Social media tools in business – how to make most of them

Running a new startup is challenging! Many things need to be done and so little time is available to do them. Owners don’t want to spend months searching for the best strategies and tools that can help them achieve their goals. Every business is unique, and every entrepreneur has personal goals and tactics they want to use to attain success. Regardless, certain social media tools apply to everyone. Here are some of the best. Use them properly and your start-up will thrive.

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DrumUp

Managing social media presence has never been easier. DrumUp is a cool app that help you boost online visibility across multiple accounts. For new start-up content curation is a genuine life saver; especially when it comes to preserving consistency. Curation permits you to appear informed by posting quality content from other websites and people. DrumUp has lots of functions you can use for content sharing and curation, including feeds, reposts and schedules.

The app put at your disposal a detailed list of relevant content that targets your keywords specifically. Furthermore, you can additionally add feeds and decide on the content you want to have on your social media pages. Scheduling posts is yet another feature of DrumUp. The apps allows users to repost content so that you never leave your social media pages unattended.

IFTTT

Save time with social media automation and get rid of mundane tasks, so that you can centre your attention on the most important ones. IFTTT is the abbreviation for “If This Then That”; the tool is incredibly smart, and it will take social media to a new level. The app let users create “recipes” or special functions for tweet automation whenever a new post has been published. For newbies, IFTTT can also offer suggestions, thus helping you choose functions that best match with your business mantra.

RiteTag

Every small business should use a social media management toolkit. RiteTag is an excellent tool you should include in your portfolio. It works on 14 social websites, including Tweetdeck, Twitter, Facebook, and more. RiteTag is particularly compatible with Twitter because it can boost tweets with just a click. When crafting a tweet, make sure to click on RiteTag as well as to add hashtags, images, GIFs, customized CTAs and emojis.

One of the apps main features is the capability to assess hashtags. RiteTag shows recommended hastags, which tags are the most used, and which are trending. Furthermore, you can easily automate sharing when connecting with RSS feeds or your preferred type of curation service.

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Feedly

We’ve already mentioned this, but we’ll mention it again: small businesses need content curation, and Freedly is an excellent social media tool for spotting great content from different, reliable sources. Basically, Freedly is an RSS reader with the ability to gather feeds based on your business’s preferences. Use it to add feeds from trusted blogs, YouTube channels and publications; furthermore, users can additionally monitor news and new information about your business, main competitors and product by using the Google Alerts plugin.

Google Analytics

If your business has a website (if it doesn’t, it should) or maybe a blog, it’s very likely that you’ve already opted for Google Analytics. Launched back in 2005, the tool is free for businesses and it can be extremely useful when used right. Unlike other similar tools available in the marketplace, Google Analytic tells you everything you need to know about your visitors – how many they are, where they come from, how long they choose to be on your site, and more.

Many things have changed since it launched, and right now it packs a wealth of custom dashboards and real-time statistics you might consider using. Regardless of your business’s type, it needs to be properly monitored to boost visibility and gather targeted visitors. Google Analytics can help you achieve all that.

MailChimp

Famous for its proven track record, MailChimp is yet another social media tool you need for your business. The newsletter and email marketing service has been around since 2001. Currently, MailChimp delivers more than 4 billion emails and handles all kinds of issues related to sending emails to customers. Building a targeted email contact database is fundamental for businesses of all shapes and sizes. MailChimp is just what you need to help you get acquainted with your customers, and attempt to convince visitors to become clients too.

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As you can see social media tools are fundamental in the business environment, especially online. Companies can’t stand above the competition if they don’t engage with potential customers. Social medial can help, but it needs additional tools to work properly. The ones we mentioned above are probably the most widespread. There are others, but it’s up to you to scatter the web and see which ones best match with your business goals.
 
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