Description
Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races.
Social Networks as
Online Marketing
Tools: New Trends in
Social Media
Social media is a way to transmit, or share
information with a broad audience. Everyone
has the opportunity to create and distribute.
All you really need is an internet connection
and you're off to the races.
On the other hand, social networking is an act
of engagement. Groups of people with
common interests, or like-minds, associate
together on social networking sites and build
relationships through community.
DIFFERENCE BETWEEN SOCIAL MEDIA
AND SOCIAL NETWORKING SITES
What Is Social Media Marketing?
Social media marketing (SMM) uses social media
portals to positively influence consumers toward a
website, company, brand, product, service, or a
person. Typically, the end goal of social media
marketing is a “conversion,” such as the purchase of a
product, subscription to a newsletter, registration in an
online community, or some other desirable consumer
action.
KEY SOCIAL MEDIA SERVICES
? Facebook - a social networking site that allows you to have
conversations with customers, post photos and videos, promote special
offers, and more
? Twitter - a 'micro-blogging' service that allows you to send and receive
short messages from customers and potential customers
? YouTube - an online video-hosting service that lets people share their
videos
? blogs - internet sites that contain a series of entries or 'posts' about
topics of interest to the author, much like an online 'diary'
? coupon sites - websites that offer discount coupons for goods, services
and events
? online photo-sharing services - websites that allow users to store,
organise and share their photo collections
? location-based marketing sites - websites that deliver targeted
marketing messages to customers in particular locations, through mobile
devices such as smartphones and tablets
? customer review sites - websites that feature customer reviews of
goods and services.
? Many businesses are also using online technology to support their
marketing efforts.
Popular Social Media Sites,
as of 0ctober 2013
UNDERSTANDING THE ROLE OF SOCIAL MEDIA IN
MARKETING
? Social media gives marketers a voice and a way to
communicate with peers, customers and potential consumers.
It personalizes the "brand" and helps you to spread your
message in a relaxed and conversational way.
? We can use social media to provide an identity to who we are
and the products or services that we offer.
? We can create relationships using social media with people
who might not otherwise know about our products or service
or what our companies represent.
? Social media makes us "real" to consumers. If you want
people to follow you don't just talk about the latest product
news, but share your personality with them.
? We can use social media to associate ourselves with our
peers, that may be serving the same target market.
? We can use social media to communicate and provide the
interaction that consumers look for.
USING SOCIAL MEDIA TO MARKET YOUR BUSINESS
:
? Social media are internet services that let you
interact with others and share and create content
through online communities.
? Social media present great marketing opportunities
for businesses of all sizes. You can use social
media to:
? promote the name of your brand and business
? tell customers about your goods and services
? find out what customers think of your business
? attract new customers
. IKEA
? IKEA is another brand that celebrated a huge
success through social media marketing. Their
interactive catalogue was engaging to shopping
enthusiasts. Sharing posts about certain
commodities among friends and family accelerated
the widespread excitement that enabled a large
number of sales.
OREO
? Oreo used Facebook to advertise aggressively.
Now, the company uses its Tumblr blog to put up
various advertisements similar to the Google
Doodle called ‘Oreo Daily Twist’
DOVE
? Dove focused largely on social media and SEO for
their advertising campaigns all of 2012. The
company’s aim was to boost the self-confidence in
women worldwide
ADVANTAGES OF USING SOCIAL MEDIA
? Social media marketing has many advantages:
? broad reach - social media can reach millions of people all
around the world
? ability to target particular groups - many forms of social
media (e.g. Facebook, Foursquare) allow businesses to target
specific groups, often in particular locations
? free or low-cost - many forms of social media are free for
business, and paid options are usually low-cost
? personal - social media allow you to communicate on a
personal basis with individual customers and groups
? fast – you can quickly distribute information to many people
? easy - you don't need high-level skills or computer equipment
to participate in social media. The average person with a
standard computer should have no difficulty
RISKS OF USING SOCIAL MEDIA
? Of course, marketing through social media also has
its risks. These include:
? wasted time and money for little or no tangible
return
? the rapid spread of the wrong kind of
information about your business (e.g. incorrect
information accidentally posted by you, negative
reviews posted by others)
? legal problems if you don't follow privacy
legislation and the laws regarding spam, copyright
and other online issues.
WEB MARKETING TIPS TO HELP YOUR
SMALL BUSINESS
? 1. Build Out Your Brand
? 2. Make the Most of Your Marketing Budget
? 3. Stay Ahead of Search Engine Updates
? 4. Engage Your Customers
? 5. Update Old Content
? 6. Test New Site Features
? 7. Try Different Approaches
The Myths of Social Media Marketing
1. Social Media is Just a Fad
2. Social Media is Just for the Young
3. Social Media Marketing isn’t Right for This
Business
4. Social Media Marketing is New
5. Social Media Marketing is Too Time-
Consuming
6. Social Media is Free
MAJOR FINDINGS
• Marketers place very high value on social media:
• Tactics and engagement are top areas marketers
want to master
• YouTube holds the top spot for future plans .
. Marketers want to learn most about blogging.
• Podcasting set to explode in 2013.
• Facebook and LinkedIn are the two most important
social networks for marketers
• Most marketers aren't sure their Facebook
marketing is effective
• Increased exposure is the top benefit of social
media marketing:
CONCLUSION
Shared With
www.freembanotes.in
doc_755318835.pptx
Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races.
Social Networks as
Online Marketing
Tools: New Trends in
Social Media
Social media is a way to transmit, or share
information with a broad audience. Everyone
has the opportunity to create and distribute.
All you really need is an internet connection
and you're off to the races.
On the other hand, social networking is an act
of engagement. Groups of people with
common interests, or like-minds, associate
together on social networking sites and build
relationships through community.
DIFFERENCE BETWEEN SOCIAL MEDIA
AND SOCIAL NETWORKING SITES
What Is Social Media Marketing?
Social media marketing (SMM) uses social media
portals to positively influence consumers toward a
website, company, brand, product, service, or a
person. Typically, the end goal of social media
marketing is a “conversion,” such as the purchase of a
product, subscription to a newsletter, registration in an
online community, or some other desirable consumer
action.
KEY SOCIAL MEDIA SERVICES
? Facebook - a social networking site that allows you to have
conversations with customers, post photos and videos, promote special
offers, and more
? Twitter - a 'micro-blogging' service that allows you to send and receive
short messages from customers and potential customers
? YouTube - an online video-hosting service that lets people share their
videos
? blogs - internet sites that contain a series of entries or 'posts' about
topics of interest to the author, much like an online 'diary'
? coupon sites - websites that offer discount coupons for goods, services
and events
? online photo-sharing services - websites that allow users to store,
organise and share their photo collections
? location-based marketing sites - websites that deliver targeted
marketing messages to customers in particular locations, through mobile
devices such as smartphones and tablets
? customer review sites - websites that feature customer reviews of
goods and services.
? Many businesses are also using online technology to support their
marketing efforts.
Popular Social Media Sites,
as of 0ctober 2013
UNDERSTANDING THE ROLE OF SOCIAL MEDIA IN
MARKETING
? Social media gives marketers a voice and a way to
communicate with peers, customers and potential consumers.
It personalizes the "brand" and helps you to spread your
message in a relaxed and conversational way.
? We can use social media to provide an identity to who we are
and the products or services that we offer.
? We can create relationships using social media with people
who might not otherwise know about our products or service
or what our companies represent.
? Social media makes us "real" to consumers. If you want
people to follow you don't just talk about the latest product
news, but share your personality with them.
? We can use social media to associate ourselves with our
peers, that may be serving the same target market.
? We can use social media to communicate and provide the
interaction that consumers look for.
USING SOCIAL MEDIA TO MARKET YOUR BUSINESS
:
? Social media are internet services that let you
interact with others and share and create content
through online communities.
? Social media present great marketing opportunities
for businesses of all sizes. You can use social
media to:
? promote the name of your brand and business
? tell customers about your goods and services
? find out what customers think of your business
? attract new customers
. IKEA
? IKEA is another brand that celebrated a huge
success through social media marketing. Their
interactive catalogue was engaging to shopping
enthusiasts. Sharing posts about certain
commodities among friends and family accelerated
the widespread excitement that enabled a large
number of sales.
OREO
? Oreo used Facebook to advertise aggressively.
Now, the company uses its Tumblr blog to put up
various advertisements similar to the Google
Doodle called ‘Oreo Daily Twist’
DOVE
? Dove focused largely on social media and SEO for
their advertising campaigns all of 2012. The
company’s aim was to boost the self-confidence in
women worldwide
ADVANTAGES OF USING SOCIAL MEDIA
? Social media marketing has many advantages:
? broad reach - social media can reach millions of people all
around the world
? ability to target particular groups - many forms of social
media (e.g. Facebook, Foursquare) allow businesses to target
specific groups, often in particular locations
? free or low-cost - many forms of social media are free for
business, and paid options are usually low-cost
? personal - social media allow you to communicate on a
personal basis with individual customers and groups
? fast – you can quickly distribute information to many people
? easy - you don't need high-level skills or computer equipment
to participate in social media. The average person with a
standard computer should have no difficulty
RISKS OF USING SOCIAL MEDIA
? Of course, marketing through social media also has
its risks. These include:
? wasted time and money for little or no tangible
return
? the rapid spread of the wrong kind of
information about your business (e.g. incorrect
information accidentally posted by you, negative
reviews posted by others)
? legal problems if you don't follow privacy
legislation and the laws regarding spam, copyright
and other online issues.
WEB MARKETING TIPS TO HELP YOUR
SMALL BUSINESS
? 1. Build Out Your Brand
? 2. Make the Most of Your Marketing Budget
? 3. Stay Ahead of Search Engine Updates
? 4. Engage Your Customers
? 5. Update Old Content
? 6. Test New Site Features
? 7. Try Different Approaches
The Myths of Social Media Marketing
1. Social Media is Just a Fad
2. Social Media is Just for the Young
3. Social Media Marketing isn’t Right for This
Business
4. Social Media Marketing is New
5. Social Media Marketing is Too Time-
Consuming
6. Social Media is Free
MAJOR FINDINGS
• Marketers place very high value on social media:
• Tactics and engagement are top areas marketers
want to master
• YouTube holds the top spot for future plans .
. Marketers want to learn most about blogging.
• Podcasting set to explode in 2013.
• Facebook and LinkedIn are the two most important
social networks for marketers
• Most marketers aren't sure their Facebook
marketing is effective
• Increased exposure is the top benefit of social
media marketing:
CONCLUSION
Shared With
www.freembanotes.in
doc_755318835.pptx