Search Engines
Make a list of the top ten terms that your customers could use to search for your website when using a search engine.
Then incorporate these words in your web page content, i.e. make sure your web pages include text relevant to those ten terms.
The majority of search engines do not index by keyword submissions alone, they send out spiders to crawl your site to check that the keywords you submitted are relevant to the content contained within your website.
Why? Because disreputable website owners, especially pornographic and gambling sites, submit numerous keywords that people use every day in their search criteria that have nothing to do with the content of the website.
These same unscrupulous owners will also insert unrelated words and phrases into their meta tags. (See Chapter 15 for a full discussion on how to design your website to obtain optimal search engine ranking.)
Make a list of the top ten terms that your customers could use to search for your website when using a search engine.
Then incorporate these words in your web page content, i.e. make sure your web pages include text relevant to those ten terms.
The majority of search engines do not index by keyword submissions alone, they send out spiders to crawl your site to check that the keywords you submitted are relevant to the content contained within your website.
Why? Because disreputable website owners, especially pornographic and gambling sites, submit numerous keywords that people use every day in their search criteria that have nothing to do with the content of the website.
These same unscrupulous owners will also insert unrelated words and phrases into their meta tags. (See Chapter 15 for a full discussion on how to design your website to obtain optimal search engine ranking.)