Social Responsibility concerning the Indian AC Market

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Sunanda K. Chavan
Social Responsibility concerning the Indian AC Market


Every industry works within the sphere of the society and air conditioning industry is no different.

It is therefore important for the players in this industry to follow certain rules and fulfill certain obligations towards society.

Today’s era is the societal era where each and every individual wants to create a healthy place to live in.

Consumers also appreciate those industries that contribute to the welfare of the society by acting as a socially responsible company.

The various companies will have to take care of these aspects by playing their role to the hilt towards the various components of the society.

The companies will have to follow the environmental norms of non-pollution and make sure that they are using environment friendly components in their products.

They will have to fulfill the consumer satisfaction by providing quality goods and at affordable prices.

Workers will have to be given both monetary and non-monetary benefits.

The companies will have to make sure that they are not indulging in any malpractices and paying their taxes regularly to the government.

Lastly they should be contributing towards the development of India by participating in or sponsoring literacy programs. greenery mission, AIDS welfare programs , population control program .etc..

If they are able to create the right image of a socially responsible company in the minds of the consumer then it would greatly help them to make permanent impressions in the Indian AC market.
 
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