SONY
history
In a burnt-out department store in Tokyo in 1946, just after World War II, Masaru Ibuka and Akio Morita, running a company then known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering), attempted to produce a simple electric rice cooker. It didn’t work too well – but it kicked-off their desire to produce products for everyday life.
In 1958, the company name was changed to Sony Corporation and since then, Sony has become one of the most recognised brand names in the history of the modern world. Sony – derived from the Latin word sonus, which means sound, coupled with the English term ‘sonny’ referring to young boys of the 1950s – was chosen because it was simple, easy to read and could be pronounced in any language.
From the outset, Ibuka and Morita strove to develop exciting products to fulfill people’s dreams. More importantly, the company was committed to developing products that did not exist anywhere else, no matter how complicated or technologically difficult. From its first transistor radio in 1955, to the Trinitron, Walkman, Betacam, Handycam, the Compact Disc and the floppy disc — Sony has continually made things better, smaller and more innovative than ever thought possible.
Sony Corporation now spans a range of industries including audio visual electronics, information technology, broadcast, telecommunications, entertainment, satellite broadcasting and even insurance and finance. It has nearly 1,000 consolidated subsidiaries, more than 160,000 employees worldwide and in the 1996/1997 fiscal year sales hit a record $US46 billion.
Throughout the world today, Sony stands for innovation, state of the art technology and superior quality. Leading into its next fifty years, Sony’s vision is to offer people exciting new products and new lifestyles and remains committed to the challenge of creating and realising these dreams.
SONY IN INDIA
Sony is not new to India. Whether it was the television, or the walkman, a Sony always remained a must in the wish list of any Indian, returning home from abroad. This love for the brand culminated in a new relationship when inspired by a reform friendly Indian business environment, Sony Corporation decided to set up a 100% subsidiary called Sony India on 16th January 1995.
the company MISSION
Sony India focused towards making a difference in the lifestyles in the Indian market and open up new vistas of entertainment in the country.
Sony India remains committed towards offering new age technology and digital concepts while working hand in hand with the Indian industry to produce and sell excellence. Their consistent commitment towards service has brought the company quite closer to the Indian customer.
the corporate
Sony is synonymous with technological revolutions.
Over the last 53 years, the company has evolved into a luminous brand with a unique selling proposition - technology innovation and premium quality in the field of hi-tech entertainment. Today, apart from being personal favourites of millions, Sony is the also the preferred choice for professional requirements.
The company's leadership position in the world, today, is a reiteration of its ability to connect with the customer's mental space.
global home
With a presence spanning 36 countries, Sony has not only touched the lives of millions but also has made a difference in their lifestyles. Visit Sony across the world and discover how a name, synonymous with technology, has given a totally new dimension to entertainment.
history
In a burnt-out department store in Tokyo in 1946, just after World War II, Masaru Ibuka and Akio Morita, running a company then known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering), attempted to produce a simple electric rice cooker. It didn’t work too well – but it kicked-off their desire to produce products for everyday life.
In 1958, the company name was changed to Sony Corporation and since then, Sony has become one of the most recognised brand names in the history of the modern world. Sony – derived from the Latin word sonus, which means sound, coupled with the English term ‘sonny’ referring to young boys of the 1950s – was chosen because it was simple, easy to read and could be pronounced in any language.
From the outset, Ibuka and Morita strove to develop exciting products to fulfill people’s dreams. More importantly, the company was committed to developing products that did not exist anywhere else, no matter how complicated or technologically difficult. From its first transistor radio in 1955, to the Trinitron, Walkman, Betacam, Handycam, the Compact Disc and the floppy disc — Sony has continually made things better, smaller and more innovative than ever thought possible.
Sony Corporation now spans a range of industries including audio visual electronics, information technology, broadcast, telecommunications, entertainment, satellite broadcasting and even insurance and finance. It has nearly 1,000 consolidated subsidiaries, more than 160,000 employees worldwide and in the 1996/1997 fiscal year sales hit a record $US46 billion.
Throughout the world today, Sony stands for innovation, state of the art technology and superior quality. Leading into its next fifty years, Sony’s vision is to offer people exciting new products and new lifestyles and remains committed to the challenge of creating and realising these dreams.
SONY IN INDIA
Sony is not new to India. Whether it was the television, or the walkman, a Sony always remained a must in the wish list of any Indian, returning home from abroad. This love for the brand culminated in a new relationship when inspired by a reform friendly Indian business environment, Sony Corporation decided to set up a 100% subsidiary called Sony India on 16th January 1995.
the company MISSION
Sony India focused towards making a difference in the lifestyles in the Indian market and open up new vistas of entertainment in the country.
Sony India remains committed towards offering new age technology and digital concepts while working hand in hand with the Indian industry to produce and sell excellence. Their consistent commitment towards service has brought the company quite closer to the Indian customer.
the corporate
Sony is synonymous with technological revolutions.
Over the last 53 years, the company has evolved into a luminous brand with a unique selling proposition - technology innovation and premium quality in the field of hi-tech entertainment. Today, apart from being personal favourites of millions, Sony is the also the preferred choice for professional requirements.
The company's leadership position in the world, today, is a reiteration of its ability to connect with the customer's mental space.
global home
With a presence spanning 36 countries, Sony has not only touched the lives of millions but also has made a difference in their lifestyles. Visit Sony across the world and discover how a name, synonymous with technology, has given a totally new dimension to entertainment.