SCM at Tata Nano

Description
SCM at Tata-Nano and it contains topics like complete supply chain of tata nano, drivers of supply chain, facility location, transportation, sourcing, inventory, IT startegy, pricing

Tata Nano

Tata Nano – The Complete Supply Chain
Customer
• Largest distribution network • Middle Class families

Suppliers
• 100 suppliers • Vendor Park

Tata Motors
• Leading auto manufacturer • Nano plant in Sanand, Gujarat

Third Party Logistics
Local 3PL institutions.

3PL
Leveraged existing distribution network. Modular approach

Drivers of Supply Chain
Facility Location Transportation Sourcing Inventory Information Pricing

Facility Location
Infrastructure and Connectivity
• Multi – modal connectivity • MICT

Supplier proximity and convenience
Business Environment Government Regulation and Support Land Future Prospects

• Rajkot • Land for supplier parks

• GM •Gujarat Industrial Development • Industrial and Labor environ. Corporation (GIDC) • Ahmadabad
•Land

• Gujarat Industrial Development Corporation (GIDC) • Land
•DMIC •SIR

•Gujarat Agriculture University (GAU)

• Gujarat Agriculture University (GAU)

• Delhi-Mumbai Industrial Corridor (DMIC) • Special Investment Region (SIR)

Transportation
• Increased modularity • Local 3PL leveraged
• Truck optimization softwares • Lead Time Map

Open Distribution

Optimal transportati on network

Distributed Assembly Model
• Most of the suppliers are located across India. • JIT and JIS requirements

Shorter Lead TImes
• 97% local vendors • Almost half located in Vendor Park

Sourcing
Suppliers divided into Proprietary and Non-proprietary. 97% parts sourced from local suppliers. Innovation in mfg. processes done locally to avoid extra costs Long term volume contracts rather than annual contracts 75% single source components

Inventory
Just in time Inventory

• Leveraging the proximity of suppliers • Less number of suppliers • Innovative but not too much complexity in design • Less number of total components • Accurate data on forecast • Early Capture of design issues

Multi-purpose components

Seamless Integration

NANO – IT strategy
• Tata Motors investment in IT for efficient supply chain
– Implementation of SAP 3.1 and 4.6c (Asia’s largest implementation) – SAP SRM (Supplier Relationship Management) for end to end supply chain integration) – SAP WM (Warehouse Management) combined with barcodes to automate warehouse operations) – Knowledge based Engineering (KBE) in design

NANO – IT strategy
• SRM platform used for sustainable savings and value generation • Benefits
– Reduction in procurement cycle time – Improve process by e-procurement – Real time supplier integration with business – Knowledge sharing

NANO – IT strategy
• SAP WM with mobile data entry is combined with RF Technology (barcodes) to automate warehouse operations • Benefits
– Improved throughput at warehouses by RF enabled processes – Capability enhancement to handle more parts and team size – Real time inventory tracking

NANO – IT strategy
• Knowledge based engineering in CAD/CAM with help of KNEXT – in house software • Benefits of KBE • 30% reduction in cycle time • Designer’s knowledge and company’s best practices retained

Pricing NANO supply chain strategy
Reducing Inventory

Eliminating waiting time and delays

Increasing utilization of warehouses & trucks

Optimizing location of warehouses and plants

Optimizing transportation networks

Pricing: Cost of the supply chain
Conventional Strategy Calculate Production costs + Margin = Price

Tata Nano’s strategy Set price => Work backwards & Challenge Suppliers to lower costs

Pricing: Cost of the supply chain
70% of the cost of the supply chain is fixed at the design stage

Upstream Supply chain time Lead Time map

Downstream: Functional Collaboration with Suppliers at an early stage Bosch & Delphi – low cost components

Thank You
Group 1A
Neha Baid Anand Pillay

Arun Sharma
Naveen Kumar Nidheesh Hirwani



doc_614489108.pptx
 

Attachments

Back
Top