Description
Brief outline relating to strategic management entrepreneurship international marketing.
IMS-DAVV MBA(EXE)/MBA(RETL)- IV Sem 2013
IMS-DAVV- 2013
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
C-41 STRATEGIC MANAGEMENT
C-42 ENTREPRENEURSHIP
R-01 INTERNATIONAL MARKETING
R-02 CONSUMER BEHAVIOUR
R-03 SERVICE MARKETING
R-04 RETAIL DECISIONS
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
C-41
IMS-DAVV- 2013
Course Objective
STRATEGIC MANAGEMENT
The objective of teaching this course is to enable students to integrate knowledge of various
functional areas and other aspects of management, required for perceiving opportunities and
threats for an organisation in the long-run and second generation planning and
implementation of suitable contingency strategies for seizing / facing these opportunities &
threats.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate
Planning and Strategic Management; Single and Multiple SBU organisations;
Strategic Decision–Making Processes – Rational–Analytical, Intuitive-Emotional,
Political – Behavioural;
2. Mission, Business Definition and Objectives; Need, Formulation and changes in
these three; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis General, Industry and International Environmental Factors;
Analysis of Environment, Environmental Threat and Opportunity Profile (ETOP)
Strategic Advantage Profile (SAP).
4. Strategy Alternatives: Grand Strategies and their sub strategies; Stability,
Expansion, Retrenchment and Combination; Internal and External Alternatives;
Related and Unrelated Alternatives, Horizontal and Vertical Alternatives; Active
and Passive Alternatives; International Strategy Variations.
5. Strategy Choice Making: Managerial Choice Factors, Choice Processes – Strategic
Gap Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine
Cell Planning Grid; Prescriptions for choice of Business Strategy;
6. Strategy Implementation, Evaluations and Control: Implementation Process;
Resource Allocation; Organizational Implementation; Plan and Policy
Implementation; Control and Evaluation Process; Criteria for Evaluation; Measuring
Feedback; and Corrective Action.
Text Readings
1. Azhar Kazmi, Business Policy and Strategic Management, TMH,2010
2. Fred David, Strategic Management Concepts and Cases, PHI, 12 Ed
3. Whller and Hunger, Basic Concepts of Strategic Management, TMH, 12 Ed
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
IMS-DAVV- 2013
C-42
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
IMS-DAVV- 2013
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
ENTREPRENEURSHIP
Course Objective
The objectives of this course are to help students to learn and to acquaint themselves with
all the facets of Entrepreneurship.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
UNIT 1
Entrepreneur: Concept, Nature, Definition Characteristics, Functions, Types of
entrepreneur, difference between entrepreneur and Manager.
UNIT2
Entrepreneurship: Concept, Nature, Definition Characteristics, Importance, Types, Role
of entrepreneurship in development of economy. Theories of
Entrepreneurship : Innovative theory of Joseph Schumpeter, Risk bearing
Theory of Knight, Resource based Theory.
UNIT 3
Entrepreneurialenvironment: Political, Economical, Technical, Social, Cultur
al,International.
UNIT 4
Project Identification and Formulation: Criteria for selecting a particular project, scann
ing of business environment and identifying
projects, steps in project formulation and project evaluation.
UNIT 5
Preparation of Business Plan/Project Report: Significance contents, formulation of
project report and common errors in project formulation.
UNIT 6
Entrepreneurship Development Programme (EDP) – objectives, steps, critical evaluation
and suggestions to make EDP effective.
SUGGESTED READINGS
1. Fundamentals of entrepreneurship : G.S.Sudha
2. Barringer, Entrepreneurship: Successfully Launching New Ventures, Pearso
n
3. David H. Holt Entrepreneurship: New Venture Creation, PHI
4. 3.Rajeev Roy, Entrepreneurship, Oxford University Press
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
IMS-DAVV- 2013
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-01
INTERNATIONAL MARKETING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of International Marketing.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents :
1. The decision whether to internationalize:
Global Marketing in the firm.
Initiation of Internationalization.
Internationalization Theories.
Development of the Firm’s International Competitiveness.
2. Deciding which markets to enter
Global Marketing Research.
The political and economic environment.
The socio cultural Environment.
The International market selection process.
3. Marketing entry strategies
Some approaches to the choice of entry
mode. Expert modes.
Intermediate entry modes.
Hierarchical modes.
International sourcing decisions and the role of the sub
supplier. Global e- marketing.
4. Designing the global marketing
programme Product decisions.
Pricing decisions and terms of doing
business. Distribution Decision.
Communication Decisions (Promotion Strategies)
5. Implementing and coordinating the global marketing
programme Cross-cultural sales negotiations.
Organization and control of the global marketing programme.
Text Readings:
1.S. Hollensen, Global Marketing, Pearson, New Delhi. 2007
2.Cateora& Graham, International Marketing, TMH, 2008
3.Jonasson, Global Marketing, TMH,4
th
Edition, 2010.
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-2
IMS-DAVV- 2013
CONSUMER BEHAVIOUR
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Consumer Behaviour.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course Contents :
1. Introduction:
Introduction Diversity in the
Marketplace. Consumer Research
Market Segmentation
2. The Consumer as an Individual
Consumer Motivations.
Personality and Consumer
Behaviour Consumer Perception.
Consumer Learning
Consumer Attitude Formation and Change.
Communication and Consumer Behaviour
3. Consumer in their Social and Cultural Settings
Reference Group and Family influences. Social
Class and Consumer Behaviour
The influence of Culture on Consumer
Behaviour Subcultures
Text Reading
1. Leon G. Schiffman, Consumer Behaviour, Pearson, 9/e,2010
2. Kardes, Consumer Behaviour & Managerial Decision Making, PHI, 2/e
3. Blackwell, Consumer Behaviour, Cengage,2010 Ed.
4. Kumar, Consumer Behaviour and Branding Concepts, Pearson, 2010
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-3
IMS-DAVV- 2013
SERVICE MARKETING
Course Objectives
The objectives of the course are to expose students to the nature of industrial and
service markets and develop abilities to help them apply marketing concepts in
these markets.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course Contents :
1. Services: Service Sector and Economic Growth, Service Concept,
Characteristics and Classification of Service, Challenges in Service Marketing.
2. Strategic Issues in Service Marketing: Segmentation, Differentiation and
Positioning of Services.
3. Marketing Mix in Services Marketing: Product, Price, Place, Promotion, People,
Physical Evidences and Process Decisions.
4. Designing a Service Strategy: Service Management Process; Internal, External
and Interactive marketing strategies.
5. Managing Service quality and Productivity: Concept, Dimensions and process;
service quality models (Gronnos and Parsuraman) Application and Limitations,
Productivity in Services.
6. Applications of Service Marketing: Marketing of Financial, Hospitality, Health,
Educational and Professional Services, Marketing for Non-Profit Organizations
and NGOs.
Text Readings
1. Lovelock/Chatterjee, Service Marketing People, Technology, Strategy, Pearson,6/e
2. Verma, Service Marketing: Text & Cases, Pearson, 2009
3. Nargundkar, Service Marketing: Text and Cases, TMH,2008
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-4
IMS-DAVV- 2013
RETAIL DECISIONS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Retail DecisionsConsumer Behaviour.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents:
Cases as given by the Instructor.
1. Berman & Evans, Retail Management, Pearson, 2009
2. Pradhan, Retial Management: text and Cases, TMH,2010
3. Cullen, Retailing Environment & Operations, Cengage, 2010
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
SEMESTER – IV
C-41 STRATEGIC MANAGEMENT
C-42 ENTREPRENEURSHIP
Finance Specialization
EF-01 PROJECT MANAGEMENT
EF-02 FINANCIAL PRODUCTS AND SERVICES
EF-03 SECURITY ANALYSIS
EF-04 DERIVATIVES & RISK MANAGEMENT
Systems Specialization
ES-01 SOFTWARE ENGINEERING
ES-02 DATA BASE MANAGEMENT SYSTEM
ES-03 INTRODUCTION TO NETWORKING
ES-04 OPERATING SYSTEM
Operations Specialization
EO-01 BUSINESS PROCESS REENGINEERING
EO-02 STATISTICAL QUALITY CONTROL AND TQM
EO-03 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
EO-04 STRATEGIC INFORMATION TOOLS
Human Resource Specialization
EH-01 HUMAN RESOURCE DEVELOPMENT
EH-02 INDUSTRIAL RELATIONS AND LABOUR LAWS
EH-03 SOCIAL PSYCHOLOGY
EH-04 ORGANIZATIONAL DEVELOPMENT
Marketing Specialization
EM-01 INTEGRATED MARKETING COMMUNICATION.
EM-02 INTERNATIONAL MARKETING
EM-03 RETAIL MARKETING
EM-04 CONSUMER BEHAVIOUR
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT/
Course Objective
SEMESTER – IV
C-41
STRATEGIC MANAGEMENT
The objective of teaching this course is to enable students to integrate knowledge of various
functional areas and other aspects of management, required for perceiving opportunities and
threats for an organisation in the long-run and second generation planning and implementation of
suitable contingency strategies for seizing / facing these opportunities & threats.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester examination
will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate
Planning and Strategic Management; Single and Multiple SBU organisations; Strategic
Decision–Making Processes – Rational–Analytical, Intuitive-Emotional, Political –
Behavioural;
2. Mission, Business Definition and Objectives; Need, Formulation and changes in these
three; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis General, Industry and International Environmental Factors; Analysis of
Environment, Environmental Threat and Opportunity Profile (ETOP) Strategic
Advantage Profile (SAP).
4. Strategy Alternatives: Grand Strategies and their sub strategies; Stability, Expansion,
Retrenchment and Combination; Internal and External Alternatives; Related and
Unrelated Alternatives, Horizontal and Vertical Alternatives; Active and Passive
Alternatives; International Strategy Variations.
5. Strategy Choice Making: Managerial Choice Factors, Choice Processes – Strategic Gap
Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine Cell
Planning Grid; Prescriptions for choice of Business Strategy;
6. Strategy Implementation, Evaluations and Control: Implementation Process; Resource
Allocation; Organizational Implementation; Plan and Policy Implementation; Control and
Evaluation Process; Criteria for Evaluation; Measuring Feedback; and Corrective Action.
Text Readings:
1. Azhar Kazmi, Business Policy and Strategic Management, TMH,2010
2. Fred David, Strategic Management Concepts and Cases, PHI, 12 Ed
3. Wheelen, Concepts in Strategic Management and Business Policy, Pearson,2010
4. Dess, Strategic Management: text and Cases, TMH, 2009
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT/
Course Objective
SEMESTER – IV
C-42
ENTREPRENEURSHIP
The objectives of this course are to help students to learn and to acquaint themselves with
all the facets of Entrepreneurship.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
UNIT 1
Entrepreneur: Concept, Nature, Definition Characteristics, Functions, Types of
entrepreneur, difference between entrepreneur and Manager.
UNIT2
Entrepreneurship: Concept, Nature, Definition Characteristics, Importance, Types, Role of
entrepreneurship in development of economy. Theories of
Entrepreneurship : Innovative theory of Joseph Schumpeter, Risk bearing Theory of Knight,
Resource based Theory.
UNIT 3
Entrepreneurialenvironment: Political, Economical, Technical, Social, Cultural,I
nternational.
UNIT 4
Project Identification and Formulation: Criteria for selecting a particular project, scanning
of business environment and identifying
projects, steps in project formulation and project evaluation.
UNIT 5
Preparation of Business Plan/Project Report: Significance contents, formulation of
project report and common errors in project formulation.
UNIT 6
Entrepreneurship Development Programme (EDP) – objectives, steps, critical evaluation
and suggestions to make EDP effective.
Text Reading:
1. Barringer, Entrepreneurship: Successfully Launching New Ventures, Pearson, 2010
2. David H. Holt, Entrepreneurship: New Venture Creation, PHI, 2008
3. Rajeev Roy, Entrepreneurship, Oxford, 2008 Ed.
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Finance
SEMESTER – IV
EF-01
PROJECT MANAGEMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Project Management.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Project Planning and Phases: Need and importance, phases of capital budgeting,
project analyss facts, resource allocation framework, (investment strategies, portfolio
planning tools, and interface between strategic planning and capital budgeting),
Generation and screening of project ideas.
2. Project analysis: Market and demand analysis, (including demand forecasting)
technical analysis and financial analysis (Cost of project, working capital requirement &
its financing).
3. Project Selection: Project cash flow, cost of capital, appraisal criteria and analysis of
risk.
4. Project Management and Control: Project organizations, planning and control of
project and human aspects of project management.
5. Network Techniques for project management: Basic concepts of networks, line
estimation and determination of critical path (for both PERT and CPM models).
Network cost systesm and activity crashing.
6. Project review: Need of review, initial review, performance evaluation, abandonment
analysis.
Text Readings:
1. Prasanna Chandra. “ Project Planning, analysis, selection implementation and
review”, New Delhi, Tata McGraw Hill publication 2010
2. Pinto, Project Management Achieving Competitive Advantage, Pearson,2010
3. Panneerselvam, Project Management, PHI,2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Finance
SEMESTER – IV -2012
EF-2
IMS-DAVV- 2013
Course Objective
FINANCIAL PRODUCTS AND SERVICES
To enable the students to gain acumen, insight and through knowledge relating to the various
aspects of corporate finance, emerging financial services and their regulatory frameworks.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
Introduction to Indian and Global Financial System: Structure and Characteristics.
Regulatory Institutions: SEBI (Security Exchange Board of India) and RBI (Reserve
Bank of India). Capital Markets: Primary and Secondary Market, Structure, Nature,
Significance and Players, Dematerialization, Major stock exchanges in India.
Introduction to Money Market: Structure, Operations, Players, Treasury Bills,
Commercial Papers, Certificate of Deposit, Gilt Edged Securities and REPO’s.
Financial Services : Nature and Scope of Financial Services, Fund based and fee
based services.
Mutual funds: Concepts, types of mutual funds- income, growth and balance funds,
advantages, and disadvantages, exit and entry load.
Leasing: Meaning, concept and comparison, types of lease, financial evaluation of
lease.
Hire Purchase: Concepts, Taxation aspects of hire purchase, Consumer credit,
financial evaluation of hire purchase.
Factoring and Forfeiting: Concepts, types, mechanism, advantages, disadvantages.
Banking Services: Concept, Types, Structure and their Significance.
Credit Cards: Concepts, operational procedure, advantages, disadvantages.
Venture Capital Finance: Concepts, Procedure, and Importance.
Text Readings
1. Tripathi, Financial Services, PHI, 2009
2. Siddaiah, Financial Services, Pearson,2010
3. Shanmugham, Financial Services, Wiley, 2008
4. Guruswamy, Financial Services and Systems. TMH, 2009
IMS-DAVV- 2013
SECURITY ANALYSIS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Security Analysis.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Concept of Investment, Investment V/S Speculation, Financial And Economic Aspect
Of Investment, Types, Characteristics And Objectives Of Investment.
2. Concept Of Risk And Return, Systematic And Unsystematic Risk, Valuation of
securities, Concept of Beta, Capital Assets Pricing Model, SML And CML Valuations.
3. Valuation of Bonds: PV Model, Bonds Yield, Measures Duration, Modified Duration,
Immunization Conversity, Bond Value Theorem.
4. Valuation Of Equity : Constant Growth Model, Multi-Stage Growth Model, P/E Ratio .
5. Security Analysis: Fundamental Analysis And Technical Analysis, Dow Theory, Elliott
Wave Theory, Efficient Market Theories.
Text Readings
1. Barua, Portfolio Management, TMH, 2009
2. Ranganatham, Investment Analysis and Portfolio Management Analysis, Pearson,2009
3. Kebin, Portfolio Management, PHI, 2008
4. Pandian, Security Analysis and Portfolio Management, Vikas, 2010
IMS-DAVV- 2013
DERIVATIVES & RISK MANAGEMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Risk and Derivatives.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction: Concepts, Types, Forwards, Future, Options and Swaps, Participants-
hedgers, speculators and arbitragers,
2. Fundamentals of Futures: Difference between forward future, Trading of Futures, Basics of
Stock Index Future, Interest Rate Futures, Foreign Exchange and Currency Future.
3. Mechanism of Future: Contracts, Operations of Margin, Convergence Clearing Process,
Clearing house and Clearing Margins, Convergence of Forward and Futures Pricing
Hedging using Futures, Basic Risk, Pricing of Future.
4. Fundamentals of Options: Types of Options, Payoffs from Options, Trading Strategies
Bull-Bear, Butter Fly, Calendar and Diagonal Spread,
5. Option Pricing: Black Schole’s Model, Concept of Delta, Theta, Gamma, Vega,
Exchange Traded Option.
Text Reading
1. Hull, Option, Futures and other Derivatives, Peason, 7
th
Edition,2010
2. Verma, Derivative and Risk Management, TMH, 2009
3. Robert A. Strong, “Derivatives, An Introduction”, Cengage Publication,2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-1
IMS-DAVV- 2013
W
SOFTWARE ENGINEERING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of software development and engineering.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. The Product and The Process: The Evolving Role of Software, Software Characteristics
A layered Technology, Process, Methods, and Tools, The Software Process, Software
Process Models, Linear Sequential Model, Prototyping Model, RAD Model, The
Incremental Model, The Spiral Model, The WINWIN Spiral Model, The Concurrent
Development Model, The Component-Based Development, The Formal Methods
Model, Fourth Generation Techniques, Process Technology, Product and Process,
Critical Practices.
2. Projects Management Concepts, Software Process and Project Metrics: The Management
Spectrum- The People, The Product, The Process, and The Project, The
5
HH Principle,
Measures, Metrics, and Indicators, Project Scheduling and Tracing: Basic Concepts, The
Relationship Between People and Effort, Defining a Task Set for the Software Project,
Selecting Software Engineering Tasks, Refinement of Major Tasks, Defining a Task
Network, Scheduling, Earned Value Analysis, Error Tracking, The Project Plan.
3. Software Quality Assurance: Quality concepts, the quality movement, software quality
assurance, software reviews, formal technical reviews, formal approaches to SQA,
statistical software quality assurance, software reliability, mistake-proofing for software,
The ISO 9000 quality standards, SQA Plan, Software Configuration Management, The
SCM Process, Identification of objects in the software configuration, version control,
change control, configuration audit, status reporting SCM standards.
4. Analysis & Design Concepts and Principles: Mechanics of structured analysis, Data
flow design and Entity Relationship design, Overview of Object Oriented Design
Concepts, Design Concepts and principles, Effective modular design, Data modeling.
5. Software Testing Techniques & Strategies: Objectives white box testing methods, Black
box testing, Testing for specialized environments, architectures, and Applications, A
strategic approach to software testing, strategic issues, Unit Testing, Integration Testing,
Validation Testing, System Testing and the Art of Debugging.
Text Readings
1. Rajib Mall, Fundamentals of Software Engineering, PHI,2010
2. Sommerville, Software Engineering, Pearson, 2010
3. Khurana, Software Engineering, VikasPublishing, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-2
IMS-DAVV- 2013
DATA BASE MANAGEMENT SYSTEMS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of data management system.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Data Environments: Definition of data & Information. Database concepts, Database
Management System, Need of database management, Areas of database management,
Advantages of DBMS.
2. Logical Data Models: Types of DBMS – Hierarchical, Relational and Network Modes
& Which one is popular, why.
3. Database Design : Preliminary design phase detailed design phase, Normalization Theory.
4. Entity Relationship Model (ER Model): Basic concepts, Design Issues, Mapping
constraints, keys E-R Diagram, weak entity set extended E-R features, Design of and E-
R database schema reduction of an E-R schema to Tables.
TEXT READING:
1. Panneerselvam, Database Management System, PHI,2011
2. Hoffer, Modern Database Management Systems, Pearson, 2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-3
IMS-DAVV- 2013
Introduction to Networking
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of data communication and networks.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester examination
will be of 60 marks and contained 7- 8 Theory Question.
COURSE CONTENT:
1. Networking concepts, goals distributed systems & clients/server model, Layer,
structure, Point to point and Broad Cast Transmission Technology. Services,
Protocol. Connectivity standard problem.
2. Design issues of layers OSI model, Open System Inter-charge Model. Brief
description of TCP/IP SNA, Novell Netware.
3. Signals encoding, Transmission media, Type and performance, Error detection
techniques, Telephone System FDM, TDM, WDM. Circuit Switching Packet
switching, Message Switching, Addressing Physical and Logical.
4. Introduction to LAN, MAN, WAN, LAN, Components, Hardware Software Media
Topology Access Technology (CSMA/CD, Token Ring)
5. Reporter Bridge, Switch, Router Gateway, Subnet Internet, Advanced Networking
concepts.
Readings:
1. Black, Computer Networks, Protocols, Standards and Interfaces, PHI, 2010
2. Comer and Narayanan, Computer Networks and Internet, Pearson, 2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-4
IMS-DAVV- 2013
OPERATING SYSTEM
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of operating system.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
Concept of time sharing, multiprogramming, Batch processing, real time operating system
and distributed processing.
Processor Scheduling: Process, scheduling, various processor scheduling
algorithms, measurements of performance of processor schedule algorithms.
Inter processor communication: Mutual exclusion & Synchronization, Concept
of SEMAPHORS, Classical IPC problems.
Deadlocks: Deadlock Prevention, Detection, Recovery & Avoidance, Bankers’ Algorithms.
Memory Management: Functions, Algorithms, Single user memory Management, Static
& Dynamic Partition, Compaction & Relocation.
File Systems: File structure, Directory Structures, Disk block Allocation, Unix File
System, File System consistency, Protection and sharing.
I/O Systems: Various I/O devices. Structure of I/O software , Clock.
TEXT READINGS:
1. D.M. Dhamdhere, Operating systems, Tata McGraw Hill.2009
2. Pal Chaudhury, Operating Systems Principles and Design, PHI, 2010
3. Haldar, Operating Systems, Pearson, 2010
Institute of Management Studies
IMS-DAVV- 2013
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-01
BUSINESS PROCESS RE-ENGINEERING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of business process reengineering.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
Evolution of Business and BPR: Introduction, evolution of Organization and Management
Concepts, The realities of the New Economy, Evolution of Organizational Structure,
Business World in transition, The Twenty-first Century Organization, Re-engineering
Defined.
Characteristics and Implications of Re-engineered business processes: Characteristics of
Re-engineered processes, Change accompanying business process Re-engineering.
The role of information technology, creativity and human resources in Re-engineering:
Inductive thinking Vs Deductive thinking, Information management principles in BPR,
Role of IT as an enabler in Re-engineering, Role of Creativity in BPR, Human Resources
Enablers.
Planning and Designing for BPR: Organizing for Re-engineering, Business Processes,
Choosing the Processes to Re-engineer, Measuring the Current Process, Developing a
Vision of new Process, Mapping the Process, Process Improvement Techniques.
BPR implementation: Re-engineering Implementation Framework, Succeeding at Re-
engineering, Barriers to re-engineering due to existing culture and attitude, Initiating and
implementing Re-engineering bottom-up, Assigning an incompetent Re-engineering leader,
Granting inadequate resources to Re-engineering, Bury Re-engineering in the middle of the
corporate agenda, Embarking on many Re-engineering projects at once, Attempting to Re-
engineer without an assured commitment, Failure to Distinguish Re-engineering from
improvement programs.
BOOKS:
1. R Radhakrishnan and S Balasubramanan, Business Process Reengineering- Text and
Cases, PHI,2008
2. Sethi, Organizational Transformation through Business Process RE Engineering,
Pearson, 2010
Institute of Management Studies
IMS-DAVV- 2013
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-02
STATISTICAL QUALITY CONTROL AND TQM
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of quality control.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Quality Control
efinitions, place of quality control in industries, quality control
organization, difference between inspection and quality control, application of quality
control in industries, economic of quality systems, quality assurance. Theory of Control
Charts Sample size and frequency of sampling, out control, control for variables and
attributes and their application design of X and R charts, Process capability studies.
2. Acceptance Sampling: Single sampling planes, double sampling& sequential sampling
planes, rectifying inspection for lots, sampling planes for continues production,
selection of sampling planes for different situation, economics of acceptance sampling.
3. TQM: Evolution of total quality management , historical perspective, elements of TQM
- Deming’s wheel ,Deming’s 14 points – pros and cons in industrial engineering
context , Philip Crosby philosophy , Juran philosophy , Quality function deployment.
4. Concepts & Application of 6 – Sigma Quality: Comparison between 3-sigma & 6-
sigma quality , DMAIC approach to 6-sigma implementation application to service
industry, link between 6- sigma & DOE. ISO 9000 Series and SPC, Quality Circles
BOOKS RECOMMENDED:
1. Gupta, Quality Management, TMH, 2009
2. Kanishaka Bedi Quality Management, Oxford Press
3. harantimath, Total Quality Management, Pearson Education,2011
4. Janakiraman & Gopal, Total Quality Management : Text and cases by, PHI,2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-3
IMS-DAVV- 2013
LOGISTIC AND SUPPLY CHAIN MANAGEMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities supply chain.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction to logistics and SCM; Logistics network configuration, data Collection
and validation, key features of Network configuration.
2. Inventory Management and Risk pooling; Single warehouse models, Demand
Uncertainty, Supply control, Periodic review policy, Centralized v/s decentralized
systems, Forecasting
3. Value of Information: Bullwhip effect, Lead time reduction, Information and supply
chain trade- offs.
4. Supply Chain integration; Push-Pull supply chain, Demand driven strategies,
Distribution strategies, Central v/s Local facilities, Strategic Locations, Alliances,
3PL.
5. Procurement and Outsourcing Strategies; Outsourcing, Framework for Buy/Make
decisions, Customer Value and supply chain management
Books:
1. Janak Shah “ Supply Chain Management ” by, Pearson Education. 2010
2. Rangaraj, Supply Chain Management for Competitive Advantage,TMH 2009
3. Ailawadi and Singh, Logistics Management, PHI, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-4
IMS-DAVV- 2013
STRATEGIC INFORMATION TOOLS
Course Objectives
The Course aims at developing understating about the various functions of Information
Technalogy as a tool and development of Strategic application of IT.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Strategic role of information system: information systems in business, information as a
strategic Resource, fundamentals of strategic advantage, Porter’s competitive forces model,
information Technology for strategic advantage, implications for managers and
organizations.
2. Information Technology Infrastructure:
IT infrastructure and emerging technologies, Infrastructure components, Introduction to
Telecom systems, Typical Telecommunication Network technologies, Management issues
in infrastructure.
3. Telecommunication Systems and management:
Use of telecommunication media, Strategic integration of telecommunication platforms,
International telecommunication management, Role of customer, Business value of
customer, introduction to CRM.
4. Knowledge Management System: Managing knowledge, Knowledge management
value chain, Types of Knowledge management systems, Knowledge work systems,
various intelligent techniques – Neural networks, GA and Experts systems.
5. E-Commerce: Electronic commerce fundamentals, scope of e-commerce, essentials of
e-commerce processes, electronic commerce payment systems, e-commerce applications
and issues, Business-to- Consumer (B2C) e-commerce, Business-to-Business (B2B) e-
commerce, M-commerce.
6. Securing Information Systems: Security challenges of IT, Computer crime and
privacy issues, business value of security and control, framework for security and
control, technologies and tools for security.
TEXT READINGS:
? Murdick, Information System for Modern Management- PHI, 2009
? Louden, Management Information Systems, Pearson,2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-1
IMS-DAVV- 2013
HUMAN RESOURCE DEVELOPMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of human resource and its development.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Human Resource Development: Concept and Historical Perspective, Elements of Good
HRD, HRD and Organizational Effectiveness.
2. HRD Mechanisms I: Training- Training Policy, Assessing Training and Development
Needs, Design of Training Systems, Implementation and Evaluations of Training
System, Employee Counseling, Performance Appraisal-Different Methods and their
impact on Employees Effectiveness.
3. HRD Mechanisms II: Career Planning and Development, Succession Planning, Potential
Appraisal, Coaching – The Skills of Coaching, coaching and performance management,
Mentoring- Selection of Mentor, Mentoring Methods and their Benefits
4. HR Accounting and Information System.
5. HRD Audit
Text Readings
1. T.V. Rao, “HRD Audit”, New Delhi, Sage Publications, 1999.
2. Kandula, Strategic Human Resources Development, PHI, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-2
IMS-DAVV- 2013
INDUSTRIAL RELATIONS AND LABOUR LAWS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of industrial relation.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Industrial Relations in India, Overview and Appraisal, industrial Disputes Act, 1947.
2. Workers Participation in Management (WPM): Meaning, Objectives, Essential
Conditions, forms, Reasons for Limited Success and Suggestions for Improvement,
WPM in India.
3. Collective Bargaining: Meaning, Functions, Process and Prerequisites.
4. Industrial Employment (Standing Orders) Act, 1946.
5. Trade Unions: Meaning, Functions, Problems, Trade Union Movement in India and
Trade Union Act, 1926
6. Factories Act, 1948
7. E.S.I.C. Act, 1948
8. Payment of Gratuity Act, 1972
9. Contract Labour (Regulation and Abolition) Act, 1970
Text Readings:
1. Padhi, Labour and Industrial Laws, PHI,2009
2. Sinha, Industrial Relations, Trade Unions, Labour Legislations, Pearson, 2010
3.
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-3
IMS-DAVV- 2013
Course Objectives
SOCIAL PSYCHOLOGY
The Course aims at developing understating about the various functions activities of social
psychology.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Social and Industrial Psychology: Definition, Nature and Background.
2. Social Perception: Non-Verbal Communication, theories of Attribution, Impression
formation and impression management.
3. Social Identity: Self Concept, Self-esteem, Self-efficacy, Self-monitoring and self-
focusing.
4. Social Influence: Conformity, Compliance and Obedience.
5. Understanding Groups
6. Organizational Citizenship Behavior
Text Readings
1. Baron, Social Psychology, Pearson, 2010 12
th
Edition
2. Myers, Social Psychology, TMH, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-4
IMS-DAVV- 2013
Course Objectives
ORGANISATION DEVELOPMENT
The Course aims at developing understating about the various functions, operations and
activities of organization development.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction: Definition, History, Assumptions, Values and Beliefs in O.D,
Organization Development & Transformation
2. Theory and Management of OD: Foundations of OD, OD Process, Action Research and
OD.
3. OD interventions: Overview, Types, Team interventions, inter- Group interventions,
Comprehensive and Structural interventions. Choosing the Depth of Organizational
Intervention.
4. Issues and Considerations in OD: Consultant-Client Relationships, System
Ramifications, and Power- Politics.
5. Emerging Trends in OD with special emphasis on future organizations.
Text Readings
1. Wendell L. French , Cecil N. Bell Jr. and Veena Vohra, “Organization Development”
Pearson Education, 2009
2. French and Bell, organizational Development and Transformation, TMH,2009
3. Ramnarayan, T.V. Rao and Kuldeep Singh, Organizational Development, Response
Books, Sage Publications,
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-1
IMS-DAVV- 2013
INTEGRATED MARKETING COMMUNICATION
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of marketing communication.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Understanding Integrated Marketing Communication: Understanding Marketing,
Understanding Marketing Communication, Integrated marketing Communication, Marketing
Strategy, Marketing Mix Strategy, Integrating IMC in the Marketing Mix, Communications,
Communication Response Hierarchy, Consumer Involvement.
2. Advertising: Fundamental of an advertising campaign, spelling out the Strategy, Choice of
Strategic Approaches, Concept of Big Idea, Creativity for Big Idea, Creative Execution of
Big Idea, Creativity in Ad. Execution, preparing a creative brief, Creative Execution
elements, celebrity support in execution.
3. Other Promotion Tools: Sales Promotion: Introduction to Sales Promotion, Types of sales
promotions, Sales Promotions Objectives and budget allocation. Direct Marketing:
Introduction, Elements, Media, Internet and Direct Marketing. Publicity: Objective and
Tools.
4. Media Planning and Strategy: Print media, Broadcast Media, Out of Home Media,
Developing the Media Plan.
5. Promotion Objectives and Budget Determination: Setting Communication objectives, The
DAGMAR Approach, Budgeting for Marketing Communication, Arriving at Marketing
Communication Budget, Allocating the Marketing communication Budget.
6. Measuring IMC Performance: Measuring Communication Effectiveness, Research to
Measure Communication Effectiveness, Advertising Testing Process, Post-Testing Tools
and Techniques.
Text Readings:
1. Belch and Belch, Advertising and Promotions: An IMS Perspective, TMH, 2009
2. Clow, Integrated Advertising, Promotion and Marketing Communication, Pearson,
2010
3. Shah, Advertising and Promotions an IMC Perspective, TMH,2008
Institute of Management Studies
IMS-DAVV- 2013
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-02
INTERNATIONAL MARKETING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of international marketing.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. The decision whether to internationalize:
a. Global Marketing in the firm.
b. Initiation of Internationalization.
c. Internationalization Theories.
d. Development of the Firm’s International Competitiveness.
2. Deciding which markets to enter
a. Global Marketing Research.
b. The political and economic environment.
c. The socio cultural Environment.
d. The International market selection process.
3. Marketing entry strategies
a. Some approaches to the choice of entry mode.
b. Expert modes.
c. Intermediate entry modes.
d. Hierarchical modes.
e. International sourcing decisions and the role of the sub supplier.
f. Global e- marketing.
4. Designing the global marketing programme
a. Product decisions.
b. Pricing decisions and terms of doing business.
c. Distribution Decision.
d. Communication Decisions (Promotion Strategies)
5. Implementing and coordinating the global marketing programme
a. Cross-cultural sales negotiations.
b. Organization and control of the global marketing programme.
Text Readings:
1. R.S. Joshi, International Marketing, Oxford, 2009
2. Cateora Philip, International Marketing, Tata McGraw Hill, New Delhi.
3. Hollenson, Global Marketing, Pearson, 2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-3
IMS-DAVV- 2013
RETAIL MARKETING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of retail sector.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction: Introduction to Retail Management, Retail Marketing, Global Retail market,
Challenges, Market Factors, HR, Technology, Supply Chain and Logistics, Retail in India
size of Market, Challenges.
2. Retail Models and theories of retail Development, Environment theory, Cyclical theory,
Conflict theory, Retail life cycle, Service Retail, Business Models, Factors Influencing retail
shopper, Consumer Decision Making process.
3. Retail Strategies: Introduction, Simulation, Analysis, Strategic Plan, Retail Value Chain,
Acquisitions and mergers, Franchising/Licensing advantages and disadvantages, Retail
Brand, Franchising in India. Retail Store Locations, Steps involved Retail location.
4. Merchandising, Introduction evolution, role and responsibilities, Merchandise Planning
Process and its implications, Merchandise Procurement, overview of evaluation merchandise
performance.
5. Organization structure and HR Management in retail, Training and Motivation, Retail
Store Operations, Customer Service, Service Environment, Managing Inventories.
6. Communication and Service: Retail Marketing Mix, Sales Promotion, Retail Store Design,
Role of lighting, Fixture etc. Information Management for Retail, SCM, Collaborative
Logistics, Cross Docking, Retail Logistics, Need for Supply Chain Management and
Integration.
Text Readings:
1. Burman and Evans, Retail Management, Pearson, 20111
2. Pradhan, Retail Management: Text and Cases, TMH,2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-4
IMS-DAVV- 2013
CONSUMER BEHAVIOUR
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of consumer behaviou.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction:
a. Introduction Diversity in the Marketplace.
b. Consumer Research
c. Market Segmentation
2. The Consumer as an Individual
a. Consumer Motivations.
b. Personality and Consumer Behaviour
c. Consumer Perception.
d. Consumer Learning
e. Consumer Attitude Formation and Change.
f. Communication and Consumer Behaviour
3. Consumer in their Social and Cultural Settings
a. Reference Group and Family influences.
b. Social Class and Consumer Behaviour
c. The influence of Culture on Consumer Behaviour
d. Subcultures
1. Majumdar, Consumer Behaviour Insights from Indian Market, PHI,2010
2. Schiffman, Consumer Behaviour, 10
th
Edition,2010
3. Kumar, Consumer, Behaviour: Concepts, Reading and Cases: The Indian
Context, Pearson, 2010
doc_634384509.pdf
Brief outline relating to strategic management entrepreneurship international marketing.
IMS-DAVV MBA(EXE)/MBA(RETL)- IV Sem 2013
IMS-DAVV- 2013
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
C-41 STRATEGIC MANAGEMENT
C-42 ENTREPRENEURSHIP
R-01 INTERNATIONAL MARKETING
R-02 CONSUMER BEHAVIOUR
R-03 SERVICE MARKETING
R-04 RETAIL DECISIONS
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
C-41
IMS-DAVV- 2013
Course Objective
STRATEGIC MANAGEMENT
The objective of teaching this course is to enable students to integrate knowledge of various
functional areas and other aspects of management, required for perceiving opportunities and
threats for an organisation in the long-run and second generation planning and
implementation of suitable contingency strategies for seizing / facing these opportunities &
threats.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate
Planning and Strategic Management; Single and Multiple SBU organisations;
Strategic Decision–Making Processes – Rational–Analytical, Intuitive-Emotional,
Political – Behavioural;
2. Mission, Business Definition and Objectives; Need, Formulation and changes in
these three; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis General, Industry and International Environmental Factors;
Analysis of Environment, Environmental Threat and Opportunity Profile (ETOP)
Strategic Advantage Profile (SAP).
4. Strategy Alternatives: Grand Strategies and their sub strategies; Stability,
Expansion, Retrenchment and Combination; Internal and External Alternatives;
Related and Unrelated Alternatives, Horizontal and Vertical Alternatives; Active
and Passive Alternatives; International Strategy Variations.
5. Strategy Choice Making: Managerial Choice Factors, Choice Processes – Strategic
Gap Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine
Cell Planning Grid; Prescriptions for choice of Business Strategy;
6. Strategy Implementation, Evaluations and Control: Implementation Process;
Resource Allocation; Organizational Implementation; Plan and Policy
Implementation; Control and Evaluation Process; Criteria for Evaluation; Measuring
Feedback; and Corrective Action.
Text Readings
1. Azhar Kazmi, Business Policy and Strategic Management, TMH,2010
2. Fred David, Strategic Management Concepts and Cases, PHI, 12 Ed
3. Whller and Hunger, Basic Concepts of Strategic Management, TMH, 12 Ed
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
IMS-DAVV- 2013
C-42
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
IMS-DAVV- 2013
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
ENTREPRENEURSHIP
Course Objective
The objectives of this course are to help students to learn and to acquaint themselves with
all the facets of Entrepreneurship.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
UNIT 1
Entrepreneur: Concept, Nature, Definition Characteristics, Functions, Types of
entrepreneur, difference between entrepreneur and Manager.
UNIT2
Entrepreneurship: Concept, Nature, Definition Characteristics, Importance, Types, Role
of entrepreneurship in development of economy. Theories of
Entrepreneurship : Innovative theory of Joseph Schumpeter, Risk bearing
Theory of Knight, Resource based Theory.
UNIT 3
Entrepreneurialenvironment: Political, Economical, Technical, Social, Cultur
al,International.
UNIT 4
Project Identification and Formulation: Criteria for selecting a particular project, scann
ing of business environment and identifying
projects, steps in project formulation and project evaluation.
UNIT 5
Preparation of Business Plan/Project Report: Significance contents, formulation of
project report and common errors in project formulation.
UNIT 6
Entrepreneurship Development Programme (EDP) – objectives, steps, critical evaluation
and suggestions to make EDP effective.
SUGGESTED READINGS
1. Fundamentals of entrepreneurship : G.S.Sudha
2. Barringer, Entrepreneurship: Successfully Launching New Ventures, Pearso
n
3. David H. Holt Entrepreneurship: New Venture Creation, PHI
4. 3.Rajeev Roy, Entrepreneurship, Oxford University Press
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
IMS-DAVV- 2013
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-01
INTERNATIONAL MARKETING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of International Marketing.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents :
1. The decision whether to internationalize:
Global Marketing in the firm.
Initiation of Internationalization.
Internationalization Theories.
Development of the Firm’s International Competitiveness.
2. Deciding which markets to enter
Global Marketing Research.
The political and economic environment.
The socio cultural Environment.
The International market selection process.
3. Marketing entry strategies
Some approaches to the choice of entry
mode. Expert modes.
Intermediate entry modes.
Hierarchical modes.
International sourcing decisions and the role of the sub
supplier. Global e- marketing.
4. Designing the global marketing
programme Product decisions.
Pricing decisions and terms of doing
business. Distribution Decision.
Communication Decisions (Promotion Strategies)
5. Implementing and coordinating the global marketing
programme Cross-cultural sales negotiations.
Organization and control of the global marketing programme.
Text Readings:
1.S. Hollensen, Global Marketing, Pearson, New Delhi. 2007
2.Cateora& Graham, International Marketing, TMH, 2008
3.Jonasson, Global Marketing, TMH,4
th
Edition, 2010.
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-2
IMS-DAVV- 2013
CONSUMER BEHAVIOUR
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Consumer Behaviour.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course Contents :
1. Introduction:
Introduction Diversity in the
Marketplace. Consumer Research
Market Segmentation
2. The Consumer as an Individual
Consumer Motivations.
Personality and Consumer
Behaviour Consumer Perception.
Consumer Learning
Consumer Attitude Formation and Change.
Communication and Consumer Behaviour
3. Consumer in their Social and Cultural Settings
Reference Group and Family influences. Social
Class and Consumer Behaviour
The influence of Culture on Consumer
Behaviour Subcultures
Text Reading
1. Leon G. Schiffman, Consumer Behaviour, Pearson, 9/e,2010
2. Kardes, Consumer Behaviour & Managerial Decision Making, PHI, 2/e
3. Blackwell, Consumer Behaviour, Cengage,2010 Ed.
4. Kumar, Consumer Behaviour and Branding Concepts, Pearson, 2010
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-3
IMS-DAVV- 2013
SERVICE MARKETING
Course Objectives
The objectives of the course are to expose students to the nature of industrial and
service markets and develop abilities to help them apply marketing concepts in
these markets.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course Contents :
1. Services: Service Sector and Economic Growth, Service Concept,
Characteristics and Classification of Service, Challenges in Service Marketing.
2. Strategic Issues in Service Marketing: Segmentation, Differentiation and
Positioning of Services.
3. Marketing Mix in Services Marketing: Product, Price, Place, Promotion, People,
Physical Evidences and Process Decisions.
4. Designing a Service Strategy: Service Management Process; Internal, External
and Interactive marketing strategies.
5. Managing Service quality and Productivity: Concept, Dimensions and process;
service quality models (Gronnos and Parsuraman) Application and Limitations,
Productivity in Services.
6. Applications of Service Marketing: Marketing of Financial, Hospitality, Health,
Educational and Professional Services, Marketing for Non-Profit Organizations
and NGOs.
Text Readings
1. Lovelock/Chatterjee, Service Marketing People, Technology, Strategy, Pearson,6/e
2. Verma, Service Marketing: Text & Cases, Pearson, 2009
3. Nargundkar, Service Marketing: Text and Cases, TMH,2008
M.B.A. (Executive) RETAIL MANAGEMENT
SEMESTER – IV
R-4
IMS-DAVV- 2013
RETAIL DECISIONS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Retail DecisionsConsumer Behaviour.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents:
Cases as given by the Instructor.
1. Berman & Evans, Retail Management, Pearson, 2009
2. Pradhan, Retial Management: text and Cases, TMH,2010
3. Cullen, Retailing Environment & Operations, Cengage, 2010
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
SEMESTER – IV
C-41 STRATEGIC MANAGEMENT
C-42 ENTREPRENEURSHIP
Finance Specialization
EF-01 PROJECT MANAGEMENT
EF-02 FINANCIAL PRODUCTS AND SERVICES
EF-03 SECURITY ANALYSIS
EF-04 DERIVATIVES & RISK MANAGEMENT
Systems Specialization
ES-01 SOFTWARE ENGINEERING
ES-02 DATA BASE MANAGEMENT SYSTEM
ES-03 INTRODUCTION TO NETWORKING
ES-04 OPERATING SYSTEM
Operations Specialization
EO-01 BUSINESS PROCESS REENGINEERING
EO-02 STATISTICAL QUALITY CONTROL AND TQM
EO-03 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
EO-04 STRATEGIC INFORMATION TOOLS
Human Resource Specialization
EH-01 HUMAN RESOURCE DEVELOPMENT
EH-02 INDUSTRIAL RELATIONS AND LABOUR LAWS
EH-03 SOCIAL PSYCHOLOGY
EH-04 ORGANIZATIONAL DEVELOPMENT
Marketing Specialization
EM-01 INTEGRATED MARKETING COMMUNICATION.
EM-02 INTERNATIONAL MARKETING
EM-03 RETAIL MARKETING
EM-04 CONSUMER BEHAVIOUR
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT/
Course Objective
SEMESTER – IV
C-41
STRATEGIC MANAGEMENT
The objective of teaching this course is to enable students to integrate knowledge of various
functional areas and other aspects of management, required for perceiving opportunities and
threats for an organisation in the long-run and second generation planning and implementation of
suitable contingency strategies for seizing / facing these opportunities & threats.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester examination
will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate
Planning and Strategic Management; Single and Multiple SBU organisations; Strategic
Decision–Making Processes – Rational–Analytical, Intuitive-Emotional, Political –
Behavioural;
2. Mission, Business Definition and Objectives; Need, Formulation and changes in these
three; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis General, Industry and International Environmental Factors; Analysis of
Environment, Environmental Threat and Opportunity Profile (ETOP) Strategic
Advantage Profile (SAP).
4. Strategy Alternatives: Grand Strategies and their sub strategies; Stability, Expansion,
Retrenchment and Combination; Internal and External Alternatives; Related and
Unrelated Alternatives, Horizontal and Vertical Alternatives; Active and Passive
Alternatives; International Strategy Variations.
5. Strategy Choice Making: Managerial Choice Factors, Choice Processes – Strategic Gap
Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine Cell
Planning Grid; Prescriptions for choice of Business Strategy;
6. Strategy Implementation, Evaluations and Control: Implementation Process; Resource
Allocation; Organizational Implementation; Plan and Policy Implementation; Control and
Evaluation Process; Criteria for Evaluation; Measuring Feedback; and Corrective Action.
Text Readings:
1. Azhar Kazmi, Business Policy and Strategic Management, TMH,2010
2. Fred David, Strategic Management Concepts and Cases, PHI, 12 Ed
3. Wheelen, Concepts in Strategic Management and Business Policy, Pearson,2010
4. Dess, Strategic Management: text and Cases, TMH, 2009
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive) / M.B.A. (Executive) RETAIL MANAGEMENT/
Course Objective
SEMESTER – IV
C-42
ENTREPRENEURSHIP
The objectives of this course are to help students to learn and to acquaint themselves with
all the facets of Entrepreneurship.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
UNIT 1
Entrepreneur: Concept, Nature, Definition Characteristics, Functions, Types of
entrepreneur, difference between entrepreneur and Manager.
UNIT2
Entrepreneurship: Concept, Nature, Definition Characteristics, Importance, Types, Role of
entrepreneurship in development of economy. Theories of
Entrepreneurship : Innovative theory of Joseph Schumpeter, Risk bearing Theory of Knight,
Resource based Theory.
UNIT 3
Entrepreneurialenvironment: Political, Economical, Technical, Social, Cultural,I
nternational.
UNIT 4
Project Identification and Formulation: Criteria for selecting a particular project, scanning
of business environment and identifying
projects, steps in project formulation and project evaluation.
UNIT 5
Preparation of Business Plan/Project Report: Significance contents, formulation of
project report and common errors in project formulation.
UNIT 6
Entrepreneurship Development Programme (EDP) – objectives, steps, critical evaluation
and suggestions to make EDP effective.
Text Reading:
1. Barringer, Entrepreneurship: Successfully Launching New Ventures, Pearson, 2010
2. David H. Holt, Entrepreneurship: New Venture Creation, PHI, 2008
3. Rajeev Roy, Entrepreneurship, Oxford, 2008 Ed.
IMS-DAVV- 2013
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Finance
SEMESTER – IV
EF-01
PROJECT MANAGEMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Project Management.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Project Planning and Phases: Need and importance, phases of capital budgeting,
project analyss facts, resource allocation framework, (investment strategies, portfolio
planning tools, and interface between strategic planning and capital budgeting),
Generation and screening of project ideas.
2. Project analysis: Market and demand analysis, (including demand forecasting)
technical analysis and financial analysis (Cost of project, working capital requirement &
its financing).
3. Project Selection: Project cash flow, cost of capital, appraisal criteria and analysis of
risk.
4. Project Management and Control: Project organizations, planning and control of
project and human aspects of project management.
5. Network Techniques for project management: Basic concepts of networks, line
estimation and determination of critical path (for both PERT and CPM models).
Network cost systesm and activity crashing.
6. Project review: Need of review, initial review, performance evaluation, abandonment
analysis.
Text Readings:
1. Prasanna Chandra. “ Project Planning, analysis, selection implementation and
review”, New Delhi, Tata McGraw Hill publication 2010
2. Pinto, Project Management Achieving Competitive Advantage, Pearson,2010
3. Panneerselvam, Project Management, PHI,2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Finance
SEMESTER – IV -2012
EF-2
IMS-DAVV- 2013
Course Objective
FINANCIAL PRODUCTS AND SERVICES
To enable the students to gain acumen, insight and through knowledge relating to the various
aspects of corporate finance, emerging financial services and their regulatory frameworks.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course Contents
Introduction to Indian and Global Financial System: Structure and Characteristics.
Regulatory Institutions: SEBI (Security Exchange Board of India) and RBI (Reserve
Bank of India). Capital Markets: Primary and Secondary Market, Structure, Nature,
Significance and Players, Dematerialization, Major stock exchanges in India.
Introduction to Money Market: Structure, Operations, Players, Treasury Bills,
Commercial Papers, Certificate of Deposit, Gilt Edged Securities and REPO’s.
Financial Services : Nature and Scope of Financial Services, Fund based and fee
based services.
Mutual funds: Concepts, types of mutual funds- income, growth and balance funds,
advantages, and disadvantages, exit and entry load.
Leasing: Meaning, concept and comparison, types of lease, financial evaluation of
lease.
Hire Purchase: Concepts, Taxation aspects of hire purchase, Consumer credit,
financial evaluation of hire purchase.
Factoring and Forfeiting: Concepts, types, mechanism, advantages, disadvantages.
Banking Services: Concept, Types, Structure and their Significance.
Credit Cards: Concepts, operational procedure, advantages, disadvantages.
Venture Capital Finance: Concepts, Procedure, and Importance.
Text Readings
1. Tripathi, Financial Services, PHI, 2009
2. Siddaiah, Financial Services, Pearson,2010
3. Shanmugham, Financial Services, Wiley, 2008
4. Guruswamy, Financial Services and Systems. TMH, 2009
IMS-DAVV- 2013
SECURITY ANALYSIS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Security Analysis.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Concept of Investment, Investment V/S Speculation, Financial And Economic Aspect
Of Investment, Types, Characteristics And Objectives Of Investment.
2. Concept Of Risk And Return, Systematic And Unsystematic Risk, Valuation of
securities, Concept of Beta, Capital Assets Pricing Model, SML And CML Valuations.
3. Valuation of Bonds: PV Model, Bonds Yield, Measures Duration, Modified Duration,
Immunization Conversity, Bond Value Theorem.
4. Valuation Of Equity : Constant Growth Model, Multi-Stage Growth Model, P/E Ratio .
5. Security Analysis: Fundamental Analysis And Technical Analysis, Dow Theory, Elliott
Wave Theory, Efficient Market Theories.
Text Readings
1. Barua, Portfolio Management, TMH, 2009
2. Ranganatham, Investment Analysis and Portfolio Management Analysis, Pearson,2009
3. Kebin, Portfolio Management, PHI, 2008
4. Pandian, Security Analysis and Portfolio Management, Vikas, 2010
IMS-DAVV- 2013
DERIVATIVES & RISK MANAGEMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of Risk and Derivatives.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction: Concepts, Types, Forwards, Future, Options and Swaps, Participants-
hedgers, speculators and arbitragers,
2. Fundamentals of Futures: Difference between forward future, Trading of Futures, Basics of
Stock Index Future, Interest Rate Futures, Foreign Exchange and Currency Future.
3. Mechanism of Future: Contracts, Operations of Margin, Convergence Clearing Process,
Clearing house and Clearing Margins, Convergence of Forward and Futures Pricing
Hedging using Futures, Basic Risk, Pricing of Future.
4. Fundamentals of Options: Types of Options, Payoffs from Options, Trading Strategies
Bull-Bear, Butter Fly, Calendar and Diagonal Spread,
5. Option Pricing: Black Schole’s Model, Concept of Delta, Theta, Gamma, Vega,
Exchange Traded Option.
Text Reading
1. Hull, Option, Futures and other Derivatives, Peason, 7
th
Edition,2010
2. Verma, Derivative and Risk Management, TMH, 2009
3. Robert A. Strong, “Derivatives, An Introduction”, Cengage Publication,2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-1
IMS-DAVV- 2013
W
SOFTWARE ENGINEERING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of software development and engineering.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. The Product and The Process: The Evolving Role of Software, Software Characteristics
A layered Technology, Process, Methods, and Tools, The Software Process, Software
Process Models, Linear Sequential Model, Prototyping Model, RAD Model, The
Incremental Model, The Spiral Model, The WINWIN Spiral Model, The Concurrent
Development Model, The Component-Based Development, The Formal Methods
Model, Fourth Generation Techniques, Process Technology, Product and Process,
Critical Practices.
2. Projects Management Concepts, Software Process and Project Metrics: The Management
Spectrum- The People, The Product, The Process, and The Project, The
5
HH Principle,
Measures, Metrics, and Indicators, Project Scheduling and Tracing: Basic Concepts, The
Relationship Between People and Effort, Defining a Task Set for the Software Project,
Selecting Software Engineering Tasks, Refinement of Major Tasks, Defining a Task
Network, Scheduling, Earned Value Analysis, Error Tracking, The Project Plan.
3. Software Quality Assurance: Quality concepts, the quality movement, software quality
assurance, software reviews, formal technical reviews, formal approaches to SQA,
statistical software quality assurance, software reliability, mistake-proofing for software,
The ISO 9000 quality standards, SQA Plan, Software Configuration Management, The
SCM Process, Identification of objects in the software configuration, version control,
change control, configuration audit, status reporting SCM standards.
4. Analysis & Design Concepts and Principles: Mechanics of structured analysis, Data
flow design and Entity Relationship design, Overview of Object Oriented Design
Concepts, Design Concepts and principles, Effective modular design, Data modeling.
5. Software Testing Techniques & Strategies: Objectives white box testing methods, Black
box testing, Testing for specialized environments, architectures, and Applications, A
strategic approach to software testing, strategic issues, Unit Testing, Integration Testing,
Validation Testing, System Testing and the Art of Debugging.
Text Readings
1. Rajib Mall, Fundamentals of Software Engineering, PHI,2010
2. Sommerville, Software Engineering, Pearson, 2010
3. Khurana, Software Engineering, VikasPublishing, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-2
IMS-DAVV- 2013
DATA BASE MANAGEMENT SYSTEMS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of data management system.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Data Environments: Definition of data & Information. Database concepts, Database
Management System, Need of database management, Areas of database management,
Advantages of DBMS.
2. Logical Data Models: Types of DBMS – Hierarchical, Relational and Network Modes
& Which one is popular, why.
3. Database Design : Preliminary design phase detailed design phase, Normalization Theory.
4. Entity Relationship Model (ER Model): Basic concepts, Design Issues, Mapping
constraints, keys E-R Diagram, weak entity set extended E-R features, Design of and E-
R database schema reduction of an E-R schema to Tables.
TEXT READING:
1. Panneerselvam, Database Management System, PHI,2011
2. Hoffer, Modern Database Management Systems, Pearson, 2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-3
IMS-DAVV- 2013
Introduction to Networking
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of data communication and networks.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester examination
will be of 60 marks and contained 7- 8 Theory Question.
COURSE CONTENT:
1. Networking concepts, goals distributed systems & clients/server model, Layer,
structure, Point to point and Broad Cast Transmission Technology. Services,
Protocol. Connectivity standard problem.
2. Design issues of layers OSI model, Open System Inter-charge Model. Brief
description of TCP/IP SNA, Novell Netware.
3. Signals encoding, Transmission media, Type and performance, Error detection
techniques, Telephone System FDM, TDM, WDM. Circuit Switching Packet
switching, Message Switching, Addressing Physical and Logical.
4. Introduction to LAN, MAN, WAN, LAN, Components, Hardware Software Media
Topology Access Technology (CSMA/CD, Token Ring)
5. Reporter Bridge, Switch, Router Gateway, Subnet Internet, Advanced Networking
concepts.
Readings:
1. Black, Computer Networks, Protocols, Standards and Interfaces, PHI, 2010
2. Comer and Narayanan, Computer Networks and Internet, Pearson, 2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization System
SEMESTER – IV
ES-4
IMS-DAVV- 2013
OPERATING SYSTEM
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of operating system.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
Concept of time sharing, multiprogramming, Batch processing, real time operating system
and distributed processing.
Processor Scheduling: Process, scheduling, various processor scheduling
algorithms, measurements of performance of processor schedule algorithms.
Inter processor communication: Mutual exclusion & Synchronization, Concept
of SEMAPHORS, Classical IPC problems.
Deadlocks: Deadlock Prevention, Detection, Recovery & Avoidance, Bankers’ Algorithms.
Memory Management: Functions, Algorithms, Single user memory Management, Static
& Dynamic Partition, Compaction & Relocation.
File Systems: File structure, Directory Structures, Disk block Allocation, Unix File
System, File System consistency, Protection and sharing.
I/O Systems: Various I/O devices. Structure of I/O software , Clock.
TEXT READINGS:
1. D.M. Dhamdhere, Operating systems, Tata McGraw Hill.2009
2. Pal Chaudhury, Operating Systems Principles and Design, PHI, 2010
3. Haldar, Operating Systems, Pearson, 2010
Institute of Management Studies
IMS-DAVV- 2013
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-01
BUSINESS PROCESS RE-ENGINEERING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of business process reengineering.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
Evolution of Business and BPR: Introduction, evolution of Organization and Management
Concepts, The realities of the New Economy, Evolution of Organizational Structure,
Business World in transition, The Twenty-first Century Organization, Re-engineering
Defined.
Characteristics and Implications of Re-engineered business processes: Characteristics of
Re-engineered processes, Change accompanying business process Re-engineering.
The role of information technology, creativity and human resources in Re-engineering:
Inductive thinking Vs Deductive thinking, Information management principles in BPR,
Role of IT as an enabler in Re-engineering, Role of Creativity in BPR, Human Resources
Enablers.
Planning and Designing for BPR: Organizing for Re-engineering, Business Processes,
Choosing the Processes to Re-engineer, Measuring the Current Process, Developing a
Vision of new Process, Mapping the Process, Process Improvement Techniques.
BPR implementation: Re-engineering Implementation Framework, Succeeding at Re-
engineering, Barriers to re-engineering due to existing culture and attitude, Initiating and
implementing Re-engineering bottom-up, Assigning an incompetent Re-engineering leader,
Granting inadequate resources to Re-engineering, Bury Re-engineering in the middle of the
corporate agenda, Embarking on many Re-engineering projects at once, Attempting to Re-
engineer without an assured commitment, Failure to Distinguish Re-engineering from
improvement programs.
BOOKS:
1. R Radhakrishnan and S Balasubramanan, Business Process Reengineering- Text and
Cases, PHI,2008
2. Sethi, Organizational Transformation through Business Process RE Engineering,
Pearson, 2010
Institute of Management Studies
IMS-DAVV- 2013
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-02
STATISTICAL QUALITY CONTROL AND TQM
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of quality control.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Quality Control
efinitions, place of quality control in industries, quality controlorganization, difference between inspection and quality control, application of quality
control in industries, economic of quality systems, quality assurance. Theory of Control
Charts Sample size and frequency of sampling, out control, control for variables and
attributes and their application design of X and R charts, Process capability studies.
2. Acceptance Sampling: Single sampling planes, double sampling& sequential sampling
planes, rectifying inspection for lots, sampling planes for continues production,
selection of sampling planes for different situation, economics of acceptance sampling.
3. TQM: Evolution of total quality management , historical perspective, elements of TQM
- Deming’s wheel ,Deming’s 14 points – pros and cons in industrial engineering
context , Philip Crosby philosophy , Juran philosophy , Quality function deployment.
4. Concepts & Application of 6 – Sigma Quality: Comparison between 3-sigma & 6-
sigma quality , DMAIC approach to 6-sigma implementation application to service
industry, link between 6- sigma & DOE. ISO 9000 Series and SPC, Quality Circles
BOOKS RECOMMENDED:
1. Gupta, Quality Management, TMH, 2009
2. Kanishaka Bedi Quality Management, Oxford Press
3. harantimath, Total Quality Management, Pearson Education,2011
4. Janakiraman & Gopal, Total Quality Management : Text and cases by, PHI,2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-3
IMS-DAVV- 2013
LOGISTIC AND SUPPLY CHAIN MANAGEMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities supply chain.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction to logistics and SCM; Logistics network configuration, data Collection
and validation, key features of Network configuration.
2. Inventory Management and Risk pooling; Single warehouse models, Demand
Uncertainty, Supply control, Periodic review policy, Centralized v/s decentralized
systems, Forecasting
3. Value of Information: Bullwhip effect, Lead time reduction, Information and supply
chain trade- offs.
4. Supply Chain integration; Push-Pull supply chain, Demand driven strategies,
Distribution strategies, Central v/s Local facilities, Strategic Locations, Alliances,
3PL.
5. Procurement and Outsourcing Strategies; Outsourcing, Framework for Buy/Make
decisions, Customer Value and supply chain management
Books:
1. Janak Shah “ Supply Chain Management ” by, Pearson Education. 2010
2. Rangaraj, Supply Chain Management for Competitive Advantage,TMH 2009
3. Ailawadi and Singh, Logistics Management, PHI, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Operations
SEMESTER – IV
EO-4
IMS-DAVV- 2013
STRATEGIC INFORMATION TOOLS
Course Objectives
The Course aims at developing understating about the various functions of Information
Technalogy as a tool and development of Strategic application of IT.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Strategic role of information system: information systems in business, information as a
strategic Resource, fundamentals of strategic advantage, Porter’s competitive forces model,
information Technology for strategic advantage, implications for managers and
organizations.
2. Information Technology Infrastructure:
IT infrastructure and emerging technologies, Infrastructure components, Introduction to
Telecom systems, Typical Telecommunication Network technologies, Management issues
in infrastructure.
3. Telecommunication Systems and management:
Use of telecommunication media, Strategic integration of telecommunication platforms,
International telecommunication management, Role of customer, Business value of
customer, introduction to CRM.
4. Knowledge Management System: Managing knowledge, Knowledge management
value chain, Types of Knowledge management systems, Knowledge work systems,
various intelligent techniques – Neural networks, GA and Experts systems.
5. E-Commerce: Electronic commerce fundamentals, scope of e-commerce, essentials of
e-commerce processes, electronic commerce payment systems, e-commerce applications
and issues, Business-to- Consumer (B2C) e-commerce, Business-to-Business (B2B) e-
commerce, M-commerce.
6. Securing Information Systems: Security challenges of IT, Computer crime and
privacy issues, business value of security and control, framework for security and
control, technologies and tools for security.
TEXT READINGS:
? Murdick, Information System for Modern Management- PHI, 2009
? Louden, Management Information Systems, Pearson,2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-1
IMS-DAVV- 2013
HUMAN RESOURCE DEVELOPMENT
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of human resource and its development.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Human Resource Development: Concept and Historical Perspective, Elements of Good
HRD, HRD and Organizational Effectiveness.
2. HRD Mechanisms I: Training- Training Policy, Assessing Training and Development
Needs, Design of Training Systems, Implementation and Evaluations of Training
System, Employee Counseling, Performance Appraisal-Different Methods and their
impact on Employees Effectiveness.
3. HRD Mechanisms II: Career Planning and Development, Succession Planning, Potential
Appraisal, Coaching – The Skills of Coaching, coaching and performance management,
Mentoring- Selection of Mentor, Mentoring Methods and their Benefits
4. HR Accounting and Information System.
5. HRD Audit
Text Readings
1. T.V. Rao, “HRD Audit”, New Delhi, Sage Publications, 1999.
2. Kandula, Strategic Human Resources Development, PHI, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-2
IMS-DAVV- 2013
INDUSTRIAL RELATIONS AND LABOUR LAWS
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of industrial relation.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Case.
Course in detail:
1. Industrial Relations in India, Overview and Appraisal, industrial Disputes Act, 1947.
2. Workers Participation in Management (WPM): Meaning, Objectives, Essential
Conditions, forms, Reasons for Limited Success and Suggestions for Improvement,
WPM in India.
3. Collective Bargaining: Meaning, Functions, Process and Prerequisites.
4. Industrial Employment (Standing Orders) Act, 1946.
5. Trade Unions: Meaning, Functions, Problems, Trade Union Movement in India and
Trade Union Act, 1926
6. Factories Act, 1948
7. E.S.I.C. Act, 1948
8. Payment of Gratuity Act, 1972
9. Contract Labour (Regulation and Abolition) Act, 1970
Text Readings:
1. Padhi, Labour and Industrial Laws, PHI,2009
2. Sinha, Industrial Relations, Trade Unions, Labour Legislations, Pearson, 2010
3.
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-3
IMS-DAVV- 2013
Course Objectives
SOCIAL PSYCHOLOGY
The Course aims at developing understating about the various functions activities of social
psychology.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Social and Industrial Psychology: Definition, Nature and Background.
2. Social Perception: Non-Verbal Communication, theories of Attribution, Impression
formation and impression management.
3. Social Identity: Self Concept, Self-esteem, Self-efficacy, Self-monitoring and self-
focusing.
4. Social Influence: Conformity, Compliance and Obedience.
5. Understanding Groups
6. Organizational Citizenship Behavior
Text Readings
1. Baron, Social Psychology, Pearson, 2010 12
th
Edition
2. Myers, Social Psychology, TMH, 2009
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Human Resource
SEMESTER – IV
EH-4
IMS-DAVV- 2013
Course Objectives
ORGANISATION DEVELOPMENT
The Course aims at developing understating about the various functions, operations and
activities of organization development.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction: Definition, History, Assumptions, Values and Beliefs in O.D,
Organization Development & Transformation
2. Theory and Management of OD: Foundations of OD, OD Process, Action Research and
OD.
3. OD interventions: Overview, Types, Team interventions, inter- Group interventions,
Comprehensive and Structural interventions. Choosing the Depth of Organizational
Intervention.
4. Issues and Considerations in OD: Consultant-Client Relationships, System
Ramifications, and Power- Politics.
5. Emerging Trends in OD with special emphasis on future organizations.
Text Readings
1. Wendell L. French , Cecil N. Bell Jr. and Veena Vohra, “Organization Development”
Pearson Education, 2009
2. French and Bell, organizational Development and Transformation, TMH,2009
3. Ramnarayan, T.V. Rao and Kuldeep Singh, Organizational Development, Response
Books, Sage Publications,
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-1
IMS-DAVV- 2013
INTEGRATED MARKETING COMMUNICATION
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of marketing communication.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Understanding Integrated Marketing Communication: Understanding Marketing,
Understanding Marketing Communication, Integrated marketing Communication, Marketing
Strategy, Marketing Mix Strategy, Integrating IMC in the Marketing Mix, Communications,
Communication Response Hierarchy, Consumer Involvement.
2. Advertising: Fundamental of an advertising campaign, spelling out the Strategy, Choice of
Strategic Approaches, Concept of Big Idea, Creativity for Big Idea, Creative Execution of
Big Idea, Creativity in Ad. Execution, preparing a creative brief, Creative Execution
elements, celebrity support in execution.
3. Other Promotion Tools: Sales Promotion: Introduction to Sales Promotion, Types of sales
promotions, Sales Promotions Objectives and budget allocation. Direct Marketing:
Introduction, Elements, Media, Internet and Direct Marketing. Publicity: Objective and
Tools.
4. Media Planning and Strategy: Print media, Broadcast Media, Out of Home Media,
Developing the Media Plan.
5. Promotion Objectives and Budget Determination: Setting Communication objectives, The
DAGMAR Approach, Budgeting for Marketing Communication, Arriving at Marketing
Communication Budget, Allocating the Marketing communication Budget.
6. Measuring IMC Performance: Measuring Communication Effectiveness, Research to
Measure Communication Effectiveness, Advertising Testing Process, Post-Testing Tools
and Techniques.
Text Readings:
1. Belch and Belch, Advertising and Promotions: An IMS Perspective, TMH, 2009
2. Clow, Integrated Advertising, Promotion and Marketing Communication, Pearson,
2010
3. Shah, Advertising and Promotions an IMC Perspective, TMH,2008
Institute of Management Studies
IMS-DAVV- 2013
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-02
INTERNATIONAL MARKETING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of international marketing.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. The decision whether to internationalize:
a. Global Marketing in the firm.
b. Initiation of Internationalization.
c. Internationalization Theories.
d. Development of the Firm’s International Competitiveness.
2. Deciding which markets to enter
a. Global Marketing Research.
b. The political and economic environment.
c. The socio cultural Environment.
d. The International market selection process.
3. Marketing entry strategies
a. Some approaches to the choice of entry mode.
b. Expert modes.
c. Intermediate entry modes.
d. Hierarchical modes.
e. International sourcing decisions and the role of the sub supplier.
f. Global e- marketing.
4. Designing the global marketing programme
a. Product decisions.
b. Pricing decisions and terms of doing business.
c. Distribution Decision.
d. Communication Decisions (Promotion Strategies)
5. Implementing and coordinating the global marketing programme
a. Cross-cultural sales negotiations.
b. Organization and control of the global marketing programme.
Text Readings:
1. R.S. Joshi, International Marketing, Oxford, 2009
2. Cateora Philip, International Marketing, Tata McGraw Hill, New Delhi.
3. Hollenson, Global Marketing, Pearson, 2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-3
IMS-DAVV- 2013
RETAIL MARKETING
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of retail sector.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction: Introduction to Retail Management, Retail Marketing, Global Retail market,
Challenges, Market Factors, HR, Technology, Supply Chain and Logistics, Retail in India
size of Market, Challenges.
2. Retail Models and theories of retail Development, Environment theory, Cyclical theory,
Conflict theory, Retail life cycle, Service Retail, Business Models, Factors Influencing retail
shopper, Consumer Decision Making process.
3. Retail Strategies: Introduction, Simulation, Analysis, Strategic Plan, Retail Value Chain,
Acquisitions and mergers, Franchising/Licensing advantages and disadvantages, Retail
Brand, Franchising in India. Retail Store Locations, Steps involved Retail location.
4. Merchandising, Introduction evolution, role and responsibilities, Merchandise Planning
Process and its implications, Merchandise Procurement, overview of evaluation merchandise
performance.
5. Organization structure and HR Management in retail, Training and Motivation, Retail
Store Operations, Customer Service, Service Environment, Managing Inventories.
6. Communication and Service: Retail Marketing Mix, Sales Promotion, Retail Store Design,
Role of lighting, Fixture etc. Information Management for Retail, SCM, Collaborative
Logistics, Cross Docking, Retail Logistics, Need for Supply Chain Management and
Integration.
Text Readings:
1. Burman and Evans, Retail Management, Pearson, 20111
2. Pradhan, Retail Management: Text and Cases, TMH,2010
Institute of Management Studies
Devi Ahilya Vishwavidyalaya, Indore
M.B.A. (Executive)
Specialization Marketing
SEMESTER – IV
EM-4
IMS-DAVV- 2013
CONSUMER BEHAVIOUR
Course Objectives
The Course aims at developing understating about the various functions, operations and
activities of consumer behaviou.
Examination Scheme:
Internal Marks will be awarded out of a maximum of 40 marks. End semester
examination will be of 60 marks and contained 7- 8 Theory Question / Numerical / Case.
Course in detail:
1. Introduction:
a. Introduction Diversity in the Marketplace.
b. Consumer Research
c. Market Segmentation
2. The Consumer as an Individual
a. Consumer Motivations.
b. Personality and Consumer Behaviour
c. Consumer Perception.
d. Consumer Learning
e. Consumer Attitude Formation and Change.
f. Communication and Consumer Behaviour
3. Consumer in their Social and Cultural Settings
a. Reference Group and Family influences.
b. Social Class and Consumer Behaviour
c. The influence of Culture on Consumer Behaviour
d. Subcultures
1. Majumdar, Consumer Behaviour Insights from Indian Market, PHI,2010
2. Schiffman, Consumer Behaviour, 10
th
Edition,2010
3. Kumar, Consumer, Behaviour: Concepts, Reading and Cases: The Indian
Context, Pearson, 2010
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