strategic planning - setting objectives

Strategic Planning Process Stages:

1. Understand the importance of strategic marketing and know a basic outline or a marketing plan

2. Develop an appropriate business mission statement
3. Describe the criteria for stating good marketing objectives
Explain the components of a situation analysis

5. Identify sources of competitive advantage
6. Identify strategic alternatives

7. Discuss target market strategies

8. Describe the elements of the marketing mix

9. Explain why implementation, evaluation, and control of the marketing plan are necessary

10. Identify several techniques that help make strategic planning effective
 
Strength
 The Brand image of the company
 Financial stability of the organization
 The human skills of the employees
 Product expertise Weakness
 Lack of concentration on the residential segment
 Lack of market communications
 High employee turn over
Opportunities
 The wide network coverage
 The emergence of the online usage
 The market expansion in the industry
 Concentrate on operational excellence and customer intimacy. Threat
 Immense competition in the industry
 The global economic crisis
 Customer perception towards country products
 
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