:SugarwareZ-250::SugarwareZ-285:
Youthfulness
• Pepsi : "Generation Next", "Right Choice" Youthfulness fun with a distinctly American connotation.
• Pepsi : "Eat Cricket" Sleep Cricket, Drink only Pepsi " Suggesting youthful drink.
• ThumsUp : "Taste the Thunder", indicates adventure with all its related connotations.
Health
• Limca : "With Isotonic Sales" - positioned as a balanced health drink
• Slice : Aims at freshness of fruits and health
Fashionable
• Fanta : Anything is possible
• Campa-Cola : "The taste of the times"
• Gold spot : "The Zin Thing" Placed as the “in drink” of the day
• Mirinda : Miranda - a-a-a suggests light humour.
Thirst - Quencher
• Citra : 'Citra super Cooler'
• Teem : Appealing to thirst
• Limca : Thirsty - time Limca times
• Sprint : "Standard out from the crowd" "out of the ordinary
• 7Up : Thirst and youthfulness.
Market Segmentation
Demographic: Soft drinks are mostly consumed in the urban market. However, the market can be segment on the basis of several demographic variables like the age of the consumer, geographic location of the market and place of consumption (indoor or outdoor)
Climate : Places with high humidity and temperatures induce loss of body fluid under these climate conditions consumers use cost drinks to replenish the lost body fluid. Hence there is a potential soft drink market is such places.
Medicinal : Certain flavours like plain sodas are perceived to aid in digestion
User Status : Most consumers perceive soft drinks as a Thirst - Quencher. A few segments can be defined based on the purpose behind the consumption.
Normal : The group of consumers who consume soft drinks as a thirst quenching medium
Select : The group of consumers who consume soft drinks as a diluting medium for alcoholic beverages.
Elite : The group of consumers who prefer soft drinks to water. They also offer soft drinks to guests
Social : This group comprises of individual and institution who serve soft drinks during social functions. This segment has emerged as the most rapidly growing market.
Youthfulness
• Pepsi : "Generation Next", "Right Choice" Youthfulness fun with a distinctly American connotation.
• Pepsi : "Eat Cricket" Sleep Cricket, Drink only Pepsi " Suggesting youthful drink.
• ThumsUp : "Taste the Thunder", indicates adventure with all its related connotations.
Health
• Limca : "With Isotonic Sales" - positioned as a balanced health drink
• Slice : Aims at freshness of fruits and health
Fashionable
• Fanta : Anything is possible
• Campa-Cola : "The taste of the times"
• Gold spot : "The Zin Thing" Placed as the “in drink” of the day
• Mirinda : Miranda - a-a-a suggests light humour.
Thirst - Quencher
• Citra : 'Citra super Cooler'
• Teem : Appealing to thirst
• Limca : Thirsty - time Limca times
• Sprint : "Standard out from the crowd" "out of the ordinary
• 7Up : Thirst and youthfulness.
Market Segmentation
Demographic: Soft drinks are mostly consumed in the urban market. However, the market can be segment on the basis of several demographic variables like the age of the consumer, geographic location of the market and place of consumption (indoor or outdoor)
Climate : Places with high humidity and temperatures induce loss of body fluid under these climate conditions consumers use cost drinks to replenish the lost body fluid. Hence there is a potential soft drink market is such places.
Medicinal : Certain flavours like plain sodas are perceived to aid in digestion
User Status : Most consumers perceive soft drinks as a Thirst - Quencher. A few segments can be defined based on the purpose behind the consumption.
Normal : The group of consumers who consume soft drinks as a thirst quenching medium
Select : The group of consumers who consume soft drinks as a diluting medium for alcoholic beverages.
Elite : The group of consumers who prefer soft drinks to water. They also offer soft drinks to guests
Social : This group comprises of individual and institution who serve soft drinks during social functions. This segment has emerged as the most rapidly growing market.