Mumbai, 25th July 2013 - Sofitel presents its new human resources campaign today. The new Sofitel-jobs.com platform has not only been designed to make job offers more appealing for future applicants but also to facilitate information sharing and the coordination of the community of 27,000 "Ambassadors" (Sofitel staff) across the world. It responds to the ever increasing need for interaction, especially in the field of human resources.
Every other visit results in an application!
Attractiveness and interactivity are the two watchwords for the new Sofitel-jobs.com platform, where Sofitel provides brand information for anyone looking for job opportunities or an internal transfer. This dedicated online space has been well thought-out and is intuitive, fast and effective, meaning that all web users can quickly find the answers to their questions. Sofitel has set a number of objectives for its new platform, namely attracting new Ambassadors, finding the right job for every application, facilitating transfers and internal mobility while bringing greater visibility to the Sofitel professions.
Sofitel Ambassadors in the spotlight
For this new HR campaign, Sofitel has also produced an animated film and 6 posters showing ambassador staff members in their working environment. The brand's social networks, including the Facebook page, are also being used to boost the campaign along with a special "Flash opportunity" - personalised information designed to encourage internal mobility. With this new campaign, Sofitel aims to make the most of the experience and know-how of its ambassadors, from employees to managers, but is also targeting future applicants so that everyone can write their own Magnifique story with Sofitel.
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Attractiveness and interactivity are the two watchwords for the new Sofitel-jobs.com platform, where Sofitel provides brand information for anyone looking for job opportunities or an internal transfer. This dedicated online space has been well thought-out and is intuitive, fast and effective, meaning that all web users can quickly find the answers to their questions. Sofitel has set a number of objectives for its new platform, namely attracting new Ambassadors, finding the right job for every application, facilitating transfers and internal mobility while bringing greater visibility to the Sofitel professions.
Sofitel Ambassadors in the spotlight
For this new HR campaign, Sofitel has also produced an animated film and 6 posters showing ambassador staff members in their working environment. The brand's social networks, including the Facebook page, are also being used to boost the campaign along with a special "Flash opportunity" - personalised information designed to encourage internal mobility. With this new campaign, Sofitel aims to make the most of the experience and know-how of its ambassadors, from employees to managers, but is also targeting future applicants so that everyone can write their own Magnifique story with Sofitel.
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