti"a- fi$er Lease' Line :
1ire-ess +F Lin9 5
Throu!h 1iFi 7
DH?C ;;
(1141-110)
5/1hi"h a-- "onsumer 'ura$-es 'o #ou own in #our home?home offi"e@ !L+A3+ #AB+ A L66B A# #=(3
.AR9 AN9 #+LL &+ ?=(.= 68 #=+3+ !R69/.#3 AR+ (N3#ALL+9 (N 76/R =6&+/=6&+
688(.+ (3$o* .ard-2: =o:se$old 9:ra'les)
#ele)ision =ome l:G:ry (tems
Co-our T8 , Norma- 14I , 2;I 31 8a"uum C-eaner 21
F-at Co-our T8 21I ? 2;I 32 1ashin! ma"hine A emi 4utomati" 22
0remium T8 (LCD ? 0-asma.,32I
an' $e-ow
33 1ashin! ma"hine A 4utomati" 23
0remium T8 (LCD ? 0-asma.,32I
an' a$ove
34 4ir "on'itioner 24
Co-our T8 with Internet urfin!
Fa"i-it#
36 +efri!erator
&-a"9 J 1hite 3: • Frost Free 26
&:sic 3ystem • Non,Frost Free 2:
2in1 ? tereo 35 Mi"rowave oven 25
4u'io s#stem with CD p-a#er 37 Ce$icles o*ned
0orta$-e CD p-a#er ? M03 0-a#er 3; "ooter? Motor"#"-e? Mope's 27
i0OD ? B& 0ort $ase' 0-a#er 13 Car(Less than +s/4 La9hs. (E/!/ Maruti 733*
antro* Maruti Ken.
2;
.a'le / 3atellite .onnection for #C Car(&etween +s/ 4 to 7 La9hs. (E/!/ wift* 4""ent*
In'i!o.
33
Ca$-e Conne"tion from Ca$-e
Operator
11 Car(More than +s/ 7La9hs.(E/!/Mer"e'es &enL*
=on'a 4""or'. C+8.
31
Ca$-e "onne"tion throu!h DT=
?ate--ite
12 .amera
=ome entertainment Camera A Or'inar# 32
8C+ ? 8C0 13 Camera A L+ ? 4utomati" Fo"us 33
8CD 0-a#er 14 Camera A Di!ita- 34
D8D 0-a#er 16 8i'eo +e"or'er ? =an'# "am ? Cam"or'er 36
Cideo 4ame .onsole (""("-
"#".)
on# 0? Mitashi? on# 02? M$oN 1:
on# 03? M&oN 3:3?1ii 15
=an'he-' -i9e 00?2ame$o# et"/ 17
=ome theatre s#stem 1;
&-u +a# 0-a#er 23
F(0 ?$at is yo:r mont$ly $o:se$old income@ !lease consider t$e $o:se$old income of all family
mem'ers cl:''ed to<et$er%
%0ur2ose of as"$n6 t+$s >uest$on $s for $nterna# .#ass$f$.at$ons and 4ou#d not ,e re2resented
an-4+ere. Infor/at$on .o##e.ted 4ou#d ,e "e2t .onf$dent$a# and f$nd$n6s 4ou#d ,e 2resented on
t+e a66re6ate
5--51" I wou-' -i9e to !et some 'etai-s a$out a-- the mem$ers in #our fami-#/ 0-ease in"-u'e on-# those
mem$ers who sta# in this househo-'/
0-ease do not in"-u'e "hi-'ren $e-ow 7 #ears as we-- as those mem$ers stu'#in!? wor9in! outstation et"/
N6#+ 96?N #=+ 9+#A(L3 68 ALL 8A&(L7 &+&0+R3 (N.L/9(N4 .?+% 86R
K6../!A#(6NKAK+9/.A#(6NKA
LR+LA#(6N ?(#= .?+M (#6 0+ .69+9 8R6& 3=6? .AR93)%
3
r%
N
o
8amily
&em'er
Name
5
-
:
R
e
l
a
t
i
o
n

*
i
t
$

.
?
+
5F
A<e
(yrs)
51
3eG
510
&arital
3tat:s
5
1
1
:

6
c
c
:
p
a
t
i
o
n
5
1
2
:
+
d
:
c
a
t
i
o
n
513
Bno*s
.omp:ter
514
/sed
(nternet
51
/sed
(nternet
in last
one
mont$
51"
6*ner
s$ip
of
credit
card
& 8 3in<le
&a
rri
ed 7 N 7 N 7 N 7 N
1 1 2 1 2 1 2 1 2 1 2 1 2
(121
-
12"4)
2 1 2 1 2 1 2 1 2 1 2 1 2
(12-1
-
12F4)
3 1 2 1 2 1 2 1 2 1 2 1 2 (1211
-
&ont$ly =o:se$old (ncome in Rees .ode
Less than +s/6*333 per month 1
+s/6*331 to +s/13*333 per month 2
+s/13*331 to +s/23*333 per month 3
+s/23*331 to +s/43*333 per month 4
+s/43*331 to +s/73*333 per month 6
+s/73*331 to +s/1*33*333 per month :
More than +s/1*33*333 per month 5
(1211)
1304)
4 1 2 1 2 1 2 1 2 1 2 1 2
(1311
-
1324)
1 2 1 2 1 2 1 2 1 2 1 2
(1331
-
1344)
" 1 2 1 2 1 2 1 2 1 2 1 2
(131
-
13"4)
- 1 2 1 2 1 2 1 2 1 2 1 2
(13-1
-
13F4)

3=6?.AR9 3: R+LA#(6N
?(#= .?+
3=6?.AR9 4: 6../!A#(6N 3=6?.AR9 : +9/.A#(6N

Relation *it$
.?+
code
6ccations
.ode
+d:cation .ode

2ran' 0arents
31
Bns9i--e' La$our
31
I--iterate
1

Father? Father,
in,-aw
32
9i--e' wor9er
32
"hoo- Bp to 4 )rs
2

Mother? Mother,
in,-aw
33
0ett# tra'er
33
"hoo- 6,; )rs
3

on? 'au!hter
34
hop Owner
34
C? =C 4

1ife? =us$an'
36
&usinessman?In'ustria-ist C ? =C $ut Not 2ra'
6

&rother? ister
3:
1,13 emp-o#ees
36
2ra'? 0ost 2ra' (2enera-.
:
&rother,in,-aw?
ister,in,-aw
35
13G emp-o#ees
3:
2ra'? 0ost 2ra' 0rofessiona-
5
on,in,-aw?
'au!hter,in,
37
e-f emp-o#e'
professiona-
35
2ran'
"hi-'ren
3; C-eri"a-?sa-esman 37
e-f
13

upervisor# -eve- 3;
Nephew
?Nie"e
11
<unior
offi"er?eNe"utive
13
Mi''-e?senior
offi"er?eNe"utive
11

=ousewife 12

tu'ent 13

Bnemp-o#e' 14

+etire'?Others 16


(N#+RN+# N6N-/3+R 3+.#(6N
Name> eria-
No/
(1401)
.6N8(R&: 9o yo: kno* $o* to operate !.@ )E A 1 (.6N#(N/+) NO A 2 (#+R&(NA#+)
(1402)
86R ALL #=63+ ?=6 AR+ A0L+ #6 6!+R#A+ !. i%e% .69+9 I1J (N 513
51-% 1hat are the various reasons for not usin! internet@ &/L#(!L+ .69(N4 (3=6? .AR9 ":
R+A36N3 86R N6# /3(N4 (N#+RN+#)
51F% 4s9* if more than one reason is "o'e' in O15> 1hat is the main reason for not usin! Internet@
3(N4L+ .69(N4
511% 4s9* if more than one reason is "o'e' in O15> 1hat is the main reason for not usin! Internet@
3(N4L+ .69(N4
Reasons for not :sin< (nternet
5%1-
All Reasons
5%1F
&ain Reason
I am not aware of Internet 31 31
Non avai-a$i-it# of Internet a""ess point (e/!/ C#$er Caf%* Hios9s. 32 32
I 'o not own 0C at m# home 33 33
I 'o not own Internet "onne"tion at m#
home
34 34
Nee' to -earn how to use 0C 36 36
I 'onPt have the nee' for Internet 3: 3:
Content on Internet is not avai-a$-e in m# -an!ua!e 35 35
M# s"hoo-?"o--e!e?offi"e 'o not provi'e an Internet "onne"tion 37 37
I "annot affor' Internet Conne"tion 3; 3;
I 'o not have time to a""ess Internet 13 13
I $e-ieve Internet is for #oun! peop-e 11 11
I $e-ieve Internet is not a !oo' me'ium 12 12
I am not a--owe' to a""ess Internet 13 13
Internet is ver# "onfusin! to me 14 14
Others* 0-ease spe"if#QQQQQQQQQ ;5 ;5
(1411-1420) (1441-1442)


doc_637825539.doc