Description
Comparison between snap deal.com and yebhi.com. and in the end we have rectified 1 add with some better outputs and better services.
Snap Deal.com vs Yebhi.com [Group A-04] Yusuf Shyam Avinash
Roopesh Ankur
11
Advertisement-1 Snapdeal.com
22
Advertisement-2 Yebhi.com
33
Ø
Pros
Snap Deal.com Yebhi.com
Targets the middle and upper middle-class youth without much disposable income. The TVC is about a boy who has an infinite supply of money, but those who do not have access to a huge reserve of money can visit Yebhi
Create curiosity about the brand.
Generates positive feel about the product.
Interesting audio visual goes with Creates image about attractive the concept and easily connects option of shopping for big brands audience with the TV commercial. at a lesser price for the rest of the 'not-so-lucky' lot Yamraj happily emphasize on ‘You Catchy name Yebhi.com live only once’. Audience can easily remember brand name. 44
Ø
Cons
Snap Deal.com Yebhi.com
Funny concept: No one's dad has received an electric shock at an ATM and coughed up money. No connection with audience apart from access to huge reserve money.
Comic style brand promotion sometime may create casual image of the product.
Ø
Conclusion:
The idea behind the campaign is to induce consumers to want more. Youth spends extravagantly on brands.
Ø
Conclusion: Snap Deal.com You live only once…
55
TVC opens with a man in Suddenly, he gets a an ATM withdrawing shock next thing he money. knows he's in his house on bed, surrounded by He his having lots of his family. money but not sharing much with his son. He notices Yamraj waiting for him. Yamraj expresses anger for being Kanjoos and not enjoying his life.
Storyline for Yebhi.com
Man gets back to life.. When someone asks him how he's feeling, coughs out money. – That’s curse. While a add narrates the story of how his dad transformed into an ATM and things have changed.
But now no time. . Now his son ‘lucky’, However, just to punish starts spending. him, Yamraj plays mischief and give curse.
66
Explain how Lucky doesLucky shops around Yamraj ask his secret. not wait for sales while his dad pays off He says, not every one anymore, but for his his bills. is lucky. but if one logs dad to cough. onto Yebhi.com, they Here Yamraj notices, have every chance to Man is happy spending. get lucky and get their He also guides his son aspirations fulfilled in and others to spend the comfort of their cleverly. living rooms. Because.. You lives only once.. So Yebhi.com
77
Thank you all..
88
doc_408851976.ppsx
Comparison between snap deal.com and yebhi.com. and in the end we have rectified 1 add with some better outputs and better services.
Snap Deal.com vs Yebhi.com [Group A-04] Yusuf Shyam Avinash
Roopesh Ankur
11
Advertisement-1 Snapdeal.com
22
Advertisement-2 Yebhi.com
33
Ø
Pros
Snap Deal.com Yebhi.com
Targets the middle and upper middle-class youth without much disposable income. The TVC is about a boy who has an infinite supply of money, but those who do not have access to a huge reserve of money can visit Yebhi
Create curiosity about the brand.
Generates positive feel about the product.
Interesting audio visual goes with Creates image about attractive the concept and easily connects option of shopping for big brands audience with the TV commercial. at a lesser price for the rest of the 'not-so-lucky' lot Yamraj happily emphasize on ‘You Catchy name Yebhi.com live only once’. Audience can easily remember brand name. 44
Ø
Cons
Snap Deal.com Yebhi.com
Funny concept: No one's dad has received an electric shock at an ATM and coughed up money. No connection with audience apart from access to huge reserve money.
Comic style brand promotion sometime may create casual image of the product.
Ø
Conclusion:
The idea behind the campaign is to induce consumers to want more. Youth spends extravagantly on brands.
Ø
Conclusion: Snap Deal.com You live only once…
55
TVC opens with a man in Suddenly, he gets a an ATM withdrawing shock next thing he money. knows he's in his house on bed, surrounded by He his having lots of his family. money but not sharing much with his son. He notices Yamraj waiting for him. Yamraj expresses anger for being Kanjoos and not enjoying his life.
Storyline for Yebhi.com
Man gets back to life.. When someone asks him how he's feeling, coughs out money. – That’s curse. While a add narrates the story of how his dad transformed into an ATM and things have changed.
But now no time. . Now his son ‘lucky’, However, just to punish starts spending. him, Yamraj plays mischief and give curse.
66
Explain how Lucky doesLucky shops around Yamraj ask his secret. not wait for sales while his dad pays off He says, not every one anymore, but for his his bills. is lucky. but if one logs dad to cough. onto Yebhi.com, they Here Yamraj notices, have every chance to Man is happy spending. get lucky and get their He also guides his son aspirations fulfilled in and others to spend the comfort of their cleverly. living rooms. Because.. You lives only once.. So Yebhi.com
77
Thank you all..
88
doc_408851976.ppsx