Sample survey Questionnaire

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chutney and lassi. A hungry person in Eindhoven may
want a ham and cheese roll, salad and a beer. A hungry person in Hong Kong may
want a bowl of noodles, char siu pork and jasmine tea. Wants are described in
terms of objects that will satisfy needs. As a society evolves, the wants of its
members expand. As people are exposed
 
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, warranty and service data. They train salespeople to be on the look-out
for unfulfilled customer needs
 
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char siu pork and jasmine tea. Wants are described in
terms of objects that will satisfy needs. As a society evolves, the wants of its
members expand. As people are
 
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needs for food, clothing, warmth and safety; social needs for
belonging and affection; and individual needs for knowledge and self-expression.
These needs are not invented by marketers, they are a basic part of the human
make-up. When a need is
 
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escape death, taxes or selling!
Therefore, you may be surprised to learn that selling and advertising are only
the tip of the marketing iceberg. Although they are important, they are only two
of many marketing functions, and often not the most important ones. If die
marketer does a good job of
 
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console, and when The Body Shop introduced animal-cruelty-free
cosmetics and to
 
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America, western Europe and Asia have well-developed
marketing systems. Even in eastern Europe and the former Soviet republics,
where marketing has long had a bad name, dramatic political and social changes
have created new opportunities for marketing. Business and government leaders
in most of these nations are eager to learn everything they can about modern
marketing practices.
You already know a lot about marketing - it's all around you. You see the
results of marketing in the abundance of products that line the store shelves in
your nearby shopping mall. You see marketing in the advertisements that fill your
TV screen, magazines and mailbox. At home, at school, where you work, where
you play - you are exposed
 
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, dedicated employees, good information
systems, excellent implementation. However, today's successful companies at all
levels have one thing in common - like Nike they are strongly customer-focused
and heavily committed to marketing. These companies share an absolute dedication
to sensing, serving and satisfying the needs
 
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take care of their customers,
market share and profits will follow.
Marketing, more than any other business function, deals with customers.
Creating customer value and satisfaction are at the
 
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please upload the doc once again...........................................................................
 
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