shampoo

[shabshaikh]

DEfinitions
shampoo is an cleaning agent, usually liquid for hair, usually consist of a detergent and perfume..

i wanted more on this guys... can any body help me.. as per rural marketin... i mean same product in the rural marketing...
scope.. difficulties, probs., solutions.. and agencies for the same..in rural marketing..

 

[kartik]

i mean same product in the rural marketing...
scope.. difficulties, probs., solutions.. and agencies for the same..in rural marketing..

Scope: Huge, as majority of the population uses the same bath soap to wash hair.

Difficulties: Converting them from soap to shampoo.

Probs: Communication, pricing, understanding their values, ethics, delivering value for money.

Solution: Sachetization, black colored shampoo for perception benefit .. etc ..

You can find such examples in the MP solved board papers book or you can download the MP SEM 6 Notes Software. It has many such relevant examples in detail.