Description
describes various modes of Sales promotion using internet.
Role of Internet in Sales Promotion
Types of Internet Promotion
• • • • • • • Search Engine Optimization (SEO) Search Engine Marketing (SEM) Digital Asset Optimization Promotion through Word-of-mouth Promotion through Email Promotion through Blog Social Network Promotion
Search Engine Optimzation
• Search Engine Optimization (SEO) is a process that enable your site to appear higher in the list of search engine results and generate targeted traffic
Search Engine Marketing (SEM)
• It promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Digital Asset Optimization
• Digital asset Optimization (DAO) is a new trend in Search Engine Optimization. Promoting your digital asset like videos, images, document, Presentation through digital media channel
Viral Marketing
• Viral marketing is a technique that induces Web sites or users to pass on the marketing message to other users or Web-sites and create word-of-mouth
Email Promotion
• Process of promoting a product or service or idea by sending direct mail to the target customer • Eg: Mailing Discount Coupons
Blog Promotion
• Process of promoting a business via blogs • Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Social Network Promotion
• Through Fan Pages
– Get a fan once, push content out forever – Engagement on fan pages(likes/comments) show up in news feed (viral) – Eg : Coke – Empowering Evangelism
• Through Application / Appvertisement
– appvertisements yields 6x more impressions then a traditional display advertisement campaigns. Appvertisements also cost 78% less for 398% more users.
Advantages of Promotion through Internet
• • • • • • Drive High Quality Traffic to website Increase Sales Leeds from customer Build Brand visibility Increase profile against their competitor Target a global audience ROI tracking is easy
doc_272991380.pptx
describes various modes of Sales promotion using internet.
Role of Internet in Sales Promotion
Types of Internet Promotion
• • • • • • • Search Engine Optimization (SEO) Search Engine Marketing (SEM) Digital Asset Optimization Promotion through Word-of-mouth Promotion through Email Promotion through Blog Social Network Promotion
Search Engine Optimzation
• Search Engine Optimization (SEO) is a process that enable your site to appear higher in the list of search engine results and generate targeted traffic
Search Engine Marketing (SEM)
• It promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Digital Asset Optimization
• Digital asset Optimization (DAO) is a new trend in Search Engine Optimization. Promoting your digital asset like videos, images, document, Presentation through digital media channel
Viral Marketing
• Viral marketing is a technique that induces Web sites or users to pass on the marketing message to other users or Web-sites and create word-of-mouth
Email Promotion
• Process of promoting a product or service or idea by sending direct mail to the target customer • Eg: Mailing Discount Coupons
Blog Promotion
• Process of promoting a business via blogs • Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Social Network Promotion
• Through Fan Pages
– Get a fan once, push content out forever – Engagement on fan pages(likes/comments) show up in news feed (viral) – Eg : Coke – Empowering Evangelism
• Through Application / Appvertisement
– appvertisements yields 6x more impressions then a traditional display advertisement campaigns. Appvertisements also cost 78% less for 398% more users.
Advantages of Promotion through Internet
• • • • • • Drive High Quality Traffic to website Increase Sales Leeds from customer Build Brand visibility Increase profile against their competitor Target a global audience ROI tracking is easy
doc_272991380.pptx