Background
Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain of models.
One of the first sports endorsements in India was when Farokh Engineer became the first Indian Crickets to model for bryl Cream The Indian cricket teams now earns roughly Rs. 100 crore through endorsements. There was a spurt of advertising, featuring stars like tabassum (pretisge Pressure cookers). Jalal Agha (Pan Parag).Kapil Dev (Palmolive Shaving cream) and Sunil Gavaskar (Dinesh Sutings)
Rise of celebrity culture
The modern mass media has increased the exposure and power of celebrity. Often, celebrity carries with it immense social capitals that is highly sought after by some individuals. High paying jobs and other social perks unavailable to most people are readily available to celebrities, even for wok not connected to the talents or accomplishment that made them famous.
For example
A retired athletes might receive high “speaking fees ‘ or compensation for public appearances, despite his talent having been sports, not oratory, while some envy celebrities, and many aspire to celebrity , some who have attained it are ambivalent about their status . Often, celebrities cannot escape the public eye, and risk being followed by fans. As well, child celebrities are notorious for having poor emotional health in adulthood, and often turn to drug and alcohols abuse when their celebrity (as it usually does) fades.
Some participants in reality television shows have admitted that they appeared on these programs with the goal in mind of attain celebrity. Most often they achieve only ‘fleeting celebrity’ with no special figures, has pervaded many sectors of society including business, publishing, and even academy (the celebrities)
Only small portions of individuals in any profession can achieve celebrity. For those who do., the benefit can be substantial –in the form of speaking access. There are disadvantages as well; however, academics and business leads that become well known often lose credibility with their colleagues.
In many fields, such as the arts and publishing, a moderate measure of celebrity (being’ established) I necessary before individuals in these sectors are poorly-compensated though they may be as talented or more so then well compensated, famous people in he same field.
Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain of models.
One of the first sports endorsements in India was when Farokh Engineer became the first Indian Crickets to model for bryl Cream The Indian cricket teams now earns roughly Rs. 100 crore through endorsements. There was a spurt of advertising, featuring stars like tabassum (pretisge Pressure cookers). Jalal Agha (Pan Parag).Kapil Dev (Palmolive Shaving cream) and Sunil Gavaskar (Dinesh Sutings)
Rise of celebrity culture
The modern mass media has increased the exposure and power of celebrity. Often, celebrity carries with it immense social capitals that is highly sought after by some individuals. High paying jobs and other social perks unavailable to most people are readily available to celebrities, even for wok not connected to the talents or accomplishment that made them famous.
For example
A retired athletes might receive high “speaking fees ‘ or compensation for public appearances, despite his talent having been sports, not oratory, while some envy celebrities, and many aspire to celebrity , some who have attained it are ambivalent about their status . Often, celebrities cannot escape the public eye, and risk being followed by fans. As well, child celebrities are notorious for having poor emotional health in adulthood, and often turn to drug and alcohols abuse when their celebrity (as it usually does) fades.
Some participants in reality television shows have admitted that they appeared on these programs with the goal in mind of attain celebrity. Most often they achieve only ‘fleeting celebrity’ with no special figures, has pervaded many sectors of society including business, publishing, and even academy (the celebrities)
Only small portions of individuals in any profession can achieve celebrity. For those who do., the benefit can be substantial –in the form of speaking access. There are disadvantages as well; however, academics and business leads that become well known often lose credibility with their colleagues.
In many fields, such as the arts and publishing, a moderate measure of celebrity (being’ established) I necessary before individuals in these sectors are poorly-compensated though they may be as talented or more so then well compensated, famous people in he same field.