Should Surrogate advertising be allowed?

[manishsinghon]

Hi guys,

Surrogate means replacement. Surrogate advertising is adopted by companies whose products were banned and now “surrogate” or substitute the brand name with another product. Their intention is to make sure the customers of the banned product don’t forget it. This process is also termed as “brand extension”.Most of the surrogate advertisements are even supported because of the revenue it brings to the different levels of hierarchy in the country.Even though surrogate advertisements should be banned, there many other sources and mediums using which the public is lured. Most of the television serials are an example of this.

If the surrogate advertisements are used for liquor and cigarettes, they should ensure that the public is also aware of the consequences if they are consumed. If a person has a strong will power, there is nothing that can compel him to do something wrong.

What are your views…

 

[jitenmazee]

I think if the product and services are legitimately producing and selling in the country then i feel they should be allowed to use every means of communicating and promotion about the products. Surrogate advertising was motivated as a result of the ban on promotion for the original products. It has proven that Surrogate advertising does not always raise the total market for the product or service.