Sales Management: Direct mailing

Description
Presentation on Sales Management

Direct mailing

What is Direct Mailing???

Automobile
The bottle
“I?ve got good news and I?ve got bad news. First, the bad news: This Message in a Bottle won?t show you the way to buried treasures and untold wealth

Now for the good news: It will lead you to offer your desired car which will give Comfort, Safety, Sportiness at best cost

The bank bag
How to drive a Car with no maintenance cost for years…which will not reduce your bank balance at all…

The trash Can
“Since I know there?s a good chance you?re going to throw my letter in the trash I thought I?d go ahead and do it for you. But before you trash this letter for good, consider the story of A. Pake Zane.”

Can do ? Yes AK Automobiles can help you to get The best Car at Best Cost

Laptop
The bottle
“I?ve got good news and I?ve got bad news. First, the bad news: This Message in a Bottle won?t show you the way to buried treasures and untold wealth

Now for the good news: We offer you a Laptop which delivers the ultimate in performance, style and overall Gaming experience

The bank bag
How to use a Laptop without spending a single penny on it for years… Keep your money in your pocket don?t waste it on repairs..

The trash Can
“Since

I know there?s a good chance you?re going to throw my letter in the trash I thought I?d go ahead and do it for you. But before you trash this letter for good, consider the story of A. Pake Zane.” Can do ?

Yes, AK laptops can take you to your desired world for years…

Mutual Funds
Step 1
Postal mail to the target audience

Mail includes detailed information about the product

Attractive offers if opting for a certain lock-in period

Direct contact number of the team handling the fund

Step 2
Highlighting the positive past record of the company
Reviews from satisfied clients Celebrities endorsing the product Offer of bonus units for early birds

Step 3
Pictures of a content middle class family with the son having bought a house and the daughter holding a foreign degree Tagline “Vishwas deta hai, sapne sakar karta hai”

Refrigerator
Step 1:
Mail to selected prospective customers
Brochures giving information Offer: 2 years warranty

Other offers in line if appointment given within deadline
Toll free number

Step 2:
Highlighting features

Offer of free accessories
Reminder of deadline

Step 3:
Snapshot of all features and offers Tagline like „Just dial xxxxx and receive a gift?

Mobile phone
Step 1:
E-mail to prospect customers

Pictures and features of phone

Offer of free memory card

Contact details

Step 2:

Mail through post

Additional features

Offer of free scratch pad and cover

Deadline mention

Step 3:

Highlighting all features

Tagline reminding about the product

Stress on deadline

Contact details



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