ROYAL Enfield
A unit of Eicher Ltd has unveiled an upgraded version of its best-selling Bullet Electra. The Bullet Electra, launched in August 2001, accounts for more than 50 per cent of Royal Enfield's motorcycle sales.
The new Electra would be priced marginally higher than the earlier version. Company officials said that the bike would cost about Rs. 68,000 and the one with disc brakes about Rs. 72,000.
The Company also hoped to substantially increase its R&D spend over the next three to five years, from 3-4 per cent of turnover now.
Royal Enfield has also working on an entirely new bike, which would be unveiled early in the next financial year.
It would display a new 500 cc motorcycle at the Birmingham motor show in November, for the export market.
A new lean burn engine had been developed for this and the export-only motorcycle would be available for sale initially in the UK in March-April 2004.
The company hopes to sell about 30,000 motorcycles this year against nearly 28,000 sold last year.
Exports were expected to go up to 2,000 units this year from 1,500 last year and would gradually increase to about 3,000 units in the next few years
A unit of Eicher Ltd has unveiled an upgraded version of its best-selling Bullet Electra. The Bullet Electra, launched in August 2001, accounts for more than 50 per cent of Royal Enfield's motorcycle sales.
The new Electra would be priced marginally higher than the earlier version. Company officials said that the bike would cost about Rs. 68,000 and the one with disc brakes about Rs. 72,000.
The Company also hoped to substantially increase its R&D spend over the next three to five years, from 3-4 per cent of turnover now.
Royal Enfield has also working on an entirely new bike, which would be unveiled early in the next financial year.
It would display a new 500 cc motorcycle at the Birmingham motor show in November, for the export market.
A new lean burn engine had been developed for this and the export-only motorcycle would be available for sale initially in the UK in March-April 2004.
The company hopes to sell about 30,000 motorcycles this year against nearly 28,000 sold last year.
Exports were expected to go up to 2,000 units this year from 1,500 last year and would gradually increase to about 3,000 units in the next few years