Description
product shopping trip 360 which enables retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.
SHOPPING TRIP 360
2/15/13
RETAIL SECTOR
? Innumerable
opportunities
? Rising
Competition
2/15/13
TYPES OF RETAILERS
Traditional brick-and-mortar store
? ? ?
Touch n feel Accessibility Product Visibility
Purely online retailer
? ?
More product detail
Comparison with similar 2/15/13 products
TRADITIONAL VS. ONLINE RETAILORS
2/15/13
TRADITIONAL VS. ONLINE RETAILORS
2/15/13
PRODUCTS THAT HELP ANSWER ‘HOW’
? RFID
? Shopping
Trip 360
? Traffic
Monitors
? Real
2/15/13
Time Analytics
TRAFFIC MONITORS
? Many
stores use cameras that can detect human shapes and motion.
gives a clearer picture of how many people are entering, 2/15/13 which areas see
? This
REAL TIME ANALYTICS
? In
the past, retailers stored data about every purchased item in huge databases that take a lot of time and technical knowhow to analyze. some stores
? Now
2/15/13
ISSUES WITH RFID
? Issues
with RFID
?while RFID tags are
relatively cheap – they can cost as little as 10 cents – putting them on every product quickly becomes very expensive.
?Getting the right RFID tag
to ensure reliability and readability is an important decision 2/15/13
INTRODUCTION (1/2)
Click to edit Master subtitle style
Infosys Technologies Limited (NASDAQ: INFY) launched the project “Shopping Trip 360°” on July 31, 2008 in Bangalore. § Code named ST360
Ø
Enables retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.
Ø
It is a platform which enables a suite of managed-information services to create a 2/15/13 360-degree view of real-time in-store
Ø
INTRODUCTION (2/2)
A network of tiny wireless sensors and mobile data links that gives retailers and packaged goods suppliers highly detailed information about customer behaviors.
?
Enables an active and aware environment to support different applications.
?
2/15/13
?Active
coz
the
shopper
actively
WHAT IS ST360 °?
Creating the same level of online comfort in the real world in a brickand-mortar location is ST360°.
Ø
Retailers can dig deep into customers behavior and their shopping pattern which in turn help them to improve their operations and modify their business strategy so to provide enhanced 2/15/13 as
Ø
ST 360° TECHNOLOGY
The technologies promised in the Shopping 360 network are: “store heat maps” which track cart paths
?
“smart inventory activities
?
2/15/13
shelves,” which track and shelf browsing
STORE HEAT MAPS
• •
Shopper awareness
location
Tracks shopping paths using tiny sensors on shopping carts. Real time view of Shoppers paths & their concentration in the stores. Enables users to know when to open more 2/15/13
•
•
SMART SHELF PADS (1/2)
•
Unobtrusive nature
in
• Powered
ambient light.
by
• Detects
items when removed from the surface and transmits data with unique ID No. to the stores back-end 2/15/13
SMART SHELF PADS (2/2)
?Transmits
an
alert via e-mail to interested parties like store manager of the CPG co.
2/15/13
EXAMPLE
Ø
One large consumer goods company enlisted help from Infosys to keep tabs on sales of a new cereal. The company, which Infosys declines to identify, installed "smart shelves" that use ambient light-sensing technology to monitor how long customers stand next to a particular product, whether and how long they pick it up and inspect it, and whether they choose to put it down and pick up something else. Using intelligence gathered from the shelves, the manufacturer soon noticed a troubling trend: The shelves were left empty for long periods of time, meaning it was losing potential sales because the retailer was too slow to restock it. goods company "immediately got on the
Ø
Ø
Ø The consumer 2/15/13
SHOPPER CONCIERGE SERVICE (1/2)
? Free
installation when in the store organize Shopping lists promotional offers based service.
? Helps
? Target
? Permission
2/15/13
SHOPPER CONCIERGE SERVICE (2/2)
? Shoppers
can clip recipes on the internet and retrieve tem on their cell phones while shopping in the store. on the matching
? Recommendations
wine .
? Personalized
2/15/13
promotional offer that can be redeemed electronically.
STAKEHOLDERS
Shopping Trip 360 Retailers CPG
Shoppers
2/15/13
ST 360°- ADVANTAGES
• Retailers:
?To
know the total number of shoppers
?Their
shopping trip paths – store heat maps
2/15/13
ST 360°- ADVANTAGES
• CPG companies:
?Make
choices on the right locations in the store to place their promotional products. greater visibility on the efficacy of their promotional spend.
?Gain ?In
store marketing can be planned with the help of in store shopper concentrations. 2/15/13
ST 360°- ADVANTAGES
• SHOPPERS:
Ø
To organize their shopping trip with help of cell phones. While at the store, they may access their
?shopping ?locate
Ø
list,
products, recipes, and
2/15/13
?retrieve
OTHER ADVANTAGES
? Better
Products. Shopping experience.
? Enhanced ? Cost
savings. on consumer behavior. watch on the customer. security concerns. demand
? Insights
? Anonymous ? Minimal
? Forecast ? If
one product is selling well at store A, 2/15/13 but selling badly at store B, the
FEW QUESTIONS THAT ST 360 ANSWERS
? How ? How ? How ? How ? how
many units of a particular product are on the shelves ? many products are facing the customer on the shelves ? many customers passed by the product ? often products are picked up, considered, and returned to the shelf ?
long customers stand next to a particular product, whether and how long 2/15/13 they pick it up and inspect it
ECONOMICAL MODEL
? Infosys
participates in the ecosystem through a full investment in the network infrastructure. the interactions.
? Facilitates
? Offers
2/15/13
information service in a subscription model with prices based
ST 360°- APPLICATIONS
SAB Millers - world’s largest brewers.
?
Pilots Infosys ShoppingTrip360 for In-Store Shopper Marketing, Insights and Effectiveness.
?
Will help SABMiller decide which promotional display is most effective at promoting their product.
?
SABMiller will gain greater visibility into the efficacy of their promotional spend through an analysis of shopper flow, interaction with the products, and finally, actual purchase.
? Enables 2/15/13
SABMiller to analyze important shopper trends
FUTURE OF SHOPPING (1/3)
? Smart
Cart
Customers can create a shopping list on the Web while they're at home, then load it up on a screen in their shopping cart while at the store.
Radio infrared sensors on the carts track shoppers' patterns in the store and help the store show ads based on the cart's location in the store.
2/15/13
FUTURE OF SHOPPING (2/3)
? Price
Optimization To determine where to set prices, retailers have begun enlisting high-tech software programs These methods are especially helpful as that sales shoppers track in spending and become more rein volume, changes the sensitive to changes in in prices of key items. 2/15/13 demand, profit
FUTURE OF SHOPPING (3/3)
• Loyalty Kiosk The system helps to track the behavior of returning shoppers.
Kiosks at the front of the store let customers swipe their card as soon as they enter and receive specifically tailored discounts before they start shopping.
2/15/13
CONCLUSIONS
• Replacement to item level tagging. • Revenues due to benefits gained by 3 sources
– Shoppers/customers – CPG companies – Retailers
• It is still on the progression track.
2/15/13
doc_583847744.pptx
product shopping trip 360 which enables retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.
SHOPPING TRIP 360
2/15/13
RETAIL SECTOR
? Innumerable
opportunities
? Rising
Competition
2/15/13
TYPES OF RETAILERS
Traditional brick-and-mortar store
? ? ?
Touch n feel Accessibility Product Visibility
Purely online retailer
? ?
More product detail
Comparison with similar 2/15/13 products
TRADITIONAL VS. ONLINE RETAILORS
2/15/13
TRADITIONAL VS. ONLINE RETAILORS
2/15/13
PRODUCTS THAT HELP ANSWER ‘HOW’
? RFID
? Shopping
Trip 360
? Traffic
Monitors
? Real
2/15/13
Time Analytics
TRAFFIC MONITORS
? Many
stores use cameras that can detect human shapes and motion.
gives a clearer picture of how many people are entering, 2/15/13 which areas see
? This
REAL TIME ANALYTICS
? In
the past, retailers stored data about every purchased item in huge databases that take a lot of time and technical knowhow to analyze. some stores
? Now
2/15/13
ISSUES WITH RFID
? Issues
with RFID
?while RFID tags are
relatively cheap – they can cost as little as 10 cents – putting them on every product quickly becomes very expensive.
?Getting the right RFID tag
to ensure reliability and readability is an important decision 2/15/13
INTRODUCTION (1/2)
Click to edit Master subtitle style
Infosys Technologies Limited (NASDAQ: INFY) launched the project “Shopping Trip 360°” on July 31, 2008 in Bangalore. § Code named ST360
Ø
Enables retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.
Ø
It is a platform which enables a suite of managed-information services to create a 2/15/13 360-degree view of real-time in-store
Ø
INTRODUCTION (2/2)
A network of tiny wireless sensors and mobile data links that gives retailers and packaged goods suppliers highly detailed information about customer behaviors.
?
Enables an active and aware environment to support different applications.
?
2/15/13
?Active
coz
the
shopper
actively
WHAT IS ST360 °?
Creating the same level of online comfort in the real world in a brickand-mortar location is ST360°.
Ø
Retailers can dig deep into customers behavior and their shopping pattern which in turn help them to improve their operations and modify their business strategy so to provide enhanced 2/15/13 as
Ø
ST 360° TECHNOLOGY
The technologies promised in the Shopping 360 network are: “store heat maps” which track cart paths
?
“smart inventory activities
?
2/15/13
shelves,” which track and shelf browsing
STORE HEAT MAPS
• •
Shopper awareness
location
Tracks shopping paths using tiny sensors on shopping carts. Real time view of Shoppers paths & their concentration in the stores. Enables users to know when to open more 2/15/13
•
•
SMART SHELF PADS (1/2)
•
Unobtrusive nature
in
• Powered
ambient light.
by
• Detects
items when removed from the surface and transmits data with unique ID No. to the stores back-end 2/15/13
SMART SHELF PADS (2/2)
?Transmits
an
alert via e-mail to interested parties like store manager of the CPG co.
2/15/13
EXAMPLE
Ø
One large consumer goods company enlisted help from Infosys to keep tabs on sales of a new cereal. The company, which Infosys declines to identify, installed "smart shelves" that use ambient light-sensing technology to monitor how long customers stand next to a particular product, whether and how long they pick it up and inspect it, and whether they choose to put it down and pick up something else. Using intelligence gathered from the shelves, the manufacturer soon noticed a troubling trend: The shelves were left empty for long periods of time, meaning it was losing potential sales because the retailer was too slow to restock it. goods company "immediately got on the
Ø
Ø
Ø The consumer 2/15/13
SHOPPER CONCIERGE SERVICE (1/2)
? Free
installation when in the store organize Shopping lists promotional offers based service.
? Helps
? Target
? Permission
2/15/13
SHOPPER CONCIERGE SERVICE (2/2)
? Shoppers
can clip recipes on the internet and retrieve tem on their cell phones while shopping in the store. on the matching
? Recommendations
wine .
? Personalized
2/15/13
promotional offer that can be redeemed electronically.
STAKEHOLDERS
Shopping Trip 360 Retailers CPG
Shoppers
2/15/13
ST 360°- ADVANTAGES
• Retailers:
?To
know the total number of shoppers
?Their
shopping trip paths – store heat maps
2/15/13
ST 360°- ADVANTAGES
• CPG companies:
?Make
choices on the right locations in the store to place their promotional products. greater visibility on the efficacy of their promotional spend.
?Gain ?In
store marketing can be planned with the help of in store shopper concentrations. 2/15/13
ST 360°- ADVANTAGES
• SHOPPERS:
Ø
To organize their shopping trip with help of cell phones. While at the store, they may access their
?shopping ?locate
Ø
list,
products, recipes, and
2/15/13
?retrieve
OTHER ADVANTAGES
? Better
Products. Shopping experience.
? Enhanced ? Cost
savings. on consumer behavior. watch on the customer. security concerns. demand
? Insights
? Anonymous ? Minimal
? Forecast ? If
one product is selling well at store A, 2/15/13 but selling badly at store B, the
FEW QUESTIONS THAT ST 360 ANSWERS
? How ? How ? How ? How ? how
many units of a particular product are on the shelves ? many products are facing the customer on the shelves ? many customers passed by the product ? often products are picked up, considered, and returned to the shelf ?
long customers stand next to a particular product, whether and how long 2/15/13 they pick it up and inspect it
ECONOMICAL MODEL
? Infosys
participates in the ecosystem through a full investment in the network infrastructure. the interactions.
? Facilitates
? Offers
2/15/13
information service in a subscription model with prices based
ST 360°- APPLICATIONS
SAB Millers - world’s largest brewers.
?
Pilots Infosys ShoppingTrip360 for In-Store Shopper Marketing, Insights and Effectiveness.
?
Will help SABMiller decide which promotional display is most effective at promoting their product.
?
SABMiller will gain greater visibility into the efficacy of their promotional spend through an analysis of shopper flow, interaction with the products, and finally, actual purchase.
? Enables 2/15/13
SABMiller to analyze important shopper trends
FUTURE OF SHOPPING (1/3)
? Smart
Cart
Customers can create a shopping list on the Web while they're at home, then load it up on a screen in their shopping cart while at the store.
Radio infrared sensors on the carts track shoppers' patterns in the store and help the store show ads based on the cart's location in the store.
2/15/13
FUTURE OF SHOPPING (2/3)
? Price
Optimization To determine where to set prices, retailers have begun enlisting high-tech software programs These methods are especially helpful as that sales shoppers track in spending and become more rein volume, changes the sensitive to changes in in prices of key items. 2/15/13 demand, profit
FUTURE OF SHOPPING (3/3)
• Loyalty Kiosk The system helps to track the behavior of returning shoppers.
Kiosks at the front of the store let customers swipe their card as soon as they enter and receive specifically tailored discounts before they start shopping.
2/15/13
CONCLUSIONS
• Replacement to item level tagging. • Revenues due to benefits gained by 3 sources
– Shoppers/customers – CPG companies – Retailers
• It is still on the progression track.
2/15/13
doc_583847744.pptx