Service Applications Grows Company’s "Share of Customer Wallet"
Service Applications help to leverage expanded business opportunities extending beyond company’s service needs, as well as tailoring the service offering to specifically address any customer’s needs.
Service Applications provides companies to turn support service into a high return profit center.
Service enables the company to attract new service market opportunities by servicing third party products with its ability to track competitive products and service repair information.
The Companies can also anticipate their customer needs and proactively build and sell new support and service offerings.
Further, they can tailor Service Contracts individually, by customer, by product or by business, enabling new revenue streams with customized service. Additionally, they can also maximize the logistics and costs within their expanding service business with integrated sales and spare parts forecasting.
Relational Parties
In the Initial phase, a company has to decide which customer type and specific customers or customer groups will be the focus of their CRM activities.
CRM Programs
A careful review of literature and observation of corporate practices suggest that there are three types of CRM programs: continuity marketing; one-to-one marketing; and, partnering programs.
These take different forms depending on whether they are meant for end-consumers, distributor consumers, or business-to-business customers.
Service Applications help to leverage expanded business opportunities extending beyond company’s service needs, as well as tailoring the service offering to specifically address any customer’s needs.
Service Applications provides companies to turn support service into a high return profit center.
Service enables the company to attract new service market opportunities by servicing third party products with its ability to track competitive products and service repair information.
The Companies can also anticipate their customer needs and proactively build and sell new support and service offerings.
Further, they can tailor Service Contracts individually, by customer, by product or by business, enabling new revenue streams with customized service. Additionally, they can also maximize the logistics and costs within their expanding service business with integrated sales and spare parts forecasting.
Relational Parties
In the Initial phase, a company has to decide which customer type and specific customers or customer groups will be the focus of their CRM activities.
CRM Programs
A careful review of literature and observation of corporate practices suggest that there are three types of CRM programs: continuity marketing; one-to-one marketing; and, partnering programs.
These take different forms depending on whether they are meant for end-consumers, distributor consumers, or business-to-business customers.