Description
Within this particular detailed description explicate school of management msc in entrepreneurship postgraduate student handbook.
i
School of Management
MSc in Entrepreneurship
Postgraduate Student Handbook – Section 1
2015-2016
ii
Contents
Page
MSC IN ENTREPRENEURSHIP AT THE SCHOOL OF MANAGEMENT 1
PROGRAMME SPECIFICATION 2
PROGRAMME STRUCTURE 3
CONTENT AND ASSESSMENT REGULATIONS FOR INDIVIDUAL COURSES 4
Core Courses 4
MN5561 Business Opportunities, Ideas and Planning 4
MN5562 Corporate Entrepreneurship 4
MN5566 Introduction to Entrepreneurship 4
MN5568 Entrepreneurial Finance 5
MN5569 Entrepreneurial Marketing 5
RESEARCH AND YEAR IN BUSINESS PROJECT COURSES 5
MN5445 Dissertation Preparation and Research Methods 5
MN5572 Year in Business Project (Two Year Programme Option) 6
Elective Courses 6
MN5570 Innovation 6
MN5571 Business Ethics and Entrepreneurship 7
ELECTIVE COURSES FROM OTHER MASTER PROGRAMMES 7
BI5651 Technology Management 7
BI5691 E-Business 7
BI5501 Enterprise Systems 7
MN5903 Sustainability Accounting 8
MN5904 Creative Accounting and Impression Management 8
MN5054 Service Marketing 8
MN5056 Arts Marketing 9
MN5058 Sports Marketing 9
MN5064 Marketing Communications 9
iii
MN5067 Consumption, Markets and Cultures 9
MN5072 Technology & Macromarketing 10
STUDENT ENHANCEMENT ACTIVITIES 10
MN5555 Foundations of Modern Management (Induction week only, optional, not assessed) 10
Entrepreneurship and Enactus student societies 10
Career Advice 10
Field Trip 1: Visiting Entrepreneurship Hubs 10
Field Trip 2: Visiting Small and Medium Businesses 11
1
MSC IN ENTREPRENEURSHIP AT THE SCHOOL OF MANAGEMENT
The MSc in Entrepreneurship builds on the research and teaching expertise of the staff in the School
of Management. The MSc offers seven courses in specialist Entrepreneurship subjects, developed for
the Master’s programme. These have been chosen for their relevance to contemporary
Entrepreneurship research, practice and policy and designed to equip students with some of the key
skills and knowledge required to develop their own projects, whether it be starting a new
organisation or developing an entrepreneurial project within an existing organisation, in the public,
private or voluntary sectors.
The MSc is aimed at students with a high second class UK honours degree or equivalent in
Management or another discipline in the Arts, Social Sciences, Sciences or Engineering. The
programme would also appeal to those individuals with work experience, and those interested in
starting or managing an entrepreneurial initiative. It is suitable for all candidates regardless of
whether they do or do not have prior knowledge of the subject area. For all candidates the MSc in
Entrepreneurship will be a useful qualification for gaining employment, formulating business ideas,
and for embarking on further study.
Director of the MSc in Entrepreneurship
Dr Endrit Kromidha, Lecturer in Entrepreneurship and Innovation
[email protected]
Director of Graduate Studies, School of Management
Dr Niran Subramaniam
[email protected]
Postgraduate Administrator
Tony Sullivan
[email protected]
2
PROGRAMME SPECIFICATION
The MSc Entrepreneurship Programme Specification can be found in the Programme Specification
Repository at the following link:http://www.rhul.ac.uk/studyhere/progspecs/home.aspx
This document describes the Master’s Degree programme and Postgraduate Diploma in
Entrepreneurship. The 2015 Programme Specification is valid for new entrants from September
2015.
3
PROGRAMME STRUCTURE
Masters Degree
MSc Entrepreneurship
Core Courses
MN5561 Business
Opportunities,
Ideas and Planning
20 credits
MN5562 Corporate
Entrepreneurship
20 credits
MN5566
Introduction to
Entrepreneurship
10 credits
MN5568
Entrepreneurial
Finance
10 credits
MN5569
Entrepreneurial
Marketing
20 credits
Research and Final
Project Courses
MN5445
Dissertation
Preparation and
Research
Methods 20
credits
MN5567
Dissertation final
project
40 credits
MN5572 Year in
Business Project
40 credits
(dissertation
replacement for
the 2 year
programme with
business
placement)
MSc
Entrepreneurship
Elective Courses
MN5570
Innovation
20 credits
MN5571
Business Ethics
and
Entrepreneurship
20 credits
Elective Courses from
other programmes
(subject to availability)
BI5651 Technology
Management
BI5691 E-Business
BI5501 Enterprise
Systems
MN5903
Sustainability
accounting
MN5904 Creative
Accounting and
Impression
Management
MN5054 Service
Marketing
MN5056 Arts
Marketing
MN5058 Sports
Marketing
MN5064 Marketing
Communications
MN5067 Consumption,
Markets and Cultures
MN5072 Technology &
Macromarketing
4
CONTENT AND ASSESSMENT REGULATIONS FOR INDIVIDUAL COURSES
Core Courses
MN5561 Business Opportunities, Ideas and Planning
The aim of this course is to introduce you to the basic theories and practices related to business
planning and the entrepreneurial start-up process. Particular, emphasis is given to:
• the discovery of business opportunities
• the development and assessment of business ideas
• the formation of founding teams
• the preparation of a business plan
Assessment: A group report – a full business plan, 2,500-3,000 words (50%); and an individual report
- personal reflections on critical stages of developing a business idea and plan (incorporating a
weekly reflective work log), 2,000-2,500 words (50%).
MN5562 Corporate Entrepreneurship
This course takes a critical look at corporate entrepreneurship, exploring the strategic and
organizational models behind new venturing, innovation and strategic renewal. In doing so, it
examines both large and small company perspectives in the management of new business
opportunities. It discusses the importance of internal and external technology sources, as well as the
development of complementing activities through the emergence of various forms of external
relationships.
Assessment: An in-class group poster presentation based around a case study (40%) and a three-
hour examination (60%).
MN5566 Introduction to Entrepreneurship
This course will develop awareness and understanding of various aspects of entrepreneurs and
entrepreneurial ventures with reference to both theoretical underpinnings and applied and public
policy measures. The themes which are covered include:
• economic approaches to entrepreneurship
• sociological and psychological approaches
• habitual entrepreneurs
• family firms
• outcomes: enterprise barriers, growth and performance
Assessment: A 2,500 word essay. Students will be required to choose one form a selection of essay
topics which relate to the material covered in the session, and will be expected to develop a critical
examination of the question (40%) and a two-hour examination (60%).
5
MN5568 Entrepreneurial Finance
This course offers a blend of applied finance with appropriate theoretical underpinnings. More
specifically there is a strong emphasis upon the following:
• entrepreneurial value creation, understanding financial statements and value techniques
• the range of sources of finance available
• increasing awareness of the various Government initiatives to assist SMEs and enterprise
Assessment: A 2,000 word essay based upon an entrepreneurship and finance related question
(50%) and a 2,000 word report evaluating a finance and entrepreneurship case study (50%).
MN5569 Entrepreneurial Marketing
Key topics in marketing are covered, focusing on small organisations with limited resources and
entrepreneurial organisations as follows:
• selling & negotiating
• market analysis & customer segmentation
• consumer behaviour
• creativity & innovation
• leveraging limited marketing resources
• customer relationship management
• brand building
Assessment: A group based marketing plan comprising a presentation (10%) and written plan with a
5000 word limit (90%).
RESEARCH AND YEAR IN BUSINESS PROJECT COURSES
MN5445 Dissertation Preparation and Research Methods
The aims of this module are:
• To prepare students for their dissertation
• To encourage students to reflect critically upon the theoretical and philosophical assumptions
underlying research methodology
• To facilitate the ability of students to achieve a self-managed process of systematic and logical
enquiry consistent with writing a dissertation
• To enable students to research and write a structured research proposal that will form the basis
of the student’s dissertation
• To encourage students to consider the ethical aspects of conducting research
• To help students relate the research and entrepreneurship context
By the end of this module students should be able:
• To recognise and critically evaluate approaches to management research and the assumptions
upon which they are based
• To evaluate in a critical manner primary and secondary data sources
6
• To make justified choices as to appropriate quantitative/qualitative research methods for data
collection and subsequent analysis
• To conduct research in a systematic and critically reflective manner
• To evaluate in a critical manner potential limitations to research investigation and application
• To develop a coherent and appropriate research proposal
• To recognise the ethical implications of research investigations and their impact upon findings
• To understand and apply research in business and entrepreneurship
Assessment: One in-class test of one hour (30%) and one 3,000 word research proposal (70%).
MN5572 Year in Business Project (Two Year Programme Option)
This year long programme extension optional module would take the place of a traditional
dissertation and would allow students to integrate practical learning insights from a vetted industrial
work placement. Placement support would be offered by the College Careers team and the
academic oversight of a project supervisor. Students would be responsible for finding their own
placement opportunity lasting between 6 and 11 months, at an appropriate level, which would
include a week of evidenced training and documented end of placement performance review.
The final business project report will retain key elements of the dissertation, including an
expectation to demonstrate deep and wide scholarship in the form of secondary and primary
research components, but encourage students to utilise a current industry or business problem as
the context of their investigation, which would likely draw on their working context.
Assessment: A 10,000 - 12,000 words individual dissertation project (80%) and a portfolio of work
based training evidence, end of placement performance review, and a reflective journal (20%)
Please note: More information about this option can be found in the Year in Business Project
Placement Handbook. If you are interested please ask your course administrator for it and talk to the
Programme Director during the Autumn Term.
Elective Courses
One or both of the following electives can be selected.
MN5570 Innovation
In this module you will explore business innovation in the context of new ventures and corporations,
discussing how changes in Information technology, markets, and society are affecting how new
business models, products and services emerge. From this broad perspective, the course focuses
particularly on exploring sources of innovation and creativity, the innovative organisation,
developing new products and services, innovation networks and policies, knowledge management
and innovation in the global context for competitive advantage.
Assessment: One in-class test of one and a half hour (50%) and one 2,000 word individual
assignment (50%).
7
MN5571 Business Ethics and Entrepreneurship
In this module will be introduced to the moral frameworks and critical abilities necessary to
understand the role of business in society from an ethical perspective. The course will cover
different types of business including large publicly traded multinationals, small and medium sized
enterprises, social enterprises and family firms. You will be expected to understand the different
issues in these organizational types and to articulate moral arguments from a range of different
perspectives.
Assessment: A 3,000 word individual essay (40%) and a three-hour individual examination (60%).
ELECTIVE COURSES FROM OTHER MASTER PROGRAMMES
Electives courses from other programmes are a great opportunity to expand your knowledge in
areas of specific interest and increase your networking opportunities with other classmates.
Only one of the following electives can be selected and they are subject to availability. During the
first year you will have to indicate your preferences by completing a form handed to you by your
course administrator and selecting no more than three options. Your programme administrator will
process your request and inform you about the decision in due time. You will always have the option
to pick both electives from the MSc. Entrepreneurship programme.
BI5651 Technology Management
With this module you will increase your awareness of technology and its contribution to competitive
success through product and process change in order to create effective managers for the modern
business environment. You will explore the need for a multidisciplinary approach, and insights are
drawn from three main subject areas: economics, production operations and strategic management.
Assessment: Examination (2 hours, 70%) and an assignment of 1,500 words (30%).
BI5691 E-Business
Here you will cover the challenges of the information society as networked organisation managers. A
key challenge is successful development of electronically mediated forms of interaction in this type
of organisation. The module will focus on:
• The e-environment: e-business models and enabling technologies
• E-business strategies: analysis, formulation and implementation
Assessment: Unseen examination (50%) and an individual assignment (50%).
BI5501 Enterprise Systems
Enterprise systems are the backbone of modern-day corporations, and integrate various functional
areas in the business such as accounting, marketing, and operations. This course aims to provide
students with knowledge of, and skills to design, implement and evaluate enterprise systems.
8
On completion of the course, students should be able to demonstrate:
? Knowledge and understanding of concepts, theories and principles of enterprise systems;
? Sound evaluation of opportunities and challenges related to enterprise systems and an ability to
make recommendations to resolve these challenges;
? Proficient knowledge and use of at least one leading enterprise system;
? Awareness of project management methods to develop, implement and manage enterprise
systems.
Assessment: Two individual assignments of 2,500 words (50% each)
MN5903 Sustainability Accounting
Here you will develop your knowledge and understanding of contemporary issues in the theory and
practice of sustainability accounting and accountability.
Assessment: Report related to a group presentation (40%) and a three-hour examination (60%).
MN5904 Creative Accounting and Impression Management
The aim of this unit is to raise your critical awareness of theory and practice regarding a variety of
questions of communication in accounting. You will examine the nature of the international
reporting environment and the needs of lay and expert readers of financial reports.
Assessment: One 2000-2500 word written assignment (40%) and a three-hour examination partly
based on a pre-distributed annual report. (60%).
MN5054 Service Marketing
The course is designed to study four key areas in how the role of service marketing is changing in
society and in the organisation, and demonstrating the various factors that influence marketing
decision-making. These areas are:
? understanding the differences between services and goods
? the key elements of service marketing
? the service delivery process
? implementing and managing profitable service strategies
Assessment: One individual assignment (2,500 words) (50%) and one group project (3,500 words)
(50%).
9
MN5056 Arts Marketing
This unit will introduce you to the basic marketing theories and practices necessary for the
successful running of art galleries. Attention is drawn to arts consumption and consumers, with
reference to arts organizations in the private, public, and voluntary sectors.
Assessment: Two individual assignments (Total 5,000 – 5,500 words). The two assignments will be
proportion 40%/60% (both in words and weighting).
MN5058 Sports Marketing
Here you will develop an understanding of the unique application of marketing principles and
processes to the sports industry. Two themes are considered: sports as product and sports as
medium.
Assessment: One individual report (2,000 words) (50%) and one group report (2,600 words) (50%).
MN5064 Marketing Communications
In this module you will examine the principal means of marketing communications – advertising,
promotion, public relations, direct marketing and sales teams. You will also develop an
understanding of the contemporary media environment and how this impacts on marketers’ efforts
to communicate with stakeholders. An important theme that will be examined is how
communication should change when dealing with different segments, and entering markets with
different communication cultures (particularly overseas).
Assessment: One individual report (2,000 words) (30%), one individual report (3,000 words) (60%)
and a group presentation and report (1,000 words) (10%).
MN5067 Consumption, Markets and Cultures
This course will provide students with an intellectually and historically grounded ability to
understand the broader socio-cultural issues relevant to marketing practice in the 21st century.
You will gain the skills and knowledge to understand the interactions that occur between the
market, consumers and the marketplace. The focus centres on how particular manifestations of
culture are constituted, maintained and transformed by broader forces such as cultural narratives,
myths, ideologies and grounded in specific socioeconomic circumstances and marketplace systems.
You will work with popular texts such as The McDonaldization of Society by George Ritzer as well as
with complex theoretical concepts including Consumer Culture Theory, Symbolic Consumption and
the Production of Culture.
Assessment: One individual case study (2,000 words) (30%), one individual report (3,000 words)
(60%) and one group presentation and report (1,000 words) (10%).
10
MN5072 Technology & Macromarketing
This module provides an introduction to the theoretical analysis of macromarketing at the
intersection of marketing, markets, and society. The wider macromarketing discourse is
contextualised by introducing selected challenges and typical responses arising from the theoretical
analysis of macromarketing. Taking a critical perspective on the subject, particular emphasis is
placed on exploring the ways in which digital innovation and technology in general may be used to
promote a market-driven ideology within society.
Assessment: One 3,000-3,500 word group project (worth 30%) and one individual in-class test
(worth 70%)
STUDENT ENHANCEMENT ACTIVITIES
MN5555 Foundations of Modern Management (Induction week only, optional, not assessed)
Here you will be introduced to management in an integrative manner by identifying five elements
important to the commercial success of an organisation: customers, shareholders, employees,
numbers and technology. Through analysis of historical roots you will gain:
• a better appreciation of current practice with regard to the first three elements
• discuss how the remaining two can influence management decision-making
Entrepreneurship and Enactus student societies
At Royal Holloway you can become an active member of the Entrepreneurship Society focusing on
business ventures, and Enactus Society focusing on social entrepreneurship. They invite successful
entrepreneurs, organise entrepreneurship competitions, and provide a series of interesting activities
for future entrepreneurs. These vibrant societies provide great opportunities for you to meet like-
minded entrepreneur students to discuss and develop business or social entrepreneurship ideas.
Career Advice
Support from Career Services, focusing on opportunities to be entrepreneurial within organisations.
This could include advice about finding and applying for year in business placements too. These
sessions are optional and arranged on demand with Career Services. They are designed to help
students:
• Describe the attributes of an entrepreneurial employee
• Identify jobs within the UK and multinational companies that would use these
entrepreneurial skills
• Describe how UK and multinational companies recruit
• Identify their own skills and promote these effectively to potential employers
Field Trip 1: Visiting Entrepreneurship Hubs
The first field trip will take place during the autumn term. Students and members of the academic
staff will go to visit an entrepreneurship hub near London. The purpose of this field trip is to see how
many benefit from shared spaces, experiences and networking activities when starting a business.
Although participation in this activity is not compulsory, it is highly recommended for learning and
team-building purposes. Specific costs associated with this field trip will be covered by the
programme.
11
Field Trip 2: Visiting Small and Medium Businesses
The second field trip will take place during the spring term. Students and member of the academic
staff will go to visit one of a few small businesses in the area near the university. The purpose of this
trip is to talk to more experienced entrepreneurs about their challenges, visit established businesses
and possibly try their products and services first-hand. Although participation in this activity is not
compulsory, it is highly recommended for learning and team-building purposes. Specific costs
associated with this field trip will be covered by the programme
12
School of Management
Royal Holloway, University of London
Egham Hill, Egham
Surrey, TW20 0EX
Telephone +44 (01784) 276213
Email: [email protected]
www.royalholloway.ac.uk/management/home.aspx
doc_972327038.pdf
Within this particular detailed description explicate school of management msc in entrepreneurship postgraduate student handbook.
i
School of Management
MSc in Entrepreneurship
Postgraduate Student Handbook – Section 1
2015-2016
ii
Contents
Page
MSC IN ENTREPRENEURSHIP AT THE SCHOOL OF MANAGEMENT 1
PROGRAMME SPECIFICATION 2
PROGRAMME STRUCTURE 3
CONTENT AND ASSESSMENT REGULATIONS FOR INDIVIDUAL COURSES 4
Core Courses 4
MN5561 Business Opportunities, Ideas and Planning 4
MN5562 Corporate Entrepreneurship 4
MN5566 Introduction to Entrepreneurship 4
MN5568 Entrepreneurial Finance 5
MN5569 Entrepreneurial Marketing 5
RESEARCH AND YEAR IN BUSINESS PROJECT COURSES 5
MN5445 Dissertation Preparation and Research Methods 5
MN5572 Year in Business Project (Two Year Programme Option) 6
Elective Courses 6
MN5570 Innovation 6
MN5571 Business Ethics and Entrepreneurship 7
ELECTIVE COURSES FROM OTHER MASTER PROGRAMMES 7
BI5651 Technology Management 7
BI5691 E-Business 7
BI5501 Enterprise Systems 7
MN5903 Sustainability Accounting 8
MN5904 Creative Accounting and Impression Management 8
MN5054 Service Marketing 8
MN5056 Arts Marketing 9
MN5058 Sports Marketing 9
MN5064 Marketing Communications 9
iii
MN5067 Consumption, Markets and Cultures 9
MN5072 Technology & Macromarketing 10
STUDENT ENHANCEMENT ACTIVITIES 10
MN5555 Foundations of Modern Management (Induction week only, optional, not assessed) 10
Entrepreneurship and Enactus student societies 10
Career Advice 10
Field Trip 1: Visiting Entrepreneurship Hubs 10
Field Trip 2: Visiting Small and Medium Businesses 11
1
MSC IN ENTREPRENEURSHIP AT THE SCHOOL OF MANAGEMENT
The MSc in Entrepreneurship builds on the research and teaching expertise of the staff in the School
of Management. The MSc offers seven courses in specialist Entrepreneurship subjects, developed for
the Master’s programme. These have been chosen for their relevance to contemporary
Entrepreneurship research, practice and policy and designed to equip students with some of the key
skills and knowledge required to develop their own projects, whether it be starting a new
organisation or developing an entrepreneurial project within an existing organisation, in the public,
private or voluntary sectors.
The MSc is aimed at students with a high second class UK honours degree or equivalent in
Management or another discipline in the Arts, Social Sciences, Sciences or Engineering. The
programme would also appeal to those individuals with work experience, and those interested in
starting or managing an entrepreneurial initiative. It is suitable for all candidates regardless of
whether they do or do not have prior knowledge of the subject area. For all candidates the MSc in
Entrepreneurship will be a useful qualification for gaining employment, formulating business ideas,
and for embarking on further study.
Director of the MSc in Entrepreneurship
Dr Endrit Kromidha, Lecturer in Entrepreneurship and Innovation
[email protected]
Director of Graduate Studies, School of Management
Dr Niran Subramaniam
[email protected]
Postgraduate Administrator
Tony Sullivan
[email protected]
2
PROGRAMME SPECIFICATION
The MSc Entrepreneurship Programme Specification can be found in the Programme Specification
Repository at the following link:http://www.rhul.ac.uk/studyhere/progspecs/home.aspx
This document describes the Master’s Degree programme and Postgraduate Diploma in
Entrepreneurship. The 2015 Programme Specification is valid for new entrants from September
2015.
3
PROGRAMME STRUCTURE
Masters Degree
MSc Entrepreneurship
Core Courses
MN5561 Business
Opportunities,
Ideas and Planning
20 credits
MN5562 Corporate
Entrepreneurship
20 credits
MN5566
Introduction to
Entrepreneurship
10 credits
MN5568
Entrepreneurial
Finance
10 credits
MN5569
Entrepreneurial
Marketing
20 credits
Research and Final
Project Courses
MN5445
Dissertation
Preparation and
Research
Methods 20
credits
MN5567
Dissertation final
project
40 credits
MN5572 Year in
Business Project
40 credits
(dissertation
replacement for
the 2 year
programme with
business
placement)
MSc
Entrepreneurship
Elective Courses
MN5570
Innovation
20 credits
MN5571
Business Ethics
and
Entrepreneurship
20 credits
Elective Courses from
other programmes
(subject to availability)
BI5651 Technology
Management
BI5691 E-Business
BI5501 Enterprise
Systems
MN5903
Sustainability
accounting
MN5904 Creative
Accounting and
Impression
Management
MN5054 Service
Marketing
MN5056 Arts
Marketing
MN5058 Sports
Marketing
MN5064 Marketing
Communications
MN5067 Consumption,
Markets and Cultures
MN5072 Technology &
Macromarketing
4
CONTENT AND ASSESSMENT REGULATIONS FOR INDIVIDUAL COURSES
Core Courses
MN5561 Business Opportunities, Ideas and Planning
The aim of this course is to introduce you to the basic theories and practices related to business
planning and the entrepreneurial start-up process. Particular, emphasis is given to:
• the discovery of business opportunities
• the development and assessment of business ideas
• the formation of founding teams
• the preparation of a business plan
Assessment: A group report – a full business plan, 2,500-3,000 words (50%); and an individual report
- personal reflections on critical stages of developing a business idea and plan (incorporating a
weekly reflective work log), 2,000-2,500 words (50%).
MN5562 Corporate Entrepreneurship
This course takes a critical look at corporate entrepreneurship, exploring the strategic and
organizational models behind new venturing, innovation and strategic renewal. In doing so, it
examines both large and small company perspectives in the management of new business
opportunities. It discusses the importance of internal and external technology sources, as well as the
development of complementing activities through the emergence of various forms of external
relationships.
Assessment: An in-class group poster presentation based around a case study (40%) and a three-
hour examination (60%).
MN5566 Introduction to Entrepreneurship
This course will develop awareness and understanding of various aspects of entrepreneurs and
entrepreneurial ventures with reference to both theoretical underpinnings and applied and public
policy measures. The themes which are covered include:
• economic approaches to entrepreneurship
• sociological and psychological approaches
• habitual entrepreneurs
• family firms
• outcomes: enterprise barriers, growth and performance
Assessment: A 2,500 word essay. Students will be required to choose one form a selection of essay
topics which relate to the material covered in the session, and will be expected to develop a critical
examination of the question (40%) and a two-hour examination (60%).
5
MN5568 Entrepreneurial Finance
This course offers a blend of applied finance with appropriate theoretical underpinnings. More
specifically there is a strong emphasis upon the following:
• entrepreneurial value creation, understanding financial statements and value techniques
• the range of sources of finance available
• increasing awareness of the various Government initiatives to assist SMEs and enterprise
Assessment: A 2,000 word essay based upon an entrepreneurship and finance related question
(50%) and a 2,000 word report evaluating a finance and entrepreneurship case study (50%).
MN5569 Entrepreneurial Marketing
Key topics in marketing are covered, focusing on small organisations with limited resources and
entrepreneurial organisations as follows:
• selling & negotiating
• market analysis & customer segmentation
• consumer behaviour
• creativity & innovation
• leveraging limited marketing resources
• customer relationship management
• brand building
Assessment: A group based marketing plan comprising a presentation (10%) and written plan with a
5000 word limit (90%).
RESEARCH AND YEAR IN BUSINESS PROJECT COURSES
MN5445 Dissertation Preparation and Research Methods
The aims of this module are:
• To prepare students for their dissertation
• To encourage students to reflect critically upon the theoretical and philosophical assumptions
underlying research methodology
• To facilitate the ability of students to achieve a self-managed process of systematic and logical
enquiry consistent with writing a dissertation
• To enable students to research and write a structured research proposal that will form the basis
of the student’s dissertation
• To encourage students to consider the ethical aspects of conducting research
• To help students relate the research and entrepreneurship context
By the end of this module students should be able:
• To recognise and critically evaluate approaches to management research and the assumptions
upon which they are based
• To evaluate in a critical manner primary and secondary data sources
6
• To make justified choices as to appropriate quantitative/qualitative research methods for data
collection and subsequent analysis
• To conduct research in a systematic and critically reflective manner
• To evaluate in a critical manner potential limitations to research investigation and application
• To develop a coherent and appropriate research proposal
• To recognise the ethical implications of research investigations and their impact upon findings
• To understand and apply research in business and entrepreneurship
Assessment: One in-class test of one hour (30%) and one 3,000 word research proposal (70%).
MN5572 Year in Business Project (Two Year Programme Option)
This year long programme extension optional module would take the place of a traditional
dissertation and would allow students to integrate practical learning insights from a vetted industrial
work placement. Placement support would be offered by the College Careers team and the
academic oversight of a project supervisor. Students would be responsible for finding their own
placement opportunity lasting between 6 and 11 months, at an appropriate level, which would
include a week of evidenced training and documented end of placement performance review.
The final business project report will retain key elements of the dissertation, including an
expectation to demonstrate deep and wide scholarship in the form of secondary and primary
research components, but encourage students to utilise a current industry or business problem as
the context of their investigation, which would likely draw on their working context.
Assessment: A 10,000 - 12,000 words individual dissertation project (80%) and a portfolio of work
based training evidence, end of placement performance review, and a reflective journal (20%)
Please note: More information about this option can be found in the Year in Business Project
Placement Handbook. If you are interested please ask your course administrator for it and talk to the
Programme Director during the Autumn Term.
Elective Courses
One or both of the following electives can be selected.
MN5570 Innovation
In this module you will explore business innovation in the context of new ventures and corporations,
discussing how changes in Information technology, markets, and society are affecting how new
business models, products and services emerge. From this broad perspective, the course focuses
particularly on exploring sources of innovation and creativity, the innovative organisation,
developing new products and services, innovation networks and policies, knowledge management
and innovation in the global context for competitive advantage.
Assessment: One in-class test of one and a half hour (50%) and one 2,000 word individual
assignment (50%).
7
MN5571 Business Ethics and Entrepreneurship
In this module will be introduced to the moral frameworks and critical abilities necessary to
understand the role of business in society from an ethical perspective. The course will cover
different types of business including large publicly traded multinationals, small and medium sized
enterprises, social enterprises and family firms. You will be expected to understand the different
issues in these organizational types and to articulate moral arguments from a range of different
perspectives.
Assessment: A 3,000 word individual essay (40%) and a three-hour individual examination (60%).
ELECTIVE COURSES FROM OTHER MASTER PROGRAMMES
Electives courses from other programmes are a great opportunity to expand your knowledge in
areas of specific interest and increase your networking opportunities with other classmates.
Only one of the following electives can be selected and they are subject to availability. During the
first year you will have to indicate your preferences by completing a form handed to you by your
course administrator and selecting no more than three options. Your programme administrator will
process your request and inform you about the decision in due time. You will always have the option
to pick both electives from the MSc. Entrepreneurship programme.
BI5651 Technology Management
With this module you will increase your awareness of technology and its contribution to competitive
success through product and process change in order to create effective managers for the modern
business environment. You will explore the need for a multidisciplinary approach, and insights are
drawn from three main subject areas: economics, production operations and strategic management.
Assessment: Examination (2 hours, 70%) and an assignment of 1,500 words (30%).
BI5691 E-Business
Here you will cover the challenges of the information society as networked organisation managers. A
key challenge is successful development of electronically mediated forms of interaction in this type
of organisation. The module will focus on:
• The e-environment: e-business models and enabling technologies
• E-business strategies: analysis, formulation and implementation
Assessment: Unseen examination (50%) and an individual assignment (50%).
BI5501 Enterprise Systems
Enterprise systems are the backbone of modern-day corporations, and integrate various functional
areas in the business such as accounting, marketing, and operations. This course aims to provide
students with knowledge of, and skills to design, implement and evaluate enterprise systems.
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On completion of the course, students should be able to demonstrate:
? Knowledge and understanding of concepts, theories and principles of enterprise systems;
? Sound evaluation of opportunities and challenges related to enterprise systems and an ability to
make recommendations to resolve these challenges;
? Proficient knowledge and use of at least one leading enterprise system;
? Awareness of project management methods to develop, implement and manage enterprise
systems.
Assessment: Two individual assignments of 2,500 words (50% each)
MN5903 Sustainability Accounting
Here you will develop your knowledge and understanding of contemporary issues in the theory and
practice of sustainability accounting and accountability.
Assessment: Report related to a group presentation (40%) and a three-hour examination (60%).
MN5904 Creative Accounting and Impression Management
The aim of this unit is to raise your critical awareness of theory and practice regarding a variety of
questions of communication in accounting. You will examine the nature of the international
reporting environment and the needs of lay and expert readers of financial reports.
Assessment: One 2000-2500 word written assignment (40%) and a three-hour examination partly
based on a pre-distributed annual report. (60%).
MN5054 Service Marketing
The course is designed to study four key areas in how the role of service marketing is changing in
society and in the organisation, and demonstrating the various factors that influence marketing
decision-making. These areas are:
? understanding the differences between services and goods
? the key elements of service marketing
? the service delivery process
? implementing and managing profitable service strategies
Assessment: One individual assignment (2,500 words) (50%) and one group project (3,500 words)
(50%).
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MN5056 Arts Marketing
This unit will introduce you to the basic marketing theories and practices necessary for the
successful running of art galleries. Attention is drawn to arts consumption and consumers, with
reference to arts organizations in the private, public, and voluntary sectors.
Assessment: Two individual assignments (Total 5,000 – 5,500 words). The two assignments will be
proportion 40%/60% (both in words and weighting).
MN5058 Sports Marketing
Here you will develop an understanding of the unique application of marketing principles and
processes to the sports industry. Two themes are considered: sports as product and sports as
medium.
Assessment: One individual report (2,000 words) (50%) and one group report (2,600 words) (50%).
MN5064 Marketing Communications
In this module you will examine the principal means of marketing communications – advertising,
promotion, public relations, direct marketing and sales teams. You will also develop an
understanding of the contemporary media environment and how this impacts on marketers’ efforts
to communicate with stakeholders. An important theme that will be examined is how
communication should change when dealing with different segments, and entering markets with
different communication cultures (particularly overseas).
Assessment: One individual report (2,000 words) (30%), one individual report (3,000 words) (60%)
and a group presentation and report (1,000 words) (10%).
MN5067 Consumption, Markets and Cultures
This course will provide students with an intellectually and historically grounded ability to
understand the broader socio-cultural issues relevant to marketing practice in the 21st century.
You will gain the skills and knowledge to understand the interactions that occur between the
market, consumers and the marketplace. The focus centres on how particular manifestations of
culture are constituted, maintained and transformed by broader forces such as cultural narratives,
myths, ideologies and grounded in specific socioeconomic circumstances and marketplace systems.
You will work with popular texts such as The McDonaldization of Society by George Ritzer as well as
with complex theoretical concepts including Consumer Culture Theory, Symbolic Consumption and
the Production of Culture.
Assessment: One individual case study (2,000 words) (30%), one individual report (3,000 words)
(60%) and one group presentation and report (1,000 words) (10%).
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MN5072 Technology & Macromarketing
This module provides an introduction to the theoretical analysis of macromarketing at the
intersection of marketing, markets, and society. The wider macromarketing discourse is
contextualised by introducing selected challenges and typical responses arising from the theoretical
analysis of macromarketing. Taking a critical perspective on the subject, particular emphasis is
placed on exploring the ways in which digital innovation and technology in general may be used to
promote a market-driven ideology within society.
Assessment: One 3,000-3,500 word group project (worth 30%) and one individual in-class test
(worth 70%)
STUDENT ENHANCEMENT ACTIVITIES
MN5555 Foundations of Modern Management (Induction week only, optional, not assessed)
Here you will be introduced to management in an integrative manner by identifying five elements
important to the commercial success of an organisation: customers, shareholders, employees,
numbers and technology. Through analysis of historical roots you will gain:
• a better appreciation of current practice with regard to the first three elements
• discuss how the remaining two can influence management decision-making
Entrepreneurship and Enactus student societies
At Royal Holloway you can become an active member of the Entrepreneurship Society focusing on
business ventures, and Enactus Society focusing on social entrepreneurship. They invite successful
entrepreneurs, organise entrepreneurship competitions, and provide a series of interesting activities
for future entrepreneurs. These vibrant societies provide great opportunities for you to meet like-
minded entrepreneur students to discuss and develop business or social entrepreneurship ideas.
Career Advice
Support from Career Services, focusing on opportunities to be entrepreneurial within organisations.
This could include advice about finding and applying for year in business placements too. These
sessions are optional and arranged on demand with Career Services. They are designed to help
students:
• Describe the attributes of an entrepreneurial employee
• Identify jobs within the UK and multinational companies that would use these
entrepreneurial skills
• Describe how UK and multinational companies recruit
• Identify their own skills and promote these effectively to potential employers
Field Trip 1: Visiting Entrepreneurship Hubs
The first field trip will take place during the autumn term. Students and members of the academic
staff will go to visit an entrepreneurship hub near London. The purpose of this field trip is to see how
many benefit from shared spaces, experiences and networking activities when starting a business.
Although participation in this activity is not compulsory, it is highly recommended for learning and
team-building purposes. Specific costs associated with this field trip will be covered by the
programme.
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Field Trip 2: Visiting Small and Medium Businesses
The second field trip will take place during the spring term. Students and member of the academic
staff will go to visit one of a few small businesses in the area near the university. The purpose of this
trip is to talk to more experienced entrepreneurs about their challenges, visit established businesses
and possibly try their products and services first-hand. Although participation in this activity is not
compulsory, it is highly recommended for learning and team-building purposes. Specific costs
associated with this field trip will be covered by the programme
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School of Management
Royal Holloway, University of London
Egham Hill, Egham
Surrey, TW20 0EX
Telephone +44 (01784) 276213
Email: [email protected]
www.royalholloway.ac.uk/management/home.aspx
doc_972327038.pdf