We’ve all heard it. An offer of tickets to a huge concert a gadget or even your dream vacation. The catch? Attend a meeting or presentation where the mailer will discuss a proposal, after which you will get the item that was promised. This used to be a highly effective strategy and in some instances, it still is. But with consumers becoming more informed of their rights and preferring a more personalized and value-added approach, isn’t it time to reconsider these tactics?
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
Reconsider your approach towards direct marketing
Direct marketing involves directly contacting consumers with the goal of making a sale, obtaining information, or generating another form of measurable response. Sweepstakes, plane tickets, sponsorship of concerts, discount coupons, and direct mail are some of the ways companies employ direct marketing. The use of free gift offers in direct marketing is nothing new. In fact, the reason why companies continue to provide free gift offers is because these products, especially when they appeal to the recipient’s self-interest are actually more effective in generating sales compared to discount coupons or similar endeavors.
These offers become problematic when companies send them to customers or prospects without researching whether they will be useful to the recipients or not. Sending out gift offers to just about anyone can also hurt a company particularly when the products or services target specific types of customers, such as tweens, yuppies, mothers, ,CEO’s, retirees, and others. Imagine sending these individuals tickets to a reunion concert of an 80’s band and you will have wasted at least half of your resources.
Monitoring customer behavior
Annoyed customers as well as prospects is another consequence of sending gift offers indiscriminately and the recipients’ pique is justified since various online tools are now available to companies for monitoring the preferences and behavior of consumers. And while there are some who would be uncomfortable with the idea that their actions are being tracked, many would appreciate the convenience of having companies correctly predict the kinds of information, products, and services they would be interested in.
They key, however, is for businesses to go beyond identifying the customer's company stats and job title as bases for the type of offer to send. It’s important to focus on effecting a personal connection without making the consumer feel as if they are being spied on. Of course, formulating this strategy is tricky. After all, every consumer is different, which is both a challenge and an advantage. Consumer variety is challenging because, again, personalizing the approach entails more resources in terms of time, money, and effort. On the other hand, the diversity of the recipients is an advantage because if the strategy is not effective on one customer, he or she is not a representative of the whole target market since not all customers behave alike. This means the strategy can still be effective on the other customers.
Content is powerful – use it, don’t ignore its potential
One other thing businesses need to consider when planning their direct marketing strategies is to provide consumers with useful content or product. This is true whether the offer is a free gift or even information on the company's website or blog. Something that solves a consumer’s problem or question is valuable and paves the way for building goodwill, an intangible asset that every business need to establish for its potential for returns.
The internet has made customers more savvy so they are better able to make informed decisions particularly when it comes to responding to the marketing campaigns that come their way. Companies need to remember that manipulative marketing efforts can hurt them when directed to individuals whose needs are not met by the offers. Moving away from doling out generic offers and treating each customer as unique will give your marketing efforts a fighting chance.
If you want to make it as a marketer, you might want to reconsider some of your tactics. Check the web for some advice, and restructure your strategies. It’s really important to be updated with the most recent trends, and learn how to implement them into your business mantra. The best direct mail services uk can help you learn all the tricks of the trade. When it comes to marketing, it’s always better to stay safe than be sorry down the road.
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
Reconsider your approach towards direct marketing
Direct marketing involves directly contacting consumers with the goal of making a sale, obtaining information, or generating another form of measurable response. Sweepstakes, plane tickets, sponsorship of concerts, discount coupons, and direct mail are some of the ways companies employ direct marketing. The use of free gift offers in direct marketing is nothing new. In fact, the reason why companies continue to provide free gift offers is because these products, especially when they appeal to the recipient’s self-interest are actually more effective in generating sales compared to discount coupons or similar endeavors.
These offers become problematic when companies send them to customers or prospects without researching whether they will be useful to the recipients or not. Sending out gift offers to just about anyone can also hurt a company particularly when the products or services target specific types of customers, such as tweens, yuppies, mothers, ,CEO’s, retirees, and others. Imagine sending these individuals tickets to a reunion concert of an 80’s band and you will have wasted at least half of your resources.
Monitoring customer behavior
Annoyed customers as well as prospects is another consequence of sending gift offers indiscriminately and the recipients’ pique is justified since various online tools are now available to companies for monitoring the preferences and behavior of consumers. And while there are some who would be uncomfortable with the idea that their actions are being tracked, many would appreciate the convenience of having companies correctly predict the kinds of information, products, and services they would be interested in.
They key, however, is for businesses to go beyond identifying the customer's company stats and job title as bases for the type of offer to send. It’s important to focus on effecting a personal connection without making the consumer feel as if they are being spied on. Of course, formulating this strategy is tricky. After all, every consumer is different, which is both a challenge and an advantage. Consumer variety is challenging because, again, personalizing the approach entails more resources in terms of time, money, and effort. On the other hand, the diversity of the recipients is an advantage because if the strategy is not effective on one customer, he or she is not a representative of the whole target market since not all customers behave alike. This means the strategy can still be effective on the other customers.
Content is powerful – use it, don’t ignore its potential
One other thing businesses need to consider when planning their direct marketing strategies is to provide consumers with useful content or product. This is true whether the offer is a free gift or even information on the company's website or blog. Something that solves a consumer’s problem or question is valuable and paves the way for building goodwill, an intangible asset that every business need to establish for its potential for returns.
The internet has made customers more savvy so they are better able to make informed decisions particularly when it comes to responding to the marketing campaigns that come their way. Companies need to remember that manipulative marketing efforts can hurt them when directed to individuals whose needs are not met by the offers. Moving away from doling out generic offers and treating each customer as unique will give your marketing efforts a fighting chance.
If you want to make it as a marketer, you might want to reconsider some of your tactics. Check the web for some advice, and restructure your strategies. It’s really important to be updated with the most recent trends, and learn how to implement them into your business mantra. The best direct mail services uk can help you learn all the tricks of the trade. When it comes to marketing, it’s always better to stay safe than be sorry down the road.