A selling interview based on counseling needs to be done in several steps, in a consistent order, from the identification of the needs to a close in which the prospect accepts the seller's proposal.
The following is an example of such steps, however the list is not exhaustive, nor would all strategies include all of the following. For example, the Sandler approach takes a relatively unusual stance when it comes to objections.
While many sales techniques offer specific advice on how to handle objections and stalls, Sandler suggests that only the objecting client is able to remove the objection.
Prospecting
Referrals
Qualifying
Sales presentation
Questions
Selling the sizzle
Closing
Pre-closing questions
Tie downs
Handling objections
Handling prospect attitudes
Confidence
Empathy
Reading people
The following is an example of such steps, however the list is not exhaustive, nor would all strategies include all of the following. For example, the Sandler approach takes a relatively unusual stance when it comes to objections.
While many sales techniques offer specific advice on how to handle objections and stalls, Sandler suggests that only the objecting client is able to remove the objection.
Prospecting
Referrals
Qualifying
Sales presentation
Questions
Selling the sizzle
Closing
Pre-closing questions
Tie downs
Handling objections
Handling prospect attitudes
Confidence
Empathy
Reading people