Description
The PPT covers the segmentation strategies used by Knorr Soups in India to segment the market.
Segmentation Strategies – Knorr Soups
Segmentation Strategies – Knorr Soups
Demographic Segmentation
Psychographic Segmentation
Segmentation
Geographic Segmentation
Behavioral Segmentation
Segmentation Strategies – Knorr Soups
Geographic segmentation
? High end Product ? Tier I and Tier II cities
? Targeting Lower Income Group (Now)
Segmentation Strategies – Knorr Soups
Demographic Segmentation ? Gender: Female/ chief wage earner(Buyer), Teenagers (Consumer) ? Age: 28-40 Years(Buyer), 8-17 Years(Consumer) ? Family Size: Above 3 (Nuclear Family) ? Occupation: Working Women & Housewives
Segmentation Strategies – Knorr Soups
Behavioral Segmentation
Sher ghaans nahi khata Asli Sabziyon Ka Jaado Knorr Knorr Knorr Paas laaye aur
Tummy bhi khush Mummy bhi khush
Segmentation Strategies – Knorr Soups
Behavioral Segmentation ? Occasion: 7 PM, Pre Dinner Meal ? Lifestyle: Morden Lifestyle ? Benefits Sought: Indian Mothers- Healthy, Ready to cook pre dinner snack Children & Teenagers: Need tasty, trendy to eat
Segmentation Strategies – Knorr Soups
My Opinion ? Lower prices to penetrate market ? Competitor`s prices are low ? Increase market share by targeting youngistan
Thank You!!!
doc_392280318.pptx
The PPT covers the segmentation strategies used by Knorr Soups in India to segment the market.
Segmentation Strategies – Knorr Soups
Segmentation Strategies – Knorr Soups
Demographic Segmentation
Psychographic Segmentation
Segmentation
Geographic Segmentation
Behavioral Segmentation
Segmentation Strategies – Knorr Soups
Geographic segmentation
? High end Product ? Tier I and Tier II cities
? Targeting Lower Income Group (Now)
Segmentation Strategies – Knorr Soups
Demographic Segmentation ? Gender: Female/ chief wage earner(Buyer), Teenagers (Consumer) ? Age: 28-40 Years(Buyer), 8-17 Years(Consumer) ? Family Size: Above 3 (Nuclear Family) ? Occupation: Working Women & Housewives
Segmentation Strategies – Knorr Soups
Behavioral Segmentation
Sher ghaans nahi khata Asli Sabziyon Ka Jaado Knorr Knorr Knorr Paas laaye aur
Tummy bhi khush Mummy bhi khush
Segmentation Strategies – Knorr Soups
Behavioral Segmentation ? Occasion: 7 PM, Pre Dinner Meal ? Lifestyle: Morden Lifestyle ? Benefits Sought: Indian Mothers- Healthy, Ready to cook pre dinner snack Children & Teenagers: Need tasty, trendy to eat
Segmentation Strategies – Knorr Soups
My Opinion ? Lower prices to penetrate market ? Competitor`s prices are low ? Increase market share by targeting youngistan
Thank You!!!
doc_392280318.pptx