Seven Deadly Sins of Brand Management

• Failure to understand the full meaning of the brand
  
• 2.Failure to live up to the brand promise
  
• 3.Failure to adequately support the brand
  
• 4.Failure to be patient with the brand
  
• 5.Failure to adequately control the brand
  
• 6.Failure to properly balance consistency and change with the brand
  
• 7.Failure to understand complexity of brand equity measurement and management
  

 

[yumdee]

can anyone come up wit sum examples for each of these......

 

[nivas23]

plz elaborate on it.......................

 

[Guest]

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