Social Media KPI's

[sunandaC]

Branding KPIs – Raising awareness via social media channels and measure it using a Google’s Insights for Search Tool
Direct Response KPIs– How about setting a KPI to get X amount of downloads of a new whitepaper via a Facebook Ad?

Crisis Management KPIs– When crisis hits, how about a “feel good” campaign to settle things using Facebook ads? Crisis management KPIs set to offset negative publicity.

Community Relations KPIs – What does your hometown think of your company? How can social media improve and influence?

Internal Relations KPIs– Many times the red-headed step child of PR programs, remembering to send branding messages to employees can make or break a company culture.

Investor Relations KPIs– Sending messages to financial stakeholders or angel investors can deliver a wealth of confidence to a targeted investment community. Targeted social media campaigns measuring media mentions, blog posts and product reviews pre-IPO.


Media Relations KPIs– influencing certain journalists and looking for a specific media outcome as a result

 

[jitendra05]

Branding KPIs – Raising awareness via social media channels and measure it using a Google’s Insights for Search Tool
Direct Response KPIs– How about setting a KPI to get X amount of downloads of a new whitepaper via a Facebook Ad?

Crisis Management KPIs– When crisis hits, how about a “feel good” campaign to settle things using Facebook ads? Crisis management KPIs set to offset negative publicity.

Community Relations KPIs – What does your hometown think of your company? How can social media improve and influence?

Internal Relations KPIs– Many times the red-headed step child of PR programs, remembering to send branding messages to employees can make or break a company culture.

Investor Relations KPIs– Sending messages to financial stakeholders or angel investors can deliver a wealth of confidence to a targeted investment community. Targeted social media campaigns measuring media mentions, blog posts and product reviews pre-IPO.


Media Relations KPIs– influencing certain journalists and looking for a specific media outcome as a result

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