Description
This is a presentation on marketing and branding of state bank of india.
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Total of 54,000+ branches and around 24,000 ATMs Public sector banks hold over 75 percent of total assets Private and foreign banks holding 18.2% and 6.5% respectively Deposits-28,50,000 crores Advances- 20,00,000 crores
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Indian banking assets are expected to grow at 18% and will touch USD 1 Trillion by 2010. Till 2010, retail banking is expected to grow at a CAGR of 28% to touch a figure of INR9,700 billion
The last 5 years increase
SBI AND ITS TotalASSOCIATES branches: 15000 Asset base: USD 250 Billion
Deposits: USD 195 Billion
Bank Name State Bank of India State Bank of Bikaner and Jaipur State Bank of Hyderabad State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Travancore Headquarters No of branches Mumbai, Maharashtra 10,000 Jaipur, Rajasthan 833 ATMs 8500 336 450 235 247 353 331
Hyderabad, Andhra 965 Pradesh Indore, Madhya 301 Pradesh Bangalore, Karnataka 654 Patiala, Punjab Trivandrum, Kerala 766 706
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Focusing at the top end of the market, on whole sale banking capabilities to provide India’s growing mid / large corporate with a complete array of products and services. Consolidating its global treasury operations and entering into structured products and derivative instruments. Cross sales of other products, setting up call centers and outbound sales force to secure new customers. Innovative new banking models to cover 100,000 villages in the next two years.
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Geographic ? Rural, urban, metropolitan. Demographic ? Occupation-Salaried, self employed, students, corporate, government. Behavioural ? Usage- Frequency, value added services, allied services Psychographic ? Trusted bank image, new generation banking
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The tagline “Pure Banking, nothing else” focuses more on their core competency. The campaign " The Banker to Every Indian“ emphasizes that SBI focuses on building long lasting trust. Entering into many new businesses with strategic tie ups –
? ? ? ? ? ? ? Pension Funds Insurance Custodial Services Private Equity Point of Sale Merchant Acquisition Advisory Services Structured products Website)
(Source: SBI
BRAND POSITIONING
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High accessibility with 10,000 branches and extension of hours of work. Shedding the " old public sector bank" image through TV commercials and print ads. Relevance to young customers with value added services like Net banking, telebanking etc. Mix of rational, humor and emotional advertisement to promote the change in the bank as “Laudable and Surprising”. Expansion of market through schemes like auto loan tenure extension from 5 to 7 years.
SBI Leads the market with 19% share
The above list is in the Order of Rankings
Bank credit Quarter-ended
Nationalise d
47.6 50.5 50.4
SBI group
23.1 23.1 23.5
Private Foreig n
19.9 18.2 18.0 7.1 5.9 5.7
8-Jun 9-Mar 9-Jun Deposits 8-Jun 9-Mar 9-Jun Source: RBI
48.6 49.5 49.7
22.6 24.1 24.2
20.1 18.2 17.5
5.8 5.2 5.6
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http://www.businessworld.in/index.php/The-road-to2009.html http://en.wikipedia.org/wiki/Banking_in_India http://www.google.co.in/search? sourceid=navclient&ie=UTFhttp://www.onlinesbi.com
doc_965673755.ppt
This is a presentation on marketing and branding of state bank of india.
? ?
?
? ?
Total of 54,000+ branches and around 24,000 ATMs Public sector banks hold over 75 percent of total assets Private and foreign banks holding 18.2% and 6.5% respectively Deposits-28,50,000 crores Advances- 20,00,000 crores
?
?
Indian banking assets are expected to grow at 18% and will touch USD 1 Trillion by 2010. Till 2010, retail banking is expected to grow at a CAGR of 28% to touch a figure of INR9,700 billion
The last 5 years increase
SBI AND ITS TotalASSOCIATES branches: 15000 Asset base: USD 250 Billion
Deposits: USD 195 Billion
Bank Name State Bank of India State Bank of Bikaner and Jaipur State Bank of Hyderabad State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Travancore Headquarters No of branches Mumbai, Maharashtra 10,000 Jaipur, Rajasthan 833 ATMs 8500 336 450 235 247 353 331
Hyderabad, Andhra 965 Pradesh Indore, Madhya 301 Pradesh Bangalore, Karnataka 654 Patiala, Punjab Trivandrum, Kerala 766 706
?
?
?
?
Focusing at the top end of the market, on whole sale banking capabilities to provide India’s growing mid / large corporate with a complete array of products and services. Consolidating its global treasury operations and entering into structured products and derivative instruments. Cross sales of other products, setting up call centers and outbound sales force to secure new customers. Innovative new banking models to cover 100,000 villages in the next two years.
?
?
?
?
Geographic ? Rural, urban, metropolitan. Demographic ? Occupation-Salaried, self employed, students, corporate, government. Behavioural ? Usage- Frequency, value added services, allied services Psychographic ? Trusted bank image, new generation banking
?
?
?
The tagline “Pure Banking, nothing else” focuses more on their core competency. The campaign " The Banker to Every Indian“ emphasizes that SBI focuses on building long lasting trust. Entering into many new businesses with strategic tie ups –
? ? ? ? ? ? ? Pension Funds Insurance Custodial Services Private Equity Point of Sale Merchant Acquisition Advisory Services Structured products Website)
(Source: SBI
BRAND POSITIONING
?
?
?
?
?
High accessibility with 10,000 branches and extension of hours of work. Shedding the " old public sector bank" image through TV commercials and print ads. Relevance to young customers with value added services like Net banking, telebanking etc. Mix of rational, humor and emotional advertisement to promote the change in the bank as “Laudable and Surprising”. Expansion of market through schemes like auto loan tenure extension from 5 to 7 years.
SBI Leads the market with 19% share
The above list is in the Order of Rankings
Bank credit Quarter-ended
Nationalise d
47.6 50.5 50.4
SBI group
23.1 23.1 23.5
Private Foreig n
19.9 18.2 18.0 7.1 5.9 5.7
8-Jun 9-Mar 9-Jun Deposits 8-Jun 9-Mar 9-Jun Source: RBI
48.6 49.5 49.7
22.6 24.1 24.2
20.1 18.2 17.5
5.8 5.2 5.6
•
• •
•
http://www.businessworld.in/index.php/The-road-to2009.html http://en.wikipedia.org/wiki/Banking_in_India http://www.google.co.in/search? sourceid=navclient&ie=UTFhttp://www.onlinesbi.com
doc_965673755.ppt