Description
marketing case study of rolls royce
#48#4.0
2,3:1,.9:707,9 4:7807;.0
^W_WZ`WVT
V` SW^S `S^S Z` aS^ __
SZ[` _cSZSVU acSZ Sa^ ZVW^VWW\S^S
W
%0 8:..088 41 748 #4.0 8:0898 9,9 90 47/ 349 -0 /;/0/ 394 1728 9,9 2,0 938 ,3/ 9480 9,9 80 807;.08 13 /0503/8 43 -03 ,-0 94 /4 -49
90 0.434289 ,3
9 8 , 43 ,7. 3.420 0 70,0/ 0 ,/ 94 9,0 -,. .43974 41 ,1907 8,08 :. 41 9 ,/ -003 ;03 94 97/ 5,7908 :9 0 30 1 0 070 94 -:/ 4-, 47,3,943 0 ,/ 94 705708039 4:780;08 3 9,9 ,70, 3/ 41 .4:780 90 830708 05 9 57419,-9
437480 41748#4.05.3
%# &%
3974/:.943
W 3 ,37#4.089,790/,300.97., ,3/ 20.,3., -:83088 W 3#4.07089070/90-:83088,8#4.0 290/ W 3
#4883,3,70020399#4.0 94,;0 900.:8;0799480 90.,782,3:1,.9:70/ - #4.0290/ :3/07903,20 -7,3/3,2041 #48
#4.0
3974/:.943
W #48
#4.0,889,790/3
,3/39, 2,3:1,.9:70/,3/84/.,78,907 90.425,389,790/ 2,3:1,.9:73,074 03308 .070/0:80/3 .;,3//010380,7.7,19 W 90,90
8 .425,3-0.420,2,47 5,073 ,0740330-:830883:7450 W 3
8 .425,32,3,094-,,-.4397,.99 4.00/475%48:5530,0740330.,0/
#
W 40;07 .425,31,.080;07,809-,.8 ,3/3.:770/ .489843/0;0453900330
3974/:.943
W 3 9/0.,70-,37:59.,3/,83,943,0/- 907984;9&594.425,3.425090/ 90 /0;04520394190#
,3/,9074394 -0.4208:..0881:,0740330 W 90.425,3 ,/-0.42013,3.,89,-0 W %74:439;039:709%.425,3 #48
#4.0 574;/080;07,9448147 W 3 #48#4.02,/02,47374,/8 W 19078,08807;.0:3/07437480 W 3974/:.0/ !407-904:7.43.059
,.74:3/
,.74:3/
W3037#4.089,790/,30.97., 0.,3.,-:83088 W #4.07089070/90-:83088,8#4.09/ W3
#4.0-:9,24947.,7.,0/#4.0
W32,
#48830/,3,70020399#4.094 8090.,7:3/0790-7,3/3,20#48
#4.0
,.74:3/
W 3#4.0/0830/90.425,3 81789,074 0330.,0/90 ,0 W 3 .425,35:7.,80/7;,.,72,070390 2494789/ W 190790,.6:894390#48
#4.084/.,7:83 94-7,3/3,208#48
#4.0 0390
%0,37:59.,3/909:73,74:3/
%0,37:59.3/%0%:73,74:3/
W ,90
8 #48#4.0-0.,2090840 03308:5507944.00/ 8 W 083# 0330.,0/90#
W %4334;,9;090.36:08:80/3#
&80.,7-43.42548901,3-,/08 %7008,198# 0330
W %82,090#
907,3/:0
011.039
%0,37:59.3/%0%:73,74:3/
W ,7-43.42548901,3-,/08,/8420 574-02 W 3,3 #48#4.0/0.,70/,37:59. ,3/039394,/23897,9;070.0;0785 W %0.425,33,943,0/-7984;9 :3/07!720238907/,7/0,9 W 0;0452039.425090/4357,3/ /0;070/944.00/ 8
%0,37:59.3/%0%:73,74:3/
W 3 ,:94249;0/;843805,7,90/1742 ,0740330 W 3/85:3411,8805,7,900399 # $ # % #$ ,3/,90784/94'.078 3
W #
0330070/11.:994/083-:9 ,702470/:7,-0,3/1:0
011.039 W &36:010,9:7041#
,8 $%
%0,37:59.3/%0%:73,74:3/
W 3 90.425,3,857;,90/,3/ -0.,20#48#4.0!. W 3 5:7.,80/479073330073 3/:89708 W 3
439;039:709 7/ ,70892,3:1,.9:7041,07403308
W 3 .6:70/ 843330425,3
3070.943
30/70.943
W 3 #480 -0.,20 90 41 #48
#4.0 W %44 430 41 8 2489 831.,39 /0.843 70,7/3 W 90 %7039 0330 80708 W 1907 98 3974/:.943 9 -0.,20 /0 1,24:8 W 403 7-:8 1990/ 907 7.7,19 9 ,074 03308 ,8 850.10/ - 90 ,730 4507,9478 W 3308 ,..4:390/ 147 ,2489 7/ 41 90 .489 41 ,3 ,7.7,19 W %7039 03308 8.470/ 4;07 90 .425099478 03308
30/70.943
W %74:90,90
8 80;07,,7308.48090 %703903308147907,7.7,19 W ,7
8 #48
#4.0-0.,209080.43/-089 8:550741,70.;9:7-41,3,074
03308 W &3/07#480 90.425,3970/943.70,8090:8041 #48
#4.0033083-:83088098 W
90,730/90/893.94341-03904-, 2,7090,/07390-:8308809802039
30/70.943
W #48
#4.0970/94/;078190:8,041%703903308 80708394;,74:8,70,8 W ;07900,78.425,3574;/0/,/0574/:.97,30 W 390,90
8 #48 #4.05:7.,80/'.078 .425,3 W %0,.6:8943574;/0/9,30397394900307 0307,94310/ W 90-03334189 .039:7.425,34507,90/3 14:7-:83088,70,8
.;,07485,.0 /010380,;,943 2,7305745:843 0307
:9:70897,90
9:73807;.0394,749 0330
:9:70897,90
9:73807;.0394,749 0330
W 390
8 9070,8,/7453#48
#4.0 8 2,738 W %03.425,3/0./0/9414.:84398,1907
8,08 807;.01473.70,8370;03:08 W 85073,8989824;0-#480,8,82,79430 ,819078,08807;.04:/574;/0920857419 .425,70/94.425,30,738,990920418,0
:9:70897,90
9:73807;.0394,749 0330
W #48
#4.0411070/,2,3903,3.0.4397,.9-,80/43 90.43.05941 5407-4:7 W 4397,.9807005,3/0/94/010380,;,943 .:8942078 W %49,.,70 47547,90.,70 8843#0,/ 2,3,0203984:94380703,208;0394;,74:8 ,1907
8,0807;.08 W ,2:2574198.,20974:807;.08411070/94 .:89420783.;,07485,.0-:83088
%0$07;.08
%0$07;.08
W #48574;/0/0330430,80,3/,84944705,741 ,..08847:398 W 314720/
439;039:709$.03.0 55.,94339073,943,47547,943 W 0;0450/,5479,147,07485,.0.:89420780 0742,3,07.42 W 43
90721470.,89324/0,8/0;0450/147 4592,94341#48
#4.0 8807;.08
%0$07;.08
W #48
#4.0-4:9380;07,2574;0203983 807;.0894574;/070,92084:9438 W 0,;3;089203943-:/3,4-,705,7,3/ 4;07,:30947 W 33,70807;.08411070/8,3390720/,90 807;.0-090031992,3903,3.0,3/70:,7 2,3903,3.0.0.:5
19078,08807;.0
19078,08807;.0
W#48 #4.0 574;/0 5407 - 90 4:7 807;.0 W 8809 2,3,02039 807;.0 94 70/:.0 90 574-02 41 8:55 .,3 2,3,02039 W 807;.0 05 94 1470.,89 90 920 5074/ /:73 ,3 0330 10920 W 807;.0 03,-0/ 748 #4.0 94 ,3 ,..088 94 90 4507,943, /,9, 41 90 ,074 0330 W425,3 89,90/ 9,9 9 2,3 14.:8 ,8 43 574433 90 4507,93 10
85,3 41 98 ,7.7,19 0330
19078,08807;.0
W 425,3 8,/ 9,9 /0;073 -089 ;,:0 706:708 90 70039088 /0;0452039 41 30 705,7 90.34408 ,3/ 57,.9.08 W #48 #4.0 /083 9 0330 3 , , 84 9,9 9 2574;0 70,-9 41 0330 W 730 4507,947 570107 94 -: ,074 0330 2,3:1,.9:70/ - .425,3 . 574;/0 902 ,1907 8,08 807;.0 4;07 , 10 920 41 0330 W , 98 .425,3 ,-0 94 ,.0;0
.4254:3/0/ ,33:, 749 7,90
,0308 4:944
,0308
W ,39,33,90.344.,0,/4;07,7;,8 W #48
#4.02,39,30/9,9980330,,884/,9 57419 W %0807;.0574;/0-944907,0740330 2,3:1,.9:707 0706:9082,794#48
#4.0 W 10.:89420741#48
#4.0070,84:3,55 91008.,70/-90.425,3
:944
$,70411907
8,0870;03:08374:570;03:08
!07.039,0
0,0
:944
W 841
4:941
0,/3730839047/ ,74:3/:80980330 W 841
#48
#4.0 8.:894207-,80.438890/41
,7308
.47547,90,3/:99,7.7,19,3/ 0.459074507,947
,720/147.08 ,3/24709,3
2,730.:8942078 W 841
#48
#4.002540/,-4:9
50450,.74889047/
%,34:
doc_982486330.pptx
marketing case study of rolls royce
#48#4.0
2,3:1,.9:707,9 4:7807;.0
^W_WZ`WVT
V` SW^S `S^S Z` aS^ __
SZ[` _cSZSVU acSZ Sa^ ZVW^VWW\S^S
W
%0 8:..088 41 748 #4.0 8:0898 9,9 90 47/ 349 -0 /;/0/ 394 1728 9,9 2,0 938 ,3/ 9480 9,9 80 807;.08 13 /0503/8 43 -03 ,-0 94 /4 -49
90 0.434289 ,3
9 8 , 43 ,7. 3.420 0 70,0/ 0 ,/ 94 9,0 -,. .43974 41 ,1907 8,08 :. 41 9 ,/ -003 ;03 94 97/ 5,7908 :9 0 30 1 0 070 94 -:/ 4-, 47,3,943 0 ,/ 94 705708039 4:780;08 3 9,9 ,70, 3/ 41 .4:780 90 830708 05 9 57419,-9
437480 41748#4.05.3
%# &%
3974/:.943
W 3 ,37#4.089,790/,300.97., ,3/ 20.,3., -:83088 W 3#4.07089070/90-:83088,8#4.0 290/ W 3
#4883,3,70020399#4.0 94,;0 900.:8;0799480 90.,782,3:1,.9:70/ - #4.0290/ :3/07903,20 -7,3/3,2041 #48
#4.0
3974/:.943
W #48
#4.0,889,790/3
,3/39, 2,3:1,.9:70/,3/84/.,78,907 90.425,389,790/ 2,3:1,.9:73,074 03308 .070/0:80/3 .;,3//010380,7.7,19 W 90,90
8 .425,3-0.420,2,47 5,073 ,0740330-:830883:7450 W 3
8 .425,32,3,094-,,-.4397,.99 4.00/475%48:5530,0740330.,0/
#
W 40;07 .425,31,.080;07,809-,.8 ,3/3.:770/ .489843/0;0453900330
3974/:.943
W 3 9/0.,70-,37:59.,3/,83,943,0/- 907984;9&594.425,3.425090/ 90 /0;04520394190#
,3/,9074394 -0.4208:..0881:,0740330 W 90.425,3 ,/-0.42013,3.,89,-0 W %74:439;039:709%.425,3 #48
#4.0 574;/080;07,9448147 W 3 #48#4.02,/02,47374,/8 W 19078,08807;.0:3/07437480 W 3974/:.0/ !407-904:7.43.059
,.74:3/
,.74:3/
W3037#4.089,790/,30.97., 0.,3.,-:83088 W #4.07089070/90-:83088,8#4.09/ W3
#4.0-:9,24947.,7.,0/#4.0
W32,
#48830/,3,70020399#4.094 8090.,7:3/0790-7,3/3,20#48
#4.0
,.74:3/
W 3#4.0/0830/90.425,3 81789,074 0330.,0/90 ,0 W 3 .425,35:7.,80/7;,.,72,070390 2494789/ W 190790,.6:894390#48
#4.084/.,7:83 94-7,3/3,208#48
#4.0 0390
%0,37:59.,3/909:73,74:3/
%0,37:59.3/%0%:73,74:3/
W ,90
8 #48#4.0-0.,2090840 03308:5507944.00/ 8 W 083# 0330.,0/90#
W %4334;,9;090.36:08:80/3#
&80.,7-43.42548901,3-,/08 %7008,198# 0330
W %82,090#
907,3/:0
011.039
%0,37:59.3/%0%:73,74:3/
W ,7-43.42548901,3-,/08,/8420 574-02 W 3,3 #48#4.0/0.,70/,37:59. ,3/039394,/23897,9;070.0;0785 W %0.425,33,943,0/-7984;9 :3/07!720238907/,7/0,9 W 0;0452039.425090/4357,3/ /0;070/944.00/ 8
%0,37:59.3/%0%:73,74:3/
W 3 ,:94249;0/;843805,7,90/1742 ,0740330 W 3/85:3411,8805,7,900399 # $ # % #$ ,3/,90784/94'.078 3
W #
0330070/11.:994/083-:9 ,702470/:7,-0,3/1:0
011.039 W &36:010,9:7041#
,8 $%
%0,37:59.3/%0%:73,74:3/
W 3 90.425,3,857;,90/,3/ -0.,20#48#4.0!. W 3 5:7.,80/479073330073 3/:89708 W 3
439;039:709 7/ ,70892,3:1,.9:7041,07403308
W 3 .6:70/ 843330425,3
3070.943
30/70.943
W 3 #480 -0.,20 90 41 #48
#4.0 W %44 430 41 8 2489 831.,39 /0.843 70,7/3 W 90 %7039 0330 80708 W 1907 98 3974/:.943 9 -0.,20 /0 1,24:8 W 403 7-:8 1990/ 907 7.7,19 9 ,074 03308 ,8 850.10/ - 90 ,730 4507,9478 W 3308 ,..4:390/ 147 ,2489 7/ 41 90 .489 41 ,3 ,7.7,19 W %7039 03308 8.470/ 4;07 90 .425099478 03308
30/70.943
W %74:90,90
8 80;07,,7308.48090 %703903308147907,7.7,19 W ,7
8 #48
#4.0-0.,209080.43/-089 8:550741,70.;9:7-41,3,074
03308 W &3/07#480 90.425,3970/943.70,8090:8041 #48
#4.0033083-:83088098 W
90,730/90/893.94341-03904-, 2,7090,/07390-:8308809802039
30/70.943
W #48
#4.0970/94/;078190:8,041%703903308 80708394;,74:8,70,8 W ;07900,78.425,3574;/0/,/0574/:.97,30 W 390,90
8 #48 #4.05:7.,80/'.078 .425,3 W %0,.6:8943574;/0/9,30397394900307 0307,94310/ W 90-03334189 .039:7.425,34507,90/3 14:7-:83088,70,8
.;,07485,.0 /010380,;,943 2,7305745:843 0307
:9:70897,90
9:73807;.0394,749 0330
:9:70897,90
9:73807;.0394,749 0330
W 390
8 9070,8,/7453#48
#4.0 8 2,738 W %03.425,3/0./0/9414.:84398,1907
8,08 807;.01473.70,8370;03:08 W 85073,8989824;0-#480,8,82,79430 ,819078,08807;.04:/574;/0920857419 .425,70/94.425,30,738,990920418,0
:9:70897,90
9:73807;.0394,749 0330
W #48
#4.0411070/,2,3903,3.0.4397,.9-,80/43 90.43.05941 5407-4:7 W 4397,.9807005,3/0/94/010380,;,943 .:8942078 W %49,.,70 47547,90.,70 8843#0,/ 2,3,0203984:94380703,208;0394;,74:8 ,1907
8,0807;.08 W ,2:2574198.,20974:807;.08411070/94 .:89420783.;,07485,.0-:83088
%0$07;.08
%0$07;.08
W #48574;/0/0330430,80,3/,84944705,741 ,..08847:398 W 314720/
439;039:709$.03.0 55.,94339073,943,47547,943 W 0;0450/,5479,147,07485,.0.:89420780 0742,3,07.42 W 43
90721470.,89324/0,8/0;0450/147 4592,94341#48
#4.0 8807;.08
%0$07;.08
W #48
#4.0-4:9380;07,2574;0203983 807;.0894574;/070,92084:9438 W 0,;3;089203943-:/3,4-,705,7,3/ 4;07,:30947 W 33,70807;.08411070/8,3390720/,90 807;.0-090031992,3903,3.0,3/70:,7 2,3903,3.0.0.:5
19078,08807;.0
19078,08807;.0
W#48 #4.0 574;/0 5407 - 90 4:7 807;.0 W 8809 2,3,02039 807;.0 94 70/:.0 90 574-02 41 8:55 .,3 2,3,02039 W 807;.0 05 94 1470.,89 90 920 5074/ /:73 ,3 0330 10920 W 807;.0 03,-0/ 748 #4.0 94 ,3 ,..088 94 90 4507,943, /,9, 41 90 ,074 0330 W425,3 89,90/ 9,9 9 2,3 14.:8 ,8 43 574433 90 4507,93 10
85,3 41 98 ,7.7,19 0330
19078,08807;.0
W 425,3 8,/ 9,9 /0;073 -089 ;,:0 706:708 90 70039088 /0;0452039 41 30 705,7 90.34408 ,3/ 57,.9.08 W #48 #4.0 /083 9 0330 3 , , 84 9,9 9 2574;0 70,-9 41 0330 W 730 4507,947 570107 94 -: ,074 0330 2,3:1,.9:70/ - .425,3 . 574;/0 902 ,1907 8,08 807;.0 4;07 , 10 920 41 0330 W , 98 .425,3 ,-0 94 ,.0;0
.4254:3/0/ ,33:, 749 7,90
,0308 4:944
,0308
W ,39,33,90.344.,0,/4;07,7;,8 W #48
#4.02,39,30/9,9980330,,884/,9 57419 W %0807;.0574;/0-944907,0740330 2,3:1,.9:707 0706:9082,794#48
#4.0 W 10.:89420741#48
#4.0070,84:3,55 91008.,70/-90.425,3
:944
$,70411907
8,0870;03:08374:570;03:08
!07.039,0
0,0
:944
W 841
4:941
0,/3730839047/ ,74:3/:80980330 W 841
#48
#4.0 8.:894207-,80.438890/41
,7308
.47547,90,3/:99,7.7,19,3/ 0.459074507,947
,720/147.08 ,3/24709,3
2,730.:8942078 W 841
#48
#4.002540/,-4:9
50450,.74889047/
%,34:
doc_982486330.pptx