Description
Offensive Strategy for brand Elements
AMISH SHAH
ROLL NO: 8030140008
MPE, NMIMS
HYDERABAD
Assignment-1
Comparative Statement of 3 Brands FOR BRAND ELEMENTS
OFFENSIVE STRATEGY
DABUR - REAL
DELHI PUBLIC
SCHOOL
SUNDROP OIL
FACTORS CRITERIA
MATERIALITY
EASY TO
RECOGNIZE
The Packaging-
RED in colour
with the photo
o the ruit!
Their "ranche#
all o$er the cit%
ena&le# the
parent# to
recogni'e the
&ran(!
The Packaging-
Yellow in colour
with the photo o
a Chil(!
EASY TO "E
RACA))ED
The na*e o
the &ran(
where it i# ea#%
to pronounce
an( *eaningul
na*e!
The na*e o
the &ran(
where it i# ea#%
to pronounce
an( the Short
or* +DPS,
*ake an
a($antage!
The na*e o the
&ran( where it i#
ea#% to
pronounce an(
*eaningul
na*e!
MEANINGFUL
NESS
De#cripti$e
It *ention#
u#age o the
ingre(ient# in
*aking o the
-uice
The wa% the%
attract the
#tu(ent# an(
how the% are
going to #hape
the* or uture!
The wa% the%
e.plain the
&ran( &% #a%ing
how pure an(
#ae it i# or the
&o(%!
Per#ua#i$e
The
A($erti#e*ent#
are *a(e where
a*il%
cele&rate# the
occa#ion &%
(rinking Real
$ariou# /uice#!
The Rank#
achie$e( &%
their #tu(ent#
in the
Co*petiti$e
e.a*# help# in
per#ua(ing
uture #tu(ent#
an( their
parent#!
The
A($erti#e*ent#
are *a(e where
the chil( co*e#
or lunch an(
gi$e# a
e*otional touch
o ho*el%
eeling!
LIKABILITY 0un 1
Intere#ting
DI2A)I O00ERS
i!e Tetra Pack#3
Git &o. 1
O4er#
The 5oli(a%#
acti$itie# an(
out&oun(
training
The Chil(
running all
aroun( the
hou#e an( en(e(
acti$itie#
initiate( &% the
#chool
*anage*ent!
eating up the
oo( cooke(
ro* the
Sun(rop oil!
Rich3 6er&al 1
6i#ual
The Tagline +My
Real Fruit
P!er,3 gi$e#
a eeling3 u#age
o Real ruit# in
*aking the
-uice!
The Tagline
+Start ri"#t$
Start at DPS,3
auto*aticall%
attract# the
#tu(ent#!
The i*age o
#eart in which
the "ran( na*e
i# written gi$e#
an in#tant
attraction to the
cu#to*er an(
(eli$er# a
lika&ilit%!
doc_397372729.docx
Offensive Strategy for brand Elements
AMISH SHAH
ROLL NO: 8030140008
MPE, NMIMS
HYDERABAD
Assignment-1
Comparative Statement of 3 Brands FOR BRAND ELEMENTS
OFFENSIVE STRATEGY
DABUR - REAL
DELHI PUBLIC
SCHOOL
SUNDROP OIL
FACTORS CRITERIA
MATERIALITY
EASY TO
RECOGNIZE
The Packaging-
RED in colour
with the photo
o the ruit!
Their "ranche#
all o$er the cit%
ena&le# the
parent# to
recogni'e the
&ran(!
The Packaging-
Yellow in colour
with the photo o
a Chil(!
EASY TO "E
RACA))ED
The na*e o
the &ran(
where it i# ea#%
to pronounce
an( *eaningul
na*e!
The na*e o
the &ran(
where it i# ea#%
to pronounce
an( the Short
or* +DPS,
*ake an
a($antage!
The na*e o the
&ran( where it i#
ea#% to
pronounce an(
*eaningul
na*e!
MEANINGFUL
NESS
De#cripti$e
It *ention#
u#age o the
ingre(ient# in
*aking o the
-uice
The wa% the%
attract the
#tu(ent# an(
how the% are
going to #hape
the* or uture!
The wa% the%
e.plain the
&ran( &% #a%ing
how pure an(
#ae it i# or the
&o(%!
Per#ua#i$e
The
A($erti#e*ent#
are *a(e where
a*il%
cele&rate# the
occa#ion &%
(rinking Real
$ariou# /uice#!
The Rank#
achie$e( &%
their #tu(ent#
in the
Co*petiti$e
e.a*# help# in
per#ua(ing
uture #tu(ent#
an( their
parent#!
The
A($erti#e*ent#
are *a(e where
the chil( co*e#
or lunch an(
gi$e# a
e*otional touch
o ho*el%
eeling!
LIKABILITY 0un 1
Intere#ting
DI2A)I O00ERS
i!e Tetra Pack#3
Git &o. 1
O4er#
The 5oli(a%#
acti$itie# an(
out&oun(
training
The Chil(
running all
aroun( the
hou#e an( en(e(
acti$itie#
initiate( &% the
#chool
*anage*ent!
eating up the
oo( cooke(
ro* the
Sun(rop oil!
Rich3 6er&al 1
6i#ual
The Tagline +My
Real Fruit
P!er,3 gi$e#
a eeling3 u#age
o Real ruit# in
*aking the
-uice!
The Tagline
+Start ri"#t$
Start at DPS,3
auto*aticall%
attract# the
#tu(ent#!
The i*age o
#eart in which
the "ran( na*e
i# written gi$e#
an in#tant
attraction to the
cu#to*er an(
(eli$er# a
lika&ilit%!
doc_397372729.docx