Given the multiplying volumes and the contest for efficiency, marketers lie with each other to reach out to the existing and potential card holders, a shake out is inevitable in this field of marketing.
The following factors are likely to influence in deciding who would be the front runner in this personal finance service.
Those with the best number crunching capabilities would dominate the scene. The technology edge is critical. The best communication and computer network would decide the scale of success because delay in chain means larger carrying costs Visa and Master card have an incredibly short settlement time of 48 hours.
Apart from this, the simple fact of the massive branch network cannot be dismissed lightly, because that would cover a larger geographical area giving enormous scope to the users. This ultimately decides the reach of the card issuer.
The affinity of merchant establishments would also hold the key to success in the credit card scenario that holds the affinity of hotels, airlines, shopping plaza etc. enhances the usefulness and status of the card. Affiliations of number of banks also would decide the degree of acceptability of the card.
The following factors are likely to influence in deciding who would be the front runner in this personal finance service.
Those with the best number crunching capabilities would dominate the scene. The technology edge is critical. The best communication and computer network would decide the scale of success because delay in chain means larger carrying costs Visa and Master card have an incredibly short settlement time of 48 hours.
Apart from this, the simple fact of the massive branch network cannot be dismissed lightly, because that would cover a larger geographical area giving enormous scope to the users. This ultimately decides the reach of the card issuer.
The affinity of merchant establishments would also hold the key to success in the credit card scenario that holds the affinity of hotels, airlines, shopping plaza etc. enhances the usefulness and status of the card. Affiliations of number of banks also would decide the degree of acceptability of the card.