Signs of brand maturity
Regarding brand maturity as an organization, the following are signs of that:
1.The CEO takes ownership of the brand and assigns a senior member of his or her team to manage the brand on his or her behalf
2.All of the organization’s employees can consistently and accurately articulate the brand’s promise
3.The organization has a well thought through and rigorously applied brand identity system and standards
4. The organization has designed and successfully manages multiple customer touch points at which the brand’s promise is reinforced
5. The organization’s customers/members are attitudinally loyal to the brand and often recommend it to friends
6. The brand’s icon and tagline are widely recognized among its target audiences
7. Internal decisions, including budget decisions, are driven in part by whether the investment or action will help the organization deliver against its brand’s promise
Regarding brand maturity as an organization, the following are signs of that:
1.The CEO takes ownership of the brand and assigns a senior member of his or her team to manage the brand on his or her behalf
2.All of the organization’s employees can consistently and accurately articulate the brand’s promise
3.The organization has a well thought through and rigorously applied brand identity system and standards
4. The organization has designed and successfully manages multiple customer touch points at which the brand’s promise is reinforced
5. The organization’s customers/members are attitudinally loyal to the brand and often recommend it to friends
6. The brand’s icon and tagline are widely recognized among its target audiences
7. Internal decisions, including budget decisions, are driven in part by whether the investment or action will help the organization deliver against its brand’s promise