Striking Points With Respect To Advertisements
1.Features: Almost all the brands have been talking about features that are common to each other except for the features advertised by Godrej intelli of their power controller. has launched its new range of EON air conditioners with a revolutionary technology in split air conditioners for the first time in India.
These air conditioners are built with Godrej’s advanced i-Sence Technology, which ensures that the temperature around you is exactly what you wish to have in the room or hall.
2.Warranty: Not everyone has been talking about the warranty period. But there are a selected few like Kenstar, Fedders Lloyd, Voltas, LG which are offering a 3-5 year warranty on the compressor.
3. After Sale Service: Every brand has given the list of their dealers and service centres. But Fedders Lloyd have also focussed on their 24 hour service call stressing on their dedication towards the consumer satisfaction.
Voltas have also mentioned about their customer care service that places these two brands as customer friendly in the minds of the customer.
4.Icons: The icons are basically used by the brands to give an insight to the consumer about the other features of the product other than USP of the product.
Most of the brands are effectively using the icons but for Godrej, Feddders Lloyd, National, Carrrier , Amtrex Hitachi, Daikin, BlueStar.
These brands have been focusing only on their strengths and are not talking about features that are common to all.
5.Finance Options: Many brands offer easy finance options so as to make the product available even to people who cannot afford to buy the AC buy paying the amount at a stretch.
This way the companies are able to target and tap a wider market. Brands like National, Carrier, Samsung, LG are offering 0 percent interest finance option to consumers making it easier for the consumers to buy their product. Also Voltas and Hitachi have different finance schemes to attract the consumers towards their product.
1.Features: Almost all the brands have been talking about features that are common to each other except for the features advertised by Godrej intelli of their power controller. has launched its new range of EON air conditioners with a revolutionary technology in split air conditioners for the first time in India.
These air conditioners are built with Godrej’s advanced i-Sence Technology, which ensures that the temperature around you is exactly what you wish to have in the room or hall.
2.Warranty: Not everyone has been talking about the warranty period. But there are a selected few like Kenstar, Fedders Lloyd, Voltas, LG which are offering a 3-5 year warranty on the compressor.
3. After Sale Service: Every brand has given the list of their dealers and service centres. But Fedders Lloyd have also focussed on their 24 hour service call stressing on their dedication towards the consumer satisfaction.
Voltas have also mentioned about their customer care service that places these two brands as customer friendly in the minds of the customer.
4.Icons: The icons are basically used by the brands to give an insight to the consumer about the other features of the product other than USP of the product.
Most of the brands are effectively using the icons but for Godrej, Feddders Lloyd, National, Carrrier , Amtrex Hitachi, Daikin, BlueStar.
These brands have been focusing only on their strengths and are not talking about features that are common to all.
5.Finance Options: Many brands offer easy finance options so as to make the product available even to people who cannot afford to buy the AC buy paying the amount at a stretch.
This way the companies are able to target and tap a wider market. Brands like National, Carrier, Samsung, LG are offering 0 percent interest finance option to consumers making it easier for the consumers to buy their product. Also Voltas and Hitachi have different finance schemes to attract the consumers towards their product.