ross18
Rohan Sanghavi
Solved Case on Medical Device Manufacturer
Medical Manufacturer Opts to Leverage Value of Distributors
Challenge:- Determine the potential risks and benefits for
a manufacturer of medical devices to eliminate
distributors and use a direct model to sell its products.
Solution:- An analysis concluded that going to a direct
model would be prohibitively expensive, and
the manufacturer stood to gain more by improving
its relationships with distributors.
Results:- Gained new insights into the role of distributors
Opened door to a win-win relationship with distributors
Avoided high costs of developing internal service capabilities
Prevented generating a harsh, competitive landscape.
Download the File for the full case and solution...
Take care...
Medical Manufacturer Opts to Leverage Value of Distributors
Challenge:- Determine the potential risks and benefits for
a manufacturer of medical devices to eliminate
distributors and use a direct model to sell its products.
Solution:- An analysis concluded that going to a direct
model would be prohibitively expensive, and
the manufacturer stood to gain more by improving
its relationships with distributors.
Results:- Gained new insights into the role of distributors
Opened door to a win-win relationship with distributors
Avoided high costs of developing internal service capabilities
Prevented generating a harsh, competitive landscape.
Download the File for the full case and solution...
Take care...