STRATEGY TO BUILD BRAND POSITIONING
- Thread starter ashish84
- Start date
-
- Tags
- brand build positioning strategy
vengabeats
Nilesh Nagdev
Hey Ashish, use MP serach
U will get project on Amul and other brands also
U will get project on Amul and other brands also
Brand Positioning will include all aspects of building a brand name.
Things like how organisations want their consumers to see their product as.
c2w.com has positioned itself as a contest and win site in front of consumers while hungama.com also with the same concept differentiates itself as a much more "fun" site.
There is a difference between how all tooth paste brands have positioned themselves. Each targets a different audience. Some position them as the market leader, some as the herbal product, some as traditional colgate , extra white teeth and what not, each attracting a different age group, TG, Value for money and brand association.
PS : Post in the right section. We Ban people who continously post in the wrong section and increase our work load .
Things like how organisations want their consumers to see their product as.
c2w.com has positioned itself as a contest and win site in front of consumers while hungama.com also with the same concept differentiates itself as a much more "fun" site.
There is a difference between how all tooth paste brands have positioned themselves. Each targets a different audience. Some position them as the market leader, some as the herbal product, some as traditional colgate , extra white teeth and what not, each attracting a different age group, TG, Value for money and brand association.
PS : Post in the right section. We Ban people who continously post in the wrong section and increase our work load .
jitendra05
Banned
Well ashish, you have very nice topic and i will help you in finding relevant information for your project. As we know that brand positioning is a promotion approach that aims to create a brand occupy a unique position as compared to contending brands. For more details, please download my document and read it carefully.