Product placement is probably the most newsworthy application of sponsorship in entertainment.
By matchmaking manufacturers’ products with genre audiences and positive placement with stars, plotlines and camera angles – sponsorships bring many creative marketing opportunities in which the onset worlds are created with the everyday brands that flourish in our homes, offices and playgrounds.
The demise of the spot ad is probably overrated – but weaving products, brands and functionalities into stories is just one more adventure in the art of storytelling. That’s marketing ‘tude with a capital.
MARKETING TO DO
Define your “story”. Write a 10 second, 30 second and three minute pitch that can define your messages in posters, trailers, ads and personal conversations to promote your movie.
Develop the standard tools for industry promotion: press kit, electronic press kit, web site, trailer(s) and in-house mailing list.
Encourage other people to tell your story – and give them the tools to tell it well! For example: insider screenings, postcards, trailers, business cards, and most of all, your enthusiasm with a hook to their specific interest.
By matchmaking manufacturers’ products with genre audiences and positive placement with stars, plotlines and camera angles – sponsorships bring many creative marketing opportunities in which the onset worlds are created with the everyday brands that flourish in our homes, offices and playgrounds.
The demise of the spot ad is probably overrated – but weaving products, brands and functionalities into stories is just one more adventure in the art of storytelling. That’s marketing ‘tude with a capital.
MARKETING TO DO
Define your “story”. Write a 10 second, 30 second and three minute pitch that can define your messages in posters, trailers, ads and personal conversations to promote your movie.
Develop the standard tools for industry promotion: press kit, electronic press kit, web site, trailer(s) and in-house mailing list.
Encourage other people to tell your story – and give them the tools to tell it well! For example: insider screenings, postcards, trailers, business cards, and most of all, your enthusiasm with a hook to their specific interest.