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Learning from Management Gurus and Successful Corporate Objectives: The course is intended to provide a general insight in the dimensions of how management gurus were renowned in the world as well as Corporate becoming successful keeping themselves competitive. Unit 1: Management Gurus: Dhirubhai Ambani, Steve Jobs, Henry Ford, Ratan Tata, Azim Premji; Model of Management, Personality Traits, Entrepreneurial Skills, Leading by empowering people, Leading by love of change, De-Centralizing Information, Authority and Strategic Planning, Cognitive Intellectual Characteristics, General Management Skills, Human Relations. Unit 2: Naukri.com, Apple, Infosys, Wal-Mart, Amul; Establishment phase of the corporate, Brand awareness, Brands impact on society, Marketing and Business Policies, Predictable needs of the organization, Competitive Advantage with competitors, Power Dynamics in Organization, Future prospects of the organization.



doc_175962839.pdf
 

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