Solicit Customer Feedback
Aggressively solicit customer feedback. It’s a great marketing tactic. Here’s a suggestion on how to create a good customer feedback campaign:
Create a short, say 25-question, customer survey that has a prominent position on your website. When customers take time to fill-out the survey, thank them by issuing a $5 gift certificate or some other giveaway.
Compile the information obtained from the survey and then use the results to fuel growth and change so that your site is always new and exciting. Surveys also can indicate what your customers like and dislike about your site.
Another benefit from using the survey method is acquiring your customer’s information —name, email address and maybe even their snail mail address — all very useful for sending out future promotions. But be careful not to annoy your customers.
It is advisable to mitigate the possible irritation caused by direct-mail (either email or snail mail) by including something your customers will appreciate such as a newsletter or a certificate for redemption of a small gift or gift certificate; which can, in turn, result in customer appreciation.
Another way to use your survey form is for testimonial feedback that you can then use as content on your website.
For example, if you offer a certain brand of shoes, in one of your surveys you can ask for opinions or comments about that brand. Use those comments on your website, such as, “I didn’t need these shoes but they reminded me of when I was a child,” or “I just wanted them because they were different.”
Aggressively solicit customer feedback. It’s a great marketing tactic. Here’s a suggestion on how to create a good customer feedback campaign:
Create a short, say 25-question, customer survey that has a prominent position on your website. When customers take time to fill-out the survey, thank them by issuing a $5 gift certificate or some other giveaway.
Compile the information obtained from the survey and then use the results to fuel growth and change so that your site is always new and exciting. Surveys also can indicate what your customers like and dislike about your site.
Another benefit from using the survey method is acquiring your customer’s information —name, email address and maybe even their snail mail address — all very useful for sending out future promotions. But be careful not to annoy your customers.
It is advisable to mitigate the possible irritation caused by direct-mail (either email or snail mail) by including something your customers will appreciate such as a newsletter or a certificate for redemption of a small gift or gift certificate; which can, in turn, result in customer appreciation.
Another way to use your survey form is for testimonial feedback that you can then use as content on your website.
For example, if you offer a certain brand of shoes, in one of your surveys you can ask for opinions or comments about that brand. Use those comments on your website, such as, “I didn’t need these shoes but they reminded me of when I was a child,” or “I just wanted them because they were different.”